Google Ads Prompt Templates

Feel free to utilize the prompts below as a guideline in Adzviser GPT (opens in a new tab) for efficient data exploration and enhancement in analytics. These examples serve as a foundational reference, offering inspiration for effective use in your data discovery and optimization processes.

You can also get your dedicated Google Ads Virtual Assistant GPT here (opens in a new tab).

Google Ads

Month-over-month Report

"I would like an analysis of our Google Ads performance focusing on month-over-month changes and trends. The analysis should cover key metrics such as impressions, clicks, cost, click-through rate (CTR), cost per click (CPC), average position, conversions, and cost per conversion. I'm particularly interested in the variance percentages and any significant shifts in performance. Additionally, please provide a visual representation of monthly trends in clicks and conversions, as well as CPC and cost per conversion. The data should be compared for the months of November 2023 and December 2023. I would appreciate insights into what may have caused any notable changes and recommendations for optimizing our future ad spend."

PPC Performance Report

"Prepare a detailed report on our Google Ads and organic search performance, incorporating the data from the last month. The report should provide insights into PPC clicks, impressions, and the average cost per click (CPC), as well as organic search performance metrics such as organic clicks and impressions. Key elements to include in the report (pick 2 to 3 bullet points below):

• An analysis of keyword performance, identifying which keywords are driving PPC traffic and organic impressions and comparing the visibility and cost-efficiency between paid and organic strategies.
• A breakdown of the top-performing keywords in terms of PPC clicks and organic visibility, highlighting any potential gaps or opportunities for optimization.
• Trends in average PPC costs and how they correlate with changes in organic search patterns, identifying any cost-saving opportunities or areas where ad spend can be adjusted for better ROI.
• Week-by-week performance trends for PPC campaigns, focusing on fluctuations in cost, CTR, and CPA, and examining potential causes such as market changes or campaign adjustments.
• A review of the top ad groups by impressions to understand where audience engagement is concentrated.
• Insights into significant variations in weekly performance metrics, proposing hypotheses for these trends based on potential market trends or internal campaign adjustments.
• Recommendations for optimizing ad spend, including bid adjustments, reallocation of budget, or changes to ad creatives, particularly for ad groups or campaigns with lower performance metrics.
• Strategic suggestions for future campaigns, based on the combined data of PPC and organic search performance, to improve overall marketing efficiency and search visibility."

Budget Tracker and Alert

"I would like to generate a budget pacing report for our Google Ads campaigns. The report should reflect the current month's budget allocation, the spend to date, and the remaining budget. It should include a daily spend required to meet the monthly budget, with a visual graph illustrating the spend versus required spend to date. The report should also break down the total budget, total cost, and project future spend for each individual account connected to our Adzviser workspace. “This should include the percentage spent, the daily spend required, the projected spend, and the remaining budget, along with an indication of the status (e.g., 'Underspending', 'On Track', 'Overspending'). Please calculate the projections and daily spend required based on the data available up to the current date, and include a summary for overall spend and pacing status."

Campaign Performance Dashboard

"I need a detailed visual report on our Google Ads campaign performance over the last 12 weeks. The report should focus on key metrics including total impressions, cost per click (CPC), cost per thousand impressions (CPM), cost per acquisition (CPA), and click-through rate (CTR%). Please include the following in the report:

• An analysis of week-on-week performance, with a graph showing trends in costs and impressions.
• A breakdown of the top 15 ad groups by impressions to understand which groups are capturing the most attention.
• Performance metrics by campaign name and objective to evaluate which campaigns are driving conversions and at what cost efficiency.
• Insights into any significant fluctuations in weekly performance, identifying potential causes such as market changes, bid adjustments, or campaign alterations.
• Recommendations for optimizing ad groups and campaigns with lower impressions or higher CPA, possibly through bid adjustments, budget reallocation, or creative updates.
• Considerations for future campaign strategies based on the performance of different campaign objectives.”

Organic Keyword Performance Report

"I need an extensive analysis of our Google Ads and organic search performance over the recent period. The report should focus on key metrics, including PPC clicks, impressions, organic clicks, organic impressions, average PPC cost, average organic clicks per query, and combined clicks per query. The analysis should include:

• A comparison of PPC vs. organic performance for our top-performing keywords, identifying which keywords drive the most traffic and conversions.
• Evaluation of the cost-effectiveness of PPC campaigns in relation to organic search performance.
• Detailed week-by-week performance trends for PPC, highlighting any significant changes in cost, CTR, and CPA.
• Analysis of the top 15 ad groups by impressions, identifying which are capturing the most attention and driving engagement.
• Breakdown of performance by campaign name and objective, assessing which campaigns are effectively driving conversions and at what efficiency.
• Insights into any substantial fluctuations in weekly performance metrics, with possible explanations related to market trends, bid adjustments, or changes in campaign strategy.
• Strategic recommendations for optimizing ad groups with lower impressions or higher CPA, such as through bid adjustments, budget reallocation, or creative changes.
• Suggestions for future campaign strategies based on the combined performance data of PPC and organic search, to maximize ROI and improve overall search visibility."

High-Level Monthly Performance Report

"I need a comprehensive analysis of our monthly Google Ads PPC campaign performance, focusing on the data provided in the recent report. The analysis should highlight the key changes in our campaign KPIs. Please include the following in the report:

• An evaluation of the monthly trends in clicks, cost, conversions, and conversion rate, with a focus on understanding the reasons behind the significant improvements in CTR and conversion rate.
• A thorough analysis of device-specific statistics, assessing how computers, mobile devices, and tablets contributed to the overall campaign performance, especially noting the conversion rates and the total number of clicks from each device type.
• A review of the top 10 keywords for December 2023, discussing their individual performance in terms of clicks, CTR, and their contribution to the campaign's overall success.
• A detailed month-by-month performance review, examining any patterns or anomalies in clicks, CPC, and conversion rates, and identifying any external factors that may have influenced these metrics.
• Recommendations for optimization strategies for ad groups and keywords with lower performance metrics, exploring options such as bid adjustments, budget reallocation, or ad copy refinement.
• Insights and strategic action items based on the comprehensive data, aimed at maintaining the positive trends in CTR and conversion rates while continuing to reduce the CPC and cost per conversion. The goal of this analysis is to build upon our current successes, address any areas of underperformance, and develop a data-driven strategy for our future PPC campaigns to maximize ROI and maintain a strong market presence.”

Historical Quality Score Analysis

"I need a comprehensive report based on our latest Google Ads Historical Quality Score data. The report should encapsulate the key outcomes and trends derived from the historical quality score analysis, including the account's overall Quality Score progression and campaign-level Quality Score trends.

• Please include the following in the report:
• A summary of the Quality Score changes over the selected date range, including impression-weighted and click-weighted Quality Scores.
• A graph illustrating the historical Quality Score trend juxtaposed with the CTR trend, highlighting how changes in Quality Score may correlate with our click-through rates.
• An examination of the distribution of keywords across different Quality Score levels, particularly noting any concentrations of keywords at the lower end of the Quality Score spectrum.
• An analysis of impression splits by Quality Score components, providing insights into where our ads stand in terms of expected CTR, ad relevance, and landing page experience.
• Detailed observations on the 'Query Builder' section results, focusing on campaign and ad group performance metrics like historical Quality Scores, clicks, impressions, CPC, and CTR.
• Actionable recommendations for improving Quality Scores across campaigns, which may involve optimizing ad copy, landing pages, and keyword targeting strategies.
• Strategic considerations for future campaigns to maintain high Quality Scores, thereby potentially lowering CPC and improving ad positioning. The aim is to leverage this Quality Score data to enhance ad relevance and landing page experiences, thus driving more efficient campaigns and better ad placements."

In-depth Performance Report

"Create a comprehensive dashboard for a Google Ads PPC report, capturing the intricate details of an advertising campaign's performance. The report should feature a high-level overview section with key performance indicators: Clicks, CTR, Cost, CPC, Conversions, Cost per Conversion, and Conversion Rate, complete with YoY (Year-over-Year) comparisons and percentage changes. Include a 24-month trend graph for Clicks and Conversions, illustrating fluctuations over time. Add a device breakdown comparing costs, conversions, conversion rates, CPC, average positions, and CPA (Cost Per Acquisition) for mobile devices, computers, and tablets. Provide a network breakdown for Google search, display network, and search partners, including the same set of metrics. Detail campaign dashboards that categorize campaigns as 'Above Target CPA' and 'Below Target CPA,' listing specific campaigns with their corresponding metrics. Include sections for 'Campaigns Improving' and 'Declining Campaigns,' highlighting percentage changes and absolute changes in Clicks, Conversions, and CPA. Lastly, create a keyword dashboard for a search network that shows keywords 'Above Target CPA' and 'Below Target CPA,' with their CPA, Clicks, CTR, CPC, Cost, and Conversions data. Use a professional and clean design for easy readability and data analysis."

In-depth PPC Report

"Prepare a comprehensive report summarizing the performance of our Google Ads PPC campaigns for December 2023. Please include the following in the report:

• Overview: December 2023 Google Ads PPC performance with YoY comparisons.
• Metrics: Include clicks, CTR, cost, CPC, conversions, conversion rate, and bounce rate.
• Graphs: 24-month trends for clicks and conversions.
• Device Breakdown: Compare performance across mobile, computers, and tablets (cost, conversions, conversion rate, CPC, CPA).
• Network Breakdown: Performance metrics for Google search, Display Network, and search partners.
• Campaign Performance: List campaigns above target CPA with detailed metrics. List campaigns below target CPA.
• Trends Analysis: Highlight improving and declining campaigns by percentage and absolute changes.
• Keyword Analysis: Keywords above and below target CPA. Trends in keyword performance, noting improvements and declines. Keywords with high cost but no conversions and those with no conversions for 30 and 90 days.
• Targeting Insights: Performance by geography (countries and cities), focusing on CPA, cost, conversions, and conversion rates. Compare cost vs. conversions visually for key locations."