Bing Ads Metrics and Breakdowns
This page provides a comprehensive reference of all supported metrics and breakdowns available for Microsoft Advertising (Bing Ads) data extraction through Adzviser.
Metrics
Core Performance
| Field Name | Description |
|---|---|
| Impressions | Total impressions |
| Clicks | Total clicks |
| Cost | Total spend |
| CTR (%) | Click-through rate |
| Expected CTR (%) | Expected CTR |
| Historic expected CTR average (%) | Historical expected CTR |
| CPC | Average cost per click |
| CPM | Cost per thousand impressions |
Quality Metrics
| Field Name | Description |
|---|---|
| Ad relevance | Ad relevance score |
| Historic ad relevance average | Historical ad relevance |
| Quality score | Platform-calculated score for quality quality or performance |
| Historic quality score average | Historical quality score |
Impression Share
| Field Name | Description |
|---|---|
| Impression share (%) | Impression share |
| Exact match impression share (%) | Exact match IS |
| Impressions lost to budget (%) | IS lost to budget |
| Impressions lost to rank (% aggregated) | IS lost to rank |
| Click share % | Click share percentage |
Audience Metrics
| Field Name | Description |
|---|---|
| Audience bid adjustment (%) | Bid adjustment |
Conversion Metrics
| Field Name | Description |
|---|---|
| Conversions | Total conversions |
| All conversions | Number of attributed conversions for all |
| Conversion rate | Conversions divided by eligible visits or interactions |
| All conversion rate | All conversions divided by eligible visits or interactions |
| Cost per conversion | Advertising spend divided by attributed conversions |
| Cost per all conversions | Cost per all conv |
| Assists from other ads | Assist count |
| Cost per assist | Total cost divided by the number of assist events |
Revenue Metrics
| Field Name | Description |
|---|---|
| Revenue | Total revenue |
| All revenue | Monetary value of all revenue in the account's reporting currency |
| Revenue per conversion | Revenue per conv |
| Revenue per all conversions | Revenue per all conv |
| Return on ad spend (ROAS) | ROAS |
| Revenue per assist | Average revenue for each assist |
Phone Metrics
| Field Name | Description |
|---|---|
| Phone impressions | Number of times phone was served or displayed |
| Phone calls | Phone call count |
| Phone through rate | Phone-call actions divided by eligible ad interactions |
Shopping Metrics
| Field Name | Description |
|---|---|
| Product Price | Monetary value of product price in the account's reporting currency |
| Benchmark CTR | Typical click-through rate for comparable Shopping ads in the same auctions |
| Benchmark bid | Typical bid for comparable Shopping ads in the same auctions |
Quality Filtering
| Field Name | Description |
|---|---|
| Low quality impressions | Number of times low quality was served or displayed |
| Low quality clicks | Number of tracked clicks on low quality |
| Low quality general clicks | General low quality clicks |
| Low quality sophisticated clicks | Sophisticated low quality |
| Low quality conversions | Number of attributed conversions for low quality |
| Low quality impressions rate | Low quality impression % |
| Low quality clicks rate | Low quality click % |
| Low quality conversion rate | Low quality conv rate |
Position Metrics
| Field Name | Description |
|---|---|
| Top impression rate | Search impressions shown above organic results divided by total search impressions |
| Absolute top impression rate | Absolute top rate |
| Absolute top impression share lost to budget | Abs top lost to budget |
| Top impression share lost to budget | Top IS lost to budget |
| Top impression share lost to rank | Top IS lost to rank |
| Absolute top impression share lost to rank | Abs top IS lost to rank |
| Top impression share | Share of eligible top impression opportunities received or lost |
| Absolute top impression share | Absolute top IS |
Breakdowns
Account Breakdowns
| Field Name | Description |
|---|---|
| Account ID | Account identifier |
| Account name | Name of the account |
| Account number | Advertiser-facing account number assigned by Microsoft Advertising |
| Account status | Current account status |
| Currency code | Currency |
Campaign Breakdowns
| Field Name | Description |
|---|---|
| Campaign ID | Campaign identifier |
| Campaign name | Name of the campaign |
| Campaign type | Type of campaign |
| Campaign labels | Labels or groups applied to organize the related Bing Ads record |
| Campaign status | Current campaign status |
| Budget name | Name of the budget |
| Budget status | Current budget status |
| Budget association status | Association status |
| Tracking template | URL template used to construct the ad's tracking URL |
| Custom parameters | Advertiser-defined URL parameters inserted into the tracking template |
Ad Group Breakdowns
| Field Name | Description |
|---|---|
| Ad group ID | Ad group identifier |
| Ad group name | Name of the ad group |
| Ad group labels | Labels or groups applied to organize the related Bing Ads record |
| Ad group status | Current ad group status |
| Language | Language associated with the user, content, or targeting |
| Ad group network | Network |
Keyword Breakdowns
| Field Name | Description |
|---|---|
| Keyword ID | Keyword identifier |
| Keyword | Keyword text |
| Keyword labels | Labels or groups applied to organize the related Bing Ads record |
| Keyword status | Current keyword status |
| Bidded match type | Type of bidded match |
| Delivered match type | Type of delivered match |
| Current max CPC | Configured bid amount or bidding-strategy limit |
Ad Breakdowns
| Field Name | Description |
|---|---|
| Ad ID | Ad identifier |
| Ad title | Human-readable title of the related ad content |
| Ad title part 1 | Title part 1 |
| Ad title part 2 | Title part 2 |
| Ad title part 3 | Title part 3 |
| Ad type | Type of ad |
| Ad labels | Labels or groups applied to organize the related Bing Ads record |
| Ad path part 1 | Path part 1 |
| Ad path part 2 | Path part 2 |
| Ad description | Description |
| Ad description 2 | Description 2 |
| Ad distribution | Search-network distribution setting controlling where the ad can appear |
| Ad status | Current ad status |
| Ad top position | Top vs other |
Ad Extension
| Field Name | Description |
|---|---|
| Ad extension id | Extension identifier |
| Ad extension type name | Extension type |
| Ad extension version | Extension version |
Shopping Breakdowns
| Field Name | Description |
|---|---|
| Goal | Conversion goal |
| Goal ID | Goal identifier |
| Product brand | Brand supplied in the merchant catalog for the advertised product |
| Product title | Human-readable title of the related product content |
| Product seller name | Seller name |
| Product offer language | Offer language |
| Product country of sale | Country of sale |
| Product ID | Unique identifier for the product in Bing Ads |
| Product condition | Catalog condition of the advertised product, such as new, refurbished, or used |
URL Breakdowns
| Field Name | Description |
|---|---|
| Destination URL | URL associated with the destination record |
| Final URL | URL associated with the final record |
| Final URL suffix | URL suffix |
| Final mobile URL | Mobile URL |
| Final app URL | App URL |
| Landing page experience | Landing page URL |
| Historic landing page experience average | Historic LP experience |
Audience Breakdowns
| Field Name | Description |
|---|---|
| Audience id | Audience identifier |
| Audience name | Name of the audience |
| Audience association status | Association status |
Demographic Breakdowns
| Field Name | Description |
|---|---|
| Visitor age group | Age group |
| Visitor gender | Gender |
| Visitor city | City |
| Visitor postal code | Postal code |
| Visitor metro area | Metro area |
| Visitor state/region | State/region |
| Visitor country | Country |
| Device type | Type of device |
| Device operating system | Operating system |
| Product category 1 | Category classification represented by product category 1 |
| Product category 2 | Category classification represented by product category 2 |
| Product category 3 | Category classification represented by product category 3 |
| Product category 4 | Category classification represented by product category 4 |
| Product category 5 | Category classification represented by product category 5 |
| Product type 1 | Level 1 of the merchant-defined product taxonomy |
| Product type 2 | Level 2 of the merchant-defined product taxonomy |
| Product type 3 | Level 3 of the merchant-defined product taxonomy |
| Product type 4 | Level 4 of the merchant-defined product taxonomy |
| Product type 5 | Level 5 of the merchant-defined product taxonomy |
| Product custom label 0 | Merchant-defined custom label 0 used to group advertised products |
| Product custom label 1 | Merchant-defined custom label 1 used to group advertised products |
| Product custom label 2 | Merchant-defined custom label 2 used to group advertised products |
| Product custom label 3 | Merchant-defined custom label 3 used to group advertised products |
| Product custom label 4 | Merchant-defined custom label 4 used to group advertised products |
| Search term | Customer search query that triggered the ad impression or click |