Bing Ads Fields
This page provides a comprehensive reference of all supported metrics and breakdowns available for Microsoft Advertising (Bing Ads) data extraction through Adzviser.
Metrics
Core Performance
| Field Name | Description |
|---|---|
| Impressions | Total impressions |
| Clicks | Total clicks |
| Cost | Total spend |
| CTR (%) | Click-through rate |
| Expected CTR (%) | Expected CTR |
| Historic expected CTR average (%) | Historical expected CTR |
| CPC | Average cost per click |
| CPM | Cost per thousand impressions |
Quality Metrics
| Field Name | Description |
|---|---|
| Ad relevance | Ad relevance score |
| Historic ad relevance average | Historical ad relevance |
| Quality score | Quality score |
| Historic quality score average | Historical quality score |
Impression Share
| Field Name | Description |
|---|---|
| Impression share (%) | Impression share |
| Exact match impression share (%) | Exact match IS |
| Impressions lost to budget (%) | IS lost to budget |
| Impressions lost to rank (% aggregated) | IS lost to rank |
| Click share % | Click share percentage |
Audience Metrics
| Field Name | Description |
|---|---|
| Audience bid adjustment (%) | Bid adjustment |
Conversion Metrics
| Field Name | Description |
|---|---|
| Conversions | Total conversions |
| All conversions | All conversions |
| Conversion rate | Conversion rate |
| All conversion rate | All conversion rate |
| Cost per conversion | Cost per conversion |
| Cost per all conversions | Cost per all conv |
| Assists from other ads | Assist count |
| Cost per assist | Cost per assist |
Revenue Metrics
| Field Name | Description |
|---|---|
| Revenue | Total revenue |
| All revenue | All revenue |
| Revenue per conversion | Revenue per conv |
| Revenue per all conversions | Revenue per all conv |
| Return on ad spend (ROAS) | ROAS |
| Revenue per assist | Revenue per assist |
Phone Metrics
| Field Name | Description |
|---|---|
| Phone impressions | Phone impressions |
| Phone calls | Phone call count |
| Phone through rate | Phone through rate |
Shopping Metrics
| Field Name | Description |
|---|---|
| Product Price | Product price |
| Benchmark CTR | Benchmark CTR |
| Benchmark bid | Benchmark bid |
Quality Filtering
| Field Name | Description |
|---|---|
| Low quality impressions | Low quality impressions |
| Low quality clicks | Low quality clicks |
| Low quality general clicks | General low quality clicks |
| Low quality sophisticated clicks | Sophisticated low quality |
| Low quality conversions | Low quality conversions |
| Low quality impressions rate | Low quality impression % |
| Low quality clicks rate | Low quality click % |
| Low quality conversion rate | Low quality conv rate |
Position Metrics
| Field Name | Description |
|---|---|
| Top impression rate | Top impression rate |
| Absolute top impression rate | Absolute top rate |
| Absolute top impression share lost to budget | Abs top lost to budget |
| Top impression share lost to budget | Top IS lost to budget |
| Top impression share lost to rank | Top IS lost to rank |
| Absolute top impression share lost to rank | Abs top IS lost to rank |
| Top impression share | Top impression share |
| Absolute top impression share | Absolute top IS |
Breakdowns
Account Breakdowns
| Field Name | Description |
|---|---|
| Account ID | Account identifier |
| Account name | Account name |
| Account number | Account number |
| Account status | Account status |
| Currency code | Currency |
Campaign Breakdowns
| Field Name | Description |
|---|---|
| Campaign ID | Campaign identifier |
| Campaign name | Campaign name |
| Campaign type | Campaign type |
| Campaign labels | Campaign labels |
| Campaign status | Campaign status |
| Budget name | Budget name |
| Budget status | Budget status |
| Budget association status | Association status |
| Tracking template | Tracking template |
| Custom parameters | Custom parameters |
Ad Group Breakdowns
| Field Name | Description |
|---|---|
| Ad group ID | Ad group identifier |
| Ad group name | Ad group name |
| Ad group labels | Ad group labels |
| Ad group status | Ad group status |
| Language | Language |
| Ad group network | Network |
Keyword Breakdowns
| Field Name | Description |
|---|---|
| Keyword ID | Keyword identifier |
| Keyword | Keyword text |
| Keyword labels | Keyword labels |
| Keyword status | Keyword status |
| Bid strategy type | Bid strategy |
| Bidded match type | Bidded match type |
| Delivered match type | Delivered match type |
| Current max CPC | Current max CPC |
Ad Breakdowns
| Field Name | Description |
|---|---|
| Ad ID | Ad identifier |
| Ad title | Ad title |
| Ad title part 1 | Title part 1 |
| Ad title part 2 | Title part 2 |
| Ad title part 3 | Title part 3 |
| Ad type | Ad type |
| Ad labels | Ad labels |
| Ad path part 1 | Path part 1 |
| Ad path part 2 | Path part 2 |
| Ad description | Description |
| Ad description 2 | Description 2 |
| Ad distribution | Ad distribution |
| Ad status | Ad status |
| Ad top position | Top vs other |
Ad Extension
| Field Name | Description |
|---|---|
| Ad extension id | Extension identifier |
| Ad extension type name | Extension type |
| Ad extension version | Extension version |
Shopping Breakdowns
| Field Name | Description |
|---|---|
| Goal | Conversion goal |
| Goal ID | Goal identifier |
| Product brand | Product brand |
| Product title | Product title |
| Product seller name | Seller name |
| Product offer language | Offer language |
| Product country of sale | Country of sale |
| Product ID | Product ID |
| Product condition | Product condition |
| Product category 1-5 | Product categories |
| Product type 1-5 | Product types |
| Product custom label 0-4 | Custom labels |
URL Breakdowns
| Field Name | Description |
|---|---|
| Destination URL | Destination URL |
| Final URL | Final URL |
| Final URL suffix | URL suffix |
| Final mobile URL | Mobile URL |
| Final app URL | App URL |
| Landing page experience | Landing page experience |
| Historic landing page experience average | Historic LP experience |
Audience Breakdowns
| Field Name | Description |
|---|---|
| Audience id | Audience identifier |
| Audience name | Audience name |
| Audience association status | Association status |
Demographic Breakdowns
| Field Name | Description |
|---|---|
| Visitor age group | Age group |
| Visitor gender | Gender |
| Visitor city | City |
| Visitor postal code | Postal code |
| Visitor metro area | Metro area |
| Visitor state/region | State/region |
| Visitor country | Country |
| Device type | Device type |
| Device operating system | Operating system |