Introduction to MCP and Adzviser on Gemini

Adzviser is now a fully supported MCP (Model Context Protocol) server for Gemini. We give digital marketers and ecommerce shop owners direct access to their real-time marketing and sales data through Gemini CLI—Google's command-line interface for Gemini.

What is MCP?

MCP, or Model Context Protocol, is an open protocol that allows AI tools like Gemini to securely connect to external data sources. Think of it as a standardized way for large language models to fetch real-time information—such as your ad spend, conversions, or product sales—from trusted sources. With MCP, instead of uploading data or manually copy-pasting reports, Gemini can fetch the data directly from your systems through a secure API.

This ensures:

• Security and privacy — your data stays under your control
• Freshness — Gemini is working with real-time data
• Relevance — it answers questions based on your marketing context

What is Adzviser's Role?

Adzviser acts as your MCP server, serving as a secure middleware between your marketing data sources—like Google Ads, Facebook Ads, Google Analytics, and Shopify—and Gemini. It connects to these platforms, retrieves real-time data, and makes it accessible to Gemini through the MCP protocol.

Once connected, you can ask Gemini things like:

• "Which campaign had the highest return on ad spend last week?"
• "What was the geographic trend in website traffic after last month's promotion?"
• "Show me products with the highest conversion rate from Meta ads."

And Gemini will respond with insights drawn from your actual data—without needing you to lift a finger.

What is Gemini CLI?

Gemini CLI is Google's official command-line interface for interacting with Gemini. It's an open-source tool that allows you to use Gemini directly from your terminal with full support for MCP servers like Adzviser.

Key features of Gemini CLI:

• Terminal-based — run AI queries directly from your command line
• MCP Support — connect to external data sources via Model Context Protocol
• Open Source — fully transparent and community-driven
• Powerful — access Gemini's full capabilities from anywhere

Why Use Gemini?

Gemini is Google's most capable AI model, offering strong reasoning and analytical abilities. With Adzviser's MCP integration, you can leverage Gemini's power to analyze your marketing data:

• Deep integration with Google ecosystem — Gemini understands Google Ads, Analytics, and other Google products exceptionally well
• Fast and efficient — quick responses for real-time data analysis
• Developer-friendly — the CLI interface is perfect for power users who prefer terminal workflows

If you're a Gemini user and want to make data-driven decisions faster, without toggling between dashboards or exporting CSVs, Adzviser on MCP is made for you.