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Zoho CRM
Supported Metrics and Breakdowns

Zoho CRM Fields

This page provides a comprehensive reference of all supported metrics and breakdowns available for Zoho CRM data extraction through Adzviser.

Metrics

Count Metrics

Field NameDescription
AccountsTotal account count
ContactsTotal contact count
DealsTotal deal count
LeadsTotal lead count

Account Metrics

Field NameDescription
Annual revenueTotal annual revenue
EmployeesTotal employee count

Deal Metrics

Field NameDescription
Deal amountTotal deal value
Deal probability (%)Average deal probability
Deal expected revenueExpected revenue sum
Deal lead conversion timeAvg lead conversion time
Deal overall sales durationAvg sales duration
Deal sales cycle durationAvg sales cycle time

Lead Metrics

Field NameDescription
Lead annual revenueLead revenue total
Lead employeesLead employee count

Breakdowns

Account Breakdowns

Field NameDescription
Account IDUnique account identifier
Account nameAccount name
Account numberAccount number
Account siteAccount site
Account typeAccount type
OwnershipAccount ownership
IndustryIndustry type
SIC codeSIC code
Ticker symbolStock ticker
WebsiteCompany website
PhonePhone number
FaxFax number
DescriptionAccount description
TagAccount tags
LockedLock status
Enrich statusEnrichment status
RatingAccount rating

Account Address

Field NameDescription
Billing streetBilling street address
Billing cityBilling city
Billing stateBilling state
Billing countryBilling country
Shipping streetShipping street address
Shipping cityShipping city
Shipping stateShipping state
Shipping countryShipping country

Contact Breakdowns

Field NameDescription
Contact IDUnique contact identifier
Contact nameFull name
First nameFirst name
Last nameLast name
TitleJob title
EmailEmail address
Secondary emailSecondary email
Home phoneHome phone
Other phoneOther phone
Assistant phoneAssistant phone
MobileMobile phone
Lead sourceLead source
DepartmentDepartment
Date of birthBirth date
AssistantAssistant name
Email opt outEmail opt-out status
Skype IDSkype ID
SalutationSalutation
X (Twitter)Twitter handle
Unsubscribed modeUnsubscribe mode

Contact Address

Field NameDescription
Mailing streetMailing street
Mailing cityMailing city
Mailing stateMailing state
Mailing zipMailing zip code
Mailing countryMailing country
Other streetOther street
Other cityOther city
Other stateOther state
Other zipOther zip code
Other countryOther country

Deal Breakdowns

Field NameDescription
Deal IDUnique deal identifier
Deal nameDeal name
Deal descriptionDeal description
Deal tagDeal tags
Deal lockedDeal lock status
Deal stageCurrent stage
Deal typeDeal type
Deal lead sourceLead source
Deal reason for lossLoss reason
Deal next stepNext step
Deal record statusApproval status

Lead Breakdowns

Field NameDescription
Lead IDUnique lead identifier
Lead nameFull name
Lead first nameFirst name
Lead last nameLast name
Lead titleJob title
Lead companyCompany name
Lead emailEmail address
Lead secondary emailSecondary email
Lead phonePhone number
Lead faxFax number
Lead mobileMobile phone
Lead websiteWebsite URL
Lead statusLead status
Lead record statusApproval status
Lead industryIndustry
Lead email opt outEmail opt-out
Lead Skype IDSkype ID
Lead salutationSalutation
Lead TwitterTwitter handle
Lead descriptionDescription
Lead ratingLead rating
Lead tagLead tags
Lead lockedLock status
Lead is convertedConversion status
Lead enrich statusEnrichment status
Lead unsubscribed modeUnsubscribe mode

Lead Address

Field NameDescription
Lead streetStreet address
Lead cityCity
Lead stateState
Lead zip codeZip code
Lead countryCountry

Common Breakdowns

Field NameDescription
Created by IDCreator ID
Modified by IDModifier ID
Owner IDOwner ID
Campaign source IDCampaign source
Created dateCreation date
Created datetimeCreation datetime
Modified dateModification date
Modified datetimeModification datetime
Last activity dateLast activity date
Last activity datetimeLast activity datetime
Closing dateDeal closing date
Closing datetimeDeal closing datetime