Zoho CRM Metrics and Breakdowns
This page provides a comprehensive reference of all supported metrics and breakdowns available for Zoho CRM data extraction through Adzviser.
Metrics
Count Metrics
| Field Name | Description |
|---|---|
| Accounts | Total account count |
| Contacts | Total contact count |
| Deals | Total deal count |
| Leads | Total lead count |
Account Metrics
| Field Name | Description |
|---|---|
| Annual revenue | Total annual revenue |
| Employees | Total employee count |
Deal Metrics
| Field Name | Description |
|---|---|
| Deal amount | Total deal value |
| Deal probability (%) | Average deal probability |
| Deal expected revenue | Expected revenue sum |
| Deal lead conversion time | Avg lead conversion time |
| Deal overall sales duration | Avg sales duration |
| Deal sales cycle duration | Avg sales cycle time |
Lead Metrics
| Field Name | Description |
|---|---|
| Lead annual revenue | Lead revenue total |
| Lead employees | Lead employee count |
Breakdowns
Account Breakdowns
| Field Name | Description |
|---|---|
| Account ID | Unique account identifier |
| Account name | Name of the account |
| Account number | Reference number assigned to the account |
| Account site | Website or site designation stored for the account |
| Account type | Type of account |
Account Address
| Field Name | Description |
|---|
Contact Breakdowns
| Field Name | Description |
|---|---|
| Contact ID | Unique contact identifier |
| Contact name | Full name |
Contact Address
| Field Name | Description |
|---|
Deal Breakdowns
| Field Name | Description |
|---|---|
| Deal ID | Unique deal identifier |
| Deal name | Name of the deal |
| Deal description | Description stored for the related deal record |
| Deal tag | Deal tags |
| Deal locked | Deal lock status |
| Deal stage | Current stage |
| Deal type | Type of deal |
| Deal lead source | Lead source |
| Deal reason for loss | Loss reason |
| Deal next step | Next step |
| Deal record status | Approval status |
Lead Breakdowns
| Field Name | Description |
|---|---|
| Lead ID | Unique lead identifier |
| Lead name | Full name |
| Lead first name | First name |
| Lead last name | Last name |
| Lead title | Job title |
| Lead company | Company name |
| Lead email | Email address |
| Lead secondary email | Secondary email |
| Lead phone | Phone number |
| Lead fax | Fax number |
| Lead mobile | Mobile phone |
| Lead website | Website URL |
| Lead status | Current lead status |
| Lead record status | Approval status |
| Lead industry | Industry |
| Lead email opt out | Email opt-out |
| Lead Skype ID | Skype ID |
| Lead salutation | Salutation |
| Lead Twitter | Twitter handle |
| Lead description | Description |
| Lead rating | Rating assigned to the related Zoho CRM record |
| Lead tag | Lead tags |
| Lead locked | Lock status |
| Lead is converted | Conversion status |
| Lead enrich status | Enrichment status |
| Lead unsubscribed mode | Unsubscribe mode |
Lead Address
| Field Name | Description |
|---|---|
| Lead street | Street address |
| Lead city | City |
| Lead state | State |
| Lead zip code | Zip code |
| Lead country | Country |
Common Breakdowns
| Field Name | Description |
|---|---|
| Created by ID | Creator ID |
| Modified by ID | Modifier ID |
| Owner ID | Unique identifier for the owner in Zoho CRM |
| Campaign source ID | Campaign source |
| Created date | Creation date |
| Created datetime | Creation datetime |
| Modified date | Modification date |
| Modified datetime | Modification datetime |
| Last activity date | Calendar date associated with the last activity event or record |
| Last activity datetime | Calendar date associated with the last activity time event or record |
| Closing date | Deal closing date |
| Closing datetime | Deal closing datetime |
| Account ownership | Ownership classification assigned to the account |
| Account industry | Industry classification assigned to the account |
| Account SIC code | Reference sic code assigned to the account |
| Account ticker symbol | Public stock-market ticker symbol associated with the account |
| Account website | Website or social-profile reference associated with the account |
| Account phone | Contact phone stored for the account |
| Account fax | Contact fax stored for the account |
| Account description | Description stored for the related account record |
| Account tag | Tag used to categorize or filter the account |
| Account locked | Whether the account locked |
| Account enrich status | Current account enrich status |
| Account rating | Rating assigned to the related Zoho CRM record |
| Account billing street | Billing street stored for the account |
| Account billing city | Billing city stored for the account |
| Account billing state | Billing state stored for the account |
| Account billing country | Geographic account billing country associated with the user, delivery, or conversion |
| Account shipping street | Shipping street stored for the account |
| Account shipping city | Shipping city stored for the account |
| Account shipping state | Shipping state stored for the account |
| Account shipping country | Geographic account shipping country associated with the user, delivery, or conversion |
| Contact first name | Name of the contact first |
| Contact last name | Name of the contact last |
| Contact title | Human-readable title of the related contact content |
| Contact email | Email address stored for the related Zoho CRM record |
| Contact secondary email | Email address stored for the related Zoho CRM record |
| Contact home phone | Contact home phone stored for the contact |
| Contact other phone | Contact other phone stored for the contact |
| Contact assistant phone | Contact assistant phone stored for the contact |
| Contact mobile | Mobile telephone number stored for the contact |
| Contact lead source | Traffic source |
| Contact department | Department classification assigned to the contact |
| Contact date of birth | Calendar date associated with the contact of birth event or record |
| Contact assistant | Name of the contact's assistant |
| Contact email opt out | Email address stored for the related Zoho CRM record |
| Contact Skype ID | Unique identifier for the contact skype in Zoho CRM |
| Contact salutation | Salutation classification assigned to the contact |
| Contact X (Twitter) | X username or profile associated with the contact |
| Contact unsubscribed mode | Unsubscribed mode classification assigned to the contact |
| Contact mailing street | Mailing street stored for the contact |
| Contact mailing city | Mailing city stored for the contact |
| Contact mailing state | Mailing state stored for the contact |
| Contact mailing zip | Mailing zip stored for the contact |
| Contact mailing country | Geographic contact mailing country associated with the user, delivery, or conversion |
| Contact other street | Other street stored for the contact |
| Contact other city | Other city stored for the contact |
| Contact other state | Other state stored for the contact |
| Contact other zip | Other zip stored for the contact |
| Contact other country | Geographic contact other country associated with the user, delivery, or conversion |
| Reporting to ID | Unique identifier for the reporting to in Zoho CRM |
| Vendor name ID | Unique identifier for the vendor name in Zoho CRM |
| Parent account ID | Unique identifier for the parent account in Zoho CRM |
| Unsubscribed date | Calendar date associated with the unsubscribed event or record |
| Unsubscribed datetime | Calendar date associated with the unsubscribed time event or record |