Zoho CRM Metrics and Breakdowns
This page provides a comprehensive reference of all supported metrics and breakdowns available for Zoho CRM data extraction through Adzviser.
Metrics
Count Metrics
| Field Name | Description |
|---|---|
| Accounts | Total account count |
| Contacts | Total contact count |
| Deals | Total deal count |
| Leads | Total lead count |
Account Metrics
| Field Name | Description |
|---|---|
| Annual revenue | Total annual revenue |
| Employees | Total employee count |
Deal Metrics
| Field Name | Description |
|---|---|
| Deal amount | Total deal value |
| Deal probability (%) | Average deal probability |
| Deal expected revenue | Expected revenue sum |
| Deal lead conversion time | Avg lead conversion time |
| Deal overall sales duration | Avg sales duration |
| Deal sales cycle duration | Avg sales cycle time |
Lead Metrics
| Field Name | Description |
|---|---|
| Lead annual revenue | Lead revenue total |
| Lead employees | Lead employee count |
Breakdowns
Account Breakdowns
| Field Name | Description |
|---|---|
| Account ID | Unique account identifier |
| Account name | Account name |
| Account number | Account number |
| Account site | Account site |
| Account type | Account type |
Account Address
| Field Name | Description |
|---|
Contact Breakdowns
| Field Name | Description |
|---|---|
| Contact ID | Unique contact identifier |
| Contact name | Full name |
Contact Address
| Field Name | Description |
|---|
Deal Breakdowns
| Field Name | Description |
|---|---|
| Deal ID | Unique deal identifier |
| Deal name | Deal name |
| Deal description | Deal description |
| Deal tag | Deal tags |
| Deal locked | Deal lock status |
| Deal stage | Current stage |
| Deal type | Deal type |
| Deal lead source | Lead source |
| Deal reason for loss | Loss reason |
| Deal next step | Next step |
| Deal record status | Approval status |
Lead Breakdowns
| Field Name | Description |
|---|---|
| Lead ID | Unique lead identifier |
| Lead name | Full name |
| Lead first name | First name |
| Lead last name | Last name |
| Lead title | Job title |
| Lead company | Company name |
| Lead email | Email address |
| Lead secondary email | Secondary email |
| Lead phone | Phone number |
| Lead fax | Fax number |
| Lead mobile | Mobile phone |
| Lead website | Website URL |
| Lead status | Lead status |
| Lead record status | Approval status |
| Lead industry | Industry |
| Lead email opt out | Email opt-out |
| Lead Skype ID | Skype ID |
| Lead salutation | Salutation |
| Lead Twitter | Twitter handle |
| Lead description | Description |
| Lead rating | Lead rating |
| Lead tag | Lead tags |
| Lead locked | Lock status |
| Lead is converted | Conversion status |
| Lead enrich status | Enrichment status |
| Lead unsubscribed mode | Unsubscribe mode |
Lead Address
| Field Name | Description |
|---|---|
| Lead street | Street address |
| Lead city | City |
| Lead state | State |
| Lead zip code | Zip code |
| Lead country | Country |
Common Breakdowns
| Field Name | Description |
|---|---|
| Created by ID | Creator ID |
| Modified by ID | Modifier ID |
| Owner ID | Owner ID |
| Campaign source ID | Campaign source |
| Created date | Creation date |
| Created datetime | Creation datetime |
| Modified date | Modification date |
| Modified datetime | Modification datetime |
| Last activity date | Last activity date |
| Last activity datetime | Last activity datetime |
| Closing date | Deal closing date |
| Closing datetime | Deal closing datetime |
| Account ownership | Account ownership |
| Account industry | Account industry |
| Account SIC code | Account SIC code |
| Account ticker symbol | Account ticker symbol |
| Account website | Account website |
| Account phone | Account phone |
| Account fax | Account fax |
| Account description | Account description |
| Account tag | Account tag |
| Account locked | Account locked |
| Account enrich status | Account enrich status |
| Account rating | Account rating |
| Account billing street | Account billing street |
| Account billing city | Account billing city |
| Account billing state | Account billing state |
| Account billing country | Account billing country |
| Account shipping street | Account shipping street |
| Account shipping city | Account shipping city |
| Account shipping state | Account shipping state |
| Account shipping country | Account shipping country |
| Contact first name | Contact first name |
| Contact last name | Contact last name |
| Contact title | Contact title |
| Contact email | Contact email |
| Contact secondary email | Contact secondary email |
| Contact home phone | Contact home phone |
| Contact other phone | Contact other phone |
| Contact assistant phone | Contact assistant phone |
| Contact mobile | Contact mobile |
| Contact lead source | Contact lead source |
| Contact department | Contact department |
| Contact date of birth | Contact date of birth |
| Contact assistant | Contact assistant |
| Contact email opt out | Contact email opt out |
| Contact Skype ID | Contact Skype ID |
| Contact salutation | Contact salutation |
| Contact X (Twitter) | Contact X (Twitter) |
| Contact unsubscribed mode | Contact unsubscribed mode |
| Contact mailing street | Contact mailing street |
| Contact mailing city | Contact mailing city |
| Contact mailing state | Contact mailing state |
| Contact mailing zip | Contact mailing zip |
| Contact mailing country | Contact mailing country |
| Contact other street | Contact other street |
| Contact other city | Contact other city |
| Contact other state | Contact other state |
| Contact other zip | Contact other zip |
| Contact other country | Contact other country |
| Reporting to ID | Reporting to ID |
| Vendor name ID | Vendor name ID |
| Parent account ID | Parent account ID |
| Unsubscribed date | Unsubscribed date |
| Unsubscribed datetime | Unsubscribed datetime |