Connect Data Sources
Adzviser supports 30+ data sources across advertising, social media, e-commerce, analytics, and CRM platforms. Each data source page provides a complete list of available metrics and breakdowns (dimensions) you can use in your reports.
About Our Field Lists
Each data source page contains:
- Metrics - Quantitative values you can measure (e.g., impressions, clicks, conversions, revenue)
- Breakdowns/Dimensions - Ways to segment your data (e.g., campaign, ad group, country, device)
Use these field lists as a reference when building reports in Google Sheets, Looker Studio, Power BI, Microsoft Excel, or when querying data through ChatGPT or Claude.
Supported Metrics and Breakdowns
Advertising Platforms
| Data Source | Description |
|---|---|
| Google Ads | Search, Display, Shopping, Video campaigns |
| Meta Ads | Facebook & Instagram advertising |
| TikTok Ads | TikTok advertising campaigns |
| LinkedIn Ads | B2B advertising on LinkedIn |
| X Ads | Twitter/X advertising |
| Pinterest Ads | Pinterest promoted pins |
| Snapchat Ads | Snapchat advertising |
| Reddit Ads | Reddit promoted posts |
| Bing Ads | Microsoft Advertising |
| Amazon Ads | Sponsored Products, Brands, Display |
Social Media Organic
| Data Source | Description |
|---|---|
| Facebook Insights | Facebook Page analytics |
| Instagram Insights | Instagram business analytics |
| TikTok Organic | TikTok creator analytics |
| Pinterest Organic | Pinterest pin analytics |
| Threads Insights | Threads analytics |
| YouTube | YouTube channel & video analytics |
| LinkedIn Company Pages | LinkedIn Page analytics |
Analytics & SEO
| Data Source | Description |
|---|---|
| Google Analytics 4 | Web & app analytics |
| Google Search Console | Search performance data |
| Bing Webmaster Tools | Bing search performance |
| Google Business Profile | Local business insights |
E-commerce
| Data Source | Description |
|---|---|
| Shopify | Shopify store data |
| WooCommerce | WooCommerce orders & products |
| BigCommerce | BigCommerce store data |
| Amazon Seller Central | Amazon seller analytics |
| Merchant Center | Google Shopping product data |
Email Marketing & CRM
| Data Source | Description |
|---|---|
| Mailchimp | Email campaign analytics |
| Klaviyo | Email & SMS marketing |
| HubSpot | Marketing & CRM platform |
| Salesforce | CRM & sales data |
| Zoho CRM | CRM analytics |
Call Tracking
| Data Source | Description |
|---|---|
| CallRail | Call tracking & analytics |