HubSpot Metrics and Breakdowns
This page provides a comprehensive reference of all supported metrics and breakdowns available for HubSpot data extraction through Adzviser.
Metrics
Contact Metrics
| Field Name | Description |
|---|---|
| Contacts | Total contacts |
| Leads | Lead count |
| Marketing qualified leads | MQL count |
| Sales qualified leads | SQL count |
| Customers | Customer count |
| Subscribers | Subscriber count |
| Opportunities | Opportunity count |
| Evangelists | Evangelist count |
| Contact hubspot score | Contact score |
Company Metrics
| Field Name | Description |
|---|---|
| Companies | Total companies |
| Company page views | Company page views |
| Company sessions | Company sessions |
| Company form submissions | Form submissions |
Deal Metrics
| Field Name | Description |
|---|---|
| Deal times contacted | Times contacted |
| Deal sales activities | Sales activity count |
| Deal amount | Total deal value |
| Deal amount won | Won deal value |
| Deal amount lost | Lost deal value |
| Deals | Total deals |
| Average deal size | Average deal value |
| Closed deals | Closed deal count |
| Closed won deals | Won deal count |
| Closed lost deals | Lost deal count |
| Deal win rate (%) | Win rate |
| Average days to close on won deals | Avg days to close |
Email Metrics
| Field Name | Description |
|---|---|
| Email sent | Emails sent |
| Email not sent | Emails not sent |
| Email successful deliveries | Delivered emails |
| Email opens | Email opens |
| Email opens (%) | Open rate |
| Email clicks | Email clicks |
| Email clicks (%) | Click rate |
| Email opens ctr (%) | Click-through rate |
| Email total bounces | Bounce count |
| Email bounce rate (%) | Bounce rate |
| Email hard bounces | Hard bounces |
| Email soft bounces | Soft bounces |
| Email marked as spam | Spam reports |
| Email unsubscribes | Unsubscribes |
Form Metrics
| Field Name | Description |
|---|---|
| Form submissions | Form submission count |
Ticket Metrics
| Field Name | Description |
|---|---|
| Tickets | Ticket count |
| Ticket time to close (average in minutes) | Avg close time |
| Ticket time to first reply (average in minutes) | Avg first reply time |
Website Metrics
| Field Name | Description |
|---|---|
| Website sessions | Session count |
| Website visitors | Visitor count |
| Website bounces | Bounce count |
| Website bounce rate (%) | Bounce rate |
| Website session to contact rate | Session conversion |
| Website contact to customer rate | Customer conversion |
| Website new session (%) | New session rate |
| Website avg. time on page (seconds) | Avg time on page |
| Website avg. page views per session | Pages per session |
| Appointment scheduled deals | Appointment scheduled deals |
| Qualified to buy deals | Qualified to buy deals |
| Presentation scheduled deals | Presentation scheduled deals |
| Decision maker bought-in deals | Decision maker bought-in deals |
| Contact sent deals | Contact sent deals |
| Deal recurring revenue amount | Deal recurring revenue amount |
| Email not sent (%) | Email not sent (%) |
| Email successful deliveries (%) | Email successful deliveries (%) |
| Email prints | Email prints |
| Email prints (%) | Email prints (%) |
| Email forwarded | Email forwarded |
| Email forwarded (%) | Email forwarded (%) |
| Email marked as spam (%) | Email marked as spam (%) |
| Email hard bounces (%) | Email hard bounces (%) |
| Email soft bounces (%) | Email soft bounces (%) |
| Email pending bounces | Email pending bounces |
| Email pending bounces (%) | Email pending bounces (%) |
| Email unsubscribe rate (%) | Email unsubscribe rate (%) |
| Ticket number of times contacted (average) | Ticket number of times contacted (average) |
| Website age views | Website age views |
| Website entrances | Website entrances |
| Website exits | Website exits |
| Website exit rate (%) | Website exit rate (%) |
| Website submissions | Website submissions |
| Website CTA views | Website CTA views |
| Website CTA clicks | Website CTA clicks |
| Website CTA rate (%) | Website CTA rate (%) |
| Became a subscriber avg. contact time (days) | Became a subscriber avg. contact time (days) |
| Became a lead avg. contact time (days) | Became a lead avg. contact time (days) |
| Became a MQL avg. contact time (days) | Became a MQL avg. contact time (days) |
| Became a SQL avg. contact time (days) | Became a SQL avg. contact time (days) |
| Became an opportunity avg. contact time (days) | Became an opportunity avg. contact time (days) |
| Became a customer avg. contact time (days) | Became a customer avg. contact time (days) |
| Became an evangelist avg. contact time (days) | Became an evangelist avg. contact time (days) |
| Became a lead avg. subscriber time (days) | Became a lead avg. subscriber time (days) |
| Became a MQL avg. subscriber time (days) | Became a MQL avg. subscriber time (days) |
| Became a SQL avg. subscriber time (days) | Became a SQL avg. subscriber time (days) |
| Became an opportunity avg. subscriber time (days) | Became an opportunity avg. subscriber time (days) |
| Became a customer avg. subscriber time (days) | Became a customer avg. subscriber time (days) |
| Became an evangelist avg. subscriber time (days) | Became an evangelist avg. subscriber time (days) |
| Became an MQL avg. lead time (days) | Became an MQL avg. lead time (days) |
| Became an SQL avg. lead time (days) | Became an SQL avg. lead time (days) |
| Became an opportunity lead time (days) | Became an opportunity lead time (days) |
| Became a customer avg. lead time (days) | Became a customer avg. lead time (days) |
| Became an evangelist avg. lead time (days) | Became an evangelist avg. lead time (days) |
| Became a SQL avg. MQL time (days) | Became a SQL avg. MQL time (days) |
| Became an opportunity avg. MQL time (days) | Became an opportunity avg. MQL time (days) |
| Became a customer avg. MQL time (days) | Became a customer avg. MQL time (days) |
| Became an evangelist avg. MQL time (days) | Became an evangelist avg. MQL time (days) |
| Became an opportunity avg. SQL time (days) | Became an opportunity avg. SQL time (days) |
| Became a customer avg. SQL time (days) | Became a customer avg. SQL time (days) |
| Became an evangelist avg. SQL time (days) | Became an evangelist avg. SQL time (days) |
| Became a customer avg. opportunity time (days) | Became a customer avg. opportunity time (days) |
| Became an evangelist avg. opportunity time (days) | Became an evangelist avg. opportunity time (days) |
| Became an evangelist avg. customer time (days) | Became an evangelist avg. customer time (days) |
Breakdowns
Company Breakdowns
| Field Name | Description |
|---|---|
| Company ID | Company identifier |
| Company name | Company name |
| Company description | Description |
| Company address | Address |
| Company city | City |
| Company state/region | State |
| Company country | Country |
| Company domain name | Domain |
| Company website URL | Website |
| Company industry | Industry |
| Company type | Type |
| Company lifecycle stage | Lifecycle stage |
| Company owner | Owner |
Contact Breakdowns
| Field Name | Description |
|---|---|
| Contact first name | First name |
| Contact last name | Last name |
| Contact job title | Job title |
| Contact email | |
| Contact became a subscriber date | Subscriber date |
| Contact became a lead date | Lead date |
| Contact became a marketing qualified lead date | MQL date |
| Contact became a sales qualified lead date | SQL date |
| Contact became a customer date | Customer date |
| Contact IP country | Country |
| Contact IP city | City |
Deal Breakdowns
| Field Name | Description |
|---|---|
| Deal ID | Deal identifier |
| Deal name | Deal name |
| Deal description | Description |
| Deal stage | Stage |
| Deal type | Type |
| Deal pipeline | Pipeline |
| Deal created date | Created date |
| Deal closed date | Close date |
| Deal lost reason | Lost reason |
| Deal won reason | Won reason |
| Deal original source | Original source |
Email Breakdowns
| Field Name | Description |
|---|---|
| Recipient email address | Recipient email |
| Email subject | Subject line |
| Sender email address | Sender email |
| Sender name | Sender name |
| Recipient device type | Device type |
| Recipient country | Country |
| Recipient city | City |
Form Breakdowns
| Field Name | Description |
|---|---|
| Form ID | Form identifier |
| Form name | Form name |
| Form created date | Created date |
| Form submitted on | Submission date |
| Form submitted by (email) | Submitter email |
Ticket Breakdowns
| Field Name | Description |
|---|---|
| Ticket ID | Ticket identifier |
| Ticket name | Ticket name |
| Ticket description | Description |
| Ticket status | Status |
| Ticket category | Category |
| Ticket priority | Priority |
| Ticket source | Source |
| Ticket pipeline | Pipeline |
| Ticket create date | Created date |
| Ticket close date | Close date |
| Portal ID | Portal ID |
| Portal domain | Portal domain |
| Email click URL | Email click URL |
| Email link ID | Email link ID |
| Click referer URL | Click referer URL |
| App ID | App ID |
| App name | App name |
| Recipient email campaign ID | Recipient email campaign ID |
| Recipient email campaign group ID | Recipient email campaign group ID |
| Recipient email client user agent | Recipient email client user agent |
| Recipient email client name | Recipient email client name |
| Recipient email client family | Recipient email client family |
| Recipient email client producer | Recipient email client producer |
| Recipient email client producer URL | Recipient email client producer URL |
| Recipient email client type | Recipient email client type |
| Recipient email client version | Recipient email client version |
| Recipient state | Recipient state |
| s About us | s About us |
| Company address 2 | Company address 2 |
| Company postal code | Company postal code |
| Company Country/Region Code | Company Country/Region Code |
| Company phone number | Company phone number |
| Company is public | Company is public |
| Company annual revenue | Company annual revenue |
| Company employees | Company employees |
| Company lead status | Company lead status |
| Company first contact create date | Company first contact create date |
| Company first deal create date | Company first deal create date |
| Company create date | Company create date |
| Company close date | Company close date |
| Company last contacted | Company last contacted |
| Company last modified date | Company last modified date |
| Company next activity date | Company next activity date |
| Company last activity date | Company last activity date |
| Company owner assigned date | Company owner assigned date |
| Company recent deal date | Company recent deal date |
| Company time zone | Company time zone |
| Company money raised | Company money raised |
| Company founded year | Company founded year |
| Company Facebook page | Company Facebook page |
| Company Facebook fans | Company Facebook fans |
| Company LinkedIn bio | Company LinkedIn bio |
| Company LinkedIn page | Company LinkedIn page |
| Company Twitter bio | Company Twitter bio |
| Company Twitter followers | Company Twitter followers |
| Company Twitter handle | Company Twitter handle |
| Company days to close | Company days to close |
| Company first seen date | Company first seen date |
| Company last seen date | Company last seen date |
| Company first visit date | Company first visit date |
| Company last visit date | Company last visit date |
| Company first conversion | Company first conversion |
| Company first conversion date | Company first conversion date |
| Company recent conversion | Company recent conversion |
| Company recent conversion date | Company recent conversion date |
| Contact message | Contact message |
| Contact became an opportunity date | Contact became an opportunity date |
| Contact became an evangelist date | Contact became an evangelist date |
| Contact became an other lifecycle date | Contact became an other lifecycle date |
| Contact close date | Contact close date |
| Contact priority | Contact priority |
| Contact likelihood to close | Contact likelihood to close |
| Contact persona | Contact persona |
| Contact preferred language | Contact preferred language |
| Contact salutation | Contact salutation |
| Contact email address quarantined | Contact email address quarantined |
| Contact first marketing email send date | Contact first marketing email send date |
| Contact first marketing email open date | Contact first marketing email open date |
| Contact first marketing email click date | Contact first marketing email click date |
| Contact last marketing email send date | Contact last marketing email send date |
| Contact last marketing email open date | Contact last marketing email open date |
| Contact last marketing email click date | Contact last marketing email click date |
| Contact last marketing email name | Contact last marketing email name |
| Contact first page seen | Contact first page seen |
| Contact first referring site | Contact first referring site |
| Contact first touch converting campaign | Contact first touch converting campaign |
| Contact last page seen | Contact last page seen |
| Contact last referring site | Contact last referring site |
| Contact last touch converting campaign | Contact last touch converting campaign |
| Contact IP state/region | Contact IP state/region |
| Contact IP country code | Contact IP country code |
| Contact first deal created date | Contact first deal created date |
| Contact recent deal close date | Contact recent deal close date |
| Contact recent sales email clicked date | Contact recent sales email clicked date |
| Contact recent sales email opened date | Contact recent sales email opened date |
| Contact recent sales email replied date | Contact recent sales email replied date |
| Contact currently in sequence | Contact currently in sequence |
| Contact domain to which registration email was sent | Contact domain to which registration email was sent |
| Contact email confirmed | Contact email confirmed |
| Contact membership notes | Contact membership notes |
| Contact registered at | Contact registered at |
| Contact time registration email was sent | Contact time registration email was sent |
| Contact status date new lead | Contact status date new lead |
| Contact Salesforce lead create date | Contact Salesforce lead create date |
| Contact Salesforce account ID | Contact Salesforce account ID |
| Form CSS class | Form CSS class |
| Form redirect URL | Form redirect URL |
| Form submit text | Form submit text |
| Form inline message | Form inline message |
| Form last modified date | Form last modified date |
| Form prepopulate known values | Form prepopulate known values |
| Form is captcha enabled | Form is captcha enabled |
| Form is cloneable | Form is cloneable |
| Form is editable | Form is editable |
| Form is deletable | Form is deletable |
| Form submitted by (first name) | Form submitted by (first name) |
| Form submitted by (last name) | Form submitted by (last name) |
| Deal Currency | Deal Currency |
| Deal owner assigned date | Deal owner assigned date |
| s team ID | s team ID |
| Deal probability | Deal probability |
| Deal last modified date | Deal last modified date |
| Deal last activity date | Deal last activity date |
| Deal last contacted | Deal last contacted |
| Deal next activity date | Deal next activity date |
| Deal original source Drill-Down 1 | Deal original source Drill-Down 1 |
| Deal original source Drill-Down 2 | Deal original source Drill-Down 2 |
| Deal recurring revenue deal type | Deal recurring revenue deal type |
| Deal recurring revenue inactive date | Deal recurring revenue inactive date |
| Deal recurring revenue inactive reason | Deal recurring revenue inactive reason |
| Ticket owner | Ticket owner |
| Ticket last activity date | Ticket last activity date |
| Ticket last contacted date | Ticket last contacted date |
| Ticket last customer reply date | Ticket last customer reply date |
| Ticket last modified date | Ticket last modified date |
| Ticket next activity date | Ticket next activity date |
| Ticket owner assigned date | Ticket owner assigned date |
| Ticket first email response date | Ticket first email response date |
| List ID | List ID |
| List name | List name |
| List type | List type |
| List processing status | List processing status |
| List created time | List created time |
| List updated time | List updated time |