HubSpot Fields
This page provides a comprehensive reference of all supported metrics and breakdowns available for HubSpot data extraction through Adzviser.
Metrics
Contact Metrics
| Field Name | Description |
|---|---|
| Contacts | Total contacts |
| Leads | Lead count |
| Marketing qualified leads | MQL count |
| Sales qualified leads | SQL count |
| Customers | Customer count |
| Subscribers | Subscriber count |
| Opportunities | Opportunity count |
| Evangelists | Evangelist count |
| Contact hubspot score | Contact score |
Company Metrics
| Field Name | Description |
|---|---|
| Companies | Total companies |
| Company page views | Company page views |
| Company sessions | Company sessions |
| Company form submissions | Form submissions |
Deal Metrics
| Field Name | Description |
|---|---|
| Deal times contacted | Times contacted |
| Deal sales activities | Sales activity count |
| Deal amount | Total deal value |
| Deal amount won | Won deal value |
| Deal amount lost | Lost deal value |
| Deals | Total deals |
| Average deal size | Average deal value |
| Closed deals | Closed deal count |
| Closed won deals | Won deal count |
| Closed lost deals | Lost deal count |
| Deal win rate (%) | Win rate |
| Average days to close on won deals | Avg days to close |
Email Metrics
| Field Name | Description |
|---|---|
| Email sent | Emails sent |
| Email not sent | Emails not sent |
| Email successful deliveries | Delivered emails |
| Email opens | Email opens |
| Email opens (%) | Open rate |
| Email clicks | Email clicks |
| Email clicks (%) | Click rate |
| Email opens ctr (%) | Click-through rate |
| Email total bounces | Bounce count |
| Email bounce rate (%) | Bounce rate |
| Email hard bounces | Hard bounces |
| Email soft bounces | Soft bounces |
| Email marked as spam | Spam reports |
| Email unsubscribes | Unsubscribes |
Form Metrics
| Field Name | Description |
|---|---|
| Form submissions | Form submission count |
Ticket Metrics
| Field Name | Description |
|---|---|
| Tickets | Ticket count |
| Ticket time to close (average in minutes) | Avg close time |
| Ticket time to first reply (average in minutes) | Avg first reply time |
Website Metrics
| Field Name | Description |
|---|---|
| Website sessions | Session count |
| Website visitors | Visitor count |
| Website bounces | Bounce count |
| Website bounce rate (%) | Bounce rate |
| Website session to contact rate | Session conversion |
| Website contact to customer rate | Customer conversion |
| Website new session (%) | New session rate |
| Website avg. time on page (seconds) | Avg time on page |
| Website avg. page views per session | Pages per session |
Breakdowns
Company Breakdowns
| Field Name | Description |
|---|---|
| Company ID | Company identifier |
| Company name | Company name |
| Company description | Description |
| Company address | Address |
| Company city | City |
| Company state/region | State |
| Company country | Country |
| Company domain name | Domain |
| Company website URL | Website |
| Company industry | Industry |
| Company type | Type |
| Company lifecycle stage | Lifecycle stage |
| Company owner | Owner |
Contact Breakdowns
| Field Name | Description |
|---|---|
| Contact first name | First name |
| Contact last name | Last name |
| Contact job title | Job title |
| Contact email | |
| Contact became a subscriber date | Subscriber date |
| Contact became a lead date | Lead date |
| Contact became a marketing qualified lead date | MQL date |
| Contact became a sales qualified lead date | SQL date |
| Contact became a customer date | Customer date |
| Contact IP country | Country |
| Contact IP city | City |
Deal Breakdowns
| Field Name | Description |
|---|---|
| Deal ID | Deal identifier |
| Deal name | Deal name |
| Deal description | Description |
| Deal stage | Stage |
| Deal type | Type |
| Deal pipeline | Pipeline |
| Deal created date | Created date |
| Deal closed date | Close date |
| Deal lost reason | Lost reason |
| Deal won reason | Won reason |
| Deal original source | Original source |
Email Breakdowns
| Field Name | Description |
|---|---|
| Recipient email address | Recipient email |
| Email subject | Subject line |
| Sender email address | Sender email |
| Sender name | Sender name |
| Recipient device type | Device type |
| Recipient country | Country |
| Recipient city | City |
Form Breakdowns
| Field Name | Description |
|---|---|
| Form ID | Form identifier |
| Form name | Form name |
| Form created date | Created date |
| Form submitted on | Submission date |
| Form submitted by (email) | Submitter email |
Ticket Breakdowns
| Field Name | Description |
|---|---|
| Ticket ID | Ticket identifier |
| Ticket name | Ticket name |
| Ticket description | Description |
| Ticket status | Status |
| Ticket category | Category |
| Ticket priority | Priority |
| Ticket source | Source |
| Ticket pipeline | Pipeline |
| Ticket create date | Created date |
| Ticket close date | Close date |