HubSpot Metrics and Breakdowns
This page provides a comprehensive reference of all supported metrics and breakdowns available for HubSpot data extraction through Adzviser.
Metrics
Contact Metrics
| Field Name | Description |
|---|---|
| Contacts | Total contacts |
| Leads | Lead count |
| Marketing qualified leads | MQL count |
| Sales qualified leads | SQL count |
| Customers | Customer count |
| Subscribers | Subscriber count |
| Opportunities | Opportunity count |
| Evangelists | Evangelist count |
| Contact hubspot score | Contact score |
Company Metrics
| Field Name | Description |
|---|---|
| Companies | Total companies |
| Company page views | Number of tracked page views attributed to company records |
| Company sessions | Number of tracked sessions attributed to company records |
| Company form submissions | Form submissions |
Deal Metrics
| Field Name | Description |
|---|---|
| Deal times contacted | Times contacted |
| Deal sales activities | Sales activity count |
| Deal amount | Total deal value |
| Deal amount won | Won deal value |
| Deal amount lost | Lost deal value |
| Deals | Total deals |
| Average deal size | Average deal value |
| Closed deals | Closed deal count |
| Closed won deals | Won deal count |
| Closed lost deals | Lost deal count |
| Deal win rate (%) | Win rate |
| Average days to close on won deals | Avg days to close |
Email Metrics
| Field Name | Description |
|---|---|
| Email sent | Emails sent |
| Email not sent | Emails not sent |
| Email successful deliveries | Delivered emails |
| Email opens | Number of times recipients opened the email |
| Email opens (%) | Open rate |
| Email clicks | Number of tracked link clicks in the email |
| Email clicks (%) | Click rate |
| Email opens ctr (%) | Click-through rate |
| Email total bounces | Bounce count |
| Email bounce rate (%) | Bounce rate |
| Email hard bounces | Hard bounces |
| Email soft bounces | Soft bounces |
| Email marked as spam | Spam reports |
| Email unsubscribes | Unsubscribes |
Form Metrics
| Field Name | Description |
|---|---|
| Form submissions | Form submission count |
Ticket Metrics
| Field Name | Description |
|---|---|
| Tickets | Ticket count |
| Ticket time to close (average in minutes) | Avg close time |
| Ticket time to first reply (average in minutes) | Avg first reply time |
Website Metrics
| Field Name | Description |
|---|---|
| Website sessions | Session count |
| Website visitors | Visitor count |
| Website bounces | Bounce count |
| Website bounce rate (%) | Bounce rate |
| Website session to contact rate | Session conversion |
| Website contact to customer rate | Customer conversion |
| Website new session (%) | New session rate |
| Website avg. time on page (seconds) | Avg time on page |
| Website avg. page views per session | Pages per session |
| Appointment scheduled deals | Number of deals currently in the appointment scheduled lifecycle stage |
| Qualified to buy deals | Number of deals currently in the qualified to buy lifecycle stage |
| Presentation scheduled deals | Number of deals currently in the presentation scheduled lifecycle stage |
| Decision maker bought-in deals | Number of deals currently in the decision maker bought-in lifecycle stage |
| Contact sent deals | Number of deals currently in the contact sent lifecycle stage |
| Deal recurring revenue amount | Monetary value of deal recurring revenue amount in the account's reporting currency |
| Email not sent (%) | Percentage of eligible marketing emails that were not sent |
| Email successful deliveries (%) | Percentage of eligible marketing emails that were successful deliveries |
| Email prints | Number of marketing-email prints events |
| Email prints (%) | Percentage of eligible marketing emails that were prints |
| Email forwarded | Number of marketing-email forwarded events |
| Email forwarded (%) | Percentage of eligible marketing emails that were forwarded |
| Email marked as spam (%) | Percentage of eligible marketing emails that were marked as spam |
| Email hard bounces (%) | Percentage of eligible marketing emails that were hard bounces |
| Email soft bounces (%) | Percentage of eligible marketing emails that were soft bounces |
| Email pending bounces | Number of marketing-email pending bounces events |
| Email pending bounces (%) | Percentage of eligible marketing emails that were pending bounces |
| Email unsubscribe rate (%) | Percentage of eligible marketing emails that were unsubscribe rate |
| Ticket number of times contacted (average) | Average number of recorded contact attempts per ticket |
| Website age views | Number of page views grouped by the reported age bucket |
| Website entrances | Sessions in which the reported page was the first page viewed |
| Website exits | Sessions in which the reported page was the last page viewed |
| Website exit rate (%) | Sessions ending on the page divided by sessions containing the page |
| Website submissions | Form submissions attributed to the reported website content |
| Website CTA views | Views of calls to action on the reported website content |
| Website CTA clicks | Clicks on calls to action on the reported website content |
| Website CTA rate (%) | Call-to-action clicks divided by call-to-action views |
| Became a subscriber avg. contact time (days) | Date and time of the became a subscriber avg. contact time (days) event or record |
| Became a lead avg. contact time (days) | Date and time of the became a lead avg. contact time (days) event or record |
| Became a MQL avg. contact time (days) | Date and time of the became a mql avg. contact time (days) event or record |
| Became a SQL avg. contact time (days) | Date and time of the became a sql avg. contact time (days) event or record |
| Became an opportunity avg. contact time (days) | Date and time of the became an opportunity avg. contact time (days) event or record |
| Became a customer avg. contact time (days) | Date and time of the became a customer avg. contact time (days) event or record |
| Became an evangelist avg. contact time (days) | Date and time of the became an evangelist avg. contact time (days) event or record |
| Became a lead avg. subscriber time (days) | Date and time of the became a lead avg. subscriber time (days) event or record |
| Became a MQL avg. subscriber time (days) | Date and time of the became a mql avg. subscriber time (days) event or record |
| Became a SQL avg. subscriber time (days) | Date and time of the became a sql avg. subscriber time (days) event or record |
| Became an opportunity avg. subscriber time (days) | Date and time of the became an opportunity avg. subscriber time (days) event or record |
| Became a customer avg. subscriber time (days) | Date and time of the became a customer avg. subscriber time (days) event or record |
| Became an evangelist avg. subscriber time (days) | Date and time of the became an evangelist avg. subscriber time (days) event or record |
| Became an MQL avg. lead time (days) | Date and time of the became an mql avg. lead time (days) event or record |
| Became an SQL avg. lead time (days) | Date and time of the became an sql avg. lead time (days) event or record |
| Became an opportunity lead time (days) | Date and time of the became an opportunity lead time (days) event or record |
| Became a customer avg. lead time (days) | Date and time of the became a customer avg. lead time (days) event or record |
| Became an evangelist avg. lead time (days) | Date and time of the became an evangelist avg. lead time (days) event or record |
| Became a SQL avg. MQL time (days) | Date and time of the became a sql avg. mql time (days) event or record |
| Became an opportunity avg. MQL time (days) | Date and time of the became an opportunity avg. mql time (days) event or record |
| Became a customer avg. MQL time (days) | Date and time of the became a customer avg. mql time (days) event or record |
| Became an evangelist avg. MQL time (days) | Date and time of the became an evangelist avg. mql time (days) event or record |
| Became an opportunity avg. SQL time (days) | Date and time of the became an opportunity avg. sql time (days) event or record |
| Became a customer avg. SQL time (days) | Date and time of the became a customer avg. sql time (days) event or record |
| Became an evangelist avg. SQL time (days) | Date and time of the became an evangelist avg. sql time (days) event or record |
| Became a customer avg. opportunity time (days) | Date and time of the became a customer avg. opportunity time (days) event or record |
| Became an evangelist avg. opportunity time (days) | Date and time of the became an evangelist avg. opportunity time (days) event or record |
| Became an evangelist avg. customer time (days) | Date and time of the became an evangelist avg. customer time (days) event or record |
Breakdowns
Company Breakdowns
| Field Name | Description |
|---|---|
| Company ID | Company identifier |
| Company name | Name of the company |
| Company description | Description |
| Company address | Address |
| Company city | City |
| Company state/region | State |
| Company country | Country |
| Company domain name | Domain |
| Company website URL | Website |
| Company industry | Industry |
| Company type | Type |
| Company lifecycle stage | Lifecycle stage |
| Company owner | Owner |
Contact Breakdowns
| Field Name | Description |
|---|---|
| Contact first name | First name |
| Contact last name | Last name |
| Contact job title | Job title |
| Contact email | |
| Contact became a subscriber date | Subscriber date |
| Contact became a lead date | Lead date |
| Contact became a marketing qualified lead date | MQL date |
| Contact became a sales qualified lead date | SQL date |
| Contact became a customer date | Customer date |
| Contact IP country | Country |
| Contact IP city | City |
Deal Breakdowns
| Field Name | Description |
|---|---|
| Deal ID | Deal identifier |
| Deal name | Name of the deal |
| Deal description | Description |
| Deal stage | Stage |
| Deal type | Type |
| Deal pipeline | Pipeline |
| Deal created date | Created date |
| Deal closed date | Close date |
| Deal lost reason | Lost reason |
| Deal won reason | Won reason |
| Deal original source | Original source |
| Deal owner's team ID | Unique deal owner's team identifier |
Email Breakdowns
| Field Name | Description |
|---|---|
| Recipient email address | Recipient email |
| Email subject | Subject line |
| Sender email address | Sender email |
| Sender name | Name of the sender |
| Recipient device type | Device type |
| Recipient country | Country |
| Recipient city | City |
Form Breakdowns
| Field Name | Description |
|---|---|
| Form ID | Form identifier |
| Form name | Name of the form |
| Form created date | Created date |
| Form submitted on | Submission date |
| Form submitted by (email) | Submitter email |
Ticket Breakdowns
| Field Name | Description |
|---|---|
| Ticket ID | Ticket identifier |
| Ticket name | Name of the ticket |
| Ticket description | Description |
| Ticket status | Status |
| Ticket category | Category |
| Ticket priority | Priority |
| Ticket source | Source |
| Ticket pipeline | Pipeline |
| Ticket create date | Created date |
| Ticket close date | Close date |
| Portal ID | Unique identifier for the portal in HubSpot |
| Portal domain | Primary web domain associated with the HubSpot portal |
| Email click URL | URL associated with the email click record |
| Email link ID | Unique identifier for the email link in HubSpot |
| Click referer URL | URL associated with the click referer record |
| App ID | Unique identifier for the app in HubSpot |
| App name | Name of the app |
| Recipient email campaign ID | Unique identifier for the recipient email campaign in HubSpot |
| Recipient email campaign group ID | Unique identifier for the recipient email campaign group in HubSpot |
| Recipient email client user agent | Email address stored for the related HubSpot record |
| Recipient email client name | Name of the recipient email client |
| Recipient email client family | Email address stored for the related HubSpot record |
| Recipient email client producer | Email address stored for the related HubSpot record |
| Recipient email client producer URL | URL associated with the recipient email client producer record |
| Recipient email client type | Type of recipient email client |
| Recipient email client version | Email address stored for the related HubSpot record |
| Recipient state | State stored for the recipient |
| Company address 2 | Address 2 stored for the company |
| Company postal code | Postal code stored for the company |
| Company Country/Region Code | Reference country/region code assigned to the company |
| Company phone number | Phone number stored for the related HubSpot record |
| Company is public | Whether the company is public |
| Company annual revenue | Monetary annual revenue stored for the company |
| Company employees | Reported number of employees associated with the company |
| Company lead status | Current company lead status |
| Company first contact create date | Calendar date associated with the company first contact create event or record |
| Company first deal create date | Calendar date associated with the company first deal create event or record |
| Company create date | Calendar date associated with the company create event or record |
| Company close date | Calendar date associated with the company close event or record |
| Company last contacted | Date and time of the last contacted lifecycle event for the company |
| Company last modified date | Calendar date associated with the company last modified event or record |
| Company next activity date | Calendar date associated with the company next activity event or record |
| Company last activity date | Calendar date associated with the company last activity event or record |
| Company owner assigned date | Calendar date associated with the company owner assigned event or record |
| Company recent deal date | Calendar date associated with the company recent deal event or record |
| Company time zone | Time zone used to interpret dates and delivery for the related record |
| Company money raised | Monetary money raised stored for the company |
| Company founded year | Fiscal year associated with the company |
| Company Facebook page | Website or social-profile reference associated with the company |
| Company Facebook fans | Reported number of facebook fans associated with the company |
| Company LinkedIn bio | Free-text description stored for the company |
| Company LinkedIn page | Website or social-profile reference associated with the company |
| Company Twitter bio | Free-text description stored for the company |
| Company Twitter followers | Reported number of twitter followers associated with the company |
| Company Twitter handle | Website or social-profile reference associated with the company |
| Company days to close | Elapsed time represented by days to close for the company |
| Company first seen date | Calendar date associated with the company first seen event or record |
| Company last seen date | Calendar date associated with the company last seen event or record |
| Company first visit date | Calendar date associated with the company first visit event or record |
| Company last visit date | Calendar date associated with the company last visit event or record |
| Company first conversion | First or most recent conversion associated with the company |
| Company first conversion date | Calendar date associated with the company first conversion event or record |
| Company recent conversion | First or most recent conversion associated with the company |
| Company recent conversion date | Calendar date associated with the company recent conversion event or record |
| Contact message | Free-text description stored for the contact |
| Contact became an opportunity date | Calendar date associated with the contact became an opportunity event or record |
| Contact became an evangelist date | Calendar date associated with the contact became an evangelist event or record |
| Contact became an other lifecycle date | Calendar date associated with the contact became an other lifecycle event or record |
| Contact close date | Calendar date associated with the contact close event or record |
| Contact priority | Priority classification assigned to the contact |
| Contact likelihood to close | Estimated likelihood that the contact will convert or close |
| Contact persona | Persona classification assigned to the contact |
| Contact preferred language | Language assigned to the related contact preferred content or audience |
| Contact salutation | Salutation classification assigned to the contact |
| Contact email address quarantined | Email address stored for the related HubSpot record |
| Contact first marketing email send date | Calendar date associated with the contact first marketing email send event or record |
| Contact first marketing email open date | Calendar date associated with the contact first marketing email open event or record |
| Contact first marketing email click date | Calendar date associated with the contact first marketing email click event or record |
| Contact last marketing email send date | Calendar date associated with the contact last marketing email send event or record |
| Contact last marketing email open date | Calendar date associated with the contact last marketing email open event or record |
| Contact last marketing email click date | Calendar date associated with the contact last marketing email click event or record |
| Contact last marketing email name | Name of the contact last marketing email |
| Contact first page seen | Website or social-profile reference associated with the contact |
| Contact first referring site | Website or social-profile reference associated with the contact |
| Contact first touch converting campaign | Campaign name |
| Contact last page seen | Website or social-profile reference associated with the contact |
| Contact last referring site | Website or social-profile reference associated with the contact |
| Contact last touch converting campaign | Campaign name |
| Contact IP state/region | Geographic contact ip state/region associated with the user, delivery, or conversion |
| Contact IP country code | Reference ip country code assigned to the contact |
| Contact first deal created date | Calendar date associated with the contact first deal created event or record |
| Contact recent deal close date | Calendar date associated with the contact recent deal close event or record |
| Contact recent sales email clicked date | Calendar date associated with the contact recent sales email clicked event or record |
| Contact recent sales email opened date | Calendar date associated with the contact recent sales email opened event or record |
| Contact recent sales email replied date | Calendar date associated with the contact recent sales email replied event or record |
| Contact currently in sequence | Whether the contact is marked as currently in sequence |
| Contact domain to which registration email was sent | Email address stored for the related HubSpot record |
| Contact email confirmed | Email address stored for the related HubSpot record |
| Contact membership notes | Free-text description stored for the contact |
| Contact registered at | Date and time of the registered at lifecycle event for the contact |
| Contact time registration email was sent | Whether the contact time registration email was sent |
| Contact status date new lead | Calendar date associated with the contact status new lead event or record |
| Contact Salesforce lead create date | Calendar date associated with the contact salesforce lead create event or record |
| Contact Salesforce account ID | Unique identifier for the contact salesforce account in HubSpot |
| Form CSS class | CSS class used to style or target the embedded form |
| Form redirect URL | URL associated with the form redirect record |
| Form submit text | Text content stored for the related form submit record |
| Form inline message | Free-text description stored for the form |
| Form last modified date | Calendar date associated with the form last modified event or record |
| Form prepopulate known values | Whether the form is marked as prepopulate known values |
| Form is captcha enabled | Whether form is captcha enabled is true for the related HubSpot record |
| Form is cloneable | Whether the form is cloneable |
| Form is editable | Whether the form is editable |
| Form is deletable | Whether the form is deletable |
| Form submitted by (first name) | Name of the person who submitted the form |
| Form submitted by (last name) | Name of the person who submitted the form |
| Deal Currency | Currency used for the related HubSpot amounts and budgets |
| Deal owner assigned date | Calendar date associated with the deal owner assigned event or record |
| Deal probability | Estimated probability that the deal will be won or completed |
| Deal last modified date | Calendar date associated with the deal last modified event or record |
| Deal last activity date | Calendar date associated with the deal last activity event or record |
| Deal last contacted | Date and time of the last contacted lifecycle event for the deal |
| Deal next activity date | Calendar date associated with the deal next activity event or record |
| Deal original source Drill-Down 1 | Original acquisition or attribution source captured for the deal |
| Deal original source Drill-Down 2 | Original acquisition or attribution source captured for the deal |
| Deal recurring revenue deal type | Recurring-revenue classification of the deal, such as new, renewal, upgrade, or downgrade |
| Deal recurring revenue inactive date | Date and time of the recurring revenue inactive date lifecycle event for the deal |
| Deal recurring revenue inactive reason | Recorded reason associated with the deal's current outcome |
| Ticket owner | User responsible for the owner relationship on the ticket |
| Ticket last activity date | Calendar date associated with the ticket last activity event or record |
| Ticket last contacted date | Calendar date associated with the ticket last contacted event or record |
| Ticket last customer reply date | Calendar date associated with the ticket last customer reply event or record |
| Ticket last modified date | Calendar date associated with the ticket last modified event or record |
| Ticket next activity date | Calendar date associated with the ticket next activity event or record |
| Ticket owner assigned date | Calendar date associated with the ticket owner assigned event or record |
| Ticket first email response date | Calendar date associated with the ticket first email response event or record |
| List ID | Unique identifier for the list in HubSpot |
| List name | Name of the list |
| List type | Type of list |
| List processing status | Current list processing status |
| List created time | Date and time of the relevant list lifecycle event |
| List updated time | Calendar date associated with the list upd time event or record |
| Company's About us | Free-text description stored for the company |