Merchant Center Metrics and Breakdowns
This page provides a comprehensive reference of all supported metrics and breakdowns available for Google Merchant Center data extraction through Adzviser.
Metrics
| Field Name | Description |
|---|---|
| Impressions | Total impressions |
| Clicks | Total clicks |
| CTR | Click-through rate |
| Conversions | Total conversions |
| Conversion rate | Conversions divided by eligible visits or interactions |
Breakdowns
Marketing Breakdowns
| Field Name | Description |
|---|---|
| Marketing method | Destination or program through which the product is marketed |
| Customer country code | Customer country |
Product Breakdowns
| Field Name | Description |
|---|---|
| Product ID | Product identifier |
| Title | Product title |
| Link | Product link |
| Description | Product description |
| Image link | Image URL |
| Brand | Brand name |
| Condition | Product condition |
| Availability | Stock availability |
| Product type | Type of product |
| Price | Product price |
| Currency | Price currency |
| Language | Content language |
Category Breakdowns
| Field Name | Description |
|---|---|
| Product category (1st level) | Category level 1 |
| Product category (2nd level) | Category level 2 |
| Product category (3rd level) | Category level 3 |
| Product category (4th level) | Category level 4 |
| Product category (5th level) | Category level 5 |
| Product type (1st level) | Product type level 1 |
| Product type (2nd level) | Product type level 2 |
| Product type (3rd level) | Product type level 3 |
| Product type (4th level) | Product type level 4 |
| Product type (5th level) | Product type level 5 |
Custom Labels
| Field Name | Description |
|---|---|
| Custom label 0 | Merchant-defined label used to group products for reporting or campaigns |
| Custom label 1 | Merchant-defined label used to group products for reporting or campaigns |
| Custom label 2 | Merchant-defined label used to group products for reporting or campaigns |
| Custom label 3 | Merchant-defined label used to group products for reporting or campaigns |
| Custom label 4 | Merchant-defined label used to group products for reporting or campaigns |
Additional Breakdowns
| Field Name | Description |
|---|---|
| Conversion value | Value stored for the related Merchant Center record |
| Conversion value currency | Value currency |
| Feed label | Merchant-defined label used to group products from the same data feed |
| Source | Data source |
| MPN | Manufacturer part number |
| GTIN | Global Trade Item Number |
| Target country | Geographic target country associated with the user, delivery, or conversion |
| Google product category | Google category |
| Item group ID | Item group |
| Shipping label | Label associated with the shipping |
| Tax category | Category classification represented by tax category |
Status Breakdowns
| Field Name | Description |
|---|---|
| Status | Product status |
| Approved countries | Countries where the product is approved for the selected marketing method |
| Pending countries | Countries where the product is pending for the selected marketing method |
| Disapproved countries | Countries where the product is disapproved for the selected marketing method |
| Creation date | Calendar date associated with the creation event or record |
| Last update date | Last update |
| Google expiration date | Expiration date |
Issue Breakdowns
| Field Name | Description |
|---|---|
| Product issue code | Issue code |
| Product issue severity | Issue severity |
| Product issue resolution | Resolution |
| Product issue attribute name | Affected attribute |
| Product issue description | Issue description |
| Product issue detail | Issue detail |
| Product issue documentation | Documentation link |
| Product issue applicable countries | Affected countries |
| Product issue context | Reporting context |