Reddit Ads Metrics and Breakdowns

This page provides a comprehensive reference of all supported metrics and breakdowns available for Reddit Ads data extraction through Adzviser.

Metrics

Core Performance

Field Name	Description
Impressions	Total impressions
Clicks	Total clicks
Amount spent	Total spend
eCPM	Effective CPM
CTR	Click-through rate
CPC	Cost per click
CPV	Cost per view
Reach	Unique users reached
Frequency	Ad frequency
Viewable impressions	Measured impressions that met the applicable viewability standard

Engagement Metrics

Field Name	Description
Upvotes	Upvote count
Downvotes	Downvote count
Comment upvotes	Number of upvotes on comment
Comment downvotes	Number of downvotes on comment
Comment submissions	Number of completed submissions associated with comment
Comment page views	Number of times users viewed comment page
Engaged clicks	Engaged click count

Video Metrics

Field Name	Description
Video views	Video started count
Video viewable impressions	Viewable video impressions
Video fully viewable impressions	Fully viewable impressions
Plays with sound	Number of video plays where sound was enabled
Video plays expanded	Expanded video plays
Watches at 25%	25% completion
Watches at 50%	50% completion
Watches at 75%	75% completion
Watches at 95%	95% completion
Watches at 100%	100% completion
Video watched 3s	3-second views
Video watched 5s	5-second views
Video watched 10s	10-second views
Video completion rate	Completion rate
Video view rate	View rate
Video view rate 6s	6-second view rate
Video view rate 15s	15-second view rate
Video viewable watched 6s	Viewable 6-second views
Video viewable watched 15s	Viewable 15-second views

Video CPV Metrics

Field Name	Description
Cost per 3s view	CPV (3 seconds)
Cost per 6s view	CPV (6 seconds)
Cost per 15s view	CPV (15 seconds)
Cost per completed view	CPV (complete)

Click Conversions

Field Name	Description
Click conversions: purchase	Purchase conversions (click)
Click conversions: add to cart	Add to cart (click)
Click conversions: add to wishlist	Add to wishlist (click)
Click conversions: lead	Lead conversions (click)
Click conversions: sign up	Sign up (click)
Click conversions: search	Search (click)
Click conversions: view content	View content (click)
Click conversions: page visit	Page visit (click)

View Conversions

Field Name	Description
View conversions: purchase	Purchase conversions (view)
View conversions: add to cart	Add to cart (view)
View conversions: add to wishlist	Add to wishlist (view)
View conversions: lead	Lead conversions (view)
View conversions: sign up	Sign up (view)
View conversions: search	Search (view)
View conversions: view content	View content (view)
View conversions: page visit	Page visit (view)

Conversion Value

Field Name	Description
Total value: purchase	Purchase total value
Total value: add to cart	Add to cart value
Total value: wishlist	Wishlist value
Total value: lead	Lead value
Total value: sign up	Sign up value
Average value: purchase	Avg purchase value
Average value: add to cart	Avg add to cart value
Average value: wishlist	Avg wishlist value
Average value: lead	Avg lead value
Average value: sign up	Avg sign up value

Cart Size Metrics

Field Name	Description
Cart size: purchase	Purchase items
Cart size: add to cart	Cart items
Cart size: wishlist	Wishlist items

eCPA Metrics

Field Name	Description
eCPA: purchase	Cost per purchase
eCPA: add to cart	Cost per add to cart
eCPA: add to wishlist	Cost per wishlist add
eCPA: lead	Cost per lead
eCPA: sign up	Cost per sign up
eCPA: search	Cost per search
eCPA: view content	Cost per view content
eCPA: page visit	Cost per page visit

Key Conversion Metrics

Field Name	Description
ROAS	Return on ad spend
Key conversion clicks	Key click conversions
Key conversion views	Key view conversions
Key conversion total	Total key conversions
Key conversion rate	Key conversions divided by eligible visits or interactions
Key conversion eCPA	Effective media cost for each attributed conversion
Reddit leads	Reddit native leads

Breakdowns

Account Breakdowns

Field Name	Description
Account name	Name of the account
Account ID	Account identifier
Time zone	Account timezone
Admin approval	Approval status
Currency	Account currency
Attribution type	Attribution model
Click-attribution window	Click window
View-attribution window	View window
Pixel partner preferences	Pixel settings

Campaign Breakdowns

Field Name	Description
Campaign name	Name of the campaign
Campaign ID	Campaign identifier
Campaign status	Effective status
Campaign configured status	Configured status
Campaign objective	Optimization or business outcome selected for the campaign record

Ad Group Breakdowns

Field Name	Description
Ad group name	Name of the ad group
Ad group ID	Ad group identifier
Ad group status	Effective status
Ad group configured status	Configured status
Ad group start datetime	Start datetime
Ad group end datetime	End datetime
Ad group bid type	Bid type
Ad group bid	Bid amount
Ad group budget type	Budget type
Ad group budget	Budget amount

Ad Breakdowns

Field Name	Description
Ad name	Name of the ad
Ad ID	Ad identifier
Ad status	Effective status
Ad configured status	Configured status
Ad click URL	Click destination
Ad post ID	Post identifier
Ad post URL	Post URL
Ad preview URL	Preview URL
Ad preview expiry date	Preview expiry
Ad event trackers	Event trackers

Targeting Breakdowns

Field Name	Description
Community name	Name of the community
Country	Country associated with the user, delivery, or conversion
Region	State or region associated with the user, delivery, or conversion
Gender	Reported or targeted audience gender
Device OS	Operating system
DMA	Designated market area
Interest	Interest category
Subreddit	Subreddit on which the ad delivered or activity occurred
Placement	Ad placement

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