Pinterest Organic Metrics and Breakdowns
This page provides a comprehensive reference of all supported metrics and breakdowns available for Pinterest Organic data extraction through Adzviser.
Metrics
User Account Analytics
| Field Name | Description |
|---|---|
| Impressions | Total impressions |
| Engagements | Total engagements |
| Engagement rate | Engaged sessions divided by total sessions |
| Pin clicks | Pin click count |
| Pin click rate | Clicks divided by successfully delivered or opened messages |
| Outbound clicks | Outbound click count |
| Outbound click rate | Clicks divided by successfully delivered or opened messages |
| Saves | Pin save count |
| Save rate | Reported save outcomes divided by the eligible impressions, visits, messages, or interactions defined by the source |
Video Metrics
| Field Name | Description |
|---|---|
| Video views | Video MRC view count |
| Video starts | Video start count |
| Video 10-second plays | 10-second video plays |
| Video played to 95% | Videos played to 95% |
| Video average play time (ms) | Avg video play time in ms |
| Total video play time (ms) | Total video play time in ms |
Profile Lifetime Metrics
| Field Name | Description |
|---|---|
| Profile followers | Total follower count |
| Profile following | Following count |
| Profile monthly views | Monthly profile views |
| Profile pin count | Total pin count |
| Profile board count | Total board count |
Breakdowns
Profile Breakdowns
| Field Name | Description |
|---|---|
| Profile username | Pinterest username |
| Profile account type | Account type (business, personal) |
| Profile business name | Business name |
| Profile image URL | URL associated with the profile image record |
| Profile website URL | Website URL |
Pin Breakdowns
| Field Name | Description |
|---|---|
| Pin ID | Unique pin identifier |
| Pin title | Human-readable title of the related pin content |
| Pin description | Description stored for the related pin record |
| Pin link | Pin destination link |
| Pin media type | Media type (image, video) |
| Pin image URL | Pin image thumbnail URL |
| Pin alt text | Text content stored for the related pin alt record |
| Pin created at date | Pin creation date |
| Pin created at datetime | Pin creation datetime |
| Pin dominant color | Dominant color |
| Pin board ID | Board identifier |
| Pin board name | Board name |
| Is owner | Whether user owns the pin |
| Pin data source | Data source (Top Pins, Owned Pins) |