Mailchimp Fields
This page provides a comprehensive reference of all supported metrics and breakdowns available for Mailchimp data extraction through Adzviser.
Metrics
Campaign Performance
| Field Name | Description |
|---|---|
| Emails sent | Total emails sent |
| Emails delivered | Emails successfully delivered |
| Emails cancelled | Cancelled email sends |
| Unique opens | Unique email opens |
| Total opens | Total open events |
| Open rate (%) | Email open rate |
| Hard bounces | Hard bounce count |
| Soft bounces | Soft bounce count |
| Syntax errors | Email syntax errors |
| Forwards | Forward count |
| Forward opens | Opens from forwarded emails |
| Abuse reports | Abuse report count |
| Unsubscribes | Unsubscribe count |
| Unique clicks | Unique click count |
| Total clicks | Total click events |
| Unique subscriber clicks | Unique subscriber clicks |
| Click rate (%) | Email click rate |
Social Metrics
| Field Name | Description |
|---|---|
| Facebook likes | Facebook like count |
| Unique likes | Unique Facebook likes |
| Recipient likes | Recipient Facebook likes |
E-commerce
| Field Name | Description |
|---|---|
| Total orders | Orders from campaign |
| Total spent | Total amount spent |
| Total revenue | Total revenue generated |
A/B Testing
| Field Name | Description |
|---|---|
| Unique opens A | Variant A unique opens |
| Unique opens B | Variant B unique opens |
| Total opens A | Variant A total opens |
| Total opens B | Variant B total opens |
| Bounces A | Variant A bounces |
| Bounces B | Variant B bounces |
| Forwards A | Variant A forwards |
| Forwards B | Variant B forwards |
| Forward opens A | Variant A forward opens |
| Forward opens B | Variant B forward opens |
| Abuse reports A | Variant A abuse reports |
| Abuse reports B | Variant B abuse reports |
| Unsubscriptions A | Variant A unsubscriptions |
| Unsubscriptions B | Variant B unsubscriptions |
| Recipient clicks A | Variant A clicks |
| Recipient clicks B | Variant B clicks |
List Metrics
| Field Name | Description |
|---|---|
| List member count | Total list members |
| List member count since last send | New members since last send |
| List cleaned count | Cleaned email count |
| List cleaned count since last send | Cleaned since last send |
| List unsubscribe count | Unsubscribe count |
| List unsubscribe count since last send | Unsubscribes since last send |
| List open rate (%) | List average open rate |
| List click rate (%) | List average click rate |
| List subscription rate (%) | Average subscription rate |
| List unsubscription rate (%) | Average unsubscription rate |
| List target subscription rate (%) | Target subscription rate |
List History
| Field Name | Description |
|---|---|
| List opt-in members | Opt-in member count |
| List imported members | Imported member count |
| List removed members | Removed member count |
| List subscribed members | Subscribed member count |
| List unsubscribed members | Unsubscribed member count |
| List reconfirmed members | Reconfirmed members |
| List cleaned members | Cleaned members |
| List pending members | Pending members |
| List transactional subscribers | Transactional subscribers |
Member Metrics
| Field Name | Description |
|---|---|
| List member avg. open rate (%) | Member average open rate |
| List member avg. click rate (%) | Member average click rate |
| List subscriber percent in country | Percentage by country |
| List total subscribers in country | Count by country |
Breakdowns
Campaign Breakdowns
| Field Name | Description |
|---|---|
| Campaign ID | Unique campaign identifier |
| Campaign name | Campaign name |
| Campaign type | Type of campaign |
| Campaign folder ID | Folder identifier |
| Campaign status | Campaign status |
| Campaign created | Creation datetime |
| Campaign last sent | Last send datetime |
| Campaign last open | Last open datetime |
| Campaign last click | Last click datetime |
| RSS feed URL | RSS feed URL |
| RSS campaign Frequency | RSS frequency |
| RSS campaign last sent | RSS last sent |
| Campaign content type | Content type |
| Campaign subject line | Email subject |
| Campaign from name | Sender name |
| Campaign reply to | Reply-to address |
| Campaign to name | Recipient name |
Campaign Settings
| Field Name | Description |
|---|---|
| Campaign authenticate | Authentication setting |
| Campaign auto footer | Auto footer setting |
| Campaign inline CSS | Inline CSS setting |
| Campaign auto post to FB | Auto Facebook post |
| Campaign auto tweet | Auto tweet setting |
| Campaign Facebook comments | Facebook comments |
| Campaign timewarp | Timewarp setting |
| Campaign template ID | Template identifier |
| Campaign use conversation | Conversation setting |
| Campaign status enabled | Delivery enabled |
| Campaign delivery status | Delivery status |
| Campaign can be canceled | Cancelation flag |
Tracking Settings
| Field Name | Description |
|---|---|
| Campaign tracking opens | Track opens setting |
| Campaign tracking HTML clicks | Track HTML clicks |
| Campaign tracking text clicks | Track text clicks |
| Campaign goal tracking | Goal tracking enabled |
| Campaign Google Analytics tracking | GA tracking |
| Campaign eCommerce360 tracking | E-commerce tracking |
| Campaign clickTale tracking | ClickTale tracking |
| Campaign Salesforce tracking | Salesforce integration |
| Campaign Capsule tracking | Capsule integration |
A/B Test Breakdowns
| Field Name | Description |
|---|---|
| Campaign AB test type | A/B test type |
| Campaign AB test size | Test size |
| Campaign AB winner criteria | Winner criteria |
| Campaign AB winner wait time (min) | Wait time |
| Campaign AB winner campaign id | Winning campaign |
List Breakdowns
| Field Name | Description |
|---|---|
| List ID | Unique list identifier |
| List name | List name |
| List subscribe URL (short) | Short subscribe URL |
| List subscribe URL (long) | Long subscribe URL |
| List permission reminder | Permission reminder |
| List notifies email on subscribe | Subscribe notification |
| List notifies email on unsubscribe | Unsubscribe notification |
| List rating | List rating |
| List supports multiple email formats | Format options |
| List beamer URL | Beamer URL |
| List visibility | List visibility |
| List modules | Available modules |
| List campaign defaults | Default settings |
| List created | Creation date |
| List last subscribed | Last subscription date |
| List last unsubscribed | Last unsubscription date |
Member Breakdowns
| Field Name | Description |
|---|---|
| List member ID | Member identifier |
| List member email | Member email |
| List member status | Subscription status |
| List member full name | Full name |
| List member fields | Merge fields |
| List member rating | Member rating |
| List member VIP | VIP status |
| List member language | Preferred language |
| List member latitude | Location latitude |
| List member longitude | Location longitude |
| List member country | Country code |
| List member GMT offset (hours) | GMT offset |
| List member timezone | Timezone |
| List member email client | Email client |
| List member email type | Email type |
| List member signup date | Signup date |
| List member signup IP | Signup IP |
| List member opt-in IP | Opt-in IP |
| List member opt-in date | Opt-in date |
| List member unsubscribe reason | Unsubscribe reason |
| List member last changed | Last changed date |
Location Breakdowns
| Field Name | Description |
|---|---|
| List location country | Country name |
| List location country code | Country code |