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Salesforce
Supported Metrics and Breakdowns

Salesforce Fields

This page provides a comprehensive reference of all supported metrics and breakdowns available for Salesforce CRM data extraction through Adzviser.

Metrics

Campaign Metrics

Field NameDescription
Campaign countTotal campaigns
Campaign actual costActual campaign cost
Campaign all opportunities amountAll opportunity value
Campaign won opportunities amountWon opportunity value
Campaign budgeted costBudgeted cost
Campaign expected responseExpected response
Campaign expected revenueExpected revenue
Campaign total contactsContact count
Campaign converted leadsConverted leads
Campaign leadsTotal leads
Campaign opportunitiesOpportunity count
Campaign responsesResponse count
Campaign won opportunitiesWon opportunity count
Campaign num sentNumber sent

Campaign Hierarchy Metrics

Field NameDescription
Campaign total actual cost in hierarchyHierarchy actual cost
Campaign total budgeted cost in hierarchyHierarchy budgeted cost
Campaign total expected revenue in hierarchyHierarchy expected revenue
Campaign total num sent in hierarchyHierarchy num sent
Campaign total value opportunities in hierarchyHierarchy opp value
Campaign total value won opportunities in hierarchyHierarchy won value
Campaign total contacts in hierarchyHierarchy contacts
Campaign total converted leads in hierarchyHierarchy converted leads
Campaign total leads in hierarchyHierarchy leads
Campaign total opportunities in hierarchyHierarchy opportunities
Campaign total responses in hierarchyHierarchy responses
Campaign total won opportunities in hierarchyHierarchy won opps

Object Counts

Field NameDescription
Contact countTotal contacts
LeadsTotal leads
AccountsTotal accounts
Opportunity countTotal opportunities
Task countTotal tasks

Account Metrics

Field NameDescription
Account number of employeesEmployee count
Account annual revenueAnnual revenue

Opportunity Metrics

Field NameDescription
Opportunity amountOpportunity value

Task Metrics

Field NameDescription
Task call durationCall duration (seconds)

Order Metrics

Field NameDescription
Order total amountTotal order amount
Order total tax amountTotal tax
Order grand total amountGrand total
Order total adjusted delivery amountAdjusted delivery
Order total adjusted product amountAdjusted product

Contract Metrics

Field NameDescription
Contract term (month)Contract term

Breakdowns

Campaign Breakdowns

Field NameDescription
Campaign IDCampaign identifier
Campaign descriptionDescription
Campaign end dateEnd date
Campaign is activeActive status
Campaign nameCampaign name
Campaign start dateStart date
Campaign statusStatus
Campaign typeType
Campaign created dateCreation date
Campaign last modified dateLast modified

Opportunity Breakdowns

Field NameDescription
Opportunity IDOpportunity identifier
Opportunity nameName
Opportunity typeType
Opportunity descriptionDescription
Opportunity stageStage
Opportunity close dateClose date
Opportunity lead sourceLead source
Opportunity is closedClosed status
Opportunity is wonWon status
Opportunity forecast categoryForecast category
Opportunity probability (%)Win probability
Opportunity ownerOwner name
Opportunity account nameAccount name

Contact Breakdowns

Field NameDescription
Contact IDContact identifier
Contact first nameFirst name
Contact last nameLast name
Contact emailEmail
Contact phonePhone
Contact departmentDepartment
Contact titleTitle
Contact lead sourceLead source
Contact mailing cityCity
Contact mailing countryCountry

Lead Breakdowns

Field NameDescription
Lead IDLead identifier
Lead first nameFirst name
Lead last nameLast name
Lead companyCompany
Lead emailEmail
Lead phonePhone
Lead statusStatus
Lead sourceSource
Lead countryCountry
Lead is convertedConversion status

Account Breakdowns

Field NameDescription
Account IDAccount identifier
Account nameAccount name
Account typeType
Account industryIndustry
Account websiteWebsite
Account phone numberPhone
Account billing cityBilling city
Account billing countryBilling country
Account shipping cityShipping city
Account shipping countryShipping country

Task Breakdowns

Field NameDescription
Task IDTask identifier
Task subjectSubject
Task statusStatus
Task priorityPriority
Task typeType
Task ownerOwner name
Task due dateDue date

Order Breakdowns

Field NameDescription
Order IDOrder identifier
Order numberOrder number
Order nameOrder name
Order statusStatus
Order typeType
Ordered timeOrder date
Order billing cityBilling city
Order billing countryBilling country
Order shipping cityShipping city
Order shipping countryShipping country

Contract Breakdowns

Field NameDescription
Contract IDContract identifier
Contract numberContract number
Contract statusStatus
Contract start dateStart date
Contract end dateEnd date