Google Ads Fields
This page provides a comprehensive reference of all supported metrics and breakdowns available for Google Ads data extraction through Adzviser.
Metrics
Metrics are quantitative measurements of your Google Ads performance.
| Field Name | Description |
|---|---|
| Roas (Conversions Value Per Cost) | Return on ad spend calculated as conversion value divided by cost |
| Cost | The total cost of your clicks and impressions |
| Impressions | The number of times your ad was shown |
| Clicks | The number of clicks on your ad |
| Ctr % | Click-through rate - clicks divided by impressions |
| Conversion Rate % | Percentage of interactions that resulted in a conversion |
| Interaction Rate % | Rate of interactions with your ad |
| Search Impression Share % | Percentage of impressions received out of estimated eligible impressions |
| Number of Changes | Count of change events in the account |
| Conversion Value | Total value of conversions |
| Average Cpa (Cost Per Conversion) | Average cost per conversion (cost per action) |
| Average Cpc | Average cost per click |
| Average Cpm | Average cost per thousand impressions |
| Average Cpv | Average cost per video view |
| Conversions | The number of conversions |
| Bounce Rate % | Percentage of visits that resulted in a single page view |
| Interactions | The number of interactions with your ad |
| Value Per Conversion | Average value per conversion |
| Active View Cpm | Cost per thousand viewable impressions |
| Active View Impressions | Number of viewable impressions |
| Active View Measurable Impressions | Number of impressions that were measurable for viewability |
| All Conversions | Total count of all conversion types |
| All Conversions By Conversion Date | All conversions attributed to the conversion date |
| All Conversions From Click To Call | Conversions from click-to-call actions |
| All Conversions From Directions | Conversions from directions requests |
| All Conversions From Interactions Value Per Interaction | Value per interaction for all conversions |
| All Conversions From Location Asset Click To Call | Click-to-call conversions from location extensions |
| All Conversions From Location Asset Directions | Directions conversions from location extensions |
| All Conversions From Location Asset Order | Order conversions from location extensions |
| All Conversions From Location Asset Other Engagement | Other engagement conversions from location extensions |
| All Conversions From Location Asset Store Visits | Store visit conversions from location extensions |
| All Conversions From Location Asset Website | Website conversions from location extensions |
| All Conversions From Menu | Conversions from menu views |
| All Conversions From Order | Conversions from orders |
| All Conversions From Other Engagement | Conversions from other engagement types |
| All Conversions From Store Visit | Conversions from store visits |
| All Conversions From Store Website | Conversions from store website |
| All Conversions Value | Total value of all conversions |
| All Conversions Value By Conversion Date | All conversions value by conversion date |
| Average Cost | Average cost per interaction |
| Average Cpe | Average cost per engagement |
| Average Page Views | Average number of pages viewed per session |
| Average Time On Site | Average time spent on site per session |
| Benchmark Average Max Cpc | Industry benchmark for average max CPC |
| Conversions By Conversion Date | Conversions attributed by conversion date |
| Conversions From Interactions Value Per Interaction | Value per interaction for conversions |
| Conversions Value By Conversion Date | Conversion value by conversion date |
| Cost Per All Conversions | Average cost for all conversion types |
| Cost Per Current Model Attributed Conversion | Cost per conversion using current attribution model |
| Cross Device Conversions | Conversions that started on one device and completed on another |
| Current Model Attributed Conversions | Conversions using the current attribution model |
| Current Model Attributed Conversions From Interactions Value Per Interaction | Value per interaction for current model attributed conversions |
| Current Model Attributed Conversions Value | Value of current model attributed conversions |
| Current Model Attributed Conversions Value Per Cost | ROAS for current model attributed conversions |
| Eligible Impressions From Location Asset Store Reach | Eligible store reach impressions from location extensions |
| Engagements | Number of engagements with your ad |
| Gmail Forwards | Number of times Gmail ads were forwarded |
| Gmail Saves | Number of times Gmail ads were saved |
| Gmail Secondary Clicks | Secondary clicks on Gmail ads |
| Historical Creative Quality Score | Historical quality score for ad creative |
| Historical Landing Page Quality Score | Historical quality score for landing page experience |
| Historical Quality Score | Historical overall quality score |
| Interaction Event Types | Types of interaction events |
| Invalid Clicks | Number of clicks identified as invalid |
| Message Chats | Number of message chats initiated |
| Message Impressions | Number of message ad impressions |
| Percent New Visitors | Percentage of new visitors to your site |
| Phone Calls | Number of phone calls made from ads |
| Phone Impressions | Number of phone extension impressions |
| Publisher Organic Clicks | Organic clicks from publisher partners |
| Publisher Purchased Clicks | Purchased clicks from publisher partners |
| Publisher Unknown Clicks | Unknown clicks from publisher partners |
| Mobile Speed Score | Speed score for mobile landing page |
| Value Per All Conversions | Average value per all conversion types |
| Value Per All Conversions By Conversion Date | Value per all conversions by conversion date |
| Value Per Conversions By Conversion Date | Value per conversion by conversion date |
| Value Per Current Model Attributed Conversion | Value per current model attributed conversion |
| Video Views | Number of video views (TrueView) |
| View Through Conversions | Conversions from ad views without clicks |
| View Through Conversions From Location Asset Click To Call | View-through click-to-call conversions from location extensions |
| View Through Conversions From Location Asset Directions | View-through directions conversions from location extensions |
| View Through Conversions From Location Asset Menu | View-through menu conversions from location extensions |
| View Through Conversions From Location Asset Order | View-through order conversions from location extensions |
| View Through Conversions From Location Asset Other Engagement | View-through other engagement from location extensions |
| View Through Conversions From Location Asset Store Visits | View-through store visits from location extensions |
| View Through Conversions From Location Asset Website | View-through website conversions from location extensions |
| Absolute Top Impression Percentage % | Percentage of impressions shown as the very first ad |
| Active View Ctr % | Click-through rate for viewable impressions |
| Active View Measurability % | Percentage of impressions that were measurable |
| Active View Measurable Cost | Cost of measurable impressions |
| Active View Viewability % | Percentage of measurable impressions that were viewable |
| All Conversions Rate % | Rate of all conversions from interactions |
| Content Budget Lost Impression Share % | Impression share lost on content network due to budget |
| Content Impression Share % | Impression share on content network |
| Content Rank Lost Impression Share % | Impression share lost on content network due to rank |
| Current Model Attributed Conversions From Interactions Rate % | Conversion rate for current attribution model |
| Engagement Rate % | Rate of engagements per impression |
| Historical Search Predicted Ctr % | Historical predicted click-through rate |
| Invalid Click Rate % | Percentage of clicks that were invalid |
| Message Chat Rate % | Rate of message chats per impression |
| Phone Through Rate % | Rate of phone calls per phone impression |
| Relative Ctr % | Your CTR compared to other advertisers |
| Search Absolute Top Impression Share % | Share of impressions in absolute top position |
| Search Budget Lost Absolute Top Impression Share % | Absolute top impression share lost due to budget |
| Search Budget Lost Impression Share % | Search impression share lost due to budget |
| Search Budget Lost Top Impression Share % | Top impression share lost due to budget |
| Search Click Share % | Share of clicks received vs. eligible clicks |
| Search Exact Match Impression Share % | Impression share for exact match keywords |
| Search Rank Lost Absolute Top Impression Share % | Absolute top impression share lost due to rank |
| Search Rank Lost Impression Share % | Search impression share lost due to rank |
| Search Rank Lost Top Impression Share % | Top impression share lost due to rank |
| Search Top Impression Share % | Share of impressions in top positions |
| Top Impression Percentage % | Percentage of impressions in top positions |
| Valid Accelerated Mobile Pages Clicks Percentage % | Percentage of valid AMP page clicks |
| Video Quartile P100 Rate % | Percentage of video views to 100% completion |
| Video Quartile P25 Rate % | Percentage of video views to 25% completion |
| Video Quartile P50 Rate % | Percentage of video views to 50% completion |
| Video Quartile P75 Rate % | Percentage of video views to 75% completion |
| Video View Rate % | Rate of video views per impression |
Breakdowns
Breakdowns are dimensions that allow you to segment and analyze your data.
Account Level
| Field Name | Description |
|---|---|
| Account Name | The name of the Google Ads account |
| Account ID | The unique identifier for the account |
| Account Currency Code | The currency used by the account |
| Account Time Zone | The time zone setting of the account |
Network & Device
| Field Name | Description |
|---|---|
| Ad Network Type | The network where the ad was shown (Search, Display, etc.) |
| Device | The type of device (desktop, mobile, tablet) |
| Slot | The position of the ad on the page |
| Click Type | The type of click (headline, sitelink, etc.) |
Campaign Level
| Field Name | Description |
|---|---|
| Campaign Name | The name of the campaign |
| Campaign ID | The unique identifier for the campaign |
| Campaign Status | The current status of the campaign |
| Campaign Primary Status | The primary status of the campaign |
| Campaign Primary Status Reasons | Reasons for the primary status |
| Campaign Excluded Parent Asset Set Types | Asset set types excluded at campaign level |
| Campaign Serving Status | The serving status of the campaign |
| Campaign Bid Strategy Status | The status of the campaign's bidding strategy |
| Campaign Advertising Channel Type | The type of advertising channel (Search, Display, Video, etc.) |
| Campaign Advertising Channel Sub Type | The sub-type of advertising channel |
| Campaign Start Date | The start date of the campaign |
| Campaign End Date | The end date of the campaign |
| Campaign Bidding Strategy | The bidding strategy used |
| Campaign Bidding Strategy Type | The type of bidding strategy |
| Campaign Enhanced CPC Enabled | Whether enhanced CPC is enabled |
| Campaign Final URL Suffix | The final URL suffix for tracking |
| Campaign Optimization Score | The optimization score of the campaign |
App Campaign
| Field Name | Description |
|---|---|
| App Campaign App ID | The app ID for app campaigns |
| App Campaign App Store | The app store (Google Play, iOS) |
| App Campaign Bidding Strategy Goal Type | The bidding goal type for app campaigns |
| Campaign Location Source Type | The location source type for local campaigns |
Campaign Budget
| Field Name | Description |
|---|---|
| Campaign Budget Name | The name of the campaign budget |
| Campaign Budget ID | The unique identifier for the budget |
| Campaign Budget | The budget amount |
| Campaign Budget Status | The status of the budget |
| Campaign Budget Period | The budget period (daily, etc.) |
| Campaign Budget Delivery Method | The delivery method (standard, accelerated) |
| Is Campaign Budget Shared | Whether the budget is shared across campaigns |
Ad Group Level
| Field Name | Description |
|---|---|
| Ad Group Name | The name of the ad group |
| Ad Group ID | The unique identifier for the ad group |
| Ad Group Type | The type of ad group |
| Ad Group Status | The current status of the ad group |
| Ad Group Excluded Parent Asset Set Types | Asset set types excluded at ad group level |
| Ad Group Max CPC | The maximum CPC bid for the ad group |
| Ad Group Max CPM | The maximum CPM bid for the ad group |
Audience & Demographics
| Field Name | Description |
|---|---|
| Audience | The audience segment name |
| Age Range | The age range of the audience |
| Gender | The gender of the audience |
Ad Level
| Field Name | Description |
|---|---|
| Ad ID | The unique identifier for the ad |
| Ad Type | The type of ad |
| Ad Status | The current status of the ad |
| Ad Strength | The strength rating of the ad |
| Ad Approval Status | The approval status of the ad |
| Ad Effective Final URL | The effective final URL of the ad |
| Ad Effective Tracking URL Template | The tracking URL template |
| Ad Display URL | The display URL shown in the ad |
| Ad Final Mobile URL | The final URL for mobile devices |
| Ad Tracking URL Template | The tracking URL template |
| Ad Custom URL Parameters | Custom URL parameters |
| Ad Device Preference | The device preference for the ad |
| Ad Added Automatically | Whether the ad was added automatically |
Responsive Search Ads
| Field Name | Description |
|---|---|
| Responsive Search Ad Headlines | Headlines for responsive search ads |
| Responsive Search Ad Descriptions | Descriptions for responsive search ads |
| Responsive Search Ad Path 1 | Display URL path 1 |
| Responsive Search Ad Path 2 | Display URL path 2 |
Discovery Multi Asset Ads
| Field Name | Description |
|---|---|
| Discovery Multi Asset Ad Headlines | Headlines for discovery ads |
| Discovery Multi Asset Ad Descriptions | Descriptions for discovery ads |
| Discovery Multi Asset Ad Call To Action Text | CTA text for discovery ads |
| Discovery Multi Asset Ad Logo Images | Logo images for discovery ads |
| Discovery Multi Asset Ad Marketing Images | Marketing images for discovery ads |
| Discovery Multi Asset Ad Portrait_Marketing_Images | Portrait images for discovery ads |
| Discovery Multi Asset Ad Square Marketing Images | Square images for discovery ads |
Image Ads
| Field Name | Description |
|---|---|
| Image Ad Name | The name of the image ad |
| Image Ad URL | The URL of the image |
| Image Ad Height | The height in pixels |
| Image Ad Width | The width in pixels |
Responsive Display Ads
| Field Name | Description |
|---|---|
| Responsive Display Ad Headlines | Headlines for responsive display ads |
| Responsive Display Ad Long Headline | Long headline for responsive display ads |
| Responsive Display Ad Descriptions | Descriptions for responsive display ads |
| Responsive Display Ad Business Name | Business name |
| Responsive Display Ad Call to Action Text | CTA text |
| Responsive Display Ad Promotion Text | Promotion text |
| Responsive Display Ad Ad Format Preference | Format preference setting |
| Responsive Display Ad Main Color | Main color setting |
| Responsive Display Ad Accent Color | Accent color setting |
| Responsive Display Ad Allow Flexible Color | Whether flexible colors are allowed |
| Responsive Display Ad Logos | Logo images |
| Responsive Display Ad Images | Marketing images |
| Responsive Display Ad Square Images | Square marketing images |
| Responsive Display Ad YouTube Videos | YouTube videos |
App Ads
| Field Name | Description |
|---|---|
| App Ad Descriptions | Descriptions for app ads |
| App Ad Headlines | Headlines for app ads |
| App Ad Images | Images for app ads |
| App Ad Mandatory Ad Text | Mandatory ad text |
| App Ad YouTube Videos | YouTube videos for app ads |
App Engagement Ads
| Field Name | Description |
|---|---|
| App Engagement Ad Descriptions | Descriptions for app engagement ads |
| App Engagement Ad Headlines | Headlines for app engagement ads |
| App Engagement Ad Images | Images for app engagement ads |
| App Engagement Ad Videos | Videos for app engagement ads |
App Pre-Registration Ads
| Field Name | Description |
|---|---|
| App Pre-Registration Ad Descriptions | Descriptions for app pre-registration ads |
| App Pre-Registration Ad Headlines | Headlines for app pre-registration ads |
| App Pre-Registration Ad Images | Images for app pre-registration ads |
| App Pre-Registration Ad YouTube Videos | YouTube videos for app pre-registration ads |
Call Ads
| Field Name | Description |
|---|---|
| Call Ad Business Name | Business name for call ads |
| Call Ad Call Tracked | Whether calls are tracked |
| Call Ad Description 1 | First description line |
| Call Ad Description 2 | Second description line |
| Call Ad Headline 1 | First headline |
| Call Ad Headline 2 | Second headline |
| Call Ad Path 1 | Display URL path 1 |
| Call Ad Path 2 | Display URL path 2 |
| Call Ad Phone Number | Phone number displayed |
| Call Ad Phone Number Verification URL | Verification URL for phone |
Video Ads
| Field Name | Description |
|---|---|
| Video Ad Bumper Action Button Label | Action button label for bumper ads |
| Video Ad Bumper Action Headline | Action headline for bumper ads |
| Video Ad Bumper Companion Banner Asset | Companion banner for bumper ads |
| Video Ad In-Feed Description 1 | First description for in-feed video ads |
| Video Ad In-Feed Description 2 | Second description for in-feed video ads |
| Video Ad In-Feed Headline | Headline for in-feed video ads |
| Video Ad In-Feed Thumbnail | Thumbnail for in-feed video ads |
| Video Ad In-Stream Action Button Label | Action button label for in-stream ads |
| Video Ad In-Stream Action Headline | Action headline for in-stream ads |
| Video Ad In-Stream Companion Banner Asset | Companion banner for in-stream ads |
| Video Ad Non-Skippable Action Button Label | Action button for non-skippable ads |
| Video Ad Non-Skippable Action Headline | Action headline for non-skippable ads |
| Video Ad Non-Skippable Companion Banner Asset | Companion banner for non-skippable ads |
| Video Ad Out-Stream Description | Description for out-stream ads |
| Video Ad Out-Stream Headline | Headline for out-stream ads |
| Video Ad Video Asset | The video asset |
Video Responsive Ads
| Field Name | Description |
|---|---|
| Video Responsive Ad Breadcrumb 1 | First breadcrumb |
| Video Responsive Ad Breadcrumb 2 | Second breadcrumb |
| Video Responsive Ad Call To Actions | Call to action assets |
| Video Responsive Ad Companion Banners | Companion banner assets |
| Video Responsive Ad Descriptions | Description assets |
| Video Responsive Ad Headlines | Headline assets |
| Video Responsive Ad Long Headlines | Long headline assets |
| Video Responsive Ad Videos | Video assets |
Keywords
| Field Name | Description |
|---|---|
| Keyword Text | The keyword text |
| Keyword Approval Status | The approval status of the keyword |
| Keyword Match Type | The match type (broad, phrase, exact) |
| Keyword ID | The unique identifier for the keyword |
| Keyword Status | The current status of the keyword |
| Keyword Quality Score | The quality score (1-10) |
| Keyword Creative Quality Score | Quality score for ad creative relevance |
| Keyword Post-Click Quality Score | Quality score for landing page experience |
| Keyword Search Predicted CTR | Predicted click-through rate |
| Keyword First Page CPC | Estimated CPC for first page |
| Keyword Top of Page CPC | Estimated CPC for top of page |
| Keyword First Position CPC | Estimated CPC for first position |
| Keyword Estimated Added Clicks per Week at First Position CPC | Estimated additional clicks at first position |
| Keyword Estimated Added Cost per Week at First Position CPC | Estimated additional cost at first position |
| Keyword Is Negative | Whether the keyword is negative |
Placements
| Field Name | Description |
|---|---|
| Placement Name | The name of the placement |
| Placement Target URL | The target URL of the placement |
| Placement Group Target URL | The group target URL |
| Placement Type | The type of placement |
Bidding Strategy
| Field Name | Description |
|---|---|
| Bidding Strategy Type | The type of bidding strategy |
| Bidding Strategy Status | The status of the bidding strategy |
| Bidding Strategy Target CPA | The target CPA |
| Bidding Strategy Target CPA Max CPC Bid Ceiling | Maximum CPC bid ceiling for target CPA |
| Bidding Strategy Target CPA Max CPC Bid Floor | Minimum CPC bid floor for target CPA |
| Bidding Strategy Target ROAS | The target ROAS |
| Bidding Strategy Target ROAS (Maximize Conversion Value) | Target ROAS for maximize conversion value |
| Bidding Strategy Target ROAS Bid Ceiling | Maximum bid ceiling for target ROAS |
| Bidding Strategy Target ROAS Bid Floor | Minimum bid floor for target ROAS |
| Bidding Strategy Target Spend Bid Ceiling | Maximum bid ceiling for target spend |
| Bidding Strategy Target Impression Share % (Location) | Target impression share by location |
| Bidding Strategy Campaign Count | Number of campaigns using this strategy |
| Bidding Strategy Non-removed Campaign Count | Number of active campaigns using this strategy |
Geographic Location
| Field Name | Description |
|---|---|
| Geo Location Type | The type of geographic location |
| Geo Target Airport | The targeted airport |
| Geo Target Canton | The targeted canton |
| Geo Target City | The targeted city |
| Geo Target Country | The targeted country |
| Geo Target County | The targeted county |
| Geo Target District | The targeted district |
| Geo Target Metro | The targeted metro area |
| Geo Target Most Specific Location | The most specific targeted location |
| Geo Target Postal Code | The targeted postal code |
| Geo Target Province | The targeted province |
| Geo Target Region | The targeted region |
| Geo Target State | The targeted state |
Change Events
| Field Name | Description |
|---|---|
| Change Event User Email | Email of user who made the change |
Conversions
| Field Name | Description |
|---|---|
| External Conversion Source | The source of external conversions |
| Conversion Action Name | The name of the conversion action |
| Conversion Action Category | The category of the conversion action |
Shopping Performance
| Field Name | Description |
|---|---|
| Product Aggregator Id | The aggregator ID for shopping products |
| Product Bidding Category Level 1 | First level product category |
| Product Bidding Category Level 2 | Second level product category |
| Product Bidding Category Level 3 | Third level product category |
| Product Bidding Category Level 4 | Fourth level product category |
| Product Bidding Category Level 5 | Fifth level product category |
| Product Brand | The product brand |
| Product Channel | The sales channel (online, local) |
| Product Channel Exclusivity | Channel exclusivity setting |
| Product Condition | The product condition |
| Product Country | The product's target country |
| Product Custom Attribute0 | Custom attribute 0 |
| Product Custom Attribute1 | Custom attribute 1 |
| Product Custom Attribute2 | Custom attribute 2 |
| Product Custom Attribute3 | Custom attribute 3 |
| Product Custom Attribute4 | Custom attribute 4 |
| Product Feed Label | The product feed label |
| Product Item Id | The product item ID |
| Product Language | The product language |
| Product Merchant Id | The merchant ID |
| Product Store Id | The store ID |
| Product Title | The product title |
| Product Type Level 1 | First level product type |
| Product Type Level 2 | Second level product type |
| Product Type Level 3 | Third level product type |
| Product Type Level 4 | Fourth level product type |
| Product Type Level 5 | Fifth level product type |
Search Terms
| Field Name | Description |
|---|---|
| Search Term | The search term that triggered the ad |
| Search Term Excluded Status | Whether the search term is excluded |
| Search Term Matching Keyword | The keyword that matched the search term |
| Search Term Match Type | The match type used |
Asset Groups
| Field Name | Description |
|---|---|
| Asset Group Name | The name of the asset group |
| Asset Group Final URL | The final URLs for the asset group |
| Asset Group ID | The unique identifier for the asset group |
| Asset Group Status | The status of the asset group |
| Asset Group Primary Status | The primary status of the asset group |
Assets
| Field Name | Description |
|---|---|
| Asset Book on Google | Book on Google asset |
| Asset ID | The unique identifier for the asset |
| Asset Policy Topic Entries | Policy topic entries for the asset |
| Asset Review Status | The review status of the asset |
| Asset Type | The type of asset |
| Asset Final Mobile URL | Final mobile URL for the asset |
| Asset Final URL Suffix | Final URL suffix |
| Asset Final URL | Final URL for the asset |
| Asset Name | The name of the asset |
| Asset Source | The source of the asset |
| Asset Tracking URL Template | Tracking URL template |
| Asset URL Custom Parameters | Custom URL parameters |
Call Assets
| Field Name | Description |
|---|---|
| Call Asset Ad Schedule Targets (Call Assets) | Ad schedule targets |
| Call Asset Call Conversion Action | The call conversion action |
| Call Asset Call Conversion Reporting State | Conversion reporting state |
| Call Asset Phone Number's Country Code | Country code for phone |
| Call Asset Phone Number | The phone number |
Callout Assets
| Field Name | Description |
|---|---|
| Callout Asset Ad Schedule Targets | Ad schedule targets |
| Callout Asset Callout Text | The callout text |
| Callout Asset End Date | End date for the callout |
| Callout Asset Start Date | Start date for the callout |
Discovery Carousel Card Assets
| Field Name | Description |
|---|---|
| Discovery Carousel Cart Asset Call to Action Text | CTA text |
| Discovery Carousel Cart Asset Headline | Headline for the card |
| Discovery Carousel Cart Asset Marketing Image Asset | Marketing image |
| Discovery Carousel Cart Asset Portrait Marketing Image Asset | Portrait marketing image |
| Discovery Carousel Cart Asset Square Marketing Image Asset | Square marketing image |
Dynamic Custom Assets
| Field Name | Description |
|---|---|
| Dynamic Custom Asset Android Deep Link | Android app link |
| Dynamic Custom Asset Contextual Keywords | Contextual keywords |
| Dynamic Custom Asset Formatted Price | Formatted price |
| Dynamic Custom Asset Formatted Sale Price | Formatted sale price |
| Dynamic Custom Asset ID | Asset ID |
| Dynamic Custom Asset ID2 | Secondary asset ID |
| Dynamic Custom Asset Image URL | Image URL |
| Dynamic Custom Asset iOS Deep Link | iOS app link |
| Dynamic Custom Asset iOS App Store ID | iOS App Store ID |
| Dynamic Custom Asset Item Address | Item address |
| Dynamic Custom Asset Item Category | Item category |
| Dynamic Custom Asset Item Description | Item description |
| Dynamic Custom Asset Item Subtitle | Item subtitle |
| Dynamic Custom Asset Item Title | Item title |
| Dynamic Custom Asset Price | Price |
| Dynamic Custom Asset Sale Price | Sale price |
| Dynamic Custom Asset Similar IDs | Similar item IDs |
Dynamic Education Assets
| Field Name | Description |
|---|---|
| Dynamic Education Asset School Address | School address |
| Dynamic Education Asset Android Deep Link | Android app link |
| Dynamic Education Asset Contextual Keywords | Contextual keywords |
| Dynamic Education Asset Image URL | Image URL |
| Dynamic Education Asset iOS Deep Link | iOS app link |
| Dynamic Education Asset iOS App Store ID | iOS App Store ID |
| Dynamic Education Asset Location ID | Location ID |
| Dynamic Education Asset Program Description | Program description |
| Dynamic Education Asset Program ID | Program ID |
| Dynamic Education Asset Program Name | Program name |
| Dynamic Education Asset School Name | School name |
| Dynamic Education Asset Similar Program IDs | Similar program IDs |
| Dynamic Education Asset Subject | Subject |
| Dynamic Education Asset Thumbnail Image URL | Thumbnail image URL |
Dynamic Flights Assets
| Field Name | Description |
|---|---|
| Dynamic Flights Asset Android Deep Link | Android app link |
| Dynamic Flights Asset Custom Mapping | Custom mapping |
| Dynamic Flights Asset Destination ID | Destination ID |
| Dynamic Flights Asset Destination Name | Destination name |
| Dynamic Flights Asset Flight Description | Flight description |
| Dynamic Flights Asset Flight Price | Flight price |
| Dynamic Flights Asset Flight Sale Price | Flight sale price |
| Dynamic Flights Asset Formatted Price | Formatted price |
| Dynamic Flights Asset Formatted Sale Price | Formatted sale price |
| Dynamic Flights Asset Image URL | Image URL |
| Dynamic Flights Asset iOS Deep Link | iOS app link |
| Dynamic Flights Asset iOS App Store ID | iOS App Store ID |
| Dynamic Flights Asset Origin ID | Origin ID |
| Dynamic Flights Asset Origin Name | Origin name |
| Dynamic Flights Asset Similar Destination IDs | Similar destination IDs |
Dynamic Hotels and Rentals Assets
| Field Name | Description |
|---|---|
| Dynamic Hotels and Rentals Asset Address | Property address |
| Dynamic Hotels and Rentals Asset Android Deep Link | Android app link |
| Dynamic Hotels and Rentals Asset Category | Property category |
| Dynamic Hotels and Rentals Asset Contextual Keywords | Contextual keywords |
| Dynamic Hotels and Rentals Asset Description | Property description |
| Dynamic Hotels and Rentals Asset Destination Name | Destination name |
| Dynamic Hotels and Rentals Asset Formatted Price | Formatted price |
| Dynamic Hotels and Rentals Asset Formatted Sale Price | Formatted sale price |
| Dynamic Hotels and Rentals Asset Image URL | Image URL |
| Dynamic Hotels and Rentals Asset iOS Deep Link | iOS app link |
| Dynamic Hotels and Rentals Asset iOS App Store ID | iOS App Store ID |
| Dynamic Hotels and Rentals Asset Price | Price |
| Dynamic Hotels and Rentals Asset Property ID | Property ID |
| Dynamic Hotels and Rentals Asset Property Name | Property name |
| Dynamic Hotels and Rentals Asset Sale Price | Sale price |
| Dynamic Hotels and Rentals Asset Similar Property IDs | Similar property IDs |
| Dynamic Hotels and Rentals Asset Star Rating | Star rating |
Dynamic Jobs Assets
| Field Name | Description |
|---|---|
| Dynamic Jobs Asset Address | Job location address |
| Dynamic Jobs Asset Android Deep Link | Android app link |
| Dynamic Jobs Asset Contextual Keywords | Contextual keywords |
| Dynamic Jobs Asset Description | Job description |
| Dynamic Jobs Asset Image URL | Image URL |
| Dynamic Jobs Asset iOS Deep Link | iOS app link |
| Dynamic Jobs Asset iOS App Store ID | iOS App Store ID |
| Dynamic Jobs Asset Job Category | Job category |
| Dynamic Jobs Asset Job ID | Job ID |
| Dynamic Jobs Asset Job Subtitle | Job subtitle |
| Dynamic Jobs Asset Job Title | Job title |
| Dynamic Jobs Asset Location ID | Location ID |
| Dynamic Jobs Asset Salary | Salary |
| Dynamic Jobs Asset Similar Job IDs | Similar job IDs |
Dynamic Local Assets
| Field Name | Description |
|---|---|
| Dynamic Local Asset Address | Local deal address |
| Dynamic Local Asset Android Deep Link | Android app link |
| Dynamic Local Asset Category | Category |
| Dynamic Local Asset Contextual Keywords | Contextual keywords |
| Dynamic Local Asset Deal ID | Deal ID |
| Dynamic Local Asset Deal Name | Deal name |
| Dynamic Local Asset Description | Description |
| Dynamic Local Asset Formatted Price | Formatted price |
| Dynamic Local Asset Formatted Sale Price | Formatted sale price |
| Dynamic Local Asset Image URL | Image URL |
| Dynamic Local Asset iOS Deep Link | iOS app link |
| Dynamic Local Asset iOS App Store ID | iOS App Store ID |
| Dynamic Local Asset Price | Price |
| Dynamic Local Asset Sale Price | Sale price |
| Dynamic Local Asset Similar Deal IDs | Similar deal IDs |
| Dynamic Local Asset Subtitle | Subtitle |
Dynamic Real Estate Assets
| Field Name | Description |
|---|---|
| Dynamic Real Estate Asset Address | Property address |
| Dynamic Real Estate Asset Android Deep Link | Android app link |
| Dynamic Real Estate Asset City Name | City name |
| Dynamic Real Estate Asset Contextual Keywords | Contextual keywords |
| Dynamic Real Estate Asset Description | Property description |
| Dynamic Real Estate Asset Formatted Price | Formatted price |
| Dynamic Real Estate Asset Image URL | Image URL |
| Dynamic Real Estate Asset iOS Deep Link | iOS app link |
| Dynamic Real Estate Asset iOS App Store ID | iOS App Store ID |
| Dynamic Real Estate Asset Listing ID | Listing ID |
| Dynamic Real Estate Asset Listing Name | Listing name |
| Dynamic Real Estate Asset Listing Type | Listing type |
| Dynamic Real Estate Asset Price | Price |
| Dynamic Real Estate Asset Property Type | Property type |
| Dynamic Real Estate Asset Similar Listing IDs | Similar listing IDs |
Dynamic Travel Assets
| Field Name | Description |
|---|---|
| Dynamic Travel Asset Android Deep Link | Android app link |
| Dynamic Travel Asset Category | Travel category |
| Dynamic Travel Asset Contextual Keywords | Contextual keywords |
| Dynamic Travel Asset Destination Address | Destination address |
| Dynamic Travel Asset Destination ID | Destination ID |
| Dynamic Travel Asset Destination Name | Destination name |
| Dynamic Travel Asset Formatted Price | Formatted price |
| Dynamic Travel Asset Formatted Sale Price | Formatted sale price |
| Dynamic Travel Asset Image URL | Image URL |
| Dynamic Travel Asset iOS Deep Link | iOS app link |
| Dynamic Travel Asset iOS App Store ID | iOS App Store ID |
| Dynamic Travel Asset Origin ID | Origin ID |
| Dynamic Travel Asset Origin Name | Origin name |
| Dynamic Travel Asset Price | Price |
| Dynamic Travel Asset Sale Price | Sale price |
| Dynamic Travel Asset Similar Destination IDs | Similar destination IDs |
| Dynamic Travel Asset Title | Title |
Hotel Callout Assets
| Field Name | Description |
|---|---|
| Hotel Callout Asset Language Code | Language code |
| Hotel Callout Asset Text | Callout text |
Image Assets
| Field Name | Description |
|---|---|
| Image Asset File Size | File size in bytes |
| Image Asset Image Height | Image height in pixels |
| Image Asset Full Size Image URL | Full size image URL |
| Image Asset Image Width | Image width in pixels |
| Image Asset MIME Type | MIME type of the image |
Lead Form Assets
| Field Name | Description |
|---|---|
| Lead Form Asset Background Image Asset | Background image |
| Lead Form Asset Business Name | Business name |
| Lead Form Asset Call to Action Description | CTA description |
| Lead Form Asset Call to Action Type | CTA type |
| Lead Form Asset Custom Disclosure | Custom disclosure text |
| Lead Form Asset Custom Question Fields | Custom question fields |
| Lead Form Asset Delivery Methods | Delivery methods for leads |
| Lead Form Asset Description | Form description |
| Lead Form Asset Desired Intent | Desired intent level |
| Lead Form Asset Fields | Form fields |
| Lead Form Asset Headline | Form headline |
| Lead Form Asset Post Submit Call to Action Type | Post-submit CTA type |
| Lead Form Asset Post Submit Description | Post-submit description |
| Lead Form Asset Post Submit Headline | Post-submit headline |
| Lead Form Asset Privacy Policy URL | Privacy policy URL |
Location Assets
| Field Name | Description |
|---|---|
| Location Asset Ownership Type | Ownership type |
| Location Asset Place ID | Google Place ID |
Mobile App Assets
| Field Name | Description |
|---|---|
| Mobile App Asset App ID | App ID |
| Mobile App Asset App Store | App store |
| Mobile App Asset End Date | End date |
| Mobile App Asset Link Text | Link text |
| Mobile App Asset Start Date | Start date |
Page Feed Assets
| Field Name | Description |
|---|---|
| Page Feed Asset Labels | Labels for the page |
| Page Feed Asset Page URL | Page URL |
Price Assets
| Field Name | Description |
|---|---|
| Price Asset Language Code | Language code |
| Price Asset Price Offerings | Price offerings |
| Price Asset Price Qualifier | Price qualifier |
| Price Asset Type | Type of price asset |
Promotion Assets
| Field Name | Description |
|---|---|
| Promotion Asset Ad Schedule Targets | Ad schedule targets |
| Promotion Asset Discount Modifier | Discount modifier |
| Promotion Asset End Date | Promotion end date |
| Promotion Asset Language Code | Language code |
| Promotion Asset Money Amount Off Amount Micros | Money amount off |
| Promotion Asset Money Amount Off Currency Code | Currency code for discount |
| Promotion Asset Occasion | Promotion occasion |
| Promotion Asset Orders Over Amount Amount Micros | Minimum order amount |
| Promotion Asset Orders Over Amount Currency Code | Currency for minimum order |
| Promotion Asset Percent Off | Percentage discount |
| Promotion Asset Promotion Code | Promotion code |
| Promotion Asset Promotion Target | Promotion target |
| Promotion Asset Redemption End Date | Redemption end date |
| Promotion Asset Redemption Start Date | Redemption start date |
| Promotion Asset Start Date | Promotion start date |
Sitelink Assets
| Field Name | Description |
|---|---|
| Sitelink Asset Ad Schedule Targets | Ad schedule targets |
| Sitelink Asset Description 1 | First description line |
| Sitelink Asset Description 2 | Second description line |
| Sitelink Asset End Date | End date |
| Sitelink Asset Link Text | Link text |
| Sitelink Asset Start Date | Start date |
Structured Snippet Assets
| Field Name | Description |
|---|---|
| Structured Snippet Asset Header | Snippet header |
| Structured Snippet Asset Values | Snippet values |
Text Assets
| Field Name | Description |
|---|---|
| Text Asset Text | The text content |
YouTube Video Assets
| Field Name | Description |
|---|---|
| YouTube Video Asset YouTube Video ID | YouTube video ID |
| YouTube Video Asset YouTube Video Title | YouTube video title |