Pinterest Ads Metrics and Breakdowns
This page provides a comprehensive reference of all supported metrics and breakdowns available for Pinterest Ads data extraction through Adzviser.
Metrics
Core Performance
| Field Name | Description |
|---|---|
| Impressions paid | Paid impressions |
| Gross impressions paid | Gross paid impressions |
| Impressions earned | Earned impressions |
| Impressions | Total impressions |
| Frequency | Impression frequency |
| Reach | Unique users reached |
| Clicks paid | Paid pin clicks |
| Clicks earned | Earned pin clicks |
| Clicks | Total pin clicks |
| CTR (%) | Total click-through rate |
| CTR paid (%) | Paid click-through rate |
| CTR earned (%) | Earned click-through rate |
| Cost | Total spend in dollars |
| CPM | Cost per thousand impressions |
| CPC | Cost per click |
| CPE | Cost per engagement |
Outbound Clicks
| Field Name | Description |
|---|---|
| Outbound clicks paid | Paid outbound clicks |
| Outbound clicks earned | Earned outbound clicks |
| Outbound clicks | Cost per outbound click |
Engagements
| Field Name | Description |
|---|---|
| Engagements paid | Paid engagements |
| Engagements earned | Earned engagements |
| Engagements | Total engagements |
| Saves paid | Paid pin saves |
| Saves earned | Earned pin saves |
| Saves rate | Total save rate |
Conversions
| Field Name | Description |
|---|---|
| Conversions | Total conversions |
| Conversions quantity | Total conversion quantity |
| Conversions value | Total conversion value |
| Checkout conversion rate | Attributed checkout conversions divided by eligible Pinterest interactions |
| View Category conversion rate | View category rate |
| Add To Cart conversion rate | Add to cart rate |
| Signup conversion rate | Attributed signup conversions divided by eligible Pinterest interactions |
| Page Visit conversion rate | Page visit rate |
| Lead conversion rate | Attributed lead conversions divided by eligible Pinterest interactions |
| Search conversion rate | Attributed search conversions divided by eligible Pinterest interactions |
| Watch Video conversion rate | Watch video rate |
Video Metrics
| Field Name | Description |
|---|---|
| Video avg. watch time (s) earned | Earned avg watch time |
| Video avg. watch time (s) paid | Paid avg watch time |
| Video starts earned | Earned video starts |
| Video starts paid | Paid video starts |
| Video views | Total MRC video views |
| Video views earned | Earned video views |
| Video views paid | Paid video views |
| Video views at 100% paid | Paid 100% views |
| Video views at 100% earned | Earned 100% views |
| Video views at 25% paid | Paid 25% views |
| Video views at 25% earned | Earned 25% views |
| Video views at 50% paid | Paid 50% views |
| Video views at 50% earned | Earned 50% views |
| Video views at 75% paid | Paid 75% views |
| Video views at 75% earned | Earned 75% views |
| Video views at 95% paid | Paid 95% views |
| Video views at 95% earned | Earned 95% views |
Add to Cart Conversions
| Field Name | Description |
|---|---|
| Click-through conversions (add to cart) | Click cart conversions |
| View-through conversions (add to cart) | View cart conversions |
| Engagement conversions (add to cart) | Engagement cart conversions |
| In-app conversions (add to cart) | In-app cart conversions |
| In-app CPA (add to cart) | In-app cart CPA |
| In-app ROAS (add to cart) | In-app cart ROAS |
| Web conversions (add to cart) | Web cart conversions |
| Web order value (add to cart) | Web cart value |
Checkout Conversions
| Field Name | Description |
|---|---|
| Click-through conversions (checkout) | Click checkout conversions |
| View-through conversions (checkout) | View checkout conversions |
| Engagement conversions (checkout) | Engagement checkout conversions |
| Web conversions (Checkout) | Web checkout conversions |
| Web CPA (Checkout) | Web checkout CPA |
| Web ROAS (Checkout) | Web checkout ROAS |
| In-app conversions (Checkout) | In-app checkout conversions |
| In-app CPA (Checkout) | In-app checkout CPA |
| In-app ROAS (Checkout) | In-app checkout ROAS |
| Offline conversions (Checkout) | Offline checkouts |
| ROAS (Checkout) | Total checkout ROAS |
| Conversions (Checkout) | Total checkout conversions |
Lead Conversions
| Field Name | Description |
|---|---|
| Click-through conversions (lead) | Click lead conversions |
| View-through conversions (lead) | View lead conversions |
| Engagement conversions (lead) | Engagement lead conversions |
| Web conversions (lead) | Web lead conversions |
| Offline Conversions (lead) | Offline lead conversions |
| Offline CPA (lead) | Offline lead CPA |
| Offline ROAS (lead) | Offline lead ROAS |
Signup Conversions
| Field Name | Description |
|---|---|
| Click-through conversions (signup) | Click signup conversions |
| View-through conversions (signup) | View signup conversions |
| Engagement conversions (signup) | Engagement signups |
| Conversions (signup) | Total signup conversions |
| Conversion value (Signup) | Signup conversion value |
| Web conversions (Signup) | Web signups |
| Offline conversions (Signup) | Offline signups |
Page Visit Conversions
| Field Name | Description |
|---|---|
| Click-through conversions (page visit) | Click page visits |
| View-through conversions (page visit) | View page visits |
| Engagement conversions (page visit) | Engagement page visits |
| Web conversions (Page visit) | Web page visits |
| Web ROAS (Page visit) | Web page visit ROAS |
| Web CPA (Page visit) | Web page visit CPA |
App Install Conversions
| Field Name | Description |
|---|---|
| Click-through conversions (app install) | Click app installs |
| View-through conversions (app install) | View app installs |
| Engagement conversions (app install) | Engagement app installs |
| In-app conversions (app install) | In-app installs |
| In-app CPA (app install) | In-app install CPA |
| In-app ROAS (app install) | In-app install ROAS |
| Unknown conversion rate | Attributed unknown conversions divided by eligible Pinterest interactions |
| Custom conversion rate | Attributed custom conversions divided by eligible Pinterest interactions |
| Conversion quantity from add to cart - clicks | Number of add to cart conversions attributed to ad clicks |
| Click-through value (add to cart) | Conversion value from click-attributed add to cart events |
| Conversion quantity from add to cart - engagements | Number of add to cart conversions attributed to ad engagements |
| Engagement value (add to cart) | Conversion value from engagement-attributed add to cart events |
| Conversion quantity from add to cart - views | Number of add to cart conversions attributed to ad views |
| View-through value (add to cart) | Conversion value from view-attributed add to cart events |
| Add to cart desktop action to desktop conversion | Add to cart conversions where the action occurred on desktop and conversion occurred on desktop |
| Add to cart desktop action to mobile conversion | Add to cart conversions where the action occurred on desktop and conversion occurred on mobile |
| Add to cart desktop action to tablet conversion | Add to cart conversions where the action occurred on desktop and conversion occurred on tablet |
| Add to cart mobile action to desktop conversion | Add to cart conversions where the action occurred on mobile and conversion occurred on desktop |
| Add to cart mobile action to mobile conversion | Add to cart conversions where the action occurred on mobile and conversion occurred on mobile |
| Add to cart mobile action to tablet conversion | Add to cart conversions where the action occurred on mobile and conversion occurred on tablet |
| Add to cart tablet action to desktop conversion | Add to cart conversions where the action occurred on tablet and conversion occurred on desktop |
| Add to cart tablet action to mobile conversion | Add to cart conversions where the action occurred on tablet and conversion occurred on mobile |
| Add to cart tablet action to tablet conversion | Add to cart conversions where the action occurred on tablet and conversion occurred on tablet |
| In-app order value (add to cart) | Monetary value of in-app order value (add to cart) in the account's reporting currency |
| In-app click-through conversions (add to cart) | Number of add to cart conversions completed in-app and attributed through click-through activity |
| In-app click-through order value (add to cart) | Monetary value of in-app click-through order value (add to cart) in the account's reporting currency |
| In-app engagement conversions (add to cart) | Number of add to cart conversions completed in-app and attributed through engagement activity |
| In-app engagement order value (add to cart) | Monetary value of in-app engagement order value (add to cart) in the account's reporting currency |
| In-app view-through conversions (add to cart) | Number of add to cart conversions completed in-app and attributed through view-through activity |
| In-app view-through order value (add to cart) | Monetary value of in-app view-through order value (add to cart) in the account's reporting currency |
| Web click-through conversions (add to cart) | Number of add to cart conversions completed web and attributed through click-through activity |
| Web click-through order value (add to cart) | Monetary value of web click-through order value (add to cart) in the account's reporting currency |
| Web engagement conversions (add to cart) | Number of add to cart conversions completed web and attributed through engagement activity |
| Web engagement order value (add to cart) | Monetary value of web engagement order value (add to cart) in the account's reporting currency |
| Web view-through conversions (add to cart) | Number of add to cart conversions completed web and attributed through view-through activity |
| Web view-through order value (add to cart) | Monetary value of web view-through order value (add to cart) in the account's reporting currency |
| Offline order value (lead) | Monetary value of offline order value (lead) in the account's reporting currency |
| Web order value (lead) | Monetary value of web order value (lead) in the account's reporting currency |
| Conversion quantity from lead - clicks | Number of lead conversions attributed to ad clicks |
| Click-through value (lead) | Conversion value from click-attributed lead events |
| Conversion quantity from lead - engagements | Number of lead conversions attributed to ad engagements |
| Engagement value (lead) | Conversion value from engagement-attributed lead events |
| Conversion quantity from lead - views | Number of lead conversions attributed to ad views |
| View-through value (lead) | Conversion value from view-attributed lead events |
| Leads desktop action to desktop conversion | Leads conversions where the action occurred on desktop and conversion occurred on desktop |
| Leads desktop action to mobile conversion | Leads conversions where the action occurred on desktop and conversion occurred on mobile |
| Leads desktop action to tablet conversion | Leads conversions where the action occurred on desktop and conversion occurred on tablet |
| Leads mobile action to desktop conversion | Leads conversions where the action occurred on mobile and conversion occurred on desktop |
| Leads mobile action to mobile conversion | Leads conversions where the action occurred on mobile and conversion occurred on mobile |
| Leads mobile action to tablet conversion | Leads conversions where the action occurred on mobile and conversion occurred on tablet |
| Leads tablet action to desktop conversion | Leads conversions where the action occurred on tablet and conversion occurred on desktop |
| Leads tablet action to mobile conversion | Leads conversions where the action occurred on tablet and conversion occurred on mobile |
| Leads tablet action to tablet conversion | Leads conversions where the action occurred on tablet and conversion occurred on tablet |
| Offline conversions (Lead) | Number of imported offline lead conversions |
| Click-through value (app install) | Conversion value from click-attributed app install events |
| Engagement value (app install) | Conversion value from engagement-attributed app install events |
| View-through value (app install) | Conversion value from view-attributed app install events |
| App install desktop action to desktop conversion | App install conversions where the action occurred on desktop and conversion occurred on desktop |
| App install desktop action to mobile conversion | App install conversions where the action occurred on desktop and conversion occurred on mobile |
| App install desktop action to tablet conversion | App install conversions where the action occurred on desktop and conversion occurred on tablet |
| app install mobile action to desktop conversion | App install conversions where the action occurred on mobile and conversion occurred on desktop |
| App install mobile action to mobile conversion | App install conversions where the action occurred on mobile and conversion occurred on mobile |
| App install mobile action to tablet conversion | App install conversions where the action occurred on mobile and conversion occurred on tablet |
| App install tablet action to desktop conversion | App install conversions where the action occurred on tablet and conversion occurred on desktop |
| App install tablet action to mobile conversion | App install conversions where the action occurred on tablet and conversion occurred on mobile |
| App install tablet action to tablet conversion | App install conversions where the action occurred on tablet and conversion occurred on tablet |
| In-app order value (app install) | Monetary value of in-app order value (app install) in the account's reporting currency |
| Click-through order quantity (checkout) | Order quantity for checkout conversions attributed through click-through activity |
| Click-through order value (checkout) | Monetary value of click-through order value (checkout) in the account's reporting currency |
| Engagement order quantity (checkout) | Order quantity for checkout conversions attributed through engagement activity |
| Engagement order value (checkout) | Monetary value of engagement order value (checkout) in the account's reporting currency |
| View-through order quantity (checkout) | Order quantity for checkout conversions attributed through view-through activity |
| View-through order value (checkout) | Monetary value of view-through order value (checkout) in the account's reporting currency |
| Web order value (Checkout) | Monetary value of web order value (checkout) in the account's reporting currency |
| Web click-through conversions (Checkout) | Number of checkout conversions completed web and attributed through click-through activity |
| Web click-through order value (Checkout) | Monetary value of web click-through order value (checkout) in the account's reporting currency |
| Web engagement conversions (Checkout) | Number of checkout conversions completed web and attributed through engagement activity |
| Web engagement order value (Checkout) | Monetary value of web engagement order value (checkout) in the account's reporting currency |
| Web view-through conversions (Checkout) | Number of checkout conversions completed web and attributed through view-through activity |
| Web view-through order value (Checkout) | Monetary value of web view-through order value (checkout) in the account's reporting currency |
| In-app order value (Checkout) | Monetary value of in-app order value (checkout) in the account's reporting currency |
| In-app click-through conversions (Checkout) | Number of checkout conversions completed in-app and attributed through click-through activity |
| In-app click-through order value (Checkout) | Monetary value of in-app click-through order value (checkout) in the account's reporting currency |
| In-app engagement conversions (Checkout) | Number of checkout conversions completed in-app and attributed through engagement activity |
| In-app engagement order value (Checkout) | Monetary value of in-app engagement order value (checkout) in the account's reporting currency |
| In-app view-through conversions (Checkout) | Number of checkout conversions completed in-app and attributed through view-through activity |
| In-app view-through order value (Checkout) | Monetary value of in-app view-through order value (checkout) in the account's reporting currency |
| Offline order value (Checkout) | Monetary value of offline order value (checkout) in the account's reporting currency |
| Offline CPA (Checkout) | Effective media cost for each attributed conversion |
| Offline ROAS (Checkout) | Checkout conversion value divided by attributed advertising spend |
| Conversions Value (Checkout) | Monetary value of conversions value (checkout) in the account's reporting currency |
| Offline click-through conversions (Checkout) | Number of attributed conversions for offline click-through |
| Offline click-through order value (Checkout) | Monetary value of offline click-through order value (checkout) in the account's reporting currency |
| Offline engagement conversions (Checkout) | Number of attributed conversions for offline engagement |
| Offline engagement order value (Checkout) | Monetary value of offline engagement order value (checkout) in the account's reporting currency |
| Offline view-through conversions (Checkout) | Number of attributed conversions for offline view-through |
| Offline view-through order value (Checkout) | Monetary value of offline view-through order value (checkout) in the account's reporting currency |
| Click-through conversions (custom) | Number of attributed conversions for click-through |
| Engagement conversions (custom) | Number of attributed conversions for engagement |
| View-through conversions (custom) | Number of attributed conversions for view-through |
| Conversion quantity from custom - clicks | Number of custom conversions attributed to ad clicks |
| Conversion quantity from custom - views | Number of custom conversions attributed to ad views |
| Custom desktop actions to desktop conversion | Custom conversions where the action occurred on desktop and conversion occurred on desktop |
| Custom desktop actions to mobile conversion | Custom conversions where the action occurred on desktop and conversion occurred on mobile |
| Custom desktop actions to tablet conversion | Custom conversions where the action occurred on desktop and conversion occurred on tablet |
| Custom mobile actions to desktop conversion | Custom conversions where the action occurred on mobile and conversion occurred on desktop |
| Custom mobile actions to mobile conversion | Custom conversions where the action occurred on mobile and conversion occurred on mobile |
| Custom mobile actions to tablet conversion | Custom conversions where the action occurred on mobile and conversion occurred on tablet |
| Custom tablet actions to desktop conversion | Custom conversions where the action occurred on tablet and conversion occurred on desktop |
| Custom tablet actions to mobile conversion | Custom conversions where the action occurred on tablet and conversion occurred on mobile |
| Custom tablet actions to tablet conversion | Custom conversions where the action occurred on tablet and conversion occurred on tablet |
| Click-through value (custom) | Conversion value from click-attributed custom events |
| Conversion quantity from custom - engagements | Number of custom conversions attributed to ad engagements |
| Engagement value (custom) | Conversion value from engagement-attributed custom events |
| View-through value (custom) | Conversion value from view-attributed custom events |
| Web conversions (Custom) | Number of attributed conversions for web |
| Web order value (Custom) | Monetary value of web order value (custom) in the account's reporting currency |
| Offline conversions (Custom) | Number of imported offline custom conversions |
| Offline order value (Custom) | Monetary value of offline order value (custom) in the account's reporting currency |
| Conversions (Custom) | Number of attributed conversions for the reported content |
| Conversion value (Custom) | Monetary value of conversion value (custom) in the account's reporting currency |
| ROAS (Custom) | Custom conversion value divided by attributed advertising spend |
| Conversion quantity from page visit - clicks | Number of page visit conversions attributed to ad clicks |
| Click-through value (page visit) | Conversion value from click-attributed page visit events |
| Engagement value (page visit) | Conversion value from engagement-attributed page visit events |
| Conversion quantity from page visit - views | Number of page visit conversions attributed to ad views |
| View-through value (page visit) | Conversion value from view-attributed page visit events |
| Page visits desktop action to desktop conversion | Page visits conversions where the action occurred on desktop and conversion occurred on desktop |
| Page visits desktop action to mobile conversion | Page visits conversions where the action occurred on desktop and conversion occurred on mobile |
| Page visits desktop action to tablet conversion | Page visits conversions where the action occurred on desktop and conversion occurred on tablet |
| Page visits mobile action to desktop conversion | Page visits conversions where the action occurred on mobile and conversion occurred on desktop |
| Page visits mobile action to mobile conversion | Page visits conversions where the action occurred on mobile and conversion occurred on mobile |
| Page visits mobile action to tablet conversion | Page visits conversions where the action occurred on mobile and conversion occurred on tablet |
| Page visits tablet action to desktop conversion | Page visits conversions where the action occurred on tablet and conversion occurred on desktop |
| Page visits tablet action to mobile conversion | Page visits conversions where the action occurred on tablet and conversion occurred on mobile |
| Page visits tablet action to tablet conversion | Page visits conversions where the action occurred on tablet and conversion occurred on tablet |
| Web order value (Page visit) | Monetary value of web order value (page visit) in the account's reporting currency |
| Conversion quantity from signup - engagements | Number of signup conversions attributed to ad engagements |
| Engagement value (signup) | Conversion value from engagement-attributed signup events |
| Conversion quantity from signup - views | Number of signup conversions attributed to ad views |
| View-through value (signup) | Conversion value from view-attributed signup events |
| Sign-ups desktop action to desktop conversion | Sign-ups conversions where the action occurred on desktop and conversion occurred on desktop |
| Sign-ups desktop action to mobile conversion | Sign-ups conversions where the action occurred on desktop and conversion occurred on mobile |
| Sign-ups desktop action to tablet conversion | Sign-ups conversions where the action occurred on desktop and conversion occurred on tablet |
| Sign-ups mobile action to desktop conversion | Sign-ups conversions where the action occurred on mobile and conversion occurred on desktop |
| Sign-ups mobile action to mobile conversion | Sign-ups conversions where the action occurred on mobile and conversion occurred on mobile |
| Sign-ups mobile action to tablet conversion | Sign-ups conversions where the action occurred on mobile and conversion occurred on tablet |
| Sign-ups tablet action to desktop conversion | Sign-ups conversions where the action occurred on tablet and conversion occurred on desktop |
| Sign-ups tablet action to mobile conversion | Sign-ups conversions where the action occurred on tablet and conversion occurred on mobile |
| Sign-ups tablet action to tablet conversion | Sign-ups conversions where the action occurred on tablet and conversion occurred on tablet |
| Conversion quantity from signup - clicks | Number of signup conversions attributed to ad clicks |
| Click-through value (signup) | Conversion value from click-attributed signup events |
| Web order value (Signup) | Monetary value of web order value (signup) in the account's reporting currency |
| Offline order value (Signup) | Monetary value of offline order value (signup) in the account's reporting currency |
| Click-through conversions (watch video) | Number of attributed conversions for click-through |
| Conversion quantity from watch video - clicks | Number of watch video conversions attributed to ad clicks |
| Click-through value (watch video) | Conversion value from click-attributed watch video events |
| Engagement conversions (watch video) | Number of attributed conversions for engagement |
| Conversion quantity from watch video - engagements | Number of watch video conversions attributed to ad engagements |
| Engagement value (watch video) | Conversion value from engagement-attributed watch video events |
| View-through conversions (watch video) | Number of attributed conversions for view-through |
| Conversion quantity from watch video - views | Number of watch video conversions attributed to ad views |
| View-through value (watch video) | Conversion value from view-attributed watch video events |
| Watch video desktop action to desktop conversion | Watch video conversions where the action occurred on desktop and conversion occurred on desktop |
| Watch video desktop action to mobile conversion | Watch video conversions where the action occurred on desktop and conversion occurred on mobile |
| Watch video desktop action to tablet conversion | Watch video conversions where the action occurred on desktop and conversion occurred on tablet |
| Watch video mobile action to desktop conversion | Watch video conversions where the action occurred on mobile and conversion occurred on desktop |
| Watch video mobile action to mobile conversion | Watch video conversions where the action occurred on mobile and conversion occurred on mobile |
| Watch video mobile action to tablet conversion | Watch video conversions where the action occurred on mobile and conversion occurred on tablet |
| Watch video tablet action to desktop conversion | Watch video conversions where the action occurred on tablet and conversion occurred on desktop |
| Watch video tablet action to mobile conversion | Watch video conversions where the action occurred on tablet and conversion occurred on mobile |
| Watch video tablet action to tablet conversion | Watch video conversions where the action occurred on tablet and conversion occurred on tablet |
| Web conversions (watch video) | Number of attributed conversions for web |
| Web order value (watch video) | Monetary value of web order value (watch video) in the account's reporting currency |
| Web click-through conversions (watch video) | Number of watch video conversions completed web and attributed through click-through activity |
| Web click-through order value (watch video) | Monetary value of web click-through order value (watch video) in the account's reporting currency |
| Web engagement conversions (watch video) | Number of watch video conversions completed web and attributed through engagement activity |
| Web engagement order value (watch video) | Monetary value of web engagement order value (watch video) in the account's reporting currency |
| Web view-through conversions (watch video) | Number of watch video conversions completed web and attributed through view-through activity |
| Web view-through order value (watch video) | Monetary value of web view-through order value (watch video) in the account's reporting currency |
| Web CPA (watch video) | Effective media cost for each attributed conversion |
| Web ROAS (watch video) | Watch video conversion value divided by attributed advertising spend |
Breakdowns
Advertiser Level
| Field Name | Description |
|---|---|
| Advertiser ID | Unique advertiser identifier |
| Advertiser name | Advertiser account name |
| Advertiser country | Account country |
| Currency | Account currency |
Campaign Level
| Field Name | Description |
|---|---|
| Campaign ID | Unique campaign identifier |
| Campaign name | Name of the campaign |
| Campaign daily spend cap | Daily spend cap |
| Campaign lifetime spend cap | Lifetime spend cap |
| Campaign status | Current campaign status |
| Campaign objective type | Campaign objective |
| Campaign order line ID | Order line identifier |
Ad Group Level
| Field Name | Description |
|---|---|
| Ad group ID | Unique ad group identifier |
| Ad group name | Name of the ad group |
| Ad group status | Current ad group status |
| Ad group type | Type of ad group |
| Ad group auto targeting enabled | Auto targeting setting |
| Ad group bid | Bid amount |
| Ad group billable event | Billable event type |
| Ad group lifetime frequency cap | Lifetime frequency cap |
| Ad group pacing delivery type | Pacing delivery type |
| Ad group placement group | Placement group |
Ad Level
| Field Name | Description |
|---|---|
| Ad ID | Unique ad identifier |
| Pin ID | Pin identifier |
| Promoted pin name | Name of the promoted pin |
| Promoted pin status | Pin promotion status |
| Ad android deep link | Android deep link |
| Ad creative type | Creative type |
| Ad destination URL | Destination URL |
| Ad ios deep link | iOS deep link |
| Is pin deleted | Whether pin is deleted |
| Ad review status | Review status |
| Ad view tracking URL | View tracking URL |
Targeting Breakdowns
| Field Name | Description |
|---|---|
| Targeting app type | App type targeting |
| Targeting gender | Gender targeting |
| Targeting age bucket | Age bucket targeting |
| Targeting location | Location targeting |
| Targeting geo | Geographic targeting |
| Targeting keyword | Keyword targeting |
| Targeting audience | Audience targeting |
| Targeting interest | Interest targeting |
| Pinner interest | Pinner interest category |
| Targeting region | Region targeting |
| Targeting placement | Placement targeting |
| Targeting country | Country targeting |
| Ad group optimization goal conversion tag ID | Unique identifier for the ad group optimization goal conversion tag in Pinterest Ads |
| Ad group optimization goal conversion event | Conversion event selected as the optimization goal for the ad group |
| Ad group optimization goal engagement window | Attribution lookback window configured for the ad group |
| Ad group optimization goal click window | Attribution lookback window configured for the ad group |
| Ad group optimization goal view window | Attribution lookback window configured for the ad group |
| Ad group optimization goal conversion learning mode type | Type of ad group optimization goal conversion learning mode |
| Ad group optimization goal CPA value | Optimization goal or method selected for the ad group |
| Ad group targeting app type | Type of ad group targeting app |
| Ad group targeting gender | Targeting setting that determines eligibility by ad group targeting gender |
| Ad group targeting locale | Targeting setting that determines eligibility by ad group targeting locale |
| Ad group targeting location | Targeting setting that determines eligibility by ad group targeting location |
| Ad group targeting geo | Targeting setting that determines eligibility by ad group targeting geo |
| Ad group tracking URLs | Destination or tracking URL associated with the ad group |