Pinterest Ads Metrics and Breakdowns
This page provides a comprehensive reference of all supported metrics and breakdowns available for Pinterest Ads data extraction through Adzviser.
Metrics
Core Performance
| Field Name | Description |
|---|---|
| Impressions paid | Paid impressions |
| Gross impressions paid | Gross paid impressions |
| Impressions earned | Earned impressions |
| Impressions | Total impressions |
| Frequency | Impression frequency |
| Reach | Unique users reached |
| Clicks paid | Paid pin clicks |
| Clicks earned | Earned pin clicks |
| Clicks | Total pin clicks |
| CTR (%) | Total click-through rate |
| CTR paid (%) | Paid click-through rate |
| CTR earned (%) | Earned click-through rate |
| Cost | Total spend in dollars |
| CPM | Cost per thousand impressions |
| CPC | Cost per click |
| CPE | Cost per engagement |
Outbound Clicks
| Field Name | Description |
|---|---|
| Outbound clicks paid | Paid outbound clicks |
| Outbound clicks earned | Earned outbound clicks |
| Outbound clicks | Cost per outbound click |
Engagements
| Field Name | Description |
|---|---|
| Engagements paid | Paid engagements |
| Engagements earned | Earned engagements |
| Engagements | Total engagements |
| Saves paid | Paid pin saves |
| Saves earned | Earned pin saves |
| Saves rate | Total save rate |
Conversions
| Field Name | Description |
|---|---|
| Conversions | Total conversions |
| Conversions quantity | Total conversion quantity |
| Conversions value | Total conversion value |
| Checkout conversion rate | Checkout conversion rate |
| View Category conversion rate | View category rate |
| Add To Cart conversion rate | Add to cart rate |
| Signup conversion rate | Signup conversion rate |
| Page Visit conversion rate | Page visit rate |
| Lead conversion rate | Lead conversion rate |
| Search conversion rate | Search conversion rate |
| Watch Video conversion rate | Watch video rate |
Video Metrics
| Field Name | Description |
|---|---|
| Video avg. watch time (s) earned | Earned avg watch time |
| Video avg. watch time (s) paid | Paid avg watch time |
| Video starts earned | Earned video starts |
| Video starts paid | Paid video starts |
| Video views | Total MRC video views |
| Video views earned | Earned video views |
| Video views paid | Paid video views |
| Video views at 100% paid | Paid 100% views |
| Video views at 100% earned | Earned 100% views |
| Video views at 25% paid | Paid 25% views |
| Video views at 25% earned | Earned 25% views |
| Video views at 50% paid | Paid 50% views |
| Video views at 50% earned | Earned 50% views |
| Video views at 75% paid | Paid 75% views |
| Video views at 75% earned | Earned 75% views |
| Video views at 95% paid | Paid 95% views |
| Video views at 95% earned | Earned 95% views |
Add to Cart Conversions
| Field Name | Description |
|---|---|
| Click-through conversions (add to cart) | Click cart conversions |
| View-through conversions (add to cart) | View cart conversions |
| Engagement conversions (add to cart) | Engagement cart conversions |
| In-app conversions (add to cart) | In-app cart conversions |
| In-app CPA (add to cart) | In-app cart CPA |
| In-app ROAS (add to cart) | In-app cart ROAS |
| Web conversions (add to cart) | Web cart conversions |
| Web order value (add to cart) | Web cart value |
Checkout Conversions
| Field Name | Description |
|---|---|
| Click-through conversions (checkout) | Click checkout conversions |
| View-through conversions (checkout) | View checkout conversions |
| Engagement conversions (checkout) | Engagement checkout conversions |
| Web conversions (Checkout) | Web checkout conversions |
| Web CPA (Checkout) | Web checkout CPA |
| Web ROAS (Checkout) | Web checkout ROAS |
| In-app conversions (Checkout) | In-app checkout conversions |
| In-app CPA (Checkout) | In-app checkout CPA |
| In-app ROAS (Checkout) | In-app checkout ROAS |
| Offline conversions (Checkout) | Offline checkouts |
| ROAS (Checkout) | Total checkout ROAS |
| Conversions (Checkout) | Total checkout conversions |
Lead Conversions
| Field Name | Description |
|---|---|
| Click-through conversions (lead) | Click lead conversions |
| View-through conversions (lead) | View lead conversions |
| Engagement conversions (lead) | Engagement lead conversions |
| Web conversions (lead) | Web lead conversions |
| Offline Conversions (lead) | Offline lead conversions |
| Offline CPA (lead) | Offline lead CPA |
| Offline ROAS (lead) | Offline lead ROAS |
Signup Conversions
| Field Name | Description |
|---|---|
| Click-through conversions (signup) | Click signup conversions |
| View-through conversions (signup) | View signup conversions |
| Engagement conversions (signup) | Engagement signups |
| Conversions (signup) | Total signup conversions |
| Conversion value (Signup) | Signup conversion value |
| Web conversions (Signup) | Web signups |
| Offline conversions (Signup) | Offline signups |
Page Visit Conversions
| Field Name | Description |
|---|---|
| Click-through conversions (page visit) | Click page visits |
| View-through conversions (page visit) | View page visits |
| Engagement conversions (page visit) | Engagement page visits |
| Web conversions (Page visit) | Web page visits |
| Web ROAS (Page visit) | Web page visit ROAS |
| Web CPA (Page visit) | Web page visit CPA |
App Install Conversions
| Field Name | Description |
|---|---|
| Click-through conversions (app install) | Click app installs |
| View-through conversions (app install) | View app installs |
| Engagement conversions (app install) | Engagement app installs |
| In-app conversions (app install) | In-app installs |
| In-app CPA (app install) | In-app install CPA |
| In-app ROAS (app install) | In-app install ROAS |
| Unknown conversion rate | Unknown conversion rate |
| Custom conversion rate | Custom conversion rate |
| Conversion quantity from add to cart - clicks | Conversion quantity from add to cart - clicks |
| Click-through value (add to cart) | Click-through value (add to cart) |
| Conversion quantity from add to cart - engagements | Conversion quantity from add to cart - engagements |
| Engagement value (add to cart) | Engagement value (add to cart) |
| Conversion quantity from add to cart - views | Conversion quantity from add to cart - views |
| View-through value (add to cart) | View-through value (add to cart) |
| Add to cart desktop action to desktop conversion | Add to cart desktop action to desktop conversion |
| Add to cart desktop action to mobile conversion | Add to cart desktop action to mobile conversion |
| Add to cart desktop action to tablet conversion | Add to cart desktop action to tablet conversion |
| Add to cart mobile action to desktop conversion | Add to cart mobile action to desktop conversion |
| Add to cart mobile action to mobile conversion | Add to cart mobile action to mobile conversion |
| Add to cart mobile action to tablet conversion | Add to cart mobile action to tablet conversion |
| Add to cart tablet action to desktop conversion | Add to cart tablet action to desktop conversion |
| Add to cart tablet action to mobile conversion | Add to cart tablet action to mobile conversion |
| Add to cart tablet action to tablet conversion | Add to cart tablet action to tablet conversion |
| In-app order value (add to cart) | In-app order value (add to cart) |
| In-app click-through conversions (add to cart) | In-app click-through conversions (add to cart) |
| In-app click-through order value (add to cart) | In-app click-through order value (add to cart) |
| In-app engagement conversions (add to cart) | In-app engagement conversions (add to cart) |
| In-app engagement order value (add to cart) | In-app engagement order value (add to cart) |
| In-app view-through conversions (add to cart) | In-app view-through conversions (add to cart) |
| In-app view-through order value (add to cart) | In-app view-through order value (add to cart) |
| Web click-through conversions (add to cart) | Web click-through conversions (add to cart) |
| Web click-through order value (add to cart) | Web click-through order value (add to cart) |
| Web engagement conversions (add to cart) | Web engagement conversions (add to cart) |
| Web engagement order value (add to cart) | Web engagement order value (add to cart) |
| Web view-through conversions (add to cart) | Web view-through conversions (add to cart) |
| Web view-through order value (add to cart) | Web view-through order value (add to cart) |
| Offline order value (lead) | Offline order value (lead) |
| Web order value (lead) | Web order value (lead) |
| Conversion quantity from lead - clicks | Conversion quantity from lead - clicks |
| Click-through value (lead) | Click-through value (lead) |
| Conversion quantity from lead - engagements | Conversion quantity from lead - engagements |
| Engagement value (lead) | Engagement value (lead) |
| Conversion quantity from lead - views | Conversion quantity from lead - views |
| View-through value (lead) | View-through value (lead) |
| Leads desktop action to desktop conversion | Leads desktop action to desktop conversion |
| Leads desktop action to mobile conversion | Leads desktop action to mobile conversion |
| Leads desktop action to tablet conversion | Leads desktop action to tablet conversion |
| Leads mobile action to desktop conversion | Leads mobile action to desktop conversion |
| Leads mobile action to mobile conversion | Leads mobile action to mobile conversion |
| Leads mobile action to tablet conversion | Leads mobile action to tablet conversion |
| Leads tablet action to desktop conversion | Leads tablet action to desktop conversion |
| Leads tablet action to mobile conversion | Leads tablet action to mobile conversion |
| Leads tablet action to tablet conversion | Leads tablet action to tablet conversion |
| Offline conversions (Lead) | Offline conversions (Lead) |
| Click-through value (app install) | Click-through value (app install) |
| Engagement value (app install) | Engagement value (app install) |
| View-through value (app install) | View-through value (app install) |
| App install desktop action to desktop conversion | App install desktop action to desktop conversion |
| App install desktop action to mobile conversion | App install desktop action to mobile conversion |
| App install desktop action to tablet conversion | App install desktop action to tablet conversion |
| app install mobile action to desktop conversion | app install mobile action to desktop conversion |
| App install mobile action to mobile conversion | App install mobile action to mobile conversion |
| App install mobile action to tablet conversion | App install mobile action to tablet conversion |
| App install tablet action to desktop conversion | App install tablet action to desktop conversion |
| App install tablet action to mobile conversion | App install tablet action to mobile conversion |
| App install tablet action to tablet conversion | App install tablet action to tablet conversion |
| In-app order value (app install) | In-app order value (app install) |
| Click-through order quantity (checkout) | Click-through order quantity (checkout) |
| Click-through order value (checkout) | Click-through order value (checkout) |
| Engagement order quantity (checkout) | Engagement order quantity (checkout) |
| Engagement order value (checkout) | Engagement order value (checkout) |
| View-through order quantity (checkout) | View-through order quantity (checkout) |
| View-through order value (checkout) | View-through order value (checkout) |
| Web order value (Checkout) | Web order value (Checkout) |
| Web click-through conversions (Checkout) | Web click-through conversions (Checkout) |
| Web click-through order value (Checkout) | Web click-through order value (Checkout) |
| Web engagement conversions (Checkout) | Web engagement conversions (Checkout) |
| Web engagement order value (Checkout) | Web engagement order value (Checkout) |
| Web view-through conversions (Checkout) | Web view-through conversions (Checkout) |
| Web view-through order value (Checkout) | Web view-through order value (Checkout) |
| In-app order value (Checkout) | In-app order value (Checkout) |
| In-app click-through conversions (Checkout) | In-app click-through conversions (Checkout) |
| In-app click-through order value (Checkout) | In-app click-through order value (Checkout) |
| In-app engagement conversions (Checkout) | In-app engagement conversions (Checkout) |
| In-app engagement order value (Checkout) | In-app engagement order value (Checkout) |
| In-app view-through conversions (Checkout) | In-app view-through conversions (Checkout) |
| In-app view-through order value (Checkout) | In-app view-through order value (Checkout) |
| Offline order value (Checkout) | Offline order value (Checkout) |
| Offline CPA (Checkout) | Offline CPA (Checkout) |
| Offline ROAS (Checkout) | Offline ROAS (Checkout) |
| Conversions Value (Checkout) | Conversions Value (Checkout) |
| Offline click-through conversions (Checkout) | Offline click-through conversions (Checkout) |
| Offline click-through order value (Checkout) | Offline click-through order value (Checkout) |
| Offline engagement conversions (Checkout) | Offline engagement conversions (Checkout) |
| Offline engagement order value (Checkout) | Offline engagement order value (Checkout) |
| Offline view-through conversions (Checkout) | Offline view-through conversions (Checkout) |
| Offline view-through order value (Checkout) | Offline view-through order value (Checkout) |
| Click-through conversions (custom) | Click-through conversions (custom) |
| Engagement conversions (custom) | Engagement conversions (custom) |
| View-through conversions (custom) | View-through conversions (custom) |
| Conversion quantity from custom - clicks | Conversion quantity from custom - clicks |
| Conversion quantity from custom - views | Conversion quantity from custom - views |
| Custom desktop actions to desktop conversion | Custom desktop actions to desktop conversion |
| Custom desktop actions to mobile conversion | Custom desktop actions to mobile conversion |
| Custom desktop actions to tablet conversion | Custom desktop actions to tablet conversion |
| Custom mobile actions to desktop conversion | Custom mobile actions to desktop conversion |
| Custom mobile actions to mobile conversion | Custom mobile actions to mobile conversion |
| Custom mobile actions to tablet conversion | Custom mobile actions to tablet conversion |
| Custom tablet actions to desktop conversion | Custom tablet actions to desktop conversion |
| Custom tablet actions to mobile conversion | Custom tablet actions to mobile conversion |
| Custom tablet actions to tablet conversion | Custom tablet actions to tablet conversion |
| Click-through value (custom) | Click-through value (custom) |
| Conversion quantity from custom - engagements | Conversion quantity from custom - engagements |
| Engagement value (custom) | Engagement value (custom) |
| View-through value (custom) | View-through value (custom) |
| Web conversions (Custom) | Web conversions (Custom) |
| Web order value (Custom) | Web order value (Custom) |
| Offline conversions (Custom) | Offline conversions (Custom) |
| Offline order value (Custom) | Offline order value (Custom) |
| Conversions (Custom) | Conversions (Custom) |
| Conversion value (Custom) | Conversion value (Custom) |
| ROAS (Custom) | ROAS (Custom) |
| Conversion quantity from page visit - clicks | Conversion quantity from page visit - clicks |
| Click-through value (page visit) | Click-through value (page visit) |
| Engagement value (page visit) | Engagement value (page visit) |
| Conversion quantity from page visit - views | Conversion quantity from page visit - views |
| View-through value (page visit) | View-through value (page visit) |
| Page visits desktop action to desktop conversion | Page visits desktop action to desktop conversion |
| Page visits desktop action to mobile conversion | Page visits desktop action to mobile conversion |
| Page visits desktop action to tablet conversion | Page visits desktop action to tablet conversion |
| Page visits mobile action to desktop conversion | Page visits mobile action to desktop conversion |
| Page visits mobile action to mobile conversion | Page visits mobile action to mobile conversion |
| Page visits mobile action to tablet conversion | Page visits mobile action to tablet conversion |
| Page visits tablet action to desktop conversion | Page visits tablet action to desktop conversion |
| Page visits tablet action to mobile conversion | Page visits tablet action to mobile conversion |
| Page visits tablet action to tablet conversion | Page visits tablet action to tablet conversion |
| Web order value (Page visit) | Web order value (Page visit) |
| Conversion quantity from signup - engagements | Conversion quantity from signup - engagements |
| Engagement value (signup) | Engagement value (signup) |
| Conversion quantity from signup - views | Conversion quantity from signup - views |
| View-through value (signup) | View-through value (signup) |
| Sign-ups desktop action to desktop conversion | Sign-ups desktop action to desktop conversion |
| Sign-ups desktop action to mobile conversion | Sign-ups desktop action to mobile conversion |
| Sign-ups desktop action to tablet conversion | Sign-ups desktop action to tablet conversion |
| Sign-ups mobile action to desktop conversion | Sign-ups mobile action to desktop conversion |
| Sign-ups mobile action to mobile conversion | Sign-ups mobile action to mobile conversion |
| Sign-ups mobile action to tablet conversion | Sign-ups mobile action to tablet conversion |
| Sign-ups tablet action to desktop conversion | Sign-ups tablet action to desktop conversion |
| Sign-ups tablet action to mobile conversion | Sign-ups tablet action to mobile conversion |
| Sign-ups tablet action to tablet conversion | Sign-ups tablet action to tablet conversion |
| Conversion quantity from signup - clicks | Conversion quantity from signup - clicks |
| Click-through value (signup) | Click-through value (signup) |
| Web order value (Signup) | Web order value (Signup) |
| Offline order value (Signup) | Offline order value (Signup) |
| Click-through conversions (watch video) | Click-through conversions (watch video) |
| Conversion quantity from watch video - clicks | Conversion quantity from watch video - clicks |
| Click-through value (watch video) | Click-through value (watch video) |
| Engagement conversions (watch video) | Engagement conversions (watch video) |
| Conversion quantity from watch video - engagements | Conversion quantity from watch video - engagements |
| Engagement value (watch video) | Engagement value (watch video) |
| View-through conversions (watch video) | View-through conversions (watch video) |
| Conversion quantity from watch video - views | Conversion quantity from watch video - views |
| View-through value (watch video) | View-through value (watch video) |
| Watch video desktop action to desktop conversion | Watch video desktop action to desktop conversion |
| Watch video desktop action to mobile conversion | Watch video desktop action to mobile conversion |
| Watch video desktop action to tablet conversion | Watch video desktop action to tablet conversion |
| Watch video mobile action to desktop conversion | Watch video mobile action to desktop conversion |
| Watch video mobile action to mobile conversion | Watch video mobile action to mobile conversion |
| Watch video mobile action to tablet conversion | Watch video mobile action to tablet conversion |
| Watch video tablet action to desktop conversion | Watch video tablet action to desktop conversion |
| Watch video tablet action to mobile conversion | Watch video tablet action to mobile conversion |
| Watch video tablet action to tablet conversion | Watch video tablet action to tablet conversion |
| Web conversions (watch video) | Web conversions (watch video) |
| Web order value (watch video) | Web order value (watch video) |
| Web click-through conversions (watch video) | Web click-through conversions (watch video) |
| Web click-through order value (watch video) | Web click-through order value (watch video) |
| Web engagement conversions (watch video) | Web engagement conversions (watch video) |
| Web engagement order value (watch video) | Web engagement order value (watch video) |
| Web view-through conversions (watch video) | Web view-through conversions (watch video) |
| Web view-through order value (watch video) | Web view-through order value (watch video) |
| Web CPA (watch video) | Web CPA (watch video) |
| Web ROAS (watch video) | Web ROAS (watch video) |
Breakdowns
Advertiser Level
| Field Name | Description |
|---|---|
| Advertiser ID | Unique advertiser identifier |
| Advertiser name | Advertiser account name |
| Advertiser country | Account country |
| Currency | Account currency |
Campaign Level
| Field Name | Description |
|---|---|
| Campaign ID | Unique campaign identifier |
| Campaign name | Campaign name |
| Campaign daily spend cap | Daily spend cap |
| Campaign lifetime spend cap | Lifetime spend cap |
| Campaign status | Campaign status |
| Campaign objective type | Campaign objective |
| Campaign order line ID | Order line identifier |
Ad Group Level
| Field Name | Description |
|---|---|
| Ad group ID | Unique ad group identifier |
| Ad group name | Ad group name |
| Ad group status | Ad group status |
| Ad group type | Ad group type |
| Ad group auto targeting enabled | Auto targeting setting |
| Ad group bid | Bid amount |
| Ad group billable event | Billable event type |
| Ad group lifetime frequency cap | Lifetime frequency cap |
| Ad group pacing delivery type | Pacing delivery type |
| Ad group placement group | Placement group |
Ad Level
| Field Name | Description |
|---|---|
| Ad ID | Unique ad identifier |
| Pin ID | Pin identifier |
| Promoted pin name | Promoted pin name |
| Promoted pin status | Pin promotion status |
| Ad android deep link | Android deep link |
| Ad creative type | Creative type |
| Ad destination URL | Destination URL |
| Ad ios deep link | iOS deep link |
| Is pin deleted | Whether pin is deleted |
| Ad review status | Review status |
| Ad view tracking URL | View tracking URL |
Targeting Breakdowns
| Field Name | Description |
|---|---|
| Targeting app type | App type targeting |
| Targeting gender | Gender targeting |
| Targeting age bucket | Age bucket targeting |
| Targeting location | Location targeting |
| Targeting geo | Geographic targeting |
| Targeting keyword | Keyword targeting |
| Targeting audience | Audience targeting |
| Targeting interest | Interest targeting |
| Pinner interest | Pinner interest category |
| Targeting region | Region targeting |
| Targeting placement | Placement targeting |
| Targeting country | Country targeting |
| Ad group optimization goal conversion tag ID | Ad group optimization goal conversion tag ID |
| Ad group optimization goal conversion event | Ad group optimization goal conversion event |
| Ad group optimization goal engagement window | Ad group optimization goal engagement window |
| Ad group optimization goal click window | Ad group optimization goal click window |
| Ad group optimization goal view window | Ad group optimization goal view window |
| Ad group optimization goal conversion learning mode type | Ad group optimization goal conversion learning mode type |
| Ad group optimization goal CPA value | Ad group optimization goal CPA value |
| Ad group targeting app type | Ad group targeting app type |
| Ad group targeting gender | Ad group targeting gender |
| Ad group targeting locale | Ad group targeting locale |
| Ad group targeting location | Ad group targeting location |
| Ad group targeting geo | Ad group targeting geo |
| Ad group tracking URLs | Ad group tracking URLs |