CallRail Metrics and Breakdowns
This page provides a comprehensive reference of all supported metrics and breakdowns available for CallRail data extraction through Adzviser.
Metrics
Call Metrics
| Field Name | Description |
|---|---|
| Calls | Total call count |
| Answered calls | Answered call count |
| Missed calls | Missed call count |
| Voicemail calls | Voicemail count |
| First time callers | First-time callers |
| Inbound calls | Inbound call count |
| Outbound calls | Outbound call count |
| Abandoned calls | Abandoned calls (unanswered, short duration) |
| Leads | New leads, based on being scored as a good lead. Excludes repeat callers already marked as a lead on an earlier call |
Duration & Value
| Field Name | Description |
|---|---|
| Total call duration (sec) | Total duration |
| Avg. call duration (sec) | Average duration |
| Total value | Total call value |
| Average value | Average call value |
| Answer rate | Answer rate % |
| Leads rate | Portion of first time callers marked as good leads. Calculated by: (Leads / First time callers) * 100 |
Form Metrics
| Field Name | Description |
|---|---|
| Form submissions | Form submission count |
| First-time submissions | First-time form submissions |
Breakdowns
Call Details
| Field Name | Description |
|---|---|
| Call ID | Call identifier |
| Call details link | Call details URL |
| Call start time | Date and time of the call start event or record |
| Call direction | Inbound/outbound |
| Was answered | Answered flag |
| Voicemail | Voicemail flag |
| Call duration (sec) | Duration in seconds |
| First-time call | First call flag |
| Prior calls | Prior call count |
| Total calls | Number of tracked calls associated with the reported content |
| Speaker percent | Speaker percentage |
| Keywords spotted | Spotted keywords |
| Call highlights | Key phrases or moments extracted from the call |
| Business phone number | Business phone |
| Number name | Source name |
| Agent email | Email address stored for the related CallRail record |
| Tracking phone number | Tracking number |
| Tracker ID | Tracker identifier |
| Call tags | Tags applied to calls |
| Account ID | Unique account identifier |
| Account name | Name of the account |
Company Breakdowns
| Field Name | Description |
|---|---|
| Company ID | Company identifier |
| Company name | Name of the company |
| Company time zone | Timezone |
Customer Breakdowns
| Field Name | Description |
|---|---|
| Customer name | Name of the customer |
| Customer city | City |
| Customer state | State |
| Customer country | Country |
| Customer phone number | Phone number |
| Device type | Type of device |
Form Breakdowns
| Field Name | Description |
|---|---|
| Form name | Name of the form |
| Form URL | URL associated with the form record |
| Form data | Submitted form-field payload associated with the lead |
| Form submission ID | Submission ID |
| First-time form | First form flag |
| Form submitted date | Submit date |
| Form submitted time | Submit datetime |
| Form customer name | Name of the form customer |
| Form customer phone number | Phone number stored for the related CallRail record |
| Form customer email | Email address stored for the related CallRail record |
| Form company ID | Unique form company identifier |
| Form company name | Name of the CallRail company that received the form submission |
| Form source | Traffic source |
| Form medium | Traffic medium |
| Form campaign | Campaign name |
| Form keywords | Search keywords |
| Form landing page url | URL associated with the form landing page record |
| Form referrer | Referrer |
| Form referring url | URL associated with the form referring record |
| Form tags | Tags applied to form submissions |
Lead Breakdowns
| Field Name | Description |
|---|---|
| Lead status | Current lead status |
| Good lead call ID | Good lead call |
| Good lead call time | Good lead time |
Properties
| Field Name | Description |
|---|---|
| Note | Call notes |
| Value | Call value |
Recording Breakdowns
| Field Name | Description |
|---|---|
| Recording player URL | Recording URL |
| Recording duration (sec) | Recording length |
| Waveforms | Audio waveforms |
Attribution Breakdowns
| Field Name | Description |
|---|---|
| Call source | Traffic source |
| Call medium | Traffic medium |
| Call keywords | Keywords |
| Call referring url | Referring URL |
| Call referrer domain | Referrer domain |
| Call campaign | Campaign |
| Call landing page url | Landing page |
| Call last requested url | Last page URL |
| Call utm source | UTM source |
| Call utm medium | UTM medium |
| Call utm term | UTM term |
| Call utm content | UTM content |
| Call utm campaign | UTM campaign |
| Call gclid | Google click ID |
| Call fbclid | Facebook click ID |
| Form data: 1st field name | Label of the 1st field submitted with the form |
| Form data: 1st field value | Submitted response to the 1st form field |
| Form data: 2nd field name | Label of the 2nd field submitted with the form |
| Form data: 2nd field value | Submitted response to the 2nd form field |
| Form data: 3rd field name | Label of the 3rd field submitted with the form |
| Form data: 3rd field value | Submitted response to the 3rd form field |
| Form data: 4th field name | Label of the 4th field submitted with the form |
| Form data: 4th field value | Submitted response to the 4th form field |
| Form data: 5th field name | Label of the 5th field submitted with the form |
| Form data: 5th field value | Submitted response to the 5th form field |
| Form data: 6th field name | Label of the 6th field submitted with the form |
| Form data: 6th field value | Submitted response to the 6th form field |
| Form data: 7th field name | Label of the 7th field submitted with the form |
| Form data: 7th field value | Submitted response to the 7th form field |
| Form data: 8th field name | Label of the 8th field submitted with the form |
| Form data: 8th field value | Submitted response to the 8th form field |
| Form data: 9th field name | Label of the 9th field submitted with the form |
| Form data: 9th field value | Submitted response to the 9th form field |
| Form data: 10th field name | Label of the 10th field submitted with the form |
| Form data: 10th field value | Submitted response to the 10th form field |
| Form data: 11th field name | Label of the 11th field submitted with the form |
| Form data: 11th field value | Submitted response to the 11th form field |
| Form data: 12th field name | Label of the 12th field submitted with the form |
| Form data: 12th field value | Submitted response to the 12th form field |
| Call utma | Legacy Google Analytics UTMA attribution value associated with the call |
| Call utmb | Legacy Google Analytics UTMB attribution value associated with the call |
| Call utmc | Legacy Google Analytics UTMC attribution value associated with the call |
| Call utmv | Legacy Google Analytics UTMV attribution value associated with the call |
| Call utmz | Legacy Google Analytics UTMZ attribution value associated with the call |
| Call ga | Google Analytics client or attribution value associated with the call |
| Call referrer | Referrer |