LinkedIn Ads Fields
This page provides a comprehensive reference of all supported metrics and breakdowns available for LinkedIn Ads data extraction through Adzviser.
Metrics
Core Performance
| Field Name | Description |
|---|---|
| Reach | Approximate unique member reach |
| Impressions | Number of times ads were shown |
| Clicks | Total number of clicks |
| CTR (%) | Click-through rate percentage |
| CPC | Cost per click |
| CPM | Cost per thousand impressions |
| Total spent | Total spend in local currency |
| Total spent (USD) | Total spend in USD |
Engagement
| Field Name | Description |
|---|---|
| Company page clicks | Clicks to company page |
| Landing page clicks | Clicks to landing page |
| Other engagements | Other engagement actions |
| Total engagements | Total engagement actions |
| Engagement rate | Engagement rate percentage |
| Likes | Number of likes |
| Comments | Number of comments |
| Shares | Number of shares |
| Reactions | Number of reactions |
| Follows | Number of follows |
Viral Metrics
| Field Name | Description |
|---|---|
| Viral clicks | Clicks from viral exposures |
| Viral impressions | Impressions from viral exposures |
| Viral likes | Likes from viral content |
| Viral comments | Comments from viral content |
| Viral shares | Shares from viral content |
| Viral follows | Follows from viral content |
| Viral company page clicks | Company page clicks (viral) |
| Viral landing page clicks | Landing page clicks (viral) |
| Viral other engagements | Other viral engagements |
| Viral total engagements | Total viral engagements |
| Viral external website conversions | Viral website conversions |
| Viral external website post click conversion | Viral post-click conversions |
| Viral external website post view conversions | Viral post-view conversions |
| Viral full screen plays | Viral full screen video plays |
| Viral reactions | Viral reactions |
Lead Generation
| Field Name | Description |
|---|---|
| Leads | One-click lead submissions |
| Lead form opens | Lead form opens |
| Viral leads | Leads from viral content |
| Viral form opens | Form opens from viral content |
| Cost per lead | Cost per lead generated |
| Lead form completion rate (%) | Lead form completion rate |
| Opens | InMail opens |
| Sends | InMail sends |
| Lead generation mail contact info shares | Contact info shares |
| Lead generation mail interested clicks | Interested clicks |
Conversions
| Field Name | Description |
|---|---|
| Conversions | External website conversions |
| Post-click conversions | Post-click website conversions |
| View-through conversions | Post-view website conversions |
| Conversion rate (%) | Conversion rate percentage |
| Cost per conversion | Cost per conversion |
| Total conversion value | Total conversion value |
| Return on ad spend | ROAS calculation |
Video Metrics
| Field Name | Description |
|---|---|
| Video views | Total video views |
| Video completions | Completed video views |
| Video starts | Video start events |
| Full screen plays | Full screen video plays |
| Video views at 25% | Views reaching 25% |
| Video views at 50% | Views reaching 50% |
| Video views at 75% | Views reaching 75% |
| Viral video starts | Viral video starts |
| Viral video completions | Viral video completions |
| Viral video views | Viral video views |
| Viral video views at 25% | Viral views at 25% |
| Viral video views at 50% | Viral views at 50% |
| Viral video views at 75% | Viral views at 75% |
Document Metrics
| Field Name | Description |
|---|---|
| Document first quartile completions | Document 25% views |
| Document midpoint completions | Document 50% views |
| Document third quartile completions | Document 75% views |
| Document completions | Document 100% views |
| Viral document first quartile completions | Viral document 25% |
| Viral document midpoint completions | Viral document 50% |
| Viral document third quartile completions | Viral document 75% |
| Viral document completions | Viral document 100% |
Other Metrics
| Field Name | Description |
|---|---|
| Text URL clicks | Text URL click actions |
| Action clicks | Action button clicks |
| Ad unit clicks | Ad unit clicks |
| Download clicks | Download button clicks |
| Headline clicks | Headline clicks |
| Subscription clicks | Subscription clicks |
| Talent leads | Talent solution leads |
| Average dwell time | Average time spent |
| Viral download clicks | Viral download clicks |
Breakdowns
Campaign Group Level
| Field Name | Description |
|---|---|
| Campaign group name | Name of the campaign group |
| Campaign group ID | Unique campaign group identifier |
| Campaign group status | Campaign group status |
| Campaign group total budget | Total budget amount |
| Campaign group start date | Start date |
| Campaign group end date | End date |
Campaign Level
| Field Name | Description |
|---|---|
| Campaign name | Name of the campaign |
| Campaign ID | Unique campaign identifier |
| Campaign status | Campaign status |
| Campaign type | Type of campaign |
| Campaign objective type | Campaign objective |
| Campaign optimization target type | Optimization target |
| Campaign cost type | Cost type (CPC, CPM, etc.) |
| Campaign daily budget | Daily budget amount |
| Campaign total budget | Total budget amount |
| Campaign unit cost | Unit cost amount |
| Campaign start date | Start date |
| Campaign end date | End date |
Creative Level
| Field Name | Description |
|---|---|
| Creative ID | Unique creative identifier |
| Creative status | Creative status |
| Creative type | Type of creative |
| Creative direct sponsored content name | DSC name |
| Creative title | Creative title |
| Creative text | Creative body text |
| Creative destination URL | Destination URL |
| Creative thumbnail URL | Thumbnail image URL |
Conversion Tracking
| Field Name | Description |
|---|---|
| Conversion ID | Conversion rule ID |
| Conversion name | Conversion rule name |
| Conversion type | Conversion type |
| Conversion enabled | Whether conversion is enabled |
| Conversion value | Conversion value amount |
| Conversion currency | Conversion currency |
Demographic Breakdowns
| Field Name | Description |
|---|---|
| Member company size | Company size segment |
| Member industry | Industry segment |
| Member seniority | Seniority level |
| Member job title | Job title |
| Member job function | Job function |
| Member country | Country location |
| Member region | Region location |
| Member company name | Company name |
Other Breakdowns
| Field Name | Description |
|---|---|
| Serving location | Location being served |
| Placement | Ad placement |
| Device | Device type |