LinkedIn Ads Metrics and Breakdowns
This page provides a comprehensive reference of all supported metrics and breakdowns available for LinkedIn Ads data extraction through Adzviser.
Metrics
Core Performance
| Field Name | Description |
|---|---|
| Reach | Approximate unique member reach |
| Impressions | Number of times ads were shown |
| Clicks | Total number of clicks |
| CTR (%) | Click-through rate percentage |
| CPC | Cost per click |
| CPM | Cost per thousand impressions |
| Total spent | Total spend in local currency |
| Total spent (USD) | Total spend in USD |
Engagement
| Field Name | Description |
|---|---|
| Company page clicks | Clicks to company page |
| Landing page clicks | Clicks to landing page |
| Other engagements | Other engagement actions |
| Total engagements | Total engagement actions |
| Engagement rate | Engaged sessions divided by total sessions |
| Likes | Number of likes |
| Comments | Number of comments |
| Shares | Number of shares |
| Reactions | Number of reactions |
| Follows | Number of follows |
Viral Metrics
| Field Name | Description |
|---|---|
| Viral clicks | Clicks from viral exposures |
| Viral impressions | Impressions from viral exposures |
| Viral likes | Likes from viral content |
| Viral comments | Comments from viral content |
| Viral shares | Shares from viral content |
| Viral follows | Follows from viral content |
| Viral company page clicks | Company page clicks (viral) |
| Viral landing page clicks | Landing page clicks (viral) |
| Viral other engagements | Other viral engagements |
| Viral total engagements | Total viral engagements |
| Viral external website conversions | Viral website conversions |
| Viral external website post click conversion | Viral post-click conversions |
| Viral external website post view conversions | Viral post-view conversions |
| Viral full screen plays | Viral full screen video plays |
| Viral reactions | Number of user reactions to viral |
Lead Generation
| Field Name | Description |
|---|---|
| Leads | One-click lead submissions |
| Lead form opens | Number of tracked opens of lead form |
| Viral leads | Leads from viral content |
| Viral form opens | Form opens from viral content |
| Cost per lead | Cost per lead generated |
| Lead form completion rate (%) | Lead form completion rate |
| Opens | InMail opens |
| Sends | InMail sends |
| Lead generation mail contact info shares | Contact info shares |
| Lead generation mail interested clicks | Interested clicks |
Conversions
| Field Name | Description |
|---|---|
| Conversions | External website conversions |
| Post-click conversions | Post-click website conversions |
| View-through conversions | Post-view website conversions |
| Conversion rate (%) | Conversion rate percentage |
| Cost per conversion | Advertising spend divided by attributed conversions |
| Total conversion value | Aggregate conversion value over the selected reporting period |
| Return on ad spend | ROAS calculation |
Video Metrics
| Field Name | Description |
|---|---|
| Video views | Total video views |
| Video completions | Completed video views |
| Video starts | Video start events |
| Full screen plays | Full screen video plays |
| Video views at 25% | Views reaching 25% |
| Video views at 50% | Views reaching 50% |
| Video views at 75% | Views reaching 75% |
| Viral video starts | Number of times users started viral video |
| Viral video completions | Number of times users completed viral video |
| Viral video views | Number of times users viewed viral video |
| Viral video views at 25% | Viral views at 25% |
| Viral video views at 50% | Viral views at 50% |
| Viral video views at 75% | Viral views at 75% |
Document Metrics
| Field Name | Description |
|---|---|
| Document first quartile completions | Document 25% views |
| Document midpoint completions | Document 50% views |
| Document third quartile completions | Document 75% views |
| Document completions | Document 100% views |
| Viral document first quartile completions | Viral document 25% |
| Viral document midpoint completions | Viral document 50% |
| Viral document third quartile completions | Viral document 75% |
| Viral document completions | Viral document 100% |
Other Metrics
| Field Name | Description |
|---|---|
| Text URL clicks | Text URL click actions |
| Action clicks | Action button clicks |
| Ad unit clicks | Number of tracked clicks on ad unit |
| Download clicks | Download button clicks |
| Headline clicks | Number of tracked clicks on headline |
| Subscription clicks | Number of tracked clicks on subscription |
| Talent leads | Talent solution leads |
| Average dwell time | Average time spent |
| Viral download clicks | Number of tracked clicks on viral download |
Breakdowns
Campaign Group Level
| Field Name | Description |
|---|
Campaign Level
| Field Name | Description |
|---|---|
| Campaign name | Name of the campaign |
| Campaign ID | Unique campaign identifier |
| Campaign status | Current campaign status |
| Campaign total budget | Total budget amount |
| Campaign start date | Start date |
| Campaign end date | End date |
Creative Level
| Field Name | Description |
|---|
Conversion Tracking
| Field Name | Description |
|---|---|
| Conversion ID | Conversion rule ID |
| Conversion name | Conversion rule name |
| Conversion type | Type of conversion |
| Conversion enabled | Whether conversion is enabled |
| Conversion value | Conversion value amount |
| Conversion currency | Currency used for the related LinkedIn Ads amounts and budgets |
Demographic Breakdowns
| Field Name | Description |
|---|---|
| Member company size | Company size segment |
| Member industry | Industry segment |
| Member seniority | Seniority level |
| Member job title | Job title |
| Member job function | Job function |
| Member country | Country location |
| Member region | Region location |
| Member company name | Company name |
Other Breakdowns
| Field Name | Description |
|---|---|
| Serving location | Location being served |
| Placement | Ad placement |
| Device | Device type |
| Account name | Name of the account |
| Ad set name | Name of the ad set |
| Ad set ID | Unique identifier for the ad set in LinkedIn Ads |
| Ad set status | Current ad set status |
| Ad set type | Type of ad set |
| Ad set objective type | Type of ad set objective |
| Ad set optimization target type | Type of ad set optimization target |
| Ad set cost type | Format or operating mode selected for the ad set |
| Ad set daily budget | Configured ad set daily budget for the campaign or ad-group record |
| Ad set total budget | Configured ad set total budget for the campaign or ad-group record |
| Ad set unit cost | Bid or unit-cost amount configured for the ad set |
| Ad set start date | Calendar date associated with the ad set start event or record |
| Ad set end date | Calendar date associated with the ad set end event or record |
| Ad ID | Unique identifier for the ad in LinkedIn Ads |
| Ad status | Current ad status |
| Ad type | Type of ad |
| Ad direct sponsored content name | Name of the ad direct sponsored content |
| Ad title | Human-readable title of the related ad content |
| Ad text | Text content stored for the related ad record |
| Ad destination URL | URL associated with the ad destination record |
| Ad thumbnail URL | URL associated with the ad thumbnail record |