Instagram Insights Fields
This page provides a comprehensive reference of all supported metrics and breakdowns available for Instagram Insights data extraction through Adzviser.
Metrics
Profile Metrics
Core Metrics
| Field Name | Description |
|---|---|
| Profile Followers | Total follower count |
| Profile Follows | Accounts followed count |
| Profile Media Count | Total media count |
| Profile Views | Profile view count |
| Profile Website Clicks | Website click count |
| Profile Accounts Engaged | Engaged accounts count |
Follower Metrics
| Field Name | Description |
|---|---|
| Profile New Followers | New followers gained |
| Profile Lost Followers | Followers lost |
Reach Metrics
| Field Name | Description |
|---|---|
| Profile Reach | Total profile reach |
| Profile Non-Follower Reach | Reach to non-followers |
| Profile Follower Reach | Reach to followers |
| Profile Reach Through Ad | Reach via ads |
| Profile Reach Through Feed | Reach via feed posts |
| Profile Reach Through Reels | Reach via reels |
| Profile Reach Through Story | Reach via stories |
Interaction Metrics
| Field Name | Description |
|---|---|
| Profile Total Interactions | Total profile interactions |
| Profile Total Interactions Through Ad | Ad interactions |
| Profile Total Interactions Through Feed | Feed interactions |
| Profile Total Interactions Through Reels | Reels interactions |
| Profile Total Interactions Through Story | Story interactions |
Engagement by Type
| Field Name | Description |
|---|---|
| Profile Likes | Total profile likes |
| Profile Likes Through Ad | Likes from ads |
| Profile Likes Through Feed | Likes from feed |
| Profile Likes Through Reels | Likes from reels |
| Profile Likes Through Story | Likes from stories |
| Profile Shares | Total shares |
| Profile Shares Through Ad | Shares from ads |
| Profile Shares Through FEED | Shares from feed |
| Profile Shares Through Reels | Shares from reels |
| Profile Shares Through Story | Shares from stories |
| Profile Comments | Total comments |
| Profile Comments Through Ad | Comments from ads |
| Profile Comments Through Feed | Comments from feed |
| Profile Comments Through Reels | Comments from reels |
| Profile Comments Through Story | Comments from stories |
| Profile Saves | Total saves |
| Profile Saves Through Ad | Saves from ads |
| Profile Saves Through Feed | Saves from feed |
| Profile Saves Through Reels | Saves from reels |
| Profile Saves Through Story | Saves from stories |
Contact Actions
| Field Name | Description |
|---|---|
| Profile Profile Email Contacts | Email contact taps |
| Profile Phone Call Clicks | Phone call taps |
| Profile Text Message Clicks | Text message taps |
| Profile Get Directions Clicks | Directions taps |
| Profile Book Now Clicks | Book now taps |
| Profile Instant Experience Clicks | Instant experience taps |
Post Metrics
| Field Name | Description |
|---|---|
| Post Comments | Post comment count |
| Post Reel Avg Watch Time | Reel average watch time |
| Post Reel Video Watch Total Time | Reel total watch time |
| Post Follows | Follows from post |
| Post Likes | Post like count |
| Post Bio Link Clicks | Bio link clicks from post |
| Post Calls | Call actions from post |
| Post Directions | Direction actions from post |
| Post Emails | Email actions from post |
| Post Texts | Text actions from post |
| Post Profile Visits | Profile visits from post |
| Post Shares | Post share count |
| Post Total Interactions (Engagement) | Total post interactions |
| Post Saved | Post save count |
| Post Reach | Post reach count |
Breakdowns
Profile Breakdowns
| Field Name | Description |
|---|---|
| Profile ID | Unique profile identifier |
| Instagram ID | Instagram ID |
| Profile Username | Profile username |
| Profile Name | Profile display name |
| Profile Biography | Profile bio text |
| Profile Website | Profile website URL |
Post Breakdowns
| Field Name | Description |
|---|---|
| Media ID | Unique media identifier |
| Media Creation Datetime | Media creation datetime |
| Media Type | Media product type |
| Media URL | Media URL |
| Media Permalink | Media permalink |
| Media Product Type | Media type (image, video) |
| Media Shortcode | Media shortcode |
| Video Thumbnail URL | Video thumbnail URL |
| Media Caption | Media caption text |
| Media Comments Enabled | Comments enabled status |