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Instagram Insights
Supported Metrics and Breakdowns

Instagram Insights Fields

This page provides a comprehensive reference of all supported metrics and breakdowns available for Instagram Insights data extraction through Adzviser.

Metrics

Profile Metrics

Core Metrics

Field NameDescription
Profile FollowersTotal follower count
Profile FollowsAccounts followed count
Profile Media CountTotal media count
Profile ViewsProfile view count
Profile Website ClicksWebsite click count
Profile Accounts EngagedEngaged accounts count

Follower Metrics

Field NameDescription
Profile New FollowersNew followers gained
Profile Lost FollowersFollowers lost

Reach Metrics

Field NameDescription
Profile ReachTotal profile reach
Profile Non-Follower ReachReach to non-followers
Profile Follower ReachReach to followers
Profile Reach Through AdReach via ads
Profile Reach Through FeedReach via feed posts
Profile Reach Through ReelsReach via reels
Profile Reach Through StoryReach via stories

Interaction Metrics

Field NameDescription
Profile Total InteractionsTotal profile interactions
Profile Total Interactions Through AdAd interactions
Profile Total Interactions Through FeedFeed interactions
Profile Total Interactions Through ReelsReels interactions
Profile Total Interactions Through StoryStory interactions

Engagement by Type

Field NameDescription
Profile LikesTotal profile likes
Profile Likes Through AdLikes from ads
Profile Likes Through FeedLikes from feed
Profile Likes Through ReelsLikes from reels
Profile Likes Through StoryLikes from stories
Profile SharesTotal shares
Profile Shares Through AdShares from ads
Profile Shares Through FEEDShares from feed
Profile Shares Through ReelsShares from reels
Profile Shares Through StoryShares from stories
Profile CommentsTotal comments
Profile Comments Through AdComments from ads
Profile Comments Through FeedComments from feed
Profile Comments Through ReelsComments from reels
Profile Comments Through StoryComments from stories
Profile SavesTotal saves
Profile Saves Through AdSaves from ads
Profile Saves Through FeedSaves from feed
Profile Saves Through ReelsSaves from reels
Profile Saves Through StorySaves from stories

Contact Actions

Field NameDescription
Profile Profile Email ContactsEmail contact taps
Profile Phone Call ClicksPhone call taps
Profile Text Message ClicksText message taps
Profile Get Directions ClicksDirections taps
Profile Book Now ClicksBook now taps
Profile Instant Experience ClicksInstant experience taps

Post Metrics

Field NameDescription
Post CommentsPost comment count
Post Reel Avg Watch TimeReel average watch time
Post Reel Video Watch Total TimeReel total watch time
Post FollowsFollows from post
Post LikesPost like count
Post Bio Link ClicksBio link clicks from post
Post CallsCall actions from post
Post DirectionsDirection actions from post
Post EmailsEmail actions from post
Post TextsText actions from post
Post Profile VisitsProfile visits from post
Post SharesPost share count
Post Total Interactions (Engagement)Total post interactions
Post SavedPost save count
Post ReachPost reach count

Breakdowns

Profile Breakdowns

Field NameDescription
Profile IDUnique profile identifier
Instagram IDInstagram ID
Profile UsernameProfile username
Profile NameProfile display name
Profile BiographyProfile bio text
Profile WebsiteProfile website URL

Post Breakdowns

Field NameDescription
Media IDUnique media identifier
Media Creation DatetimeMedia creation datetime
Media TypeMedia product type
Media URLMedia URL
Media PermalinkMedia permalink
Media Product TypeMedia type (image, video)
Media ShortcodeMedia shortcode
Video Thumbnail URLVideo thumbnail URL
Media CaptionMedia caption text
Media Comments EnabledComments enabled status