YouTube Metrics and Breakdowns
This page provides a comprehensive reference of all supported metrics and breakdowns available for YouTube Analytics data extraction through Adzviser.
Metrics
Channel Metrics
| Field Name | Description |
|---|---|
| Channel total page views | Lifetime channel views |
| Channel total subscribers | Total subscriber count |
| Channel total video count | Total video count |
View Metrics
| Field Name | Description |
|---|---|
| Video views | Video view count |
| Engaged views | Engaged view count |
| YouTube Premium views | Premium member views |
Watch Time
| Field Name | Description |
|---|---|
| Estimated minutes watched | Total watch time (min) |
| Estimated YouTube Premium minutes watched | Premium watch time (min) |
| Average view duration (sec) | Avg view duration |
| Average view duration percentage | Avg view percentage |
Engagement Metrics
| Field Name | Description |
|---|---|
| Comments | Comment count |
| Likes | Like count |
| Dislikes | Dislike count |
| Shares | Share count |
| Gained subscribers | Subscribers gained |
| Lost subscribers | Subscribers lost |
| Videos added to playlist | Playlist adds |
| Videos removed from playlist | Playlist removes |
Demographics
| Field Name | Description |
|---|---|
| Viewer percentage | Share of total viewers represented by the reported audience segment |
Revenue Metrics
| Field Name | Description |
|---|---|
| Estimated revenue | Monetary value of estimated revenue in the account's reporting currency |
| Monetized Playbacks | Playbacks during which at least one ad impression was shown |
| Playback Based CPM | Playback-based CPM |
| Gross revenue (USD) | Gross ad revenue |
| Ad impressions | Ad impression count |
| CPM | Cost per mille |
Annotation Metrics
| Field Name | Description |
|---|---|
| Annotation impressions | Annotation views |
| Annotation clickable impressions | Clickable annotations |
| Annotation closable impressions | Closable annotations |
| Annotation clicks | Number of tracked clicks on annotation |
| Annotation closes | Times viewers manually closed a video annotation |
| Annotation click through rate | Annotation CTR |
| Annotation close rate | Annotation closes divided by annotation impressions |
Card Metrics
| Field Name | Description |
|---|---|
| Card impressions | Card impression count |
| Card clicks | Card click count |
| Card click rate | Card CTR |
| Card teaser impressions | Teaser impressions |
| Card teaser clicks | Teaser clicks |
| Card teaser click rate | Teaser CTR |
Breakdowns
Video Breakdowns
| Field Name | Description |
|---|---|
| Video ID | Unique video identifier |
| Video visibility status | Privacy status |
| Video title | Human-readable title of the related video content |
| Video URL | URL associated with the video record |
| Video thumbnail URL | Thumbnail URL |
| Video upload status | Upload status |
| Video failure reason | Failure reason |
| Video rejection reason | Rejection reason |
| Video length | Video duration |
| Video embeddability | Embed setting |
| Video public stats viewable | Public stats setting |
| Video made for kids | Made for kids flag |
| Video published datetime | Publish datetime |
| Video description | Description stored for the related video record |
| Video tags | Applied tags |
| Video live broadcast content | Live content type |
Channel Breakdowns
| Field Name | Description |
|---|---|
| Channel ID | Unique channel identifier |
| Channel name | Name of the channel |
| Channel URL | URL associated with the channel record |
| Channel description | Description stored for the related channel record |
| Channel custom URL | Custom URL |
| Channel created date | Creation date |
| Channel thumbnail URL | Channel thumbnail |
| Channel country | Geographic delivery setting for the channel |
Analytics Breakdowns
| Field Name | Description |
|---|---|
| Creator content type | Content type |
| Live or on-demand | Live vs on-demand |
| Ad type | Type of ad |
| Traffic source type | Traffic source |
| Age group | Viewer age group |
| Gender | Viewer gender |
| Country | Viewer country |
| Device type | Type of device |
| Operating system | Operating system used for the reported activity |
| Youtube product | YouTube surface or product on which the reported activity occurred |