Google Analytics 4 Metrics and Breakdowns
This page provides a comprehensive reference of all supported metrics and breakdowns available for Google Analytics 4 data extraction through Adzviser.
Metrics
User Metrics
| Field Name | Description |
|---|---|
| Active users | Active user count |
| 7-day active users | 7-day active users |
| 28-day active users | 28-day active users |
| New users | New user count |
| Total users | Total users |
| DAU / MAU | Daily/monthly active ratio |
| DAU / WAU | Daily/weekly active ratio |
| WAU / MAU | Weekly/monthly ratio |
Session Metrics
| Field Name | Description |
|---|---|
| Sessions | Session count |
| Sessions per user | Sessions per user |
| Engaged sessions | Engaged sessions |
| Engagement rate | Engagement rate |
| Average session duration | Avg session duration |
| Bounce rate | Bounce rate |
Page Metrics
| Field Name | Description |
|---|---|
| Views | Screen/page views |
| Views per session | Views per session |
| Views per user | Views per user |
| Total user engagement duration (sec) | Engagement duration |
| Scrolled users (90 percent of page) | Scrolled users |
Event Metrics
| Field Name | Description |
|---|---|
| Event count | Total event count |
| Event count per user | Events per user |
| Events per session | Events per session |
| Sum of event value | Total event value |
| Conversions | Conversion count |
Conversion Metrics
| Field Name | Description |
|---|---|
| Session conversion rate | Session conv rate |
| User conversion rate | User conv rate |
| First-time purchaser conversion rate | First purchase conv |
| Purchaser conversion rate | Purchaser conv rate |
| Transactions per purchaser | Trans per purchaser |
Revenue Metrics
| Field Name | Description |
|---|---|
| Total revenue | Total revenue |
| Purchase revenue | Purchase revenue |
| Average revenue per user | ARPU |
| Average revenue per paying user | ARPPU |
| Average purchase revenue | Avg purchase revenue |
| Return on ad spend | ROAS |
E-commerce Metrics
| Field Name | Description |
|---|---|
| Ecommerce Add-to-carts | Add to cart events |
| Ecommerce Cart-to-view rate | Cart-to-view rate |
| First time purchasers | First purchasers |
| Transaction count | Transaction count |
| Gross item revenue | Gross item revenue |
| Gross purchase revenue | Gross purchase rev |
| Revenue from products | Item revenue |
| Refund amount | Refund amount |
| Products added to cart | Items added to cart |
| Products viewed | Items viewed |
| Discount amount on products | Discount amount |
Ads Metrics
| Field Name | Description |
|---|---|
| Publisher ad clicks | Publisher clicks |
| Publisher ad impressions | Publisher impressions |
| Ads clicks | Advertiser clicks |
| Ads impressions | Advertiser impressions |
| Ads cost | Advertiser cost |
| Ads cost per click | Advertiser CPC |
| Ads cost per conversion | Advertiser CPA |
Technical Metrics
| Field Name | Description |
|---|---|
| Crash-affected users | Crash-affected users |
| Crash-free users rate | Crash-free rate |
| Purchase-to-view rate | Purchase-to-view rate |
| Ad unit exposure in milliseconds | Ad unit exposure in milliseconds |
| Ecommerce Checkouts (begin_checkout event count) | Ecommerce Checkouts (begin_checkout event count) |
| First time purchasers per new user | First time purchasers per new user |
| Click-through rate for product listings | Click-through rate for product listings |
| Clicks on product listings | Clicks on product listings |
| Total views on product listings | Total views on product listings |
| Click-through rate for product promotions | Click-through rate for product promotions |
| Clicks on product promotions | Clicks on product promotions |
| Total views on promotions | Total views on promotions |
| Refund amount on products | Refund amount on products |
| Total views on individual products | Total views on individual products |
| Products checked out | Products checked out |
| Products clicked in list | Products clicked in list |
| Products clicked in promotion | Products clicked in promotion |
| Products viewed in list | Products viewed in list |
| Products viewed in promotion | Products viewed in promotion |
| Transaction shipping amount | Transaction shipping amount |
| Transaction tax amount | Transaction tax amount |
| Total purchasers | Total purchasers |
Breakdowns
Time Breakdowns
| Field Name | Description |
|---|---|
| Hour | Hour of day |
| Minute | Minute |
Platform Breakdowns
| Field Name | Description |
|---|---|
| Platform | Platform type |
| Stream ID | Data stream ID |
| Stream name | Data stream name |
| App version | App version |
| Host name | Host name |
First User Source
| Field Name | Description |
|---|---|
| First user medium | First medium |
| First user campaign ID | First campaign ID |
| First user campaign name | First campaign |
| First user default channel group | First channel group |
| First user source | First source |
| First user source and medium | First source/medium |
Session Source
| Field Name | Description |
|---|---|
| Session medium | Session medium |
| Session campaign | Session campaign |
| Session default channel group | Session channel |
| Session source | Session source |
| Session source and medium | Session source/medium |
| Session Google Ads campaign | Session GA campaign |
Conversion Attribution
| Field Name | Description |
|---|---|
| Conversion-attributed campaign name | Attributed campaign |
| Conversion-attributed source | Attributed source |
| Conversion-attributed medium | Attributed medium |
| Conversion-attributed default channel group | Attributed channel |
Device Breakdowns
| Field Name | Description |
|---|---|
| Device category | Device category |
| Device model | Device model |
| Device branding | Device brand |
| Screen resolution | Screen resolution |
| Browser | Browser |
| Operating system | Operating system |
| Operating system version | OS version |
| Language | User language |
Page Breakdowns
| Field Name | Description |
|---|---|
| Page location | Page URL |
| Page title | Page title |
| First session landing page | Landing page |
| Percent scrolled | Scroll depth |
| Search term | Site search term |
Geography
| Field Name | Description |
|---|---|
| Country | Country |
| Region | Region |
| City | City |
| Continent | Continent |
User Breakdowns
| Field Name | Description |
|---|---|
| New vs returning user | New/returning |
| First session date of user | First session date |
| User gender | Gender |
| User age bracket | Age bracket |
| User audience name | Audience name |
Event Breakdowns
| Field Name | Description |
|---|---|
| Event name | Event name |
| Is conversion event | Conversion flag |
| Page referrer | Page referrer |
E-commerce Breakdowns
| Field Name | Description |
|---|---|
| Ecommerce product brand | Product brand |
| Ecommerce product category | Product category |
| Ecommerce product ID | Product ID |
| Ecommerce product name | Product name |
| Ecommerce product variant | Product variant |
| Ecommerce product transaction ID | Transaction ID |
Video Breakdowns
| Field Name | Description |
|---|---|
| Video URL | Video URL |
| Video title | Video title |
| Video provider | Video provider |
Outbound Link Breakdowns
| Field Name | Description |
|---|---|
| Outbound link anchor text | Link text |
| Outbound link full url | Link URL |
| Outbound link destination domain | Link domain |
| Is outbound link | Outbound flag |
| Test data filter name | Test data filter name |
| Test data filter ID | Test data filter ID |
| First user Google Ads account name | First user Google Ads account name |
| First user Google Ads ad group ID | First user Google Ads ad group ID |
| First user Google Ads ad group name | First user Google Ads ad group name |
| First user Google Ads ad network type | First user Google Ads ad network type |
| First user Google Ads campaign ID | First user Google Ads campaign ID |
| First user Google Ads campaign Name | First user Google Ads campaign Name |
| First user Google Ads campaign type | First user Google Ads campaign type |
| First user Google Ads creative ID | First user Google Ads creative ID |
| First user Google Ads customer ID | First user Google Ads customer ID |
| First user Google Ads keyword text | First user Google Ads keyword text |
| First user Google Ads query | First user Google Ads query |
| First user manual ad content | First user manual ad content |
| First user manual term | First user manual term |
| First user source and platform | First user source and platform |
| Session campaign ID | Session campaign ID |
| Session Google Ads account name | Session Google Ads account name |
| Session Google Ads ad group ID | Session Google Ads ad group ID |
| Session Google Ads ad group name | Session Google Ads ad group name |
| Session Google Ads ad network type | Session Google Ads ad network type |
| Session Google Ads campaign ID | Session Google Ads campaign ID |
| Session Google Ads campaign type | Session Google Ads campaign type |
| Session Google Ads creative ID | Session Google Ads creative ID |
| Session Google Ads customer ID | Session Google Ads customer ID |
| Session Google Ads keyword text | Session Google Ads keyword text |
| Session Google Ads query | Session Google Ads query |
| Session manual ad content | Session manual ad content |
| Session manual term | Session manual term |
| Session SA360 ad group name | Session SA360 ad group name |
| Session SA360 campaign ID | Session SA360 campaign ID |
| Session SA360 campaign | Session SA360 campaign |
| Session SA360 creative format | Session SA360 creative format |
| Session SA360 engine account ID | Session SA360 engine account ID |
| Session SA360 engine account name | Session SA360 engine account name |
| Session SA360 engine account type | Session SA360 engine account type |
| Session SA360 keyword text | Session SA360 keyword text |
| Session SA360 medium | Session SA360 medium |
| Session SA360 query | Session SA360 query |
| Session SA360 source | Session SA360 source |
| Session source and platform | Session source and platform |
| Conversion-attributed campaign ID | Conversion-attributed campaign ID |
| Conversion-attributed ad network type | Conversion-attributed ad network type |
| Conversion-attributed Google Ads account name | Conversion-attributed Google Ads account name |
| Conversion-attributed Google Ads customer ID | Conversion-attributed Google Ads customer ID |
| Conversion-attributed Google Ads campaign ID | Conversion-attributed Google Ads campaign ID |
| Conversion-attributed Google Ads campaign name | Conversion-attributed Google Ads campaign name |
| Conversion-attributed Google Ads campaign type | Conversion-attributed Google Ads campaign type |
| Conversion-attributed Google Ads ad group ID | Conversion-attributed Google Ads ad group ID |
| Conversion-attributed Google Ads ad group name | Conversion-attributed Google Ads ad group name |
| Conversion-attributed Google Ads keyword text | Conversion-attributed Google Ads keyword text |
| Conversion-attributed Google Ads query | Conversion-attributed Google Ads query |
| Conversion-attributed Google Ads creative ID | Conversion-attributed Google Ads creative ID |
| Conversion-attributed source and medium | Conversion-attributed source and medium |
| Conversion-attributed source and platform | Conversion-attributed source and platform |
| Conversion-attributed manual ad content | Conversion-attributed manual ad content |
| Conversion-attributed manual term | Conversion-attributed manual term |
| Platform and device category | Platform and device category |
| Device marketing name | Device marketing name |
| Operating system and version | Operating system and version |
| Language code | Language code |
| Content group | Content group |
| Content ID | Content ID |
| Content type | Content type |
| Is content visible | Is content visible |
| Method | Method |
| Country ID | Country ID |
| City ID | City ID |
| Continent ID | Continent ID |
| Is user signed in with user ID | Is user signed in with user ID |
| User audience ID | User audience ID |
| s interest | s interest |
| Ad format | Ad format |
| Ad source | Ad source |
| Ad unit | Ad unit |
| Ecommerce product currency | Ecommerce product currency |
| Ecommerce product category 2 | Ecommerce product category 2 |
| Ecommerce product category 3 | Ecommerce product category 3 |
| Ecommerce product category 4 | Ecommerce product category 4 |
| Ecommerce product category 5 | Ecommerce product category 5 |
| Ecommerce product list ID | Ecommerce product list ID |
| Ecommerce product list name | Ecommerce product list name |
| Ecommerce product promotion creative name | Ecommerce product promotion creative name |
| Ecommerce product promotion creative slot | Ecommerce product promotion creative slot |
| Ecommerce product promotion ID | Ecommerce product promotion ID |
| Ecommerce product promotion name | Ecommerce product promotion name |
| Ecommerce product affiliation | Ecommerce product affiliation |
| Ecommerce product order coupon | Ecommerce product order coupon |
| Ecommerce product shipping tier | Ecommerce product shipping tier |
| Ecommerce product list position | Ecommerce product list position |
| Ecommerce product location ID | Ecommerce product location ID |
| Outbound link html id | Outbound link html id |
| Outbound link html classes | Outbound link html classes |
| Page path of downloaded file | Page path of downloaded file |
| Downloaded file extension | Downloaded file extension |
| Game achievement ID | Game achievement ID |
| Game player character | Game player character |
| Game player group ID | Game player group ID |
| Game player level | Game player level |
| Game virtual currency | Game virtual currency |