Facebook Insights Metrics and Breakdowns
This page provides a comprehensive reference of all supported metrics and breakdowns available for Facebook Page Insights data extraction through Adzviser.
Metrics
Page Metrics
Followers & Likes
Reach Metrics
Engagement Metrics
Impression Metrics
Video Metrics
| Field Name | Description |
|---|---|
| Total likes | Total page followers |
| Page followers | Page follower count |
| Total reach | Unique people who saw any content |
| Paid reach | Unique people reached via paid |
| Viral reach | Unique people reached virally |
| Non-viral reach | Unique people reached non-virally |
| Total reach of posts | Unique reach of posts |
| Paid reach of posts | Distinct people who saw posts through paid distribution |
| Organic reach of posts | Distinct people who saw posts through unpaid distribution |
| Viral reach of posts | Viral post reach |
| Non-viral reach of posts | Non-viral post reach |
| Page post engagements | Total post engagements |
| Total page views | Number of times users viewed page |
| Total impressions | Total page media views |
| Organic impressions | Organic page impressions |
| Paid impressions | Paid page impressions |
| Total impressions of posts | Total post impressions |
| Paid impressions of posts | Paid post impressions |
| Organic impressions of posts | Organic post impressions |
| Viral impressions of posts | Viral post impressions |
| Non-viral impressions of posts | Non-viral post impressions |
| Total video views | Total page video views |
| Unique video views | Unique video viewers |
| Organic video views | Number of times users viewed organic video |
| Paid video views | Number of times users viewed paid video |
| Auto-played video views | Auto-played views |
| Clicked to play video views | Click-to-play views |
| Total 30s video views | 30-second video views |
| Unique 30s video views | Unique 30-second views |
| Organic 30s video views | Organic 30-second views |
| Paid 30s video views | Paid 30-second views |
| Auto-played 30s video views | Auto-played 30-second views |
| Clicked to play 30s video views | Click-to-play 30-second views |
Post Metrics
Engagement
Impressions & Reach
Reactions
Video Post Metrics
| Field Name | Description |
|---|---|
| Post likes | Post like count |
| Post comments | Post comment count |
| Post shares | Post share count |
| Post clicks | Total post clicks |
| Post link clicks | Number of tracked clicks on post link |
| Post unique link clicks | Unique post link clicks |
| Post other clicks | Other post click actions |
| Post unique other clicks | Unique other clicks |
| Post photo views | Post photo view clicks |
| Post unique photo views | Unique photo view clicks |
| Post impressions | Post media views |
| Post paid impressions | Paid post impressions |
| Post organic impressions | Organic post impressions |
| Post reach | Unique post reach |
| Post total reactions | Total reactions on post |
| Post reactions: like | Like reactions |
| Post reactions: love | Love reactions |
| Post reactions: wow | Wow reactions |
| Post reactions: haha | Haha reactions |
| Post reactions: sad | Sad reactions |
| Post reactions: angry | Angry reactions |
| Post organic complete video views | Organic complete views |
| Post unique organic complete video views | Unique organic complete views |
| Post paid complete video views | Paid complete views |
| Post unique paid complete video views | Unique paid complete views |
| Post Total video view time (s) | Total video watch time |
| Post Organic video view time (s) | Organic video watch time |
| Post Avg. video view time (s) | Average watch time |
| Post Total 60s video views | 60-second video views |
| Post Total 15s video views | 15-second video views |
| Post video ad break impressions | Video ad break impressions |
| Post video ad break earnings | Video ad earnings |
| Post video ad break CPM | Video ad break CPM |
Reel Metrics
| Field Name | Description |
|---|---|
| Reel views | Total reel views |
| Reel play count | Number of reel play events or records |
| Reel reach | Unique reel reach |
| Reel average watch time | Avg reel watch time |
| Reel followers | Followers from reels |
| Reel likes by reaction | Reel reaction likes |
| Reel reactions: like | Reel like reactions |
| Reel reactions: love | Reel love reactions |
| Reel reactions: wow | Reel wow reactions |
| Reel reactions: haha | Reel haha reactions |
| Reel reactions: anger | Reel anger reactions |
| Reel reactions: sad | Reel sad reactions |
| Reel social actions | Number of tracked reel social actions |
| Reel total watch time | Total reel watch time |
Breakdowns
Post Breakdowns
| Field Name | Description |
|---|---|
| Post ID | Unique post identifier |
| Link to post | Permalink URL to post |
| Post message | Post message text |
| Post story | Post story text |
| Post publisher user id | Publisher user ID |
| Post status type | Type of post status |
| Post privacy | Post privacy setting |
| Post image URL | URL associated with the post image record |
| Post story tags | Story tags |
| Post creation datetime | Calendar date associated with the post creation time event or record |
Reel Breakdowns
| Field Name | Description |
|---|---|
| Reel ID | Unique reel identifier |
| Reel creation datetime | Calendar date associated with the reel creation time event or record |
| Reel description | Reel description text |
| Reel created by | Reel creator |
| Reel length | Reel duration |
| Reel url | Reel source URL |
| Reel thumbnail URL | Reel thumbnail image |