Google Business Metrics and Breakdowns
This page provides a comprehensive reference of all supported metrics and breakdowns available for Google Business Profile (formerly Google My Business) data extraction through Adzviser.
Metrics
View Metrics
| Field Name | Description |
|---|---|
| Total views | All platform views |
| Views on Maps | Maps views total |
| Views on Search | Search views total |
| Views on maps (Desktop) | Desktop Maps views |
| Views on maps (Mobile) | Mobile Maps views |
| Views on Search (Desktop) | Desktop Search views |
| Views on Search (Mobile) | Mobile Search views |
Action Metrics
| Field Name | Description |
|---|---|
| Total actions | All actions combined |
| Website visits | Website click count |
| Phone calls | Call click count |
| Directions requests | Direction requests |
| Messages | Message count |
| Bookings | Booking count |
| Menu clicks | Menu click count |
| Food orders | Food order count |
Content Metrics
| Field Name | Description |
|---|---|
| Posts | Post count |
| Reviews | Total review count |
| Avg. review star rating | Average star rating |
| Media items | Total media items |
Breakdowns
Location Breakdowns
| Field Name | Description |
|---|---|
| Location ID | Location identifier |
| Location name | Business name |
| Location description | Description |
| Language code | Code identifying the related language |
| Store code | Code identifying the related store |
| Primary phone | Phone number stored for the related business, contact, or account |
| Additional phones | Phone number stored for the related business, contact, or account |
| Regular operating hours | Regular hours |
| Special operating hours | Special hours |
| Website URL | URL associated with the website record |
| Google Ads ad phone | Ads phone extension |
| Labels | Location labels |
| Coordinates | Lat/lng coordinates |
| Latitude | Geographic latitude of the related business or location |
| Longitude | Geographic longitude of the related business or location |
| Location status | Open status |
| Opening year | Year in which the business location first opened |
| Opening month | Month in which the business location first opened |
| Opening day | Day in which the business location first opened |
Address Breakdowns
| Field Name | Description |
|---|---|
| Address region code | Region code |
| Address language code | Address language |
| Postal code | Postal code associated with the user, business, or delivery location |
| Sorting code | Code identifying the related sorting |
| Administrative area | Geographic area associated with the user, delivery, or business location |
| Locality | Geographic area associated with the user, delivery, or business location |
| Sublocality | Geographic area associated with the user, delivery, or business location |
| Address lines | Street address |
| Recipients | Address recipient lines configured for the business location |
| Organization | Organization name |
Category Breakdowns
| Field Name | Description |
|---|---|
| Category name | Primary category |
| Additional categories | Additional business categories assigned to the location |
| Business type | Type of business |
| Google Maps place ID | Place ID |
| Google Maps URL | Maps URL |
Media Breakdowns
| Field Name | Description |
|---|---|
| Media ID | Media identifier |
| Media format | Format or operating mode selected for the media |
| Media URL | URL associated with the media record |
| Media Thumbnail URL | Thumbnail URL |
| Media Width (px) | Width in pixels |
| Media Height (px) | Height in pixels |
Post Breakdowns
| Field Name | Description |
|---|---|
| Post language code | Post language |
| Post creation time | Creation time |
| Post modification time | Modification time |
| Post summary | Text or URL-path content used in the post |
| Post action type | Action type |
| Post action URL | Action URL |
| Post state | Current delivery or availability state of the post |
| Post URL on Google search | Search URL |
| Post topic type | Topic type |
| Post media format | Media format |
| Post media Google URL | Media URL |
| Post event title | Event title |
| Post event start date | Event start |
| Post event end date | Event end |
| Offer coupon code | Coupon code |
| Offer redeem online URL | Redeem URL |
| Offer terms and conditions | Offer terms |
Review Breakdowns
| Field Name | Description |
|---|---|
| Reviewer name | Name of the reviewer |
| Review comment | Review text |
| Review reply comment | Reply text |
| Review creation time | Creation time |
| Review modification time | Modification time |
| Review reply time | Reply time |
| Review star rating | Star rating |