Amazon Seller Central Fields
This page provides a comprehensive reference of all supported metrics and breakdowns available for Amazon Seller Central data extraction through Adzviser.
Metrics
Order Metrics
| Field Name | Description |
|---|---|
| Item quantity | Items ordered |
| Item price | Item price |
| Item tax | Item tax |
| Gift wrap price | Gift wrap price |
| Gift wrap tax | Gift wrap tax |
| Item promotion discount | Promotion discount |
| Shipping price | Shipping price |
| Shipping tax | Shipping tax |
| Ship promotion discount | Shipping discount |
Sales Metrics
| Field Name | Description |
|---|---|
| Shipped product sales | Shipped product sales |
| Units shipped | Units shipped |
| Orders shipped | Orders shipped |
| Ordered product sales | Ordered product sales |
| Ordered product sales - B2B | B2B ordered sales |
| Units ordered | Units ordered |
| Units ordered - B2B | B2B units ordered |
| Total order items | Total order items |
| Total order items - B2B | B2B order items |
| Average units per order item | Avg units per item |
| Average units per order item - B2B | B2B avg units |
| Average selling price | Avg selling price |
| Average selling price - B2B | B2B avg price |
| Units refunded | Units refunded |
| Refund rate | Refund rate |
| A-to-z claims granted | A-to-Z claims |
| Claims amount | Claims amount |
Traffic Metrics
| Field Name | Description |
|---|---|
| Average offer count | Avg offer count |
| Average parent items | Avg parent items |
| Page views - mobile app | Mobile app views |
| Page views - mobile app - B2B | B2B mobile views |
| Page views - browser | Browser views |
| Page views - browser - B2B | B2B browser views |
| Page views - total | Total page views |
| Page views - total - B2B | B2B total views |
| Sessions - mobile app | Mobile sessions |
| Sessions - mobile app - B2B | B2B mobile sessions |
| Sessions - browser | Browser sessions |
| Sessions - browser - B2B | B2B browser sessions |
| Sessions - total | Total sessions |
| Sessions - total - B2B | B2B total sessions |
| Unit session percentage | Session conversion % |
| Unit session percentage - B2B | B2B session conv % |
| Order item session percentage | Order session % |
| Order item session percentage - B2B | B2B order session % |
| Featured offer (buy box) percentage | Buy box % |
| Featured offer (buy box) percentage - B2B | B2B buy box % |
| Feedback received | Feedback count |
| Negative feedback received | Negative feedback |
| Received negative feedback rate | Negative feedback rate |
Search Query Performance
| Field Name | Description |
|---|---|
| Search query score | Query score |
| Search query volume | Query volume |
| Search query total impressions | Total impressions |
| Search query ASIN impressions | ASIN impressions |
| Search query ASIN impression share | ASIN impression share |
| Search query total clicks | Total clicks |
| Search query total click rate | Total click rate |
| Search query ASIN clicks | ASIN clicks |
| Search query ASIN click share | ASIN click share |
| Search query total cart add count | Cart adds |
| Search query total cart add rate | Cart add rate |
| Search query ASIN cart add count | ASIN cart adds |
| Search query ASIN cart add share | ASIN cart share |
| Search query total purchase count | Total purchases |
| Search query total purchase rate | Purchase rate |
| Search query ASIN purchase count | ASIN purchases |
| Search query ASIN purchase share | ASIN purchase share |
Breakdowns
Seller Breakdowns
| Field Name | Description |
|---|---|
| Seller name | Seller name |
| Marketplace country | Marketplace country |
Order Breakdowns
| Field Name | Description |
|---|---|
| Amazon order ID | Order identifier |
| Merchant order ID | Merchant order ID |
| Purchase datetime | Purchase time |
| Last updated datetime | Last update time |
| Order status | Order status |
| Order channel | Order channel |
| Sales channel | Sales channel |
| Item status | Item status |
| Currency | Currency code |
| Promotion IDs | Promotion IDs |
| Is business order | B2B order flag |
| Purchase order number | PO number |
| Price designation | Price designation |
Product Breakdowns
| Field Name | Description |
|---|---|
| Product name | Product name |
| Parent ASIN | Parent ASIN |
| Child ASIN | Child ASIN |
| SKU | SKU |
| ASIN | ASIN |
| Title | Product title |
Fulfillment Breakdowns
| Field Name | Description |
|---|---|
| Signature confirmation recommended | Signature needed |
| Fulfillment channel | Fulfillment channel |
| Ship service level | Shipping level |
| Ship city | Ship city |
| Ship state | Ship state |
| Ship postal code | Ship postal code |
| Ship country | Ship country |
Search Query Breakdowns
| Field Name | Description |
|---|---|
| Search query ASIN | Query ASIN |
| Search query | Search query text |