Klaviyo Fields
This page provides a comprehensive reference of all supported metrics and breakdowns available for Klaviyo data extraction through Adzviser.
Metrics
Email Metrics
| Field Name | Description |
|---|---|
| Email recipients | Total email recipients |
| Emails received | Successfully delivered emails |
| Emails opened | Email open events |
| Emails opened (unique) | Unique email opens |
| Email open rate | Open rate percentage |
| Emails clicked | Email click events |
| Emails clicked (unique) | Unique email clicks |
| Email click rate | Click rate percentage |
| Emails bounced | Bounced email count |
| Email bounce rate | Bounce rate percentage |
| Emails dropped | Dropped email count |
| Emails marked as spam | Spam report count |
| Email spam rate | Spam rate percentage |
| Email Unsubscribes | Unsubscribe events |
| Email Unsubscribes (unique) | Unique unsubscribes |
| Email unsubscribe rate | Unsubscribe rate |
SMS Metrics
| Field Name | Description |
|---|---|
| SMS recipients | SMS recipient count |
| Received SMS | Delivered SMS count |
| Clicked SMS | SMS click count |
| Failed to deliver SMS | Failed SMS count |
| SMS Unsubscribes | SMS unsubscribe events |
| SMS Unsubscribes (unique) | Unique SMS unsubscribes |
| SMS unsubscribe rate | SMS unsubscribe rate |
Subscription Metrics
| Field Name | Description |
|---|---|
| New subscriptions to list | New list subscriptions |
| New subscriptions to Back in Stock | Back in stock subscriptions |
Shopify Integration
| Field Name | Description |
|---|---|
| Shopify checkout starts | Checkout initiations |
| Shopify checkout start value | Checkout initiation value |
| Shopify orders | Order count |
| Shopify order value | Total order value |
| Shopify average order value | Average order value |
| Shopify item quantity | Items ordered |
| Shopify checkout completion rate | Checkout completion rate |
| Shopify cancelled orders | Cancelled order count |
| Shopify cancelled order value | Cancelled order value |
| Shopify fulfilled orders | Fulfilled order count |
| Shopify fulfilled order value | Fulfilled order value |
| Shopify refunded orders | Refunded order count |
| Shopify refunded order value | Refunded order value |
WooCommerce Integration
| Field Name | Description |
|---|---|
| Woocommerce checkout starts | Checkout initiations |
| Woocommerce checkout start value | Checkout value |
| Woocommerce orders | Order count |
| Woocommerce order value | Total order value |
| Woocommerce average order value | Average order value |
| Woocommerce item quantity | Items ordered |
| Woocommerce checkout completion rate | Completion rate |
| Woocommerce cancelled orders | Cancelled orders |
| Woocommerce cancelled order value | Cancelled value |
| Woocommerce fulfilled orders | Fulfilled orders |
| Woocommerce fulfilled order value | Fulfilled value |
| Woocommerce refunded orders | Refunded orders |
| Woocommerce refunded order value | Refunded value |
Engagement Metrics
| Field Name | Description |
|---|---|
| Active on site | Active site visitors |
| Viewed product | Product view events |
Segment Metrics
| Field Name | Description |
|---|---|
| Segment members add | Members added to segment |
| Segment members removed | Members removed from segment |
| Segment members net change | Net member change |
| Segment total members | Total segment members |
Breakdowns
Campaign Breakdowns
| Field Name | Description |
|---|---|
| Campaign name | Campaign name |
| Campaign ID | Unique campaign identifier |
| Campaign created date & time | Creation datetime |
| Campaign send date & time | Send datetime |
| Campaign message type | Message channel type |
| Campaign subject | Email subject line |
| Campaign from email | Sender email address |
| Campaign from name | Sender display name |
| Campaign preview text | Email preview text |
| Campaign status | Campaign status |
Flow Breakdowns
| Field Name | Description |
|---|---|
| Flow name | Flow name |
| Flow ID | Unique flow identifier |
| Flow trigger type | Trigger type |
| Flow status | Flow status |
| Flow message created date & time | Message creation date |
| Flow message type | Message channel type |
| Flow message subject | Message subject |
| Flow message from email | Sender email |
| Flow message from name | Sender name |
| Flow message prevew text | Preview text |
Segment Breakdowns
| Field Name | Description |
|---|---|
| Segment name | Segment name |
| Segment ID | Unique segment identifier |
| Sement created date & time | Creation datetime |
| Segment updated date & time | Last update datetime |