Adobe Analytics 2.0 Metrics and Breakdowns
This page provides a comprehensive reference of all supported metrics and breakdowns available for Adobe Analytics 2.0 data extraction through Adzviser.
Metrics
Metrics are quantitative measurements of your Adobe Analytics 2.0 performance.
| Field Name | Description |
|---|---|
| Revenue | Total monetary value of products purchased, reported in the report suite's currency |
| Total orders | Number of completed purchase orders |
| Orders per visit | Ratio of orders to visits; use it as the site's order-conversion rate |
| Units | Total quantity of products purchased across all orders |
| Carts | Number of times visitors opened or created a shopping cart |
| Cart views | Number of times visitors viewed a shopping cart |
| Cart additions | Number of times products were added to a shopping cart |
| Cart removals | Number of times products were removed from a shopping cart |
| Checkouts | Number of times visitors started the checkout process |
| Exit links | Number of clicks on links that lead away from the tracked site |
| Custom links | Number of tracked custom-link interactions |
| Download links | Number of clicks on links classified as file downloads |
| Page events | Number of non-page-view interaction events, such as link-tracking calls |
| Product views | Number of product-view events recorded in the products variable |
| Total page views | Number of tracked page-view calls |
| Average page views per visit | Average page views generated during each visit |
| Single page visits | Visits in which the Page dimension contained only one value |
| Total time spent (seconds) | Aggregate measurable time visitors spent interacting, in seconds |
| Time spent per visit (seconds) | Average measurable interaction time per non-bounce visit, in seconds |
| Time spent per visitor (seconds) | Average measurable interaction time per unique visitor, in seconds |
| Entries | Number of visits in which the dimension value was the first recorded value |
| Entrance rate | Percentage of visits that began with the dimension value |
| Exits | Number of visits in which the dimension value was the final recorded value |
| Exit rate | Percentage of visits that ended after the dimension value |
| Marketing channels | Number of instances attributed to configured marketing channels |
| Campaign click-throughs | Number of tracked campaign click-through instances |
| Referrers | Number of instances attributed to referring sources |
| Searches | Number of internal-search events recorded |
| New engagements | Number of streaming-media sessions that qualified as new engagements |
| Video starts | Number of times video playback started |
| Video started | Number of video playback starts |
| Video progress 10% | Number of video plays that reached 10% completion |
| Video progress 25% | Number of video plays that reached 25% completion |
| Video progress 50% | Number of video plays that reached 50% completion |
| Video progress 75% | Number of video plays that reached 75% completion |
| Video progress 95% | Number of video plays that reached 95% completion |
| Video completed | Number of video plays that reached completion |
| Video time | Total measurable video playback time |
| Video total time | Total duration of the tracked video content |
| Video ad time | Total measurable time spent playing video ads |
| Video ad complete | Number of video ads played to completion |
| Total time spent (h:m:s) | Aggregate measurable interaction time formatted as hours, minutes, and seconds |
| Total visits | Number of Adobe Analytics visits in the selected period |
| Total visitors | Number of unique visitors in the selected period |
| Average visit depth | Average number of page views generated per visit |
| Bounces | Visits containing exactly one server call |
| Bounce rate | Percentage of visits containing exactly one server call |
| Average page depth | Average number of pages viewed before the dimension value occurred |
| Average time spent on site (min) | Average measurable time spent on the site, expressed in minutes |
| Average time spent on site (h:m:s) | Average measurable time spent on the site, formatted as hours, minutes, and seconds |
Breakdowns
Breakdowns are dimensions that allow you to segment and analyze your data.
| Field Name | Description |
|---|---|
| Account | Human-readable Adobe Analytics account or report-suite value associated with the row |
| Account ID | Identifier of the Adobe Analytics account or report-suite value associated with the row |
| Browser | Browser and version used by the visitor |
| Browser type | Browser family used by the visitor |
| Operating system | Operating system and version used by the visitor |
| Operating system type | Operating-system family used by the visitor |
| Connection type | Visitor connection category reported by Adobe Analytics |
| Domain | Visitor network domain or internet service provider reported by Adobe Analytics |
| Server | Tracked server or hostname on which the interaction occurred |
| Site section | Site section value assigned to the tracked page |
| Product | Product identifier or name captured in the Adobe products variable |
| Category | Product or content category captured for the interaction |
| Page | Tracked page name |
| Customer loyalty | Visitor purchase-frequency category, such as new or returning customer |
| Tracking code | Campaign tracking code credited with the activity |
| Geographic city | City inferred for the visitor |
| Geographic country | Country inferred for the visitor |
| Geographic region | State or region inferred for the visitor |
| Geographic designated market area | Designated market area inferred for the visitor |
| State/region | Implementation-defined state or region value |
| Language | Browser language reported for the visitor |
| Marketing channel | Marketing channel credited under the report suite's processing rules |
| Marketing channel detail | Channel-detail value credited under the report suite's processing rules |
| Mobile device number | Adobe identifier for the visitor's mobile-device model |
| Mobile device name | Recognized mobile-device model name |
| Mobile device type | Mobile-device category, such as phone or tablet |
| Entry page | First tracked page in the visit |
| Entry page (original) | First tracked page from the visitor's original visit |
| Exit page | Final tracked page in the visit |
| Exit link | Destination URL or label of a tracked exit-link click |
| Custom link | Name assigned to a tracked custom-link interaction |
| Download link | Destination URL or label of a tracked download-link click |
| Referrer | Full referring URL credited with the visit or interaction |
| Referrer type | Adobe classification of the referring source |
| Referrer domain | Domain of the referring URL |
| Referrer domain (original) | Referring domain from the visitor's original visit |
| Search engine | Search engine credited with the visit |
| Search engine (paid) | Paid-search engine credited with the visit |
| Search engine (natural) | Organic-search engine credited with the visit |
| Search engine keyword (natural) | Organic-search keyword credited with the visit, when available |
| Segment | Adobe Analytics segment applied to or represented by the row |
| Segment ID | Unique identifier of the Adobe Analytics segment |
| Time spent per visit (bucketed) | Visit-duration range into which the visit falls |
| Time spent on page (granular) | Measured seconds spent on the page |
| Average time spent on page (bucketed) | Range containing the page's average measured time spent |
| Time prior to event | Elapsed-time range between the start of the visit and the event |
| Visit number | Ordinal visit number for the visitor |
| Days since last visit | Range describing elapsed days since the visitor's previous visit |
| Return frequency | Bucket describing how frequently the visitor returns |
| First touch channel | Marketing channel credited with the visitor's first touch |
| First touch channel detail | Detailed channel value credited with the visitor's first touch |
| Last touch channel | Marketing channel credited with the converting or most recent touch |
| Last touch channel detail | Detailed channel value credited with the converting or most recent touch |
| Video name | Name assigned to the tracked video |