Instacart Ads Metrics and Breakdowns
Use these field names when requesting Instacart Ads reports through Adzviser.
Metrics
Metrics are quantitative measurements of your Instacart Ads performance.
| Field Name | Description |
|---|---|
| Spend | Total amount spent |
| Impressions | Number of times content was shown |
| Clicks | Number of clicks |
| CTR | CTR |
| CPC | Cost per click |
| ROAS linear | ROAS linear |
| ROAS last touch | ROAS last touch |
| Attributed sales linear | Attributed sales linear |
| Attributed sales last touch | Attributed sales last touch |
| Attributed units linear | Attributed units linear |
| Attributed units last touch | Attributed units last touch |
| NTB attributed sales linear | NTB attributed sales linear |
| NTB attributed sales last touch | NTB attributed sales last touch |
| Percent NTB sales linear | Percent NTB sales linear |
| Percent NTB sales last touch | Percent NTB sales last touch |
| NTB spend | NTB spend |
| NTB ROAS linear | NTB ROAS linear |
| NTB ROAS last touch | NTB ROAS last touch |
| CPM | Cost per thousand impressions |
| Direct ROAS last touch | Direct ROAS last touch |
| Direct ROAS multi touch linear | Direct ROAS multi touch linear |
| Direct sales last touch | Direct sales last touch |
| Direct sales multi touch linear | Direct sales multi touch linear |
| Halo ROAS last touch | Halo ROAS last touch |
| Halo ROAS multi touch linear | Halo ROAS multi touch linear |
| Halo sales last touch | Halo sales last touch |
| Halo sales multi touch linear | Halo sales multi touch linear |
| NTB direct sales last touch | NTB direct sales last touch |
| NTB direct sales multi touch linear | NTB direct sales multi touch linear |
| NTB halo sales last touch | NTB halo sales last touch |
| NTB halo sales multi touch linear | NTB halo sales multi touch linear |
| Percent NTB direct sales last touch | Percent NTB direct sales last touch |
| Percent NTB direct sales multi touch linear | Percent NTB direct sales multi touch linear |
| Percent NTB halo sales last touch | Percent NTB halo sales last touch |
| Percent NTB halo sales multi touch linear | Percent NTB halo sales multi touch linear |
| Percent NTB sales multi touch linear | Percent NTB sales multi touch linear |
| Percent NTB attributed sales last touch | Percent NTB attributed sales last touch |
| Viewability rate | Viewability rate percentage |
| 2 second views | 2 second views |
| Halo sales linear | Halo sales linear |
| Halo ROAS linear | Halo ROAS linear |
| NTB halo sales linear | NTB halo sales linear |
| Page views | Page views |
| Item detail page views | Item detail page views |
| Add to carts | Add to carts |
| Sales on page | Sales on page |
Breakdowns
Breakdowns are dimensions that allow you to segment and analyze your data.
| Field Name | Description |
|---|---|
| Campaign budget type | Type of campaign budget |
| Campaign budget | Campaign budget |
| Campaign budget currency | Campaign budget currency |
| Campaign target daily budget | Campaign target daily budget |
| Campaign ends at | Campaign ends at |
| Campaign goal | Campaign goal |
| Campaign ID | Unique campaign identifier |
| Campaign name | Name of the campaign |
| Campaign starts at | Campaign starts at |
| Campaign status | Current campaign status |
| Campaign enabled | Campaign enabled |
| Campaign optimized bidding enabled | Campaign optimized bidding enabled |
| Campaign optimized bidding goal | Campaign optimized bidding goal |
| Campaign purchase order | Campaign purchase order |
| Campaign memo | Campaign memo |
| Campaign bill payer | Campaign bill payer |
| Campaign pacing method | Campaign pacing method |
| Campaign partner owned and operated | Campaign partner owned and operated |
| Ad group default bid | Ad group default bid |
| Ad group ID | Unique ad group identifier |
| Ad group name | Name of the ad group |
| Ad group status | Current ad group status |
| Ad group enabled | Ad group enabled |
| Product ID | Unique product identifier |
| Product product ID | Unique product product identifier |
| Product image URL | Product image URL |
| Product name | Name of the product |
| Product scan code | Product scan code |
| Product size | Product size |
| Product status | Current product status |
| Product enabled | Product enabled |
| Keyword keyword | Keyword keyword |
| Keyword ID | Unique keyword identifier |
| Keyword enabled | Keyword enabled |
| Keyword matching type | Type of keyword matching |
| Keyword status | Current keyword status |
| Keyword source | Traffic source |
| Keyword bid type | Type of keyword bid |
| Keyword CPC bid cents | Keyword CPC bid cents |
| Keyword bid rec | Keyword bid rec |
| Keyword bid strength | Keyword bid strength |
| Keyword confident bid | Keyword confident bid |
| Campaign goal format | Campaign goal format |
| Campaign state | Campaign state |
| Campaign objective | Campaign objective |
| Campaign pacing type | Type of campaign pacing |
| Campaign payment type | Type of campaign payment |
| Campaign optimized performance enabled | Campaign optimized performance enabled |
| Ad group ad format | Ad group ad format |
| Ad group creative type | Type of ad group creative |
| Ad group state | Ad group state |
| Ad group bid | Ad group bid |
| Keyword name | Name of the keyword |