Amazon Vendor Central Metrics and Breakdowns
Use these field names when requesting Amazon Vendor Central reports through Adzviser. Sales and traffic metrics come from retail analytics reports. Product breakdowns describe the ASINs included in the report.
Metrics
Metrics are quantitative measurements of your Amazon Vendor Central performance.
| Field Name | Description |
|---|---|
| Ordered revenue | Ordered revenue reported by Amazon |
| Ordered units | Number of units ordered |
| Shipped revenue | Shipped revenue reported by Amazon |
| Shipped COGS | Cost of goods sold for shipped units |
| Shipped units | Number of units shipped |
| Customer returns | Number of units returned by customers |
| Featured offer page views | Product glance views reported by Amazon |
Breakdowns
Breakdowns are dimensions that allow you to segment and analyze your data.
| Field Name | Description |
|---|---|
| Marketplace ID | Identifier of the selected Amazon marketplace |
| Marketplace name | Name of the selected Amazon marketplace |
| ASIN | Amazon Standard Identification Number of the product |
| Product title | Product title |
| Brand code | Brand code |
| Brand | Brand |
| Category | Category |
| Subcategory | Subcategory |
| Parent ASIN | Parent product ASIN from the catalog |
| UPC | UPC |
| EAN | EAN |
| ISBN | ISBN |
| Model number | Model number |
| Manufacturer code | Manufacturer code |
| Colour | Colour |
| Release date | Product release date from the catalog |
| Release datetime | Product release date and time; dates without a time use midnight UTC |
| Replenishment code | Replenishment code |
| Seller ID | Vendor group identifier associated with the connection |
| Account name | Name of the connected Vendor Central account |