The Trade Desk Metrics and Breakdowns
This page provides a comprehensive reference of all supported metrics and breakdowns available for The Trade Desk data extraction through Adzviser.
Metrics
Click conversions (per-pixel, numbered 01–06)
| Field Name | Description |
|---|---|
| Click conversion 01 | Click conversion 01 |
| Click conversion 02 | Click conversion 02 |
| Click conversion 03 | Click conversion 03 |
| Click conversion 04 | Click conversion 04 |
| Click conversion 05 | Click conversion 05 |
| Click conversion 06 | Click conversion 06 |
| Click conversion 01 revenue | Click conversion 01 revenue |
| Click conversion 02 revenue | Click conversion 02 revenue |
| Click conversion 03 revenue | Click conversion 03 revenue |
| Click conversion 04 revenue | Click conversion 04 revenue |
| Click conversion 05 revenue | Click conversion 05 revenue |
| Click conversion 06 revenue | Click conversion 06 revenue |
View-through conversions (per-pixel, numbered 01–06)
| Field Name | Description |
|---|---|
| View through conversion 01 | View through conversion 01 |
| View through conversion 02 | View through conversion 02 |
| View through conversion 03 | View through conversion 03 |
| View through conversion 04 | View through conversion 04 |
| View through conversion 05 | View through conversion 05 |
| View through conversion 06 | View through conversion 06 |
| View through conversion 01 revenue | View through conversion 01 revenue |
| View through conversion 02 revenue | View through conversion 02 revenue |
| View through conversion 03 revenue | View through conversion 03 revenue |
| View through conversion 04 revenue | View through conversion 04 revenue |
| View through conversion 05 revenue | View through conversion 05 revenue |
| View through conversion 06 revenue | View through conversion 06 revenue |
Touch conversions (per-pixel, numbered 01–06)
| Field Name | Description |
|---|---|
| Conversion touch 01 | Conversion touch 01 |
| Conversion touch 02 | Conversion touch 02 |
| Conversion touch 03 | Conversion touch 03 |
| Conversion touch 04 | Conversion touch 04 |
| Conversion touch 05 | Conversion touch 05 |
| Conversion touch 06 | Conversion touch 06 |
| Conversion touch 01 revenue | Conversion touch 01 revenue |
| Conversion touch 02 revenue | Conversion touch 02 revenue |
| Conversion touch 03 revenue | Conversion touch 03 revenue |
| Conversion touch 04 revenue | Conversion touch 04 revenue |
| Conversion touch 05 revenue | Conversion touch 05 revenue |
| Conversion touch 06 revenue | Conversion touch 06 revenue |
Time-weighted decay conversions (per-pixel, numbered 01–06)
| Field Name | Description |
|---|---|
| Time weighted decay conversion 01 | Time weighted decay conversion 01 |
| Time weighted decay conversion 02 | Time weighted decay conversion 02 |
| Time weighted decay conversion 03 | Time weighted decay conversion 03 |
| Time weighted decay conversion 04 | Time weighted decay conversion 04 |
| Time weighted decay conversion 05 | Time weighted decay conversion 05 |
| Time weighted decay conversion 06 | Time weighted decay conversion 06 |
| Time weighted decay conversion 01 revenue | Time weighted decay conversion 01 revenue |
| Time weighted decay conversion 02 revenue | Time weighted decay conversion 02 revenue |
| Time weighted decay conversion 03 revenue | Time weighted decay conversion 03 revenue |
| Time weighted decay conversion 04 revenue | Time weighted decay conversion 04 revenue |
| Time weighted decay conversion 05 revenue | Time weighted decay conversion 05 revenue |
| Time weighted decay conversion 06 revenue | Time weighted decay conversion 06 revenue |
Cost metrics
| Field Name | Description |
|---|---|
| TTD cost (USD) | TTD cost (USD) |
| TTD cost (adv currency) | TTD cost (adv currency) |
| TTD cost (partner currency) | TTD cost (partner currency) |
| Partner cost (USD) | Partner cost (USD) |
| Partner cost (adv currency) | Partner cost (adv currency) |
| Partner cost (partner currency) | Partner cost (partner currency) |
| Advertiser cost (USD) | Advertiser cost (USD) |
| Advertiser cost (adv currency) | Advertiser cost (adv currency) |
| Advertiser cost (partner currency) | Advertiser cost (partner currency) |
Core performance
| Field Name | Description |
|---|---|
| Impressions | Total impressions |
| Clicks | Total clicks |
| CTR | CTR |
| CPM (adv currency) | CPM (adv currency) |
| CPC (adv currency) | CPC (adv currency) |
Total conversions (aggregated across all pixels)
| Field Name | Description |
|---|---|
| Total conversion 01 | Total conversion 01 |
| Total conversion 01 revenue | Total conversion 01 revenue |
| Total conversion 02 | Total conversion 02 |
| Total conversion 02 revenue | Total conversion 02 revenue |
| Total conversion 03 | Total conversion 03 |
| Total conversion 03 revenue | Total conversion 03 revenue |
| Total conversion 04 | Total conversion 04 |
| Total conversion 04 revenue | Total conversion 04 revenue |
| Total conversion 05 | Total conversion 05 |
| Total conversion 05 revenue | Total conversion 05 revenue |
| Total conversion 06 | Total conversion 06 |
| Total conversion 06 revenue | Total conversion 06 revenue |
Aggregated conversion metrics
| Field Name | Description |
|---|---|
| Click conversions | Total click conversions |
| Cost per click conversion | Average cost per click conversion |
| Click conversion revenue | Click conversion revenue |
| View-through conversions | Total view-through conversions |
| Cost per view-through conversion | Average cost per view-through conversion |
| View-through conversion revenue | View-through conversion revenue |
| Touch conversions | Total touch conversions |
| Cost per touch conversion | Average cost per touch conversion |
| Touch conversion revenue | Touch conversion revenue |
| Time-weighted decay conversions | Total time-weighted decay conversions |
| Cost per time-weighted decay conversion | Average cost per time-weighted decay conversion |
| Time-weighted decay conversion revenue | Time-weighted decay conversion revenue |
Viewability
| Field Name | Description |
|---|---|
| Sampled tracked impressions | Total sampled tracked impressions |
| Sampled viewed impressions | Total sampled viewed impressions |
| Sampled in-view rate | Sampled in-view rate percentage |
Bidding
| Field Name | Description |
|---|---|
| Bids | Bids |
| Win rate | Win rate percentage |
| Total bid amount (USD) | Total bid amount (USD) |
| Total bid amount (adv currency) | Total bid amount (adv currency) |
| Total bid amount (partner currency) | Total bid amount (partner currency) |
| Bid CPM (adv currency) | Bid CPM (adv currency) |
Video / player metrics
| Field Name | Description |
|---|---|
| Player views | Total player views |
| Player engaged views | Total player engaged views |
| Player completed views | Total player completed views |
| Player starts | Player starts |
| Player mute | Player mute |
| Player unmute | Player unmute |
| Player pause | Player pause |
| Player resume | Player resume |
| Player full screen | Player full screen |
| Player errors | Player errors |
| Player skip | Player skip |
| Player rewind | Player rewind |
| Player expansion | Player expansion |
| Player collapse | Player collapse |
| Player close | Player close |
| Player invitation accept | Player invitation accept |
| Player 25% complete | Player 25% complete |
| Player 50% complete | Player 50% complete |
| Player 75% complete | Player 75% complete |
Audio
| Field Name | Description |
|---|---|
| Companion clicks | Total companion clicks |
| Companion impressions | Total companion impressions |
| Audio impressions | Total audio impressions |
| Audience impressions | Total audience impressions |
Total conversions (all)
| Field Name | Description |
|---|---|
| Total conversions | Total total conversions |
| Total conversions CPA (adv currency) | Total conversions CPA (adv currency) |
Breakdowns
Creative
| Field Name | Description |
|---|---|
| Creative ID | Creative identifier |
| Creative name | Creative name |
| Creative description | Creative description |
| Creative type | Creative type |
| Creative availability | Creative availability |
| Creative image | Creative image |
| Creative image URL | Creative image URL |
| Creative image landing URL | Creative image landing URL |
| Creative flight start | Creative flight start |
| Creative flight end date | Creative flight end date |
| Creative flight start date and time | Creative flight start date and time |
| Creative flight end date and time | Creative flight end date and time |
| Creative created date | Creative created date |
| Creative updated date | Creative updated date |
| Creative share link | Creative share link |
| Creative served in China | Creative served in China |
| Ad server creative placement ID | Ad server creative placement identifier |
| Ad server name | Ad server name |
| Ad format | Ad format |
| Frequency | Total frequency |
Ad Group
| Field Name | Description |
|---|---|
| Ad group ID | Ad group identifier |
| Ad group name | Ad group name |
| Ad group description | Ad group description |
| Ad group enabled | Ad group enabled |
| Ad group is high fill rate | Ad group is high fill rate percentage |
| Ad group availability | Ad group availability |
| Ad group created date | Ad group created date |
| Ad group updated date | Ad group updated date |
| Ad group labels | Ad group labels |
| Ad group is classic | Ad group is classic |
| Ad group Koa features enabled | Ad group Koa features enabled |
| Ad group predictive clearing | Ad group predictive clearing |
| Ad group identity alliance | Ad group identity alliance |
| Ad group budget in impressions | Total ad group budget in impressions |
| Ad group budget (adv currency) | Ad group budget (adv currency) |
| Ad group daily cap in impressions | Total ad group daily cap in impressions |
| Ad group daily target in impressions | Total ad group daily target in impressions |
| Ad group daily cap (adv currency) | Ad group daily cap (adv currency) |
| Ad group daily target (adv currency) | Ad group daily target (adv currency) |
| Ad group base bid CPM (adv currency) | Ad group base bid CPM (adv currency) |
Advertiser
| Field Name | Description |
|---|---|
| Advertiser ID | Advertiser identifier |
| Advertiser name | Advertiser name |
| Advertiser description | Advertiser description |
| Advertiser currency code | Advertiser currency code |
| Advertiser keywords | Advertiser keywords |
| Advertiser availability | Advertiser availability |
| Advertiser logo URL | Advertiser logo URL |
| Advertiser domain address | Advertiser domain address |
| Advertiser dimensional bidding supported | Advertiser dimensional bidding supported |
Audience
| Field Name | Description |
|---|---|
| Audience ID | Audience identifier |
| Audience name | Audience name |
| Audience description | Audience description |
| Audience auto generated | Audience auto generated |
| Audience geo for counts | Audience geo for counts |
| Audience unique user count | Audience unique user count |
| Audience persons count | Audience persons count |
| Audience household count | Audience household count |
Campaign
| Field Name | Description |
|---|---|
| Campaign ID | Campaign identifier |
| Campaign name | Campaign name |
| Campaign type | Campaign type |
| Campaign availability | Campaign availability |
| Campaign description | Campaign description |
| Campaign budget amount | Campaign budget amount |
| Campaign budget currency | Campaign budget currency |
| Campaign budget in impressions | Total campaign budget in impressions |
| Campaign daily budget amount | Campaign daily budget amount |
| Campaign daily budget currency | Campaign daily budget currency |
| Campaign daily budget in impressions | Total campaign daily budget in impressions |
| Campaign start date | Campaign start date |
| Campaign end date | Campaign end date |
| Campaign start date and time | Campaign start date and time |
| Campaign end date and time | Campaign end date and time |
| Campaign created date | Campaign created date |
| Campaign updated date | Campaign updated date |
| Campaign auto allocator enabled | Campaign auto allocator enabled |
| Campaign auto prioritization enabled | Campaign auto prioritization enabled |
| Campaign minimum ad group spend in advertiser currency | Campaign minimum ad group spend in advertiser currency |
| Campaign pacing mode | Campaign pacing mode |
| Campaign labels | Campaign labels |
| Campaign CPA click weight | Campaign CPA click weight |
| Campaign CPA view weight | Campaign CPA view weight |
| Campaign CTV targeting/attribution | Campaign CTV targeting/attribution |
Category
| Field Name | Description |
|---|---|
| Category name | Category name |
| Industry category ID | Industry category identifier |
| Industry category name | Industry category name |
| Industry category path | Industry category path |
| Industry category parent ID | Industry category parent identifier |
Conversion currencies (per-pixel)
| Field Name | Description |
|---|---|
| Click conversion currency 01 | Click conversion currency 01 |
| Click conversion currency 02 | Click conversion currency 02 |
| Click conversion currency 03 | Click conversion currency 03 |
| Click conversion currency 04 | Click conversion currency 04 |
| Click conversion currency 05 | Click conversion currency 05 |
| Click conversion currency 06 | Click conversion currency 06 |
| View through conversion currency 01 | View through conversion currency 01 |
| View through conversion currency 02 | View through conversion currency 02 |
| View through conversion currency 03 | View through conversion currency 03 |
| View through conversion currency 04 | View through conversion currency 04 |
| View through conversion currency 05 | View through conversion currency 05 |
| View through conversion currency 06 | View through conversion currency 06 |
Data elements
| Field Name | Description |
|---|---|
| Data element | Data element |
| 1st party data ID | 1st party data identifier |
| 3rd party data ID | 3rd party data identifier |
| 3rd party data brand ID | 3rd party data brand identifier |
| 3rd party data brand | 3rd party data brand |
Deal
| Field Name | Description |
|---|---|
| Deal ID | Deal identifier |
Geo
| Field Name | Description |
|---|---|
| Country | Country |
| Country code | Country code |
| Region | Region |
| Metro | Metro |
| City | City |
Site / environment
| Field Name | Description |
|---|---|
| Site | Site |
| Site/category bid factor | Site/category bid factor |
| Fold | Fold |
| Fold bid factor | Fold bid factor |
| Language | Language |
Partner
| Field Name | Description |
|---|---|
| Partner ID | Partner identifier |
| Partner currency code | Partner currency code |
Device / tech
| Field Name | Description |
|---|---|
| Device type | Device type |
| Operating system version | Operating system version |
| Operating system | Operating system |
| Browser | Browser |
Recency
| Field Name | Description |
|---|---|
| Recency group | Recency group |
| Recency group start | Recency group start |
| Recency group end | Recency group end |
Supply vendor
| Field Name | Description |
|---|---|
| Supply vendor integer ID | Supply vendor integer identifier |
| Supply vendor | Supply vendor |
Date
| Field Name | Description |
|---|---|
| Date | Date |