The Trade Desk Metrics and Breakdowns
This page provides a comprehensive reference of all supported metrics and breakdowns available for The Trade Desk data extraction through Adzviser.
Metrics
Click conversions (per-pixel, numbered 01–06)
| Field Name | Description |
|---|---|
| Click conversion 01 | Conversions from tracking slot 01 attributed to ad clicks |
| Click conversion 02 | Conversions from tracking slot 02 attributed to ad clicks |
| Click conversion 03 | Conversions from tracking slot 03 attributed to ad clicks |
| Click conversion 04 | Conversions from tracking slot 04 attributed to ad clicks |
| Click conversion 05 | Conversions from tracking slot 05 attributed to ad clicks |
| Click conversion 06 | Conversions from tracking slot 06 attributed to ad clicks |
| Click conversion 01 revenue | Revenue from conversion tracking slot 01 attributed to ad clicks |
| Click conversion 02 revenue | Revenue from conversion tracking slot 02 attributed to ad clicks |
| Click conversion 03 revenue | Revenue from conversion tracking slot 03 attributed to ad clicks |
| Click conversion 04 revenue | Revenue from conversion tracking slot 04 attributed to ad clicks |
| Click conversion 05 revenue | Revenue from conversion tracking slot 05 attributed to ad clicks |
| Click conversion 06 revenue | Revenue from conversion tracking slot 06 attributed to ad clicks |
View-through conversions (per-pixel, numbered 01–06)
| Field Name | Description |
|---|---|
| View through conversion 01 | Conversions from tracking slot 01 attributed to ad views without a click |
| View through conversion 02 | Conversions from tracking slot 02 attributed to ad views without a click |
| View through conversion 03 | Conversions from tracking slot 03 attributed to ad views without a click |
| View through conversion 04 | Conversions from tracking slot 04 attributed to ad views without a click |
| View through conversion 05 | Conversions from tracking slot 05 attributed to ad views without a click |
| View through conversion 06 | Conversions from tracking slot 06 attributed to ad views without a click |
| View through conversion 01 revenue | Revenue from conversion tracking slot 01 attributed to ad views without a click |
| View through conversion 02 revenue | Revenue from conversion tracking slot 02 attributed to ad views without a click |
| View through conversion 03 revenue | Revenue from conversion tracking slot 03 attributed to ad views without a click |
| View through conversion 04 revenue | Revenue from conversion tracking slot 04 attributed to ad views without a click |
| View through conversion 05 revenue | Revenue from conversion tracking slot 05 attributed to ad views without a click |
| View through conversion 06 revenue | Revenue from conversion tracking slot 06 attributed to ad views without a click |
Touch conversions (per-pixel, numbered 01–06)
| Field Name | Description |
|---|---|
| Conversion touch 01 | Conversions credited to attribution touch slot 01 |
| Conversion touch 02 | Conversions credited to attribution touch slot 02 |
| Conversion touch 03 | Conversions credited to attribution touch slot 03 |
| Conversion touch 04 | Conversions credited to attribution touch slot 04 |
| Conversion touch 05 | Conversions credited to attribution touch slot 05 |
| Conversion touch 06 | Conversions credited to attribution touch slot 06 |
| Conversion touch 01 revenue | Monetary value of conversion touch 01 revenue in the account's reporting currency |
| Conversion touch 02 revenue | Monetary value of conversion touch 02 revenue in the account's reporting currency |
| Conversion touch 03 revenue | Monetary value of conversion touch 03 revenue in the account's reporting currency |
| Conversion touch 04 revenue | Monetary value of conversion touch 04 revenue in the account's reporting currency |
| Conversion touch 05 revenue | Monetary value of conversion touch 05 revenue in the account's reporting currency |
| Conversion touch 06 revenue | Monetary value of conversion touch 06 revenue in the account's reporting currency |
Time-weighted decay conversions (per-pixel, numbered 01–06)
| Field Name | Description |
|---|---|
| Time weighted decay conversion 01 | Conversion value for tracking slot 01 weighted by The Trade Desk's time-decay attribution model |
| Time weighted decay conversion 02 | Conversion value for tracking slot 02 weighted by The Trade Desk's time-decay attribution model |
| Time weighted decay conversion 03 | Conversion value for tracking slot 03 weighted by The Trade Desk's time-decay attribution model |
| Time weighted decay conversion 04 | Conversion value for tracking slot 04 weighted by The Trade Desk's time-decay attribution model |
| Time weighted decay conversion 05 | Conversion value for tracking slot 05 weighted by The Trade Desk's time-decay attribution model |
| Time weighted decay conversion 06 | Conversion value for tracking slot 06 weighted by The Trade Desk's time-decay attribution model |
| Time weighted decay conversion 01 revenue | Monetary value of time weighted decay conversion 01 revenue in the account's reporting currency |
| Time weighted decay conversion 02 revenue | Monetary value of time weighted decay conversion 02 revenue in the account's reporting currency |
| Time weighted decay conversion 03 revenue | Monetary value of time weighted decay conversion 03 revenue in the account's reporting currency |
| Time weighted decay conversion 04 revenue | Monetary value of time weighted decay conversion 04 revenue in the account's reporting currency |
| Time weighted decay conversion 05 revenue | Monetary value of time weighted decay conversion 05 revenue in the account's reporting currency |
| Time weighted decay conversion 06 revenue | Monetary value of time weighted decay conversion 06 revenue in the account's reporting currency |
Cost metrics
| Field Name | Description |
|---|---|
| TTD cost (USD) | Monetary value of ttd cost (usd) in the account's reporting currency |
| TTD cost (adv currency) | Monetary value of ttd cost (adv currency) in the account's reporting currency |
| TTD cost (partner currency) | Monetary value of ttd cost (partner currency) in the account's reporting currency |
| Partner cost (USD) | Monetary value of partner cost (usd) in the account's reporting currency |
| Partner cost (adv currency) | Monetary value of partner cost (adv currency) in the account's reporting currency |
| Partner cost (partner currency) | Monetary value of partner cost (partner currency) in the account's reporting currency |
| Advertiser cost (USD) | Monetary value of advertiser cost (usd) in the account's reporting currency |
| Advertiser cost (adv currency) | Monetary value of advertiser cost (adv currency) in the account's reporting currency |
| Advertiser cost (partner currency) | Monetary value of advertiser cost (partner currency) in the account's reporting currency |
Core performance
| Field Name | Description |
|---|---|
| Impressions | Total impressions |
| Clicks | Total clicks |
| CTR | Clicks divided by impressions |
| CPM (adv currency) | Effective media cost for each 1,000 impressions |
| CPC (adv currency) | Effective media cost for each click |
Total conversions (aggregated across all pixels)
| Field Name | Description |
|---|---|
| Total conversion 01 | Total conversions credited to tracking slot 01 |
| Total conversion 01 revenue | Aggregate conversion 01 revenue over the selected reporting period |
| Total conversion 02 | Total conversions credited to tracking slot 02 |
| Total conversion 02 revenue | Aggregate conversion 02 revenue over the selected reporting period |
| Total conversion 03 | Total conversions credited to tracking slot 03 |
| Total conversion 03 revenue | Aggregate conversion 03 revenue over the selected reporting period |
| Total conversion 04 | Total conversions credited to tracking slot 04 |
| Total conversion 04 revenue | Aggregate conversion 04 revenue over the selected reporting period |
| Total conversion 05 | Total conversions credited to tracking slot 05 |
| Total conversion 05 revenue | Aggregate conversion 05 revenue over the selected reporting period |
| Total conversion 06 | Total conversions credited to tracking slot 06 |
| Total conversion 06 revenue | Aggregate conversion 06 revenue over the selected reporting period |
Aggregated conversion metrics
| Field Name | Description |
|---|---|
| Click conversions | Total click conversions |
| Cost per click conversion | Average cost per click conversion |
| Click conversion revenue | Monetary value of click conversion revenue in the account's reporting currency |
| View-through conversions | Total view-through conversions |
| Cost per view-through conversion | Average cost per view-through conversion |
| View-through conversion revenue | Monetary value of view-through conversion revenue in the account's reporting currency |
| Touch conversions | Total touch conversions |
| Cost per touch conversion | Average cost per touch conversion |
| Touch conversion revenue | Monetary value of touch conversion revenue in the account's reporting currency |
| Time-weighted decay conversions | Total time-weighted decay conversions |
| Cost per time-weighted decay conversion | Average cost per time-weighted decay conversion |
| Time-weighted decay conversion revenue | Monetary value of time-weighted decay conversion revenue in the account's reporting currency |
Viewability
| Field Name | Description |
|---|---|
| Sampled tracked impressions | Total sampled tracked impressions |
| Sampled viewed impressions | Total sampled viewed impressions |
| Sampled in-view rate | Sampled impressions classified as in view divided by sampled measurable impressions |
Bidding
| Field Name | Description |
|---|---|
| Bids | Number of bid responses submitted |
| Win rate | Auctions won divided by bids submitted |
| Total bid amount (USD) | Aggregate bid amount (usd) over the selected reporting period |
| Total bid amount (adv currency) | Aggregate bid amount (adv currency) over the selected reporting period |
| Total bid amount (partner currency) | Aggregate bid amount (partner currency) over the selected reporting period |
| Bid CPM (adv currency) | Effective media cost for each 1,000 impressions |
Video / player metrics
| Field Name | Description |
|---|---|
| Player views | Total player views |
| Player engaged views | Total player engaged views |
| Player completed views | Total player completed views |
| Player starts | Number of video-player starts actions or events |
| Player mute | Number of video-player mute actions |
| Player unmute | Number of video-player unmute actions |
| Player pause | Number of video-player pause actions or events |
| Player resume | Number of video-player resume actions or events |
| Player full screen | Number of video-player full screen actions or events |
| Player errors | Number of video-player errors actions or events |
| Player skip | Number of video-player skip actions or events |
| Player rewind | Number of video-player rewind actions or events |
| Player expansion | Number of video-player expansion actions or events |
| Player collapse | Number of video-player collapse actions or events |
| Player close | Number of video-player close actions or events |
| Player invitation accept | Number of video-player invitation accept actions or events |
| Player 25% complete | Number of video plays that reached 25% completion |
| Player 50% complete | Number of video plays that reached 50% completion |
| Player 75% complete | Number of video plays that reached 75% completion |
Audio
| Field Name | Description |
|---|---|
| Companion clicks | Total companion clicks |
| Companion impressions | Total companion impressions |
| Audio impressions | Total audio impressions |
| Audience impressions | Total audience impressions |
Total conversions (all)
| Field Name | Description |
|---|---|
| Total conversions | Total total conversions |
| Total conversions CPA (adv currency) | Effective media cost for each attributed conversion |
Breakdowns
Creative
| Field Name | Description |
|---|---|
| Creative ID | Creative identifier |
| Creative name | Name of the creative |
| Creative description | Description stored for the related creative record |
| Creative type | Type of creative |
| Creative availability | Current delivery or availability state of the creative |
| Creative image | Creative, placement, or provider detail associated with the creative |
| Creative image URL | URL associated with the creative image record |
| Creative image landing URL | URL associated with the creative image landing record |
| Creative flight start | Date and time of the relevant creative lifecycle event |
| Creative flight end date | Calendar date associated with the creative flight end event or record |
| Creative flight start date and time | Calendar date associated with the creative flight start and time event or record |
| Creative flight end date and time | Calendar date associated with the creative flight end and time event or record |
| Creative created date | Calendar date associated with the creative created event or record |
| Creative updated date | Calendar date associated with the creative upd event or record |
| Creative share link | URL associated with the creative share record |
| Creative served in China | Whether the creative is approved or configured to serve in China |
| Ad server creative placement ID | Ad server creative placement identifier |
| Ad server name | Name of the ad server |
| Ad format | Format or operating mode selected for the ad |
| Frequency | Total frequency |
Ad Group
| Field Name | Description |
|---|---|
| Ad group ID | Ad group identifier |
| Ad group name | Name of the ad group |
| Ad group description | Description stored for the related ad group record |
| Ad group enabled | Whether ad group enabled is true for the related The Trade Desk record |
| Ad group is high fill rate | Whether is high fill rate is true for the ad group |
| Ad group availability | Current delivery or availability state of the ad group |
| Ad group created date | Calendar date associated with the ad group created event or record |
| Ad group updated date | Calendar date associated with the ad group upd event or record |
| Ad group labels | Labels or groups applied to organize the related The Trade Desk record |
| Ad group is classic | Whether is classic is true for the ad group |
| Ad group Koa features enabled | Whether ad group koa features enabled is true for the related The Trade Desk record |
| Ad group predictive clearing | Whether predictive clearing-price optimization is enabled for the ad group |
| Ad group identity alliance | Identity framework or alliance selected for the ad group |
| Ad group budget in impressions | Total ad group budget in impressions |
| Ad group budget (adv currency) | Currency used for the related The Trade Desk amounts and budgets |
| Ad group daily cap in impressions | Total ad group daily cap in impressions |
| Ad group daily target in impressions | Total ad group daily target in impressions |
| Ad group daily cap (adv currency) | Currency used for the related The Trade Desk amounts and budgets |
| Ad group daily target (adv currency) | Currency used for the related The Trade Desk amounts and budgets |
| Ad group base bid CPM (adv currency) | Currency used for the related The Trade Desk amounts and budgets |
Advertiser
| Field Name | Description |
|---|---|
| Advertiser ID | Advertiser identifier |
| Advertiser name | Name of the advertiser |
| Advertiser description | Description stored for the related advertiser record |
| Advertiser currency code | Currency used for the related The Trade Desk amounts and budgets |
| Advertiser keywords | Search keywords |
| Advertiser availability | Current delivery or availability state of the advertiser |
| Advertiser logo URL | URL associated with the advertiser logo record |
| Advertiser domain address | Location or web-domain information stored for the advertiser |
| Advertiser dimensional bidding supported | Whether dimensional bidding supported is true for the advertiser |
Audience
| Field Name | Description |
|---|---|
| Audience ID | Audience identifier |
| Audience name | Name of the audience |
| Audience description | Description stored for the related audience record |
| Audience auto generated | Whether The Trade Desk generated the audience automatically |
| Audience geo for counts | Geographic scope used when calculating audience-size estimates |
| Audience unique user count | Number of audience unique user events or records |
| Audience persons count | Number of audience persons events or records |
| Audience household count | Number of audience household events or records |
Campaign
| Field Name | Description |
|---|---|
| Campaign ID | Campaign identifier |
| Campaign name | Name of the campaign |
| Campaign type | Type of campaign |
| Campaign availability | Current delivery or availability state of the campaign |
| Campaign description | Description stored for the related campaign record |
| Campaign budget amount | Configured campaign budget amount for the campaign or ad-group record |
| Campaign budget currency | Currency used for the related The Trade Desk amounts and budgets |
| Campaign budget in impressions | Total campaign budget in impressions |
| Campaign daily budget amount | Configured campaign daily budget amount for the campaign or ad-group record |
| Campaign daily budget currency | Currency used for the related The Trade Desk amounts and budgets |
| Campaign daily budget in impressions | Total campaign daily budget in impressions |
| Campaign start date | Calendar date associated with the campaign start event or record |
| Campaign end date | Calendar date associated with the campaign end event or record |
| Campaign start date and time | Calendar date associated with the campaign start and time event or record |
| Campaign end date and time | Calendar date associated with the campaign end and time event or record |
| Campaign created date | Calendar date associated with the campaign created event or record |
| Campaign updated date | Calendar date associated with the campaign upd event or record |
| Campaign auto allocator enabled | Whether campaign auto allocator enabled is true for the related The Trade Desk record |
| Campaign auto prioritization enabled | Whether campaign auto prioritization enabled is true for the related The Trade Desk record |
| Campaign minimum ad group spend in advertiser currency | Currency used for the related The Trade Desk amounts and budgets |
| Campaign pacing mode | Format or operating mode selected for the campaign |
| Campaign labels | Labels or groups applied to organize the related The Trade Desk record |
| Campaign CPA click weight | Attribution or optimization weight configured for the campaign |
| Campaign CPA view weight | Attribution or optimization weight configured for the campaign |
| Campaign CTV targeting/attribution | Targeting setting that determines eligibility by campaign ctv targeting/attribution |
Category
| Field Name | Description |
|---|---|
| Category name | Name of the category |
| Industry category ID | Industry category identifier |
| Industry category name | Name of the industry category |
| Industry category path | Category classification represented by industry category path |
| Industry category parent ID | Industry category parent identifier |
Conversion currencies (per-pixel)
| Field Name | Description |
|---|---|
| Click conversion currency 01 | Currency used for the related The Trade Desk amounts and budgets |
| Click conversion currency 02 | Currency used for the related The Trade Desk amounts and budgets |
| Click conversion currency 03 | Currency used for the related The Trade Desk amounts and budgets |
| Click conversion currency 04 | Currency used for the related The Trade Desk amounts and budgets |
| Click conversion currency 05 | Currency used for the related The Trade Desk amounts and budgets |
| Click conversion currency 06 | Currency used for the related The Trade Desk amounts and budgets |
| View through conversion currency 01 | Currency used for the related The Trade Desk amounts and budgets |
| View through conversion currency 02 | Currency used for the related The Trade Desk amounts and budgets |
| View through conversion currency 03 | Currency used for the related The Trade Desk amounts and budgets |
| View through conversion currency 04 | Currency used for the related The Trade Desk amounts and budgets |
| View through conversion currency 05 | Currency used for the related The Trade Desk amounts and budgets |
| View through conversion currency 06 | Currency used for the related The Trade Desk amounts and budgets |
Data elements
| Field Name | Description |
|---|---|
| Data element | Third-party or first-party data segment applied to the impression |
| 1st party data ID | 1st party data identifier |
| 3rd party data ID | 3rd party data identifier |
| 3rd party data brand ID | 3rd party data brand identifier |
| 3rd party data brand | Provider brand supplying the third-party audience data |
Deal
| Field Name | Description |
|---|---|
| Deal ID | Deal identifier |
Geo
| Field Name | Description |
|---|---|
| Country | Country associated with the user, delivery, or conversion |
| Country code | Code identifying the related country |
| Region | State or region associated with the user, delivery, or conversion |
| Metro | Geographic area associated with the user, delivery, or business location |
| City | City associated with the user, delivery, or conversion |
Site / environment
| Field Name | Description |
|---|---|
| Site | Website or page on which the activity occurred |
| Site/category bid factor | Category classification represented by site/category bid factor |
| Fold | Whether the ad placement appeared above or below the initial visible page area |
| Fold bid factor | Bid multiplier applied according to the placement's above- or below-the-fold position |
| Language | Language associated with the user, content, or targeting |
Partner
| Field Name | Description |
|---|---|
| Partner ID | Partner identifier |
| Partner currency code | Currency used for the related The Trade Desk amounts and budgets |
Device / tech
| Field Name | Description |
|---|---|
| Device type | Type of device |
| Operating system version | Version of the related operating system |
| Operating system | Operating system used for the reported activity |
| Browser | Browser used for the reported activity |
Recency
| Field Name | Description |
|---|---|
| Recency group | Lookback-time bucket assigned to the conversion or user activity |
| Recency group start | Lower time boundary of the recency bucket |
| Recency group end | Upper time boundary of the recency bucket |
Supply vendor
| Field Name | Description |
|---|---|
| Supply vendor integer ID | Supply vendor integer identifier |
| Supply vendor | Supply-side platform or exchange that provided the inventory |
| Advertiser's referral URL ignored in conversion | Whether attribution ignored the advertiser referral URL for the conversion |