Search Ads 360 Metrics and Breakdowns
This page provides a comprehensive reference of all supported metrics and breakdowns available for Search Ads 360 data extraction through Adzviser.
Metrics
Conversion metrics
| Field Name | Description |
|---|---|
| Cross device conversions | Total cross device conversions |
Impression share metrics
| Field Name | Description |
|---|---|
| Content budget lost impression share | Content budget lost impression share |
| Content impression share | Content impression share |
| Content rank lost impression share | Content rank lost impression share |
Conversions
| Field Name | Description |
|---|---|
| All conversions | Total all conversions |
| All conversions value | All conversions value |
| Client account view-through conversions | Total client account view-through conversions |
| Client account conversions | Total client account conversions |
| Client account conversions value | Client account conversions value |
Performance
| Field Name | Description |
|---|---|
| Impressions | Total impressions |
| Clicks | Total clicks |
| CTR | CTR |
| Cost | Total cost |
| Average CPC | Average CPC |
| Average CPM | Average CPM |
| Average cost | Average cost |
| Interaction rate | Interaction rate percentage |
| Interactions | Total interactions |
| Invalid click rate | Invalid click rate percentage |
| Invalid clicks | Total invalid clicks |
| Visits | Total visits |
Search impression share
| Field Name | Description |
|---|---|
| Search budget lost impression share | Search budget lost impression share |
| Search impression share | Search impression share |
| Search rank lost impression share | Search rank lost impression share |
Breakdowns
Customer (Account) resource
| Field Name | Description |
|---|---|
| Advertiser ID | Advertiser identifier |
| Account | Account |
| Account ID | Account identifier |
| Account type | Account type |
| Account state | Account state |
| Network ID | Network identifier |
| Account time zone | Account time zone |
| Network time zone | Network time zone |
| Engine ID | Engine identifier |
| Auto tagging enabled | Auto tagging enabled |
| Account currency code | Account currency code |
Ad resource
| Field Name | Description |
|---|---|
| Ad | Ad |
| Ad ID | Ad identifier |
| Ad type | Ad type |
| Ad state | Ad state |
| Ad labels | Ad labels |
| Ad headline | Ad headline |
| Ad headline 2 | Ad headline 2 |
| Ad headline 3 | Ad headline 3 |
| Ad description 1 | Ad description 1 |
| Ad description 2 | Ad description 2 |
| Ad path 1 | Ad path 1 |
| Ad path 2 | Ad path 2 |
| Ad creation time | Ad creation time |
| Ad display URL | Ad display URL |
| Ad engine ID | Ad engine identifier |
| Ad engine state | Ad engine state |
| Ad final URL | Ad final URL |
| Ad last modified time | Ad last modified time |
| Ad rotation mode | Ad rotation mode |
| Display mobile URL | Display mobile URL |
| Expanded dynamic search ad tracking ID | Expanded dynamic search ad tracking identifier |
| Expanded text ad tracking ID | Expanded text ad tracking identifier |
| Responsive search ad tracking ID | Responsive search ad tracking identifier |
| Text ad display URL | Text ad display URL |
| Text ad tracking ID | Text ad tracking identifier |
Ad Group resource
| Field Name | Description |
|---|---|
| Ad group | Ad group |
| Ad group ID | Ad group identifier |
| Ad group type | Ad group type |
| Ad group state | Ad group state |
| Ad group start date | Ad group start date |
| Ad group end date | Ad group end date |
| Ad group labels | Ad group labels |
| Ad group CPC bid | Ad group CPC bid |
| Ad group audience view resource name | Ad group audience view resource name |
| Ad group creation time | Ad group creation time |
| Ad group engine ID | Ad group engine identifier |
| Ad group engine state | Ad group engine state |
| Ad group language code | Ad group language code |
| Ad group last modified time | Ad group last modified time |
Network segments
| Field Name | Description |
|---|---|
| Ad network type | Ad network type |
Asset
| Field Name | Description |
|---|---|
| Interaction on this asset | Interaction on this asset |
| Asset | Asset |
Campaign resource
| Field Name | Description |
|---|---|
| Campaign | Campaign |
| Campaign ID | Campaign identifier |
| Campaign state | Campaign state |
| Campaign type | Campaign type |
| Campaign bid strategy type | Campaign bid strategy type |
| Campaign start date | Campaign start date |
| Campaign end date | Campaign end date |
| Campaign optimization goal types | Campaign optimization goal types |
| Campaign budget | Campaign budget |
| Campaign budget period | Campaign budget period |
| Campaign delivery method | Campaign delivery method |
| Campaign engine ID | Campaign engine identifier |
| Campaign labels | Campaign labels |
| Campaign sales country | Campaign sales country |
| Campaign feed label | Campaign feed label |
| Campaign frequency caps | Campaign frequency caps |
| Campaign target ID | Campaign target identifier |
Conversion resource
| Field Name | Description |
|---|---|
| Conversion advertiser ID | Conversion advertiser identifier |
| Conversion attribution type | Conversion attribution type |
| Conversion click ID | Conversion click identifier |
| Conversion date time | Conversion date time |
| Conversion ID | Conversion identifier |
| Conversion quantity | Conversion quantity |
| Conversion revenue | Conversion revenue |
| Conversion visit date time | Conversion visit date time |
| Conversion floodlight order ID | Conversion floodlight order identifier |
| Conversion floodlight original revenue | Conversion floodlight original revenue |
| Conversion merchant ID | Conversion merchant identifier |
| Conversion product channel | Conversion product channel |
| Conversion product country code | Conversion product country code |
| Conversion product ID | Conversion product identifier |
| Conversion product language code | Conversion product language code |
| Conversion product store ID | Conversion product store identifier |
| Conversion visit ID | Conversion visit identifier |
Device segment
| Field Name | Description |
|---|---|
| Device | Device |
Floodlight (conversion_action resource)
| Field Name | Description |
|---|---|
| Floodlight activity | Floodlight activity |
| Floodlight Activity Id | Floodlight Activity identifier |
| Floodlight activity tag | Floodlight activity tag |
| Floodlight type | Floodlight type |
| Floodlight activity group tag | Floodlight activity group tag |
Keyword resource
| Field Name | Description |
|---|---|
| Keyword | Keyword |
| Keyword ID | Keyword identifier |
| Keyword match type | Keyword match type |
| Target CPA max bid | Target CPA max bid |
| Target impression share max bid | Target impression share max bid |
| Target outrank share max bid | Target outrank share max bid |
| Target ROAS max bid | Target ROAS max bid |
| Target spend max bid | Target spend max bid |
| Target CPA min bid | Target CPA min bid |
| Target ROAS min bid | Target ROAS min bid |
| Bid CPC | Bid CPC |
| Keyword final URL | Keyword final URL |
| Gender target type | Gender target type |
| Keyword labels | Keyword labels |
| External keyword ID | External keyword identifier |
| Keyword status | Keyword status |
| Keyword engine status | Keyword engine status |
Audience & Targeting
| Field Name | Description |
|---|---|
| Age target range | Age target range |
| Effective max CPC | Effective max CPC |
| Click server URL | Click server URL |
| Dynamic ad target conditions | Dynamic ad target conditions |
| Dynamic ad target coverage | Dynamic ad target coverage |
| Country | Country |
| User list | User list |
Location (Matched)
| Field Name | Description |
|---|---|
| City (Matched) | City (Matched) |
| DMA Region (Matched) | DMA Region (Matched) |
| State (Matched) | State (Matched) |
| Country/Territory (Matched) | Country/Territory (Matched) |