Search Ads 360 Metrics and Breakdowns
This page provides a comprehensive reference of all supported metrics and breakdowns available for Search Ads 360 data extraction through Adzviser.
Metrics
Conversion metrics
| Field Name | Description |
|---|---|
| Cross device conversions | Total cross device conversions |
Impression share metrics
| Field Name | Description |
|---|---|
| Content budget lost impression share | Estimated eligible impressions missed because campaign budget was insufficient |
| Content impression share | Received impressions divided by estimated eligible impressions |
| Content rank lost impression share | Estimated eligible impressions missed because ad rank was insufficient |
Conversions
| Field Name | Description |
|---|---|
| All conversions | Total all conversions |
| All conversions value | Monetary value of all conversions value in the account's reporting currency |
| Client account view-through conversions | Total client account view-through conversions |
| Client account conversions | Total client account conversions |
| Client account conversions value | Monetary value of client account conversions value in the account's reporting currency |
Performance
| Field Name | Description |
|---|---|
| Impressions | Total impressions |
| Clicks | Total clicks |
| CTR | Clicks divided by impressions |
| Cost | Total cost |
| Average CPC | Average advertising cost for each click |
| Average CPM | Average advertising cost per 1,000 impressions |
| Average cost | Monetary value of average cost in the account's reporting currency |
| Interaction rate | Ad interactions divided by impressions |
| Interactions | Total interactions |
| Invalid click rate | Clicks divided by successfully delivered or opened messages |
| Invalid clicks | Total invalid clicks |
| Visits | Total visits |
Search impression share
| Field Name | Description |
|---|---|
| Search budget lost impression share | Estimated eligible impressions missed because campaign budget was insufficient |
| Search impression share | Received impressions divided by estimated eligible impressions |
| Search rank lost impression share | Estimated eligible impressions missed because ad rank was insufficient |
Breakdowns
Customer (Account) resource
| Field Name | Description |
|---|---|
| Advertiser ID | Advertiser identifier |
| Account | Account to which the Search Ads 360 row belongs |
| Account ID | Account identifier |
| Account type | Type of account |
| Account state | Current delivery or availability state of the account |
| Network ID | Network identifier |
| Account time zone | Time zone used to interpret dates and delivery for the related record |
| Network time zone | Time zone used to interpret dates and delivery for the related record |
| Engine ID | Engine identifier |
| Auto tagging enabled | Whether auto tagging enabled is true for the related Search Ads 360 record |
| Account currency code | Currency used for the related Search Ads 360 amounts and budgets |
Ad resource
| Field Name | Description |
|---|---|
| Ad | Ad or promoted creative represented by the row |
| Ad ID | Ad identifier |
| Ad type | Type of ad |
| Ad state | Current delivery or availability state of the ad |
| Ad labels | Labels or groups applied to organize the related Search Ads 360 record |
| Ad headline | Text or URL-path content used in the ad |
| Ad headline 2 | Text or URL-path content used in the ad |
| Ad headline 3 | Text or URL-path content used in the ad |
| Ad description 1 | Text or URL-path content used in the ad |
| Ad description 2 | Text or URL-path content used in the ad |
| Ad path 1 | Text or URL-path content used in the ad |
| Ad path 2 | Text or URL-path content used in the ad |
| Ad creation time | Date and time of the relevant ad lifecycle event |
| Ad display URL | URL associated with the ad display record |
| Ad engine ID | Ad engine identifier |
| Ad engine state | Current delivery or availability state of the ad |
| Ad final URL | URL associated with the ad final record |
| Ad last modified time | Date and time of the relevant ad lifecycle event |
| Ad rotation mode | Format or operating mode selected for the ad |
| Display mobile URL | URL associated with the display mobile record |
| Expanded dynamic search ad tracking ID | Expanded dynamic search ad tracking identifier |
| Expanded text ad tracking ID | Expanded text ad tracking identifier |
| Responsive search ad tracking ID | Responsive search ad tracking identifier |
| Text ad display URL | URL associated with the text ad display record |
| Text ad tracking ID | Text ad tracking identifier |
Ad Group resource
| Field Name | Description |
|---|---|
| Ad group | Ad group to which the reported row belongs |
| Ad group ID | Ad group identifier |
| Ad group type | Type of ad group |
| Ad group state | Current delivery or availability state of the ad group |
| Ad group start date | Calendar date associated with the ad group start event or record |
| Ad group end date | Calendar date associated with the ad group end event or record |
| Ad group labels | Labels or groups applied to organize the related Search Ads 360 record |
| Ad group CPC bid | Bid setting or multiplier configured for the ad group |
| Ad group audience view resource name | Name of the ad group audience view resource |
| Ad group creation time | Date and time of the relevant ad group lifecycle event |
| Ad group engine ID | Ad group engine identifier |
| Ad group engine state | Current delivery or availability state of the ad group |
| Ad group language code | Code identifying the related ad group language |
| Ad group last modified time | Date and time of the relevant ad group lifecycle event |
Network segments
| Field Name | Description |
|---|---|
| Ad network type | Type of ad network |
Asset
| Field Name | Description |
|---|---|
| Interaction on this asset | Interaction type attributed to the selected ad asset |
| Asset | Asset responsible for or associated with the reported delivery |
Campaign resource
| Field Name | Description |
|---|---|
| Campaign | Campaign to which the reported row belongs |
| Campaign ID | Campaign identifier |
| Campaign state | Current delivery or availability state of the campaign |
| Campaign type | Type of campaign |
| Campaign bid strategy type | Type of campaign bid strategy |
| Campaign start date | Calendar date associated with the campaign start event or record |
| Campaign end date | Calendar date associated with the campaign end event or record |
| Campaign optimization goal types | Optimization goal or method selected for the campaign |
| Campaign budget | Configured campaign budget for the campaign or ad-group record |
| Campaign budget period | Configured campaign budget period for the campaign or ad-group record |
| Campaign delivery method | Method used to pace and deliver the campaign |
| Campaign engine ID | Campaign engine identifier |
| Campaign labels | Labels or groups applied to organize the related Search Ads 360 record |
| Campaign sales country | Geographic delivery setting for the campaign |
| Campaign feed label | Merchant feed label associated with the campaign |
| Campaign frequency caps | Impression-frequency setting or cap configured for the campaign |
| Campaign target ID | Campaign target identifier |
Conversion resource
| Field Name | Description |
|---|---|
| Conversion advertiser ID | Conversion advertiser identifier |
| Conversion attribution type | Type of conversion attribution |
| Conversion click ID | Conversion click identifier |
| Conversion date time | Calendar date associated with the conversion time event or record |
| Conversion ID | Conversion identifier |
| Conversion quantity | Quantity value recorded for the attributed Floodlight conversion |
| Conversion revenue | Monetary amount configured for conversion revenue in the account's reporting currency |
| Conversion visit date time | Calendar date associated with the conversion visit time event or record |
| Conversion floodlight order ID | Conversion floodlight order identifier |
| Conversion floodlight original revenue | Monetary amount configured for conversion floodlight original revenue in the account's reporting currency |
| Conversion merchant ID | Conversion merchant identifier |
| Conversion product channel | Online or local sales channel associated with the converted product |
| Conversion product country code | Code identifying the related conversion product country |
| Conversion product ID | Conversion product identifier |
| Conversion product language code | Code identifying the related conversion product language |
| Conversion product store ID | Conversion product store identifier |
| Conversion visit ID | Conversion visit identifier |
Device segment
| Field Name | Description |
|---|---|
| Device | Device category or manufacturer associated with the reported activity |
Floodlight (conversion_action resource)
| Field Name | Description |
|---|---|
| Floodlight activity | Floodlight conversion activity associated with the reported row |
| Floodlight Activity Id | Floodlight Activity identifier |
| Floodlight activity tag | Floodlight conversion activity associated with the reported row |
| Floodlight type | Type of floodlight |
| Floodlight activity group tag | Floodlight conversion activity associated with the reported row |
Keyword resource
| Field Name | Description |
|---|---|
| Keyword | Keyword that matched or received the reported activity |
| Keyword ID | Keyword identifier |
| Keyword match type | Type of keyword match |
| Target CPA max bid | Configured bid amount or bidding-strategy limit |
| Target impression share max bid | Configured bid amount or bidding-strategy limit |
| Target outrank share max bid | Configured bid amount or bidding-strategy limit |
| Target ROAS max bid | Configured bid amount or bidding-strategy limit |
| Target spend max bid | Configured bid amount or bidding-strategy limit |
| Target CPA min bid | Configured bid amount or bidding-strategy limit |
| Target ROAS min bid | Configured bid amount or bidding-strategy limit |
| Bid CPC | Configured bid amount or bidding-strategy limit |
| Keyword final URL | URL associated with the keyword final record |
| Gender target type | Type of gender target |
| Keyword labels | Labels or groups applied to organize the related Search Ads 360 record |
| External keyword ID | External keyword identifier |
| Keyword status | Current keyword status |
| Keyword engine status | Current keyword engine status |
Audience & Targeting
| Field Name | Description |
|---|---|
| Age target range | Age bracket configured in the campaign's audience targeting |
| Effective max CPC | Configured bid amount or bidding-strategy limit |
| Click server URL | URL associated with the click server record |
| Dynamic ad target conditions | Rules used to select pages or products for the dynamic ad target |
| Dynamic ad target coverage | Estimated website coverage matched by the dynamic ad target |
| Country | Country associated with the user, delivery, or conversion |
| User list | Audience or record list represented by user list |
Location (Matched)
| Field Name | Description |
|---|---|
| City (Matched) | City inferred from the location that matched the ad targeting |
| DMA Region (Matched) | Geographic dma region associated with the user, delivery, or conversion |
| State (Matched) | State or region inferred from the location that matched the ad targeting |
| Country/Territory (Matched) | Geographic country/territory associated with the user, delivery, or conversion |