Spotify Ads Metrics and Breakdowns
This page provides a comprehensive reference of all supported metrics and breakdowns available for Spotify Ads data extraction through Adzviser.
Metrics
Core performance
| Field Name | Description |
|---|---|
| Impressions | Total impressions |
| Spend | Total spend |
| Clicks | Total clicks |
| Reach | Total reach |
| CTR | CTR |
| CPM | CPM |
Audio/Video completion
| Field Name | Description |
|---|---|
| Completes | Total completes |
| Completion rate | Completion rate percentage |
| Ad played to 25% | Ad played to 25% |
| Ad played to 50% | Ad played to 50% |
| Ad played to 75% | Ad played to 75% |
| Starts | Starts |
| First quartile plays | Total first quartile plays |
| Midpoint plays | Total midpoint plays |
| Third quartile plays | Total third quartile plays |
| Skips | Total skips |
Listener/streaming metrics
| Field Name | Description |
|---|---|
| Paid listens | Paid listens |
| Paid listens frequency | Paid listens frequency |
| Paid listen reach | Paid listen reach |
| Conversion rate | Conversion rate percentage |
| Intent rate | Intent rate percentage |
| New listeners | New listeners |
| New listener conversion rate | New listener conversion rate percentage |
| Streams | Streams |
| Streams per listener | Streams per listener |
| Streams per new listener | Streams per new listener |
| Unique listeners | Unique listeners |
Breakdowns
The report returns entity_id; entity metadata must be joined from CRUD endpoints.
| Field Name | Description |
|---|---|
| Ad ID | Ad identifier |
| Ad name | Ad name |
| Ad current status | Ad current status |
| Ad set ID | Ad set identifier |
| Ad set name | Ad set name |
| Ad set start date and time | Ad set start date and time |
| Ad set start date | Ad set start date |
| Ad set end date and time | Ad set end date and time |
| Ad set end date | Ad set end date |
| Ad set current status | Ad set current status |
| Ad set budget | Ad set budget |
| Ad set currency | Ad set currency |
| Cost model | Cost model |
| Campaign ID | Campaign identifier |
| Campaign name | Campaign name |
| Campaign current status | Campaign current status |