Spotify Ads Metrics and Breakdowns
This page provides a comprehensive reference of all supported metrics and breakdowns available for Spotify Ads data extraction through Adzviser.
Metrics
Core performance
| Field Name | Description |
|---|---|
| Impressions | Total impressions |
| Spend | Total spend |
| Clicks | Total clicks |
| Reach | Total reach |
| CTR | Clicks divided by impressions |
| CPM | Cost per thousand impressions |
Audio/Video completion
| Field Name | Description |
|---|---|
| Completes | Total completes |
| Completion rate | Completed actions divided by started or eligible actions |
| Ad played to 25% | Number of ad plays that reached 25% completion |
| Ad played to 50% | Number of ad plays that reached 50% completion |
| Ad played to 75% | Number of ad plays that reached 75% completion |
| Starts | Number of ad or media playback starts |
| First quartile plays | Total first quartile plays |
| Midpoint plays | Total midpoint plays |
| Third quartile plays | Total third quartile plays |
| Skips | Total skips |
Listener/streaming metrics
| Field Name | Description |
|---|---|
| Paid listens | Number of qualified listens to paid |
| Paid listens frequency | Average number of paid listens per reached listener |
| Paid listen reach | Number of distinct listeners who generated a paid listen |
| Conversion rate | Conversions divided by eligible visits or interactions |
| Intent rate | Intent actions divided by eligible ad impressions or listens |
| New listeners | Number of new listeners during the reporting period |
| New listener conversion rate | New listener conversions divided by eligible visits or interactions |
| Streams | Number of streams of the reported content |
| Streams per listener | Average streams generated by each listener |
| Streams per new listener | Average streams generated by each new listener |
| Unique listeners | Number of distinct listeners represented in the results |
Breakdowns
The report returns entity_id; entity metadata must be joined from CRUD endpoints.
| Field Name | Description |
|---|---|
| Ad ID | Ad identifier |
| Ad name | Name of the ad |
| Ad current status | Current ad current status |
| Ad set ID | Ad set identifier |
| Ad set name | Name of the ad set |
| Ad set start date and time | Calendar date associated with the ad set start and time event or record |
| Ad set start date | Calendar date associated with the ad set start event or record |
| Ad set end date and time | Calendar date associated with the ad set end and time event or record |
| Ad set end date | Calendar date associated with the ad set end event or record |
| Ad set current status | Current ad set current status |
| Ad set budget | Configured ad set budget for the campaign or ad-group record |
| Ad set currency | Currency used for the related Spotify Ads amounts and budgets |
| Cost model | Monetary amount configured for cost model in the account's reporting currency |
| Campaign ID | Campaign identifier |
| Campaign name | Name of the campaign |
| Campaign current status | Current campaign current status |