Amazon DSP Metrics and Breakdowns
Use these field names when requesting Amazon DSP reports through Adzviser. Fields marked Inventory, Audience, or Product select a report family; requested fields must be compatible within one report family.
Currency-specific variants such as Total cost (USD) appear in the catalog but are currently unavailable. Use Supply cost or Total cost for amounts in the advertiser's currency.
Metrics
Metrics are quantitative measurements of your Amazon DSP performance.
| Field Name | Description |
|---|---|
| Add to watchlist | Add to watchlist |
| Add to watchlist (Inventory) | Add to watchlist (Inventory) |
| Add to watchlist (Audience) | Add to watchlist (Audience) |
| Add to watchlist views | Add to watchlist views |
| Add to watchlist views (Inventory) | Add to watchlist views (Inventory) |
| Add to watchlist views (Audience) | Add to watchlist views (Audience) |
| Add to watchlist clicks | Add to watchlist clicks |
| Add to watchlist clicks (Inventory) | Add to watchlist clicks (Inventory) |
| Add to watchlist clicks (Audience) | Add to watchlist clicks (Audience) |
| Add to watchlist rate | Add to watchlist rate percentage |
| Add to watchlist rate (Inventory) | Add to watchlist rate (Inventory) |
| Add to watchlist rate (Audience) | Add to watchlist rate (Audience) |
| Effective cost per Add to Watchlist | Effective cost per Add to Watchlist |
| Effective cost per Add to Watchlist (Inventory) | Effective cost per Add to Watchlist (Inventory) |
| Effective cost per Add to Watchlist (Audience) | Effective cost per Add to Watchlist (Audience) |
| Downloaded video plays | Downloaded video plays |
| Downloaded video plays (Inventory) | Downloaded video plays (Inventory) |
| Downloaded video plays (Audience) | Downloaded video plays (Audience) |
| Downloaded video play view-through conversions | Downloaded video play view-through conversions |
| Downloaded video play view-through conversions (Inventory) | Downloaded video play view-through conversions (Inventory) |
| Downloaded video play view-through conversions (Audience) | Downloaded video play view-through conversions (Audience) |
| Downloaded video play click-through conversions | Downloaded video play click-through conversions |
| Downloaded video play click-through conversions (Inventory) | Downloaded video play click-through conversions (Inventory) |
| Downloaded video play click-through conversions (Audience) | Downloaded video play click-through conversions (Audience) |
| Downloaded video play rate | Downloaded video play rate percentage |
| Downloaded video play rate (Inventory) | Downloaded video play rate (Inventory) |
| Downloaded video play rate (Audience) | Downloaded video play rate (Audience) |
| Effective cost per downloaded video play | Effective cost per downloaded video play |
| Effective cost per downloaded video play (Inventory) | Effective cost per downloaded video play (Inventory) |
| Effective cost per downloaded video play (Audience) | Effective cost per downloaded video play (Audience) |
| Video streams | Video streams |
| Video streams (Inventory) | Video streams (Inventory) |
| Video streams (Audience) | Video streams (Audience) |
| Video streams view-through conversions | Video streams view-through conversions |
| Video streams view-through conversions (Inventory) | Video streams view-through conversions (Inventory) |
| Video streams view-through conversions (Audience) | Video streams view-through conversions (Audience) |
| Video streams click-through conversions | Video streams click-through conversions |
| Video streams click-through conversions (Inventory) | Video streams click-through conversions (Inventory) |
| Video streams click-through conversions (Audience) | Video streams click-through conversions (Audience) |
| Video streams rate | Video streams rate percentage |
| Video streams rate (Inventory) | Video streams rate (Inventory) |
| Video streams rate (Audience) | Video streams rate (Audience) |
| Effective cost per video stream | Effective cost per video stream |
| Effective cost per video stream (Inventory) | Effective cost per video stream (Inventory) |
| Effective cost per video stream (Audience) | Effective cost per video stream (Audience) |
| Play trailers | Play trailers |
| Play trailers (Inventory) | Play trailers (Inventory) |
| Play trailers (Audience) | Play trailers (Audience) |
| Play trailers view-through conversions | Play trailers view-through conversions |
| Play trailers view-through conversions (Inventory) | Play trailers view-through conversions (Inventory) |
| Play trailers view-through conversions (Audience) | Play trailers view-through conversions (Audience) |
| Play trailers click-through conversions | Play trailers click-through conversions |
| Play trailers click-through conversions (Inventory) | Play trailers click-through conversions (Inventory) |
| Play trailers click-through conversions (Audience) | Play trailers click-through conversions (Audience) |
| Play trailer rate | Play trailer rate percentage |
| Play trailer rate (Inventory) | Play trailer rate (Inventory) |
| Play trailer rate (Audience) | Play trailer rate (Audience) |
| Effective cost per Play trailer | Effective cost per Play trailer |
| Effective cost per Play trailer (Inventory) | Effective cost per Play trailer (Inventory) |
| Effective cost per Play trailer (Audience) | Effective cost per Play trailer (Audience) |
| Rentals | Rentals |
| Rentals (Inventory) | Rentals (Inventory) |
| Rentals (Audience) | Rentals (Audience) |
| Rentals view-through conversions | Rentals view-through conversions |
| Rentals view-through conversions (Inventory) | Rentals view-through conversions (Inventory) |
| Rentals view-through conversions (Audience) | Rentals view-through conversions (Audience) |
| Rentals click-through conversions | Rentals click-through conversions |
| Rentals click-through conversions (Inventory) | Rentals click-through conversions (Inventory) |
| Rentals click-through conversions (Audience) | Rentals click-through conversions (Audience) |
| Rental rate | Rental rate percentage |
| Rental rate (Inventory) | Rental rate (Inventory) |
| Rental rate (Audience) | Rental rate (Audience) |
| Effective cost per rental | Effective cost per rental |
| Effective cost per rental (Inventory) | Effective cost per rental (Inventory) |
| Effective cost per rental (Audience) | Effective cost per rental (Audience) |
| Video downloads | Video downloads |
| Video downloads (Inventory) | Video downloads (Inventory) |
| Video downloads (Audience) | Video downloads (Audience) |
| Video downloads view-through conversions | Video downloads view-through conversions |
| Video downloads view-through conversions (Inventory) | Video downloads view-through conversions (Inventory) |
| Video downloads view-through conversions (Audience) | Video downloads view-through conversions (Audience) |
| Video downloads click-through conversions | Video downloads click-through conversions |
| Video downloads click-through conversions (Inventory) | Video downloads click-through conversions (Inventory) |
| Video downloads click-through conversions (Audience) | Video downloads click-through conversions (Audience) |
| Video download rate | Video download rate percentage |
| Video download rate (Inventory) | Video download rate (Inventory) |
| Video download rate (Audience) | Video download rate (Audience) |
| Effective cost per video download | Effective cost per video download |
| Effective cost per video download (Inventory) | Effective cost per video download (Inventory) |
| Effective cost per video download (Audience) | Effective cost per video download (Audience) |
| Mobile app first starts | Mobile app first starts |
| Mobile app first starts (Inventory) | Mobile app first starts (Inventory) |
| Mobile app first starts (Audience) | Mobile app first starts (Audience) |
| Mobile app first start view-through conversions | Mobile app first start view-through conversions |
| Mobile app first start view-through conversions (Inventory) | Mobile app first start view-through conversions (Inventory) |
| Mobile app first start view-through conversions (Audience) | Mobile app first start view-through conversions (Audience) |
| Mobile app first start click-through conversions | Mobile app first start click-through conversions |
| Mobile app first start click-through conversions (Inventory) | Mobile app first start click-through conversions (Inventory) |
| Mobile app first start click-through conversions (Audience) | Mobile app first start click-through conversions (Audience) |
| Mobile app first start conversion rate | Mobile app first start conversion rate percentage |
| Mobile app first start conversion rate (Inventory) | Mobile app first start conversion rate (Inventory) |
| Mobile app first start conversion rate (Audience) | Mobile app first start conversion rate (Audience) |
| Mobile app first start cost per acquisition | Mobile app first start cost per acquisition |
| Mobile app first start cost per acquisition (Inventory) | Mobile app first start cost per acquisition (Inventory) |
| Mobile app first start cost per acquisition (Audience) | Mobile app first start cost per acquisition (Audience) |
| Supply cost | Supply cost |
| Supply cost (Inventory) | Supply cost (Inventory) |
| Supply cost (Audience) | Supply cost (Audience) |
| Supply cost (USD) | Supply cost (USD) |
| Supply cost (USD) (Inventory) | Supply cost (USD) (Inventory) |
| Supply cost (USD) (Audience) | Supply cost (USD) (Audience) |
| Supply cost (EUR) | Supply cost (EUR) |
| Supply cost (EUR) (Inventory) | Supply cost (EUR) (Inventory) |
| Supply cost (EUR) (Audience) | Supply cost (EUR) (Audience) |
| Supply cost (GBP) | Supply cost (GBP) |
| Supply cost (GBP) (Inventory) | Supply cost (GBP) (Inventory) |
| Supply cost (GBP) (Audience) | Supply cost (GBP) (Audience) |
| Amazon DSP console fee | Amazon DSP console fee |
| Amazon DSP console fee (Inventory) | Amazon DSP console fee (Inventory) |
| Amazon DSP console fee (Audience) | Amazon DSP console fee (Audience) |
| Amazon DSP audience fee | Amazon DSP audience fee |
| Amazon DSP audience fee (Inventory) | Amazon DSP audience fee (Inventory) |
| Amazon DSP audience fee (Audience) | Amazon DSP audience fee (Audience) |
| Agency fee | Agency fee |
| Agency fee (Inventory) | Agency fee (Inventory) |
| Total cost | Total cost reported by Amazon DSP |
| Total cost (Inventory) | Total cost (Inventory) reported by Amazon DSP |
| Total cost (Audience) | Total cost (Audience) reported by Amazon DSP |
| Total cost (USD) | Total cost (USD) reported by Amazon DSP |
| Total cost (USD) (Inventory) | Total cost (USD) (Inventory) reported by Amazon DSP |
| Total cost (USD) (Audience) | Total cost (USD) (Audience) reported by Amazon DSP |
| Total cost (EUR) | Total cost (EUR) reported by Amazon DSP |
| Total cost (EUR) (Inventory) | Total cost (EUR) (Inventory) reported by Amazon DSP |
| Total cost (EUR) (Audience) | Total cost (EUR) (Audience) reported by Amazon DSP |
| Total cost (GBP) | Total cost (GBP) reported by Amazon DSP |
| Total cost (GBP) (Inventory) | Total cost (GBP) (Inventory) reported by Amazon DSP |
| Total cost (GBP) (Audience) | Total cost (GBP) (Audience) reported by Amazon DSP |
| Total fee | Total fee reported by Amazon DSP |
| Total fee (Inventory) | Total fee (Inventory) reported by Amazon DSP |
| Third party (3P) fees | Third party (3P) fees |
| Third party (3P) fees (Inventory) | Third party (3P) fees (Inventory) |
| 3P fee CPM 1 | 3P fee CPM 1 |
| 3P fee CPM 1 (Inventory) | 3P fee CPM 1 (Inventory) |
| 3P fee CPM 2 | 3P fee CPM 2 |
| 3P fee CPM 2 (Inventory) | 3P fee CPM 2 (Inventory) |
| 3P fee CPM 3 | 3P fee CPM 3 |
| 3P fee CPM 3 (Inventory) | 3P fee CPM 3 (Inventory) |
| 3P fee Automotive | 3P fee Automotive |
| 3P fee Automotive (Inventory) | 3P fee Automotive (Inventory) |
| 3P fee Integral Ad Science | 3P fee Integral Ad Science |
| 3P fee Integral Ad Science (Inventory) | 3P fee Integral Ad Science (Inventory) |
| 3P fee DoubleVerify | 3P fee DoubleVerify |
| 3P fee DoubleVerify (Inventory) | 3P fee DoubleVerify (Inventory) |
| 3P fee DoubleClick Campaign Manager | 3P fee DoubleClick Campaign Manager |
| 3P fee DoubleClick Campaign Manager (Inventory) | 3P fee DoubleClick Campaign Manager (Inventory) |
| 3P fee ComScore | 3P fee ComScore |
| 3P fee ComScore (Inventory) | 3P fee ComScore (Inventory) |
| 3P fee CPM 1 (absorbed) | 3P fee CPM 1 (absorbed) |
| 3P fee CPM 1 (absorbed) (Inventory) | 3P fee CPM 1 (absorbed) (Inventory) |
| 3P fee CPM 2 (absorbed) | 3P fee CPM 2 (absorbed) |
| 3P fee CPM 2 (absorbed) (Inventory) | 3P fee CPM 2 (absorbed) (Inventory) |
| 3P fee CPM 3 (absorbed) | 3P fee CPM 3 (absorbed) |
| 3P fee CPM 3 (absorbed) (Inventory) | 3P fee CPM 3 (absorbed) (Inventory) |
| 3P fee Automotive (absorbed) | 3P fee Automotive (absorbed) |
| 3P fee Automotive (absorbed) (Inventory) | 3P fee Automotive (absorbed) (Inventory) |
| 3P fee Integral Ad Science (absorbed) | 3P fee Integral Ad Science (absorbed) |
| 3P fee Integral Ad Science (absorbed) (Inventory) | 3P fee Integral Ad Science (absorbed) (Inventory) |
| 3P fee DoubleVerify (absorbed) | 3P fee DoubleVerify (absorbed) |
| 3P fee DoubleVerify (absorbed) (Inventory) | 3P fee DoubleVerify (absorbed) (Inventory) |
| 3P fee Doubleclick Campaign Manager (absorbed) | 3P fee Doubleclick Campaign Manager (absorbed) |
| 3P fee Doubleclick Campaign Manager (absorbed) (Inventory) | 3P fee Doubleclick Campaign Manager (absorbed) (Inventory) |
| 3P fee ComScore (absorbed) | 3P fee ComScore (absorbed) |
| 3P fee ComScore (absorbed) (Inventory) | 3P fee ComScore (absorbed) (Inventory) |
| Brand store engagement 2 cost per acquisition (Audience) | Brand store engagement 2 cost per acquisition (Audience) |
| Brand store engagement 2 conversion rate (Audience) | Brand store engagement 2 conversion rate (Audience) |
| Brand store engagement 1 cost per acquisition (Audience) | Brand store engagement 1 cost per acquisition (Audience) |
| Thank you page cost per acquisition (Audience) | Thank you page cost per acquisition (Audience) |
| Brand store engagement 3 conversion rate (Audience) | Brand store engagement 3 conversion rate (Audience) |
| Brand store engagement 3 cost per acquisition (Audience) | Brand store engagement 3 cost per acquisition (Audience) |
| Brand store engagement 4 conversion rate (Audience) | Brand store engagement 4 conversion rate (Audience) |
| Brand store engagement 4 cost per acquisition (Audience) | Brand store engagement 4 cost per acquisition (Audience) |
| Click on redirect conversion rate (Audience) | Click on redirect conversion rate (Audience) |
| Marketing landing page cost per acquisition (Audience) | Landing page URL |
| Brand store engagement 5 conversion rate (Audience) | Brand store engagement 5 conversion rate (Audience) |
| Brand store engagement 5 cost per acquisition (Audience) | Brand store engagement 5 cost per acquisition (Audience) |
| Brand store engagement 6 conversion rate (Audience) | Brand store engagement 6 conversion rate (Audience) |
| Brand store engagement 6 cost per acquisition (Audience) | Brand store engagement 6 cost per acquisition (Audience) |
| Homepage visit conversion rate (Audience) | Homepage visit conversion rate (Audience) |
| Message sent conversion rate (Audience) | Message sent conversion rate (Audience) |
| Brand store engagement 7 conversion rate (Audience) | Brand store engagement 7 conversion rate (Audience) |
| Brand store engagement 7 cost per acquisition (Audience) | Brand store engagement 7 cost per acquisition (Audience) |
| Game interaction cost per acquisition (Audience) | Game interaction cost per acquisition (Audience) |
| Survey finish conversion rate (Audience) | Survey finish conversion rate (Audience) |
| Message sent cost per acquisition (Audience) | Message sent cost per acquisition (Audience) |
| Mashup click to page conversion rate (Audience) | Mashup click to page conversion rate (Audience) |
| Mashup click to page cost per acquisition (Audience) | Mashup click to page cost per acquisition (Audience) |
| Mashup backup image conversion rate (Audience) | Mashup backup image conversion rate (Audience) |
| Mashup backup image cost per acquisition (Audience) | Mashup backup image cost per acquisition (Audience) |
| Homepage visit cost per acquisition (Audience) | Homepage visit cost per acquisition (Audience) |
| Mashup add to cart conversion rate (Audience) | Mashup add to cart conversion rate (Audience) |
| Mashup add to cart cost per acquisition (Audience) | Mashup add to cart cost per acquisition (Audience) |
| Mashup add to wishlist conversion rate (Audience) | Mashup add to wishlist conversion rate (Audience) |
| Mashup add to wishlist cost per acquisition (Audience) | Mashup add to wishlist cost per acquisition (Audience) |
| Registration form conversion rate (Audience) | Registration form conversion rate (Audience) |
| Purchase button cost per acquisition (Audience) | Purchase button cost per acquisition (Audience) |
| Mashup subscribe and save conversion rate (Audience) | Mashup subscribe and save conversion rate (Audience) |
| Mashup subscribe and save cost per acquisition (Audience) | Mashup subscribe and save cost per acquisition (Audience) |
| Email load conversion rate (Audience) | Email load conversion rate (Audience) |
| Survey start cost per acquisition (Audience) | Survey start cost per acquisition (Audience) |
| Mashup clip coupon click conversion rate (Audience) | Mashup clip coupon click conversion rate (Audience) |
| Mashup clip coupon click cost per acquisition (Audience) | Mashup clip coupon click cost per acquisition (Audience) |
| Sign up page conversion rate (Audience) | Sign up page conversion rate (Audience) |
| Mashup shop now click conversion rate (Audience) | Mashup shop now click conversion rate (Audience) |
| Mashup shop now click cost per acquisition (Audience) | Mashup shop now click cost per acquisition (Audience) |
| Referral conversion rate (Audience) | Referral conversion rate (Audience) |
| Referral cost per acquisition (Audience) | Referral cost per acquisition (Audience) |
| Accept conversion rate (Audience) | Accept conversion rate (Audience) |
| Accept cost per acquisition (Audience) | Accept cost per acquisition (Audience) |
| Decline conversion rate (Audience) | Decline conversion rate (Audience) |
| Decline cost per acquisition (Audience) | Decline cost per acquisition (Audience) |
| Drop down selection conversion rate (Audience) | Drop down selection conversion rate (Audience) |
| Drop down selection cost per acquisition (Audience) | Drop down selection cost per acquisition (Audience) |
| Brand store engagement 1 conversion rate (Audience) | Brand store engagement 1 conversion rate (Audience) |
| Video started conversion rate (Audience) | Video started conversion rate (Audience) |
| Video started cost per acquisition (Audience) | Video started cost per acquisition (Audience) |
| Video completed conversion rate (Audience) | Video completed conversion rate (Audience) |
| Video completed cost per acquisition (Audience) | Video completed cost per acquisition (Audience) |
| Store locator page conversion rate (Audience) | Store locator page conversion rate (Audience) |
| Registration confirm page cost per acquisition (Audience) | Registration confirm page cost per acquisition (Audience) |
| Success page conversion rate (Audience) | Success page conversion rate (Audience) |
| Subscription button cost per acquisition (Audience) | Subscription button cost per acquisition (Audience) |
| Submit button conversion rate (Audience) | Submit button conversion rate (Audience) |
| Email interaction cost per acquisition (Audience) | Email interaction cost per acquisition (Audience) |
| Widget interaction conversion rate (Audience) | Widget interaction conversion rate (Audience) |
| Banner interaction cost per acquisition (Audience) | Banner interaction cost per acquisition (Audience) |
| Widget load conversion rate (Audience) | Widget load conversion rate (Audience) |
| Game load cost per acquisition (Audience) | Game load cost per acquisition (Audience) |
| Store locator page cost per acquisition (Audience) | Store locator page cost per acquisition (Audience) |
| Registration confirm page conversion rate (Audience) | Registration confirm page conversion rate (Audience) |
| Registration form cost per acquisition (Audience) | Registration form cost per acquisition (Audience) |
| Thank you page conversion rate (Audience) | Thank you page conversion rate (Audience) |
| Success page cost per acquisition (Audience) | Success page cost per acquisition (Audience) |
| Subscription button conversion rate (Audience) | Subscription button conversion rate (Audience) |
| Click on redirect cost per acquisition (Audience) | Click on redirect cost per acquisition (Audience) |
| Purchase button conversion rate (Audience) | Purchase button conversion rate (Audience) |
| Submit button cost per acquisition (Audience) | Submit button cost per acquisition (Audience) |
| Email interaction conversion rate (Audience) | Email interaction conversion rate (Audience) |
| Email load cost per acquisition (Audience) | Email load cost per acquisition (Audience) |
| Game interaction conversion rate (Audience) | Game interaction conversion rate (Audience) |
| Widget interaction cost per acquisition (Audience) | Widget interaction cost per acquisition (Audience) |
| Banner interaction conversion rate (Audience) | Banner interaction conversion rate (Audience) |
| Survey finish cost per acquisition (Audience) | Survey finish cost per acquisition (Audience) |
| Survey start conversion rate (Audience) | Survey start conversion rate (Audience) |
| Widget load cost per acquisition (Audience) | Widget load cost per acquisition (Audience) |
| Game load conversion rate (Audience) | Game load conversion rate (Audience) |
| Sign up page cost per acquisition (Audience) | Sign up page cost per acquisition (Audience) |
| Marketing landing page conversion rate (Audience) | Landing page URL |
| Product units sold | Product units sold |
| Product units sold (Inventory) | Product units sold (Inventory) |
| Product units sold (Product) | Product units sold (Product) |
| Product sales | Product sales |
| Product sales (Inventory) | Product sales (Inventory) |
| Product sales (Product) | Product sales (Product) |
| Return on advertising spend | Return on advertising spend |
| Return on advertising spend (Inventory) | Return on advertising spend (Inventory) |
| DPV | DPV |
| DPV (Inventory) | DPV (Inventory) |
| DPV (Audience) | DPV (Audience) |
| DPV (Product) | DPV (Product) |
| Total units sold | Total count of units sold |
| Total units sold (Inventory) | Total count of units sold (inventory) |
| Total product sales | Total product sales reported by Amazon DSP |
| Total product sales (Inventory) | Total product sales (Inventory) reported by Amazon DSP |
| Total product sales (Product) | Total product sales (Product) reported by Amazon DSP |
| Total return on advertising spend (Total ROAS) | Total count of return on advertising spend (total roas) |
| Total return on advertising spend (Total ROAS) (Inventory) | Total count of return on advertising spend (total roas) (inventory) |
| Total eRPM | Total count of erpm |
| Total eRPM (Inventory) | Total count of erpm (inventory) |
| DPV views | DPV views |
| DPV views (Inventory) | DPV views (Inventory) |
| DPV views (Audience) | DPV views (Audience) |
| DPV views (Product) | DPV views (Product) |
| DPV clicks | DPV clicks |
| DPV clicks (Inventory) | DPV clicks (Inventory) |
| DPV clicks (Audience) | DPV clicks (Audience) |
| DPV clicks (Product) | DPV clicks (Product) |
| DPVR | DPVR |
| DPVR (Inventory) | DPVR (Inventory) |
| DPVR (Audience) | DPVR (Audience) |
| eCPDPV | eCPDPV |
| eCPDPV (Inventory) | eCPDPV (Inventory) |
| eCPDPV (Audience) | eCPDPV (Audience) |
| Total DPV | Total count of dpv |
| Total DPV (Inventory) | Total count of dpv (inventory) |
| Total DPV (Product) | Total count of dpv (product) |
| Total DPV views | Total count of dpv views |
| Total DPV views (Inventory) | Total count of dpv views (inventory) |
| Total DPV views (Product) | Total count of dpv views (product) |
| Total DPV clicks | Total count of dpv clicks |
| Total DPV clicks (Inventory) | Total count of dpv clicks (inventory) |
| Total DPV clicks (Product) | Total count of dpv clicks (product) |
| Total DPVR | Total count of dpvr |
| Total DPVR (Inventory) | Total count of dpvr (inventory) |
| Total eCPDPV | Total count of ecpdpv |
| Total eCPDPV (Inventory) | Total count of ecpdpv (inventory) |
| ATL | ATL |
| ATL (Inventory) | ATL (Inventory) |
| ATL (Audience) | ATL (Audience) |
| ATL (Product) | ATL (Product) |
| ATL views | ATL views |
| ATL views (Inventory) | ATL views (Inventory) |
| ATL views (Audience) | ATL views (Audience) |
| ATL views (Product) | ATL views (Product) |
| ATL clicks | ATL clicks |
| ATL clicks (Inventory) | ATL clicks (Inventory) |
| ATL clicks (Audience) | ATL clicks (Audience) |
| ATL clicks (Product) | ATL clicks (Product) |
| ATLR | ATLR |
| ATLR (Inventory) | ATLR (Inventory) |
| ATLR (Audience) | ATLR (Audience) |
| eCPATL | eCPATL |
| eCPATL (Inventory) | eCPATL (Inventory) |
| eCPATL (Audience) | eCPATL (Audience) |
| Total ATL | Total count of atl |
| Total ATL (Inventory) | Total count of atl (inventory) |
| Total ATL (Product) | Total count of atl (product) |
| Total ATL views | Total count of atl views |
| Total ATL views (Inventory) | Total count of atl views (inventory) |
| Total ATL views (Product) | Total count of atl views (product) |
| Total ATL clicks | Total count of atl clicks |
| Total ATL clicks (Inventory) | Total count of atl clicks (inventory) |
| Total ATL clicks (Product) | Total count of atl clicks (product) |
| Total ATLR | Total count of atlr |
| Total ATLR (Inventory) | Total count of atlr (inventory) |
| Total eCPATL | Total count of ecpatl |
| Total eCPATL (Inventory) | Total count of ecpatl (inventory) |
| ATC | ATC |
| ATC (Inventory) | ATC (Inventory) |
| ATC (Audience) | ATC (Audience) |
| ATC (Product) | ATC (Product) |
| ATC views | ATC views |
| ATC views (Inventory) | ATC views (Inventory) |
| ATC views (Audience) | ATC views (Audience) |
| ATC views (Product) | ATC views (Product) |
| ATC clicks | ATC clicks |
| ATC clicks (Inventory) | ATC clicks (Inventory) |
| ATC clicks (Audience) | ATC clicks (Audience) |
| ATC clicks (Product) | ATC clicks (Product) |
| ATCR | ATCR |
| ATCR (Inventory) | ATCR (Inventory) |
| ATCR (Audience) | ATCR (Audience) |
| eCPATC | eCPATC |
| eCPATC (Inventory) | eCPATC (Inventory) |
| eCPATC (Audience) | eCPATC (Audience) |
| Total ATC | Total count of atc |
| Total ATC (Inventory) | Total count of atc (inventory) |
| Total ATC (Product) | Total count of atc (product) |
| Total ATC views | Total count of atc views |
| Total ATC views (Inventory) | Total count of atc views (inventory) |
| Total ATC views (Product) | Total count of atc views (product) |
| Total ATC clicks | Total count of atc clicks |
| Total ATC clicks (Inventory) | Total count of atc clicks (inventory) |
| Total ATC clicks (Product) | Total count of atc clicks (product) |
| Total ATCR | Total count of atcr |
| Total ATCR (Inventory) | Total count of atcr (inventory) |
| Total eCPATC | Total count of ecpatc |
| Total eCPATC (Inventory) | Total count of ecpatc (inventory) |
| New Subscriber and Save | New Subscriber and Save |
| New Subscriber and Save (Inventory) | New Subscriber and Save (Inventory) |
| Total Subscribe and Save | Total count of subscribe and save |
| Total Subscribe and Save (Inventory) | Total count of subscribe and save (inventory) |
| Purchases | Purchases |
| Purchases (Inventory) | Purchases (Inventory) |
| Purchases (Audience) | Purchases (Audience) |
| Purchases (Product) | Purchases (Product) |
| Purchases views | Purchases views |
| Purchases views (Inventory) | Purchases views (Inventory) |
| Purchases views (Audience) | Purchases views (Audience) |
| Purchases views (Product) | Purchases views (Product) |
| Purchases clicks | Purchases clicks |
| Purchases clicks (Inventory) | Purchases clicks (Inventory) |
| Purchases clicks (Audience) | Purchases clicks (Audience) |
| Purchases clicks (Product) | Purchases clicks (Product) |
| eCPP | eCPP |
| eCPP (Inventory) | eCPP (Inventory) |
| eCPP (Audience) | eCPP (Audience) |
| Total purchases | Total count of purchases |
| Total purchases (Inventory) | Total count of purchases (inventory) |
| Total purchases (Product) | Total count of purchases (product) |
| Total purchases views | Total count of purchases views |
| Total purchases views (Inventory) | Total count of purchases views (inventory) |
| Total purchases views (Product) | Total count of purchases views (product) |
| Total purchases clicks | Total count of purchases clicks |
| Total purchases clicks (Inventory) | Total count of purchases clicks (inventory) |
| Total purchases clicks (Product) | Total count of purchases clicks (product) |
| Total purchases rate | Total purchases rate percentage |
| Total purchases rate (Inventory) | Total count of purchases rate (inventory) |
| Total eCPP | Total count of ecpp |
| Total eCPP (Inventory) | Total count of ecpp (inventory) |
| New-to-brand purchases | New-to-brand purchases |
| New-to-brand purchases (Inventory) | New-to-brand purchases (Inventory) |
| New-to-brand purchases (Audience) | New-to-brand purchases (Audience) |
| New-to-brand purchases (Product) | New-to-brand purchases (Product) |
| New-to-brand purchases views | New-to-brand purchases views |
| New-to-brand purchases views (Inventory) | New-to-brand purchases views (Inventory) |
| New-to-brand purchases views (Audience) | New-to-brand purchases views (Audience) |
| New-to-brand purchases views (Product) | New-to-brand purchases views (Product) |
| New-to-brand purchases clicks | New-to-brand purchases clicks |
| New-to-brand purchases clicks (Inventory) | New-to-brand purchases clicks (Inventory) |
| New-to-brand purchases clicks (Audience) | New-to-brand purchases clicks (Audience) |
| New-to-brand purchases clicks (Product) | New-to-brand purchases clicks (Product) |
| New-to-brand purchase rate | New-to-brand purchase rate percentage |
| New-to-brand purchase rate (Inventory) | New-to-brand purchase rate (Inventory) |
| New-to-brand purchase rate (Audience) | New-to-brand purchase rate (Audience) |
| New-to-brand eCPP | New-to-brand eCPP |
| New-to-brand eCPP (Inventory) | New-to-brand eCPP (Inventory) |
| New-to-brand eCPP (Audience) | New-to-brand eCPP (Audience) |
| Total product units sold | Total count of product units sold |
| New-to-brand units sold | New-to-brand units sold |
| New-to-brand product sales | New-to-brand product sales |
| PRPV | PRPV |
| PRPV views | PRPV views |
| PRPV clicks | PRPV clicks |
| Total PRPV | Total count of prpv |
| Total PRPV views | Total count of prpv views |
| Total PRPV clicks | Total count of prpv clicks |
| New subscribe and save | New subscribe and save |
| New subscribe and save views | New subscribe and save views |
| New subscribe and save clicks | New subscribe and save clicks |
| Placement name | Name of the placement |
| Placement size | Placement size |
| Deal type | Type of deal |
| Total pixel conversions | Total count of pixel conversions |
| Total pixel conversions (Inventory) | Total count of pixel conversions (inventory) |
| Total pixel conversion rate | Total pixel conversion rate percentage |
| Total pixel conversion rate (Inventory) | Total count of pixel conversion rate (inventory) |
| Total pixel cost per acquisition | Total count of pixel cost per acquisition |
| Total pixel cost per acquisition (Inventory) | Total count of pixel cost per acquisition (inventory) |
| Subscription page | Subscription page |
| Subscription page (Inventory) | Subscription page (Inventory) |
| Subscription page view-through conversions | Subscription page view-through conversions |
| Subscription page view-through conversions (Inventory) | Subscription page view-through conversions (Inventory) |
| Subscription page click-through conversions | Subscription page click-through conversions |
| Subscription page click-through conversions (Inventory) | Subscription page click-through conversions (Inventory) |
| Subscription page conversion rate | Subscription page conversion rate percentage |
| Subscription page conversion rate (Inventory) | Subscription page conversion rate (Inventory) |
| Subscription page cost per acquisition | Subscription page cost per acquisition |
| Subscription page cost per acquisition (Inventory) | Subscription page cost per acquisition (Inventory) |
| Application | Application |
| Application (Inventory) | Application (Inventory) |
| Application (Audience) | Application (Audience) |
| Application view-through conversions | Application view-through conversions |
| Application view-through conversions (Inventory) | Application view-through conversions (Inventory) |
| Application view-through conversions (Audience) | Application view-through conversions (Audience) |
| Application click-through conversions | Application click-through conversions |
| Application click-through conversions (Inventory) | Application click-through conversions (Inventory) |
| Application click-through conversions (Audience) | Application click-through conversions (Audience) |
| Application conversion rate | Application conversion rate percentage |
| Application conversion rate (Inventory) | Application conversion rate (Inventory) |
| Application conversion rate (Audience) | Application conversion rate (Audience) |
| Application cost per acquisition | Application cost per acquisition |
| Application cost per acquisition (Inventory) | Application cost per acquisition (Inventory) |
| Application cost per acquisition (Audience) | Application cost per acquisition (Audience) |
| Sign up button | Sign up button |
| Sign up button (Inventory) | Sign up button (Inventory) |
| Sign up button view-through conversions | Sign up button view-through conversions |
| Sign up button view-through conversions (Inventory) | Sign up button view-through conversions (Inventory) |
| Sign up button click-through conversions | Sign up button click-through conversions |
| Sign up button click-through conversions (Inventory) | Sign up button click-through conversions (Inventory) |
| Sign up button conversion rate | Sign up button conversion rate percentage |
| Sign up button conversion rate (Inventory) | Sign up button conversion rate (Inventory) |
| Sign up button cost per acquisition | Sign up button cost per acquisition |
| Sign up button cost per acquisition (Inventory) | Sign up button cost per acquisition (Inventory) |
| Added to shopping cart | Added to shopping cart |
| Added to shopping cart (Inventory) | Added to shopping cart (Inventory) |
| Added to shopping cart (Audience) | Added to shopping cart (Audience) |
| Added to shopping cart view-through conversions | Added to shopping cart view-through conversions |
| Added to shopping cart view-through conversions (Inventory) | Added to shopping cart view-through conversions (Inventory) |
| Added to shopping cart view-through conversions (Audience) | Added to shopping cart view-through conversions (Audience) |
| Added to shopping cart click-through conversions | Added to shopping cart click-through conversions |
| Added to shopping cart click-through conversions (Inventory) | Added to shopping cart click-through conversions (Inventory) |
| Added to shopping cart click-through conversions (Audience) | Added to shopping cart click-through conversions (Audience) |
| Added to shopping cart conversion rate | Added to shopping cart conversion rate percentage |
| Added to shopping cart conversion rate (Inventory) | Added to shopping cart conversion rate (Inventory) |
| Added to shopping cart conversion rate (Audience) | Added to shopping cart conversion rate (Audience) |
| Added to shopping cart cost per acquisition | Added to shopping cart cost per acquisition |
| Added to shopping cart cost per acquisition (Inventory) | Added to shopping cart cost per acquisition (Inventory) |
| Added to shopping cart cost per acquisition (Audience) | Added to shopping cart cost per acquisition (Audience) |
| Product purchased | Product purchased |
| Product purchased (Inventory) | Product purchased (Inventory) |
| Product purchased conversion rate | Product purchased conversion rate percentage |
| Product purchased conversion rate (Inventory) | Product purchased conversion rate (Inventory) |
| Product purchased cost per acquisition | Product purchased cost per acquisition |
| Product purchased cost per acquisition (Inventory) | Product purchased cost per acquisition (Inventory) |
| Search | Search |
| Search (Inventory) | Search (Inventory) |
| Brand search | Brand search |
| Brand search (Inventory) | Brand search (Inventory) |
| Brand search (Audience) | Brand search (Audience) |
| Brand search view-through conversions | Brand search view-through conversions |
| Brand search view-through conversions (Inventory) | Brand search view-through conversions (Inventory) |
| Brand search view-through conversions (Audience) | Brand search view-through conversions (Audience) |
| Brand search click-through conversions | Brand search click-through conversions |
| Brand search click-through conversions (Inventory) | Brand search click-through conversions (Inventory) |
| Brand search click-through conversions (Audience) | Brand search click-through conversions (Audience) |
| Brand search conversion rate | Brand search conversion rate percentage |
| Brand search conversion rate (Inventory) | Brand search conversion rate (Inventory) |
| Brand search conversion rate (Audience) | Brand search conversion rate (Audience) |
| Brand search cost per acquisition | Brand search cost per acquisition |
| Brand search cost per acquisition (Inventory) | Brand search cost per acquisition (Inventory) |
| Brand search cost per acquisition (Audience) | Brand search cost per acquisition (Audience) |
| Impressions | Number of times content was shown |
| Impressions (Inventory) | Impressions (Inventory) |
| Impressions (Audience) | Impressions (Audience) |
| Viewable impressions | Viewable impressions |
| Viewable impressions (Inventory) | Viewable impressions (Inventory) |
| Measurable impressions | Measurable impressions |
| Measurable impressions (Inventory) | Measurable impressions (Inventory) |
| Measurable rate | Measurable rate percentage |
| Measurable rate (Inventory) | Measurable rate (Inventory) |
| Viewability rate | Viewability rate percentage |
| Viewability rate (Inventory) | Viewability rate (Inventory) |
| Page views | Page views |
| Page views (Inventory) | Page views (Inventory) |
| Clicks | Number of clicks |
| Clicks (Inventory) | Clicks (Inventory) |
| Clicks (Audience) | Clicks (Audience) |
| CTR | CTR |
| CTR (Inventory) | CTR (Inventory) |
| CTR (Audience) | CTR (Audience) |
| eCPC | eCPC |
| eCPC (Inventory) | eCPC (Inventory) |
| eCPC (Audience) | eCPC (Audience) |
| eCPM | eCPM |
| eCPM (Inventory) | eCPM (Inventory) |
| eCPM (Audience) | eCPM (Audience) |
| eRPM | eRPM |
| eRPM (Inventory) | eRPM (Inventory) |
| Gross clicks | Gross clicks |
| Gross clicks (Inventory) | Gross clicks (Inventory) |
| Gross clicks (Audience) | Gross clicks (Audience) |
| Gross impressions | Gross impressions |
| Gross impressions (Inventory) | Gross impressions (Inventory) |
| Gross impressions (Audience) | Gross impressions (Audience) |
| Invalid clicks | Invalid clicks |
| Invalid clicks (Inventory) | Invalid clicks (Inventory) |
| Invalid clicks (Audience) | Invalid clicks (Audience) |
| Invalid impressions | Invalid impressions |
| Invalid impressions (Inventory) | Invalid impressions (Inventory) |
| Invalid impressions (Audience) | Invalid impressions (Audience) |
| Invalid clicks rate | Invalid clicks rate percentage |
| Invalid clicks rate (Inventory) | Invalid clicks rate (Inventory) |
| Invalid clicks rate (Audience) | Invalid clicks rate (Audience) |
| Invalid impression rate | Invalid impression rate percentage |
| Invalid impression rate (Inventory) | Invalid impression rate (Inventory) |
| Invalid impression rate (Audience) | Invalid impression rate (Audience) |
| Video start | Video start |
| Video start (Inventory) | Video start (Inventory) |
| Video start (Audience) | Video start (Audience) |
| Video first quartile | Video first quartile |
| Video first quartile (Inventory) | Video first quartile (Inventory) |
| Video first quartile (Audience) | Video first quartile (Audience) |
| Video midpoint | Video midpoint |
| Video midpoint (Inventory) | Video midpoint (Inventory) |
| Video midpoint (Audience) | Video midpoint (Audience) |
| Video third quartile | Video third quartile |
| Video third quartile (Inventory) | Video third quartile (Inventory) |
| Video third quartile (Audience) | Video third quartile (Audience) |
| Video complete | Video complete |
| Video complete (Inventory) | Video complete (Inventory) |
| Video complete (Audience) | Video complete (Audience) |
| Video pause | Video pause |
| Video resume | Video resume |
| Video unmute | Video unmute |
Breakdowns
Breakdowns are dimensions that allow you to segment and analyze your data.
| Field Name | Description |
|---|---|
| Account name | Name of the account |
| Account name (Inventory) | Account name (Inventory) |
| Account name (Audience) | Account name (Audience) |
| Account name (Product) | Account name (Product) |
| Account ID | Unique account identifier |
| Account ID (Inventory) | Account ID (Inventory) |
| Account ID (Audience) | Account ID (Audience) |
| Account ID (Product) | Account ID (Product) |
| Entity ID | Unique entity identifier |
| Entity ID (Inventory) | Entity ID (Inventory) |
| Entity ID (Audience) | Entity ID (Audience) |
| Entity ID (Product) | Entity ID (Product) |
| Advertiser ID | Unique advertiser identifier |
| Advertiser ID (Inventory) | Advertiser ID (Inventory) |
| Advertiser ID (Audience) | Advertiser ID (Audience) |
| Advertiser ID (Product) | Advertiser ID (Product) |
| Advertiser name | Name of the advertiser |
| Advertiser name (Inventory) | Advertiser name (Inventory) |
| Advertiser name (Audience) | Advertiser name (Audience) |
| Advertiser name (Product) | Advertiser name (Product) |
| Creative ID | Unique creative identifier |
| Creative name | Name of the creative |
| Creative ad ID | Unique creative ad identifier |
| Creative size | Creative size |
| Creative type | Type of creative |
| Data source | Traffic source |
| Deal | Deal |
| Deal ID | Unique deal identifier |
| Line item external ID (Campaign) | Line item external ID (Campaign) |
| Line item external ID (Inventory) | Line item external ID (Inventory) |
| Line item external ID (Product) | Line item external ID (Product) |
| Order external ID (Campaign) | Order external ID (Campaign) |
| Order external ID (Inventory) | Order external ID (Inventory) |
| Order external ID (Product) | Order external ID (Product) |
| Order budget (Campaign) | Order budget (Campaign) |
| Order budget (Inventory) | Order budget (Inventory) |
| Order budget (Product) | Order budget (Product) |
| Line item budget (Campaign) | Line item budget (Campaign) |
| Line item budget (Inventory) | Line item budget (Inventory) |
| Line item budget (Product) | Line item budget (Product) |
| Line item ID | Unique line item identifier |
| Line item ID (Inventory) | Line item ID (Inventory) |
| Line item ID (Audience) | Line item ID (Audience) |
| Line item ID (Product) | Line item ID (Product) |
| Line item name | Name of the line item |
| Line item name (Inventory) | Line item name (Inventory) |
| Line item name (Audience) | Line item name (Audience) |
| Line item name (Product) | Line item name (Product) |
| Line item start date | Line item start date |
| Line item start date (Inventory) | Line item start date (Inventory) |
| Line item start date (Audience) | Line item start date (Audience) |
| Line item start date (Product) | Line item start date (Product) |
| Line item end date | Line item end date |
| Line item end date (Inventory) | Line item end date (Inventory) |
| Line item end date (Audience) | Line item end date (Audience) |
| Line item end date (Product) | Line item end date (Product) |
| Order ID | Unique order identifier |
| Order ID (Inventory) | Order ID (Inventory) |
| Order ID (Audience) | Order ID (Audience) |
| Order ID (Product) | Order ID (Product) |
| Order name | Name of the order |
| Order name (Inventory) | Order name (Inventory) |
| Order name (Audience) | Order name (Audience) |
| Order name (Product) | Order name (Product) |
| Order start date | Order start date |
| Order start date (Inventory) | Order start date (Inventory) |
| Order start date (Audience) | Order start date (Audience) |
| Order start date (Product) | Order start date (Product) |
| Order end date | Order end date |
| Order end date (Inventory) | Order end date (Inventory) |
| Order end date (Audience) | Order end date (Audience) |
| Order end date (Product) | Order end date (Product) |
| Order currency | Order currency |
| Order currency (Inventory) | Order currency (Inventory) |
| Order currency (Audience) | Order currency (Audience) |
| Order currency (Product) | Order currency (Product) |
| Product name | Name of the product |
| Product group | Product group |
| Product category | Product category |
| Product subcategory | Product subcategory |
| Parent ASIN | Parent ASIN |
| Brand name | Name of the brand |
| Segment type | Type of segment |
| Segment source | Traffic source |
| Segment marketplace id | Unique segment marketplace identifier |
| Site name | Name of the site |
| Supply source name | Name of the supply source |