Campaign Manager 360 Metrics and Breakdowns
This page provides a comprehensive reference of all supported metrics and breakdowns available for Campaign Manager 360 data extraction through Adzviser.
Metrics
ACTIVE VIEW
| Field Name | Description |
|---|---|
| Active view: eligible impressions | Impressions eligible for Active View measurement |
| Active view: measurable impressions | Impressions that could be measured by Active View |
| Active View: % Measurable Impressions | Percentage of eligible impressions that were measurable |
| Active view: not measurable impressions | Impressions that could not be measured by Active View |
| Active View: impression distribution (not measurable) | Share of impressions that were not measurable |
| Active view: viewable impressions | Impressions that met the viewability threshold |
| Active View: % Viewable Impressions | Percentage of measurable impressions that were viewable |
| Active View: impression distribution (viewable) | Share of impressions that were viewable |
| Active view: not viewable impressions | Measurable impressions that were not viewable |
| Active View: impression distribution (not viewable) | Share of impressions that were not viewable |
| Active View: Average Viewable Time (Seconds) | Average time an impression stayed viewable, in seconds |
| Active view: impressions audible and visible at completion | Impressions audible and visible when the ad completed |
| Active view: impressions visible 10 seconds | Impressions that stayed visible for 10 seconds |
| impressions co-viewed | Impressions estimated to be seen by more than one person |
| Active View: % Ad Played | Average percentage of the ad that played |
| Active View: Audible2 Sec Impressions | Impressions audible for at least 2 seconds |
| Active View: Audible And Background Impressions | Impressions audible while playing in the background |
| Active View: Audible Measurable Impressions | Measurable impressions that had audio |
| Active View: Custom Metric Measurable Impressions | Measurable impressions for a custom Active View metric |
| Active View: Custom Metric Viewable Impressions | Viewable impressions for a custom Active View metric |
| Active View: Custom Metric Viewable Rate | Viewable rate for a custom Active View metric |
| Active View: Groupm Measurable Impressions | Impressions measurable under GroupM standards |
| Active View: Groupm Trv Measurable Impressions | GroupM TRV-measurable impressions |
| Active View: Groupm Trv Viewable Impressions | GroupM TRV-viewable impressions |
| Active View: Groupm Viewable Impressions | Impressions viewable under GroupM standards |
| Active View: Percent Audible2 Sec | Percentage of impressions audible for 2 seconds |
| Active View: Percent Audible30 Sec | Percentage of impressions audible for 30 seconds |
| Active View: Percent Audible And Background | Percentage of impressions audible and in the background |
| Active View: Percent Audible And Visible At Completion | Percentage of impressions audible and visible at completion |
| Active View: Percent Audible And Visible At First Quartile | Percentage audible and visible at the first quartile |
| Active View: Percent Audible And Visible At Midpoint | Percentage audible and visible at the midpoint |
| Active View: Percent Audible And Visible At Start | Percentage audible and visible at the start |
| Active View: Percent Audible And Visible At Third Quartile | Percentage audible and visible at the third quartile |
| Active View: Percent Audible Impressions | Percentage of impressions that were audible |
| Active View: Percent Background | Percentage of impressions played in the background |
| Active View: Percent Complete Audible | Percentage of impressions audible at completion |
| Active View: Percent Ever Muted | Percentage of impressions that were ever muted |
| Active View: Percent First Quartile Audible | Percentage of impressions audible at the first quartile |
| Active View: Percent Fullscreen | Percentage of impressions played in full screen |
| Active View: Percent Impressions Audible And Fully Onscreen | Percentage of impressions audible and fully on-screen |
| Active View: Percent Impressions Audible And Fully Onscreen For Half Duration | Percentage audible and fully on-screen for half the duration |
| Active View: Percent Impressions Audible And Visible At Completion | Percentage of impressions audible and visible at completion |
| Active View: Percent Impressions Audible And Visible At First Quartile | Percentage audible and visible at the first quartile |
| Active View: Percent Impressions Audible And Visible At Midpoint | Percentage audible and visible at the midpoint |
| Active View: Percent Impressions Audible And Visible At Third Quartile | Percentage audible and visible at the third quartile |
| Active View: Percent Impressions Visible At Completion | Percentage of impressions visible at completion |
| Active View: Percent Impressions Visible At First Quartile | Percentage of impressions visible at the first quartile |
| Active View: Percent Impressions Visible At Midpoint | Percentage of impressions visible at the midpoint |
| Active View: Percent Impressions Visible At Third Quartile | Percentage of impressions visible at the third quartile |
| Active View: Percent Midpoint Audible | Percentage of impressions audible at the midpoint |
| Active View: Percent Play Time Audible | Percentage of play time that was audible |
| Active View: Percent Play Time Audible And Visible | Percentage of play time that was audible and visible |
| Active View: Percent Play Time Visible | Percentage of play time that was visible |
| Active View: Percent Third Quartile Audible | Percentage of impressions audible at the third quartile |
| Active View: Percent Visible10 Seconds | Percentage of impressions visible for 10 seconds |
| Active View: Percent Visible At Completion | Percentage of impressions visible at completion |
| Active View: Percent Visible At First Quartile | Percentage of impressions visible at the first quartile |
| Active View: Percent Visible At Midpoint | Percentage of impressions visible at the midpoint |
| Active View: Percent Visible At Start | Percentage of impressions visible at the start |
| Active View: Percent Visible At Third Quartile | Percentage of impressions visible at the third quartile |
| Begin-to-render Eligible Impressions | Impressions eligible for begin-to-render counting |
| Begin-to-render Impressions | Impressions counted once they began to render |
| Booked Viewable Impressions | Booked impressions that were viewable |
| Cookie-unconsented Impressions | Impressions served without cookie consent |
| Downloaded Impressions | Impressions downloaded by the browser |
| General Invalid Traffic: Active View Audible Impressions | GIVT-filtered Active View audible impressions |
| General Invalid Traffic: Active View Eligible Impressions | GIVT-filtered Active View eligible impressions |
| General Invalid Traffic: Active View Measurable Impressions | GIVT-filtered Active View measurable impressions |
| General Invalid Traffic: Active View Viewable Impressions | GIVT-filtered Active View viewable impressions |
| Inactive Impressions | Impressions served to inactive users |
| Invalid Active View Audible Impressions | Active View audible impressions flagged invalid |
| Invalid Active View Eligible Impressions | Active View eligible impressions flagged invalid |
| Invalid Active View Measurable Impressions | Active View measurable impressions flagged invalid |
| Invalid Active View Viewable Impressions | Active View viewable impressions flagged invalid |
| Provisional Impressions | Impressions counted provisionally |
| Rich Media: Custom Average Time | Average time spent on a custom rich media event |
| Twitter Video100 Percent In View For3 Seconds | Twitter videos 100% in view for 3 seconds |
| Twitter Video50 Percent In View For2 Seconds | Twitter videos 50% in view for 2 seconds |
| Verification: Blocked Impressions | Impressions blocked by verification |
| Verification: Sensitive Category Impressions | Impressions served against sensitive-category content |
AUDIO
| Field Name | Description |
|---|---|
| Audio Completions | Audio ads played to completion |
| Audio midpoints | Audio ads that reached the midpoint |
| Audio mutes | Times audio was muted |
| Audio pauses | Times audio was paused |
| Audio plays | Total audio plays |
| Audio replays | Total audio replays |
| Audio unmutes | Times audio was unmuted |
| Audio companion clicks | Clicks on audio companion banners |
| Audio companion impressions | Impressions of audio companion banners |
| Measurable impressions for audio | Audio impressions that could be measured |
| Measurable impressions for audio % | Percentage of audio impressions that were measurable |
| Cookie-unconsented Clicks | Clicks recorded without cookie consent |
| Rich Media: Audio First Quartile Completes | Rich media audio ads that reached the first quartile |
| Rich Media: Audio Third Quartile Completes | Rich media audio ads that reached the third quartile |
| Twitter App Clicks | Clicks on Twitter app cards |
| Twitter Buy Now Card Clicks | Clicks on Twitter Buy Now cards |
| Twitter Url Clicks | Clicks on Twitter URLs |
| Verification: Measurable Impressions For Video Player Location | Impressions measurable for video player location |
| Verification: Measurable Impressions For Video Player Size | Impressions measurable for video player size |
| Verification: Percentage Measurable Impressions For Video Player Location | Percentage of impressions measurable for player location |
| Verification: Percentage Measurable Impressions For Video Player Size | Percentage of impressions measurable for player size |
| Video Companion Impressions | Impressions of video companion banners |
BASIC
| Field Name | Description |
|---|---|
| Booked impressions | Total booked impressions |
| Booked activities | Total booked activities |
| Booked clicks | Total booked clicks |
| Impressions | Total impressions |
| Roadblock impressions | Total roadblock impressions |
| Clicks | Total clicks |
| Click rate | Click-through rate (clicks ÷ impressions) |
| Invalid impressions | Total invalid impressions |
| Invalid clicks | Total invalid clicks |
| Invalid impressions % | Share of impressions flagged invalid |
| Invalid clicks % | Share of clicks flagged invalid |
| General Invalid Traffic: Begin To Render Impressions | GIVT-filtered begin-to-render impressions |
| General Invalid Traffic: Clicks | Clicks filtered as general invalid traffic |
| General Invalid Traffic: Impressions | Impressions filtered as general invalid traffic |
| General Invalid Traffic: Tracked Ads | Tracked ads filtered as general invalid traffic |
| Invalid Begin To Render Impressions | Begin-to-render impressions flagged invalid |
| Invalid Tracked Ads | Tracked ads flagged invalid |
| Social Engagement Rate | Social engagements per impression, as a percentage |
CONVERSIONS
| Field Name | Description |
|---|---|
| Conversions | Total conversions |
| Revenue | Total revenue |
| Revenue per click | Average revenue generated per click |
| Revenue per thousand impressions | Total revenue per thousand impressions (RPM) |
| Activity per click | Average activities per click |
| Activity per thousand impressions | Total activities per thousand impressions |
| Click-through conversions | Conversions attributed to clicks |
| Click-through revenue | Revenue from click-through conversions |
| View-through conversions | Conversions attributed to impressions |
| View-through revenue | Revenue from view-through conversions |
| Cart Data: Units Sold Revenue | Revenue from units sold (cart data) |
IN STREAM VIDEO
| Field Name | Description |
|---|---|
| TrueView Views | Total TrueView video views |
| Rich Media: Full Screen Video Completes | Rich media full-screen videos played to completion |
| Rich Media: Video Full Screens | Times a rich media video entered full screen |
| Rich Media: Video Qr Code Scans | QR codes scanned from a rich media video |
| Verification: Video Muted At Start | Video impressions muted at the start |
| Verification: Video Player Hd Size Impressions | Impressions on HD-size video players |
| Verification: Video Player Large Size Impressions | Impressions on large-size video players |
| Verification: Video Player Location Avg Pixels From Left | Average player distance from the left, in pixels |
| Verification: Video Player Location Avg Pixels From Top | Average player distance from the top, in pixels |
| Verification: Video Player Size Avg Height | Average video player height, in pixels |
| Verification: Video Player Size Avg Width | Average video player width, in pixels |
| Verification: Video Player Small Size Impressions | Impressions on small-size video players |
| Verification: Video Prominence Score | Verification video prominence score |
MEDIA COST
| Field Name | Description |
|---|---|
| Activity Delivery Status | Delivery pacing status for activities |
| Click delivery status | Delivery pacing status for clicks |
| Cost per activity | Average cost per activity |
| Cost per click | Average cost per click (CPC) |
| Cost per revenue | Average cost per unit of revenue |
| Effective CPM | Effective cost per thousand impressions |
| Impression Delivery Status | Delivery pacing status for impressions |
| Media cost | Total media cost |
| Planned media cost | Media cost planned in advance |
| DV360 Cost | Cost attributed to Display & Video 360 |
| DV360 Cost (USD) | Display & Video 360 cost in USD |
RICH MEDIA
| Field Name | Description |
|---|---|
| Average display time | Average time the ad was displayed |
| Average expansion time | Average time the ad stayed expanded |
| Average interaction time | Average time users spent interacting with the ad |
| Backup image | Backup image impressions served |
| Code serves | Times the ad code was served |
| Custom variable count 1 | Count of custom variable 1 events |
| Custom variable count 2 | Count of custom variable 2 events |
| Expansion time | Total time the ad spent expanded |
| Expansions | Total ad expansions |
| Full-screen impressions | Total full-screen impressions |
| Full-Screen video plays | Total full-screen video plays |
| Interaction Rate | Interactions per impression, as a percentage |
| Interactive impressions | Impressions that were interactive |
| Manual Closes | Times users manually closed the ad |
| Rich Media Click Rate | Rich media clicks per impression, as a percentage |
| Rich media clicks | Total rich media clicks |
| Rich media Impressions | Total rich media impressions |
| Video First quartile completions | Videos that reached the first quartile |
| Video Third quartile completions | Videos that reached the third quartile |
| Video companion clicks | Clicks on video companion banners |
| Video completions | Videos played to completion |
| Video Interaction Rate | Video interactions per impression, as a percentage |
| Video interactions | Total video interactions |
| Video midpoints | Videos that reached the midpoint |
| Video mutes | Times video was muted |
| Video pauses | Times video was paused |
| Video plays | Total video plays |
| Video progress events | Total video progress events fired |
| Video replays | Total video replays |
| Video skips | Times video was skipped |
| Video stops | Times video playback was stopped |
| Video unmutes | Times video was unmuted |
| Video view rate | Video views per impression, as a percentage |
| Video views | Total video views |
| Billable Events (CM3) | Total billable events in Campaign Manager 360 |
| Rich Media: Average Full Screen View Time | Average full-screen view time |
| Rich Media: Average Video View Time | Average video view time |
| Rich Media: Custom Counters | Total custom counter events |
| Rich Media: Custom Exits | Total custom exit clicks |
| Rich Media: Custom Timers | Total custom timer events |
| Rich Media: Display Time | Total ad display time |
| Rich Media: Engagements | Total rich media engagements |
| Rich Media: Event Counters | Total event counter fires |
| Rich Media: Event Timers | Total event timer fires |
| Rich Media: Interaction Time | Total interaction time |
| Rich Media: Interactions | Total rich media interactions |
| Rich Media: Scrolls | Total scroll events |
| Social Other Interactions | Other social interactions |
| Video Companion Clicks | Clicks on video companion banners |
UNIQUE REACH (BETA)
| Field Name | Description |
|---|---|
| Unique Reach: Average impression frequency | Average impressions served per unique user |
| Unique Reach: Impression reach | Unique users who saw an impression |
| Unique Reach: Click reach | Unique users who clicked |
| Unique Reach: Total reach | Unique users reached across impressions and clicks |
| Unique Reach: Average Impression Frequency co-viewed | Average co-viewed impressions per unique user |
| Unique Reach: Average Viewable Impression Frequency | Average viewable impressions per unique user |
| Unique Reach: Duplicate Click Reach | Users reached by clicks who were also reached elsewhere |
| Unique Reach: Duplicate Click Reach % | Share of click reach that was duplicated |
| Unique Reach: Duplicate Impression Reach | Users reached by impressions who were also reached elsewhere |
| Unique Reach: Duplicate Impression Reach % | Share of impression reach that was duplicated |
| Unique Reach: Duplicate Total Reach | Total reached users who were also reached elsewhere |
| Unique Reach: Duplicate Total Reach % | Share of total reach that was duplicated |
| Unique Reach: Duplicate Viewable Impression Reach | Duplicated viewable-impression reach |
| Unique Reach: Duplicate Viewable Impression Reach % | Share of viewable reach that was duplicated |
| Unique Reach: Exclusive Click Reach | Users reached by clicks on this media only |
| Unique Reach: Exclusive Click Reach % | Share of click reach that was exclusive |
| Unique Reach: Exclusive Impression Reach | Users reached by impressions on this media only |
| Unique Reach: Exclusive Impression Reach % | Share of impression reach that was exclusive |
| Unique Reach: Exclusive Total Reach | Users reached by this media only |
| Unique Reach: Exclusive Total Reach % | Share of total reach that was exclusive |
| Unique Reach: Exclusive Viewable Impression Reach | Exclusive viewable-impression reach |
| Unique Reach: Exclusive Viewable Impression Reach % | Share of viewable reach that was exclusive |
| Unique Reach: Impression Reach co-viewed | Co-viewed impression reach |
| Unique Reach: Total Reach co-viewed | Co-viewed total reach |
| Unique Reach: Viewable Impression Reach | Unique users who saw a viewable impression |
VERIFICATION
| Field Name | Description |
|---|---|
| Classified impressions | Impressions classified by verification |
| Publisher problems | Publisher-side problems detected |
| Reporting problems | Reporting problems detected |
| Serving problems | Ad-serving problems detected |
| Warnings | Total verification warnings |
| Cart Data: Units Sold | Units sold recorded in cart data |
| Social Follows | Social follow actions |
| Social Lead Submissions | Social lead-form submissions |
| Social Likes | Social like actions |
| Social Offer Accepts | Social offer acceptances |
| Social Replies | Social reply actions |
| Social Shares External | Shares to destinations outside the platform |
| Social Shares Internal | Shares within the platform |
| Social Total Engagements | Total social engagements |
| Tracked Ads | Total tracked ads |
| Twitter Buy Now Purchase Successfuls | Successful Twitter Buy Now purchases |
| Vendor Blocked Ads | Ads blocked by a verification vendor |
| Verification: Blocked Percentage | Share of ads blocked by verification |
Breakdowns
Frequency distribution
| Field Name | Description |
|---|---|
| Frequency | Cumulative reach threshold (1+ through 10+), available only with the six metrics listed under Frequency compatibility |
ACCOUNT
| Field Name | Description |
|---|---|
| Account | Account name |
| Account ID | Unique account identifier |
| Active View: Custom Metric Id | Unique custom Active View metric identifier |
| Asset Id | Unique asset identifier |
| Cart Data: Merchant Id | Unique cart data merchant identifier |
ACTIVITY
| Field Name | Description |
|---|---|
| Activity | Floodlight activity name |
| Activity group | Floodlight activity group name |
| Activity group ID | Floodlight activity group identifier |
| Activity ID | Floodlight activity identifier |
| Ad | Ad name |
| Ad ID | Unique ad identifier |
| Ad status | Current status of the ad |
| Ad type | Type of ad |
| Exit Url | Exit (click-through) URL |
| Refreshed Ad | Whether the ad was refreshed |
| Twitter Impression Type | Type of Twitter impression |
ADVERTISER
| Field Name | Description |
|---|---|
| Advertiser | Advertiser name |
| Advertiser group | Advertiser group name |
| Advertiser ID | Unique advertiser identifier |
CAMPAIGN
| Field Name | Description |
|---|---|
| Campaign | Campaign name |
| Campaign ID | Unique campaign identifier |
| Campaign start date | Date the campaign starts |
| Campaign end date | Date the campaign ends |
| Click-through URL | Landing page URL for clicks |
| Date | Reporting date |
| Twitter Campaign Id | Unique Twitter campaign identifier |
| Verification: Audibility Start | Audibility measured at the start of the ad |
CONTENT
| Field Name | Description |
|---|---|
| Content category | Category of the content the ad served against |
| Asset Category | Category of the asset |
| Position In Content | Ad position within the content |
| Sensitive Category | Sensitive content category |
CREATIVE
| Field Name | Description |
|---|---|
| Creative | Creative name |
| Creative ID | Unique creative identifier |
| Creative start date | Date the creative starts serving |
| Creative end date | Date the creative stops serving |
| Creative groups 1 | Creative group (dimension 1) |
| Creative groups 2 | Creative group (dimension 2) |
| Creative pixel size | Creative dimensions in pixels |
| Creative type | Type of creative |
| Creative version | Version of the creative |
| Served Pixel Density | Pixel density the creative was served at |
| Twitter Creative Id | Unique Twitter creative identifier |
| Twitter Creative Media Id | Unique Twitter creative media identifier |
| Twitter Creative Type | Type of Twitter creative |
DOUBLECLICK BID MANAGER
| Field Name | Description |
|---|---|
| Digital content label | Digital content label rating |
| Cart Data: Item Id | Unique cart data item identifier |
| Twitter Line Item Id | Unique Twitter line item identifier |
Dynamic elements & feed metadata
| Field Name | Description |
|---|---|
| Feed 1 - Reporting label | Reporting label for dynamic feed 1 |
| Feed 1 - Unique ID | Unique record identifier for dynamic feed 1 |
| Feed 2 - Reporting label | Reporting label for dynamic feed 2 |
| Feed 2 - Unique ID | Unique record identifier for dynamic feed 2 |
| Feed 3 - Reporting label | Reporting label for dynamic feed 3 |
| Feed 3 - Unique ID | Unique record identifier for dynamic feed 3 |
| Feed 4 - Reporting label | Reporting label for dynamic feed 4 |
| Feed 4 - Unique ID | Unique record identifier for dynamic feed 4 |
| Feed 5 - Reporting label | Reporting label for dynamic feed 5 |
| Feed 5 - Unique ID | Unique record identifier for dynamic feed 5 |
| Feed 6 - Reporting label | Reporting label for dynamic feed 6 |
| Feed 6 - Unique ID | Unique record identifier for dynamic feed 6 |
| Feed 7 - Reporting label | Reporting label for dynamic feed 7 |
| Feed 7 - Unique ID | Unique record identifier for dynamic feed 7 |
| Feed 8 - Reporting label | Reporting label for dynamic feed 8 |
| Feed 8 - Unique ID | Unique record identifier for dynamic feed 8 |
| Feed 9 - Reporting label | Reporting label for dynamic feed 9 |
| Feed 9 - Unique ID | Unique record identifier for dynamic feed 9 |
| Feed 10 - Reporting label | Reporting label for dynamic feed 10 |
| Feed 10 - Unique ID | Unique record identifier for dynamic feed 10 |
| Feed 11 - Reporting label | Reporting label for dynamic feed 11 |
| Feed 11 - Unique ID | Unique record identifier for dynamic feed 11 |
| Feed 12 - Reporting label | Reporting label for dynamic feed 12 |
| Feed 12 - Unique ID | Unique record identifier for dynamic feed 12 |
| Feed 13 - Reporting label | Reporting label for dynamic feed 13 |
| Feed 13 - Unique ID | Unique record identifier for dynamic feed 13 |
| Feed 14 - Reporting label | Reporting label for dynamic feed 14 |
| Feed 14 - Unique ID | Unique record identifier for dynamic feed 14 |
| Feed 15 - Reporting label | Reporting label for dynamic feed 15 |
| Feed 15 - Unique ID | Unique record identifier for dynamic feed 15 |
| Feed 16 - Reporting label | Reporting label for dynamic feed 16 |
| Feed 16 - Unique ID | Unique record identifier for dynamic feed 16 |
| Feed 17 - Reporting label | Reporting label for dynamic feed 17 |
| Feed 17 - Unique ID | Unique record identifier for dynamic feed 17 |
| Feed 18 - Reporting label | Reporting label for dynamic feed 18 |
| Feed 18 - Unique ID | Unique record identifier for dynamic feed 18 |
| Feed 19 - Reporting label | Reporting label for dynamic feed 19 |
| Feed 19 - Unique ID | Unique record identifier for dynamic feed 19 |
| Feed 20 - Reporting label | Reporting label for dynamic feed 20 |
| Feed 20 - Unique ID | Unique record identifier for dynamic feed 20 |
DYNAMIC ELEMENT VARIABLES
| Field Name | Description |
|---|---|
| Dynamic profile | Dynamic creative profile name |
| Dynamic profile ID | Unique dynamic profile identifier |
FLOODLIGHT
| Field Name | Description |
|---|---|
| Flight booked cost | Booked cost for the flight |
| Flight booked rate | Booked rate for the flight |
| Flight booked units | Booked units for the flight |
| Flight end date | Date the flight ends |
| Flight start date | Date the flight starts |
| Floodlight configuration | Floodlight configuration name |
| Industry Benchmark: Click Rate Last14 Days | Industry benchmark click rate over the last 14 days |
| Industry Benchmark: Click Rate Last30 Days | Industry benchmark click rate over the last 30 days |
| Industry Benchmark: Click Rate Last7 Days | Industry benchmark click rate over the last 7 days |
| Industry Benchmark: Click Rate Last90 Days | Industry benchmark click rate over the last 90 days |
IN STREAM VIDEO
| Field Name | Description |
|---|---|
| Companion creative | Companion creative name |
| Companion creative ID | Unique companion creative identifier |
| Companion creative pixel size | Companion creative dimensions in pixels |
| Industry Benchmark: Video Completion Rate Last14 Days | Industry benchmark video completion rate over the last 14 days |
| Industry Benchmark: Video Completion Rate Last30 Days | Industry benchmark video completion rate over the last 30 days |
| Industry Benchmark: Video Completion Rate Last7 Days | Industry benchmark video completion rate over the last 7 days |
| Industry Benchmark: Video Completion Rate Last90 Days | Industry benchmark video completion rate over the last 90 days |
| Verification: Video Player Size | Video player size at impression |
| Verification: Video Player Size Complete | Video player size at completion |
| Verification: Video Player Size First Quartile | Video player size at the first quartile |
| Verification: Video Player Size Mid Point | Video player size at the midpoint |
| Verification: Video Player Size Start | Video player size at the start |
| Verification: Video Player Size Third Quartile | Video player size at the third quartile |
| Verification: Video Prominence Score Dimension | Video prominence score bucket |
| Verification: Video Resized | Whether the video player was resized |
| Video Continuous Play | Whether the video played continuously |
KEYWORD
| Field Name | Description |
|---|---|
| Keyword | Targeting keyword |
LOCATION
| Field Name | Description |
|---|---|
| Country | Country the ad served in |
| City | City the ad served in |
| Postal code | Postal or ZIP code |
| DMA Region | Designated Market Area (DMA) region |
PLACEMENT
| Field Name | Description |
|---|---|
| Domain | Domain the ad served on |
| Placement | Placement name |
| Placement compatibility | Placement compatibility (web, app, in-stream, etc.) |
| Placement cost structure | Cost structure of the placement |
| Placement end date | Date the placement ends |
| Placement ID | Unique placement identifier |
| Placement rate | Rate charged for the placement |
| Placement pixel size | Placement dimensions in pixels |
| Placement start date | Date the placement starts |
| Placement strategy | Strategy assigned to the placement |
| Placement total booked units | Total booked units for the placement |
| Placement total planned media cost | Total planned media cost for the placement |
| Payment source | Source of payment for the placement |
| Rendering ID | Unique rendering identifier |
| Site (DCM) | Site name in Campaign Manager |
| Site (site directory) | Site name from the site directory |
| Site ID (site directory) | Site directory identifier |
| Site ID (DCM) | Campaign Manager site identifier |
| Site keyname | Site key name |
| App | App the ad served in |
| App ID | Unique app identifier |
| Data Source | Source of the traffic |
| Measurement Source | Source of measurement |
| Placement Tag Type | Type of placement tag |
| Publisher Traffic Source | Publisher-reported traffic source |
| Twitter Placement Type | Type of Twitter placement |
RICH MEDIA
| Field Name | Description |
|---|---|
| Custom variable | Rich media custom variable |
| Video length | Length of the video |
| Rich Media Event | Rich media event name |
| Active View: Custom Metric Name | Name of the custom Active View metric |
| Media Type | Type of media |
| Rich Media Video 4AS ID | Unique rich media video 4A's identifier |
ROADBLOCK
| Field Name | Description |
|---|---|
| Package/roadblock | Package or roadblock name |
| Package/roadblock ID | Unique package/roadblock identifier |
| Package/roadblock strategy | Strategy assigned to the package or roadblock |
| Package/roadblock total booked units | Total booked units for the package/roadblock |
SEARCH
| Field Name | Description |
|---|---|
| Landing Page URL | URL associated with the landing page record |
SYSTEM
| Field Name | Description |
|---|---|
| Browser/platform | Browser or platform used |
| Operating system | Operating system of the device |
| Operating system version | Version of the device operating system |
| Platform type | Type of device platform |
| Connection type | Type of network connection |
| Mobile carrier | Mobile network carrier |
| Asset | Asset name |
| Asset Orientation | Orientation of the asset |
| Attributed Event Connection Type | Connection type of the attributed event |
| Attributed Event Environment | Environment of the attributed event |
| Cart Data: Gtin | Global Trade Item Number (cart data) |
| Cart Data: Merchant Name | Merchant name (cart data) |
| Cart Data: Offer Name | Offer name (cart data) |
| Environment | Serving environment |
| Event Platform Type | Platform type of the event |
| Hour | Hour of the day |
| Impression Counting Method | Method used to count impressions |
| Is YouTube TV | Whether the ad served on YouTube TV |
| Month | Calendar month |
| OM SDK Available | Whether the Open Measurement SDK was available |
| Playback Method | Video playback method |
| State | State or region |
| Subdomain | Subdomain the ad served on |
| Verification: Audibility Complete | Audibility measured at completion |
| Vertical | Content vertical |
| Week | Calendar week |
Frequency compatibility
Selecting Frequency tells Adzviser to request a CM360 reach-by-frequency report and turn its frequency buckets into rows. Adzviser creates the resulting Frequency column; it is not a general-purpose dimension you can combine with every metric.
Every metric in a query using Frequency must be one of these six:
- Unique Reach: Total reach
- Unique Reach: Impression reach
- Unique Reach: Click reach
- Unique Reach: Viewable Impression Reach
- Unique Reach: Total Reach co-viewed
- Unique Reach: Impression Reach co-viewed
Other breakdowns in the same query must also be compatible with reach reports, such as Campaign, Advertiser, Site, Placement, or Date. Request other metrics, including Impressions, Clicks, conversions, and average frequency, separately. Adding even one incompatible metric or breakdown causes the query to be rejected.
For example, request Unique Reach: Impression reach with Campaign and Frequency. A 3+ row counts users with at least three impressions. The 1+ through 10+ buckets overlap: do not add them together to calculate total reach, and do not interpret them as exact-frequency counts.
Google lists these six metrics under Reach by Frequency Metrics.