Campaign Manager 360 Metrics and Breakdowns
This page provides a comprehensive reference of all supported metrics and breakdowns available for Campaign Manager 360 data extraction through Adzviser.
Metrics
ACTIVE VIEW
| Field Name | Description |
|---|---|
| Active view: eligible impressions | Impressions eligible for Active View measurement |
| Active view: measurable impressions | Impressions that could be measured by Active View |
| Active View: % Measurable Impressions | Percentage of eligible impressions that were measurable |
| Active view: not measurable impressions | Impressions that could not be measured by Active View |
| Active View: impression distribution (not measurable) | Share of impressions that were not measurable |
| Active view: viewable impressions | Impressions that met the viewability threshold |
| Active View: % Viewable Impressions | Percentage of measurable impressions that were viewable |
| Active View: impression distribution (viewable) | Share of impressions that were viewable |
| Active view: not viewable impressions | Measurable impressions that were not viewable |
| Active View: impression distribution (not viewable) | Share of impressions that were not viewable |
| Active View: Average Viewable Time (Seconds) | Average time an impression stayed viewable, in seconds |
| Active view: impressions audible and visible at completion | Impressions audible and visible when the ad completed |
| Active view: impressions visible 10 seconds | Impressions that stayed visible for 10 seconds |
| impressions co-viewed | Impressions estimated to be seen by more than one person |
| Active View: % Ad Played | Average percentage of the ad that played |
| Active View: Audible2 Sec Impressions | Impressions audible for at least 2 seconds |
| Active View: Audible And Background Impressions | Impressions audible while playing in the background |
| Active View: Audible Measurable Impressions | Measurable impressions that had audio |
| Active View: Custom Metric Measurable Impressions | Measurable impressions for a custom Active View metric |
| Active View: Custom Metric Viewable Impressions | Viewable impressions for a custom Active View metric |
| Active View: Custom Metric Viewable Rate | Viewable rate for a custom Active View metric |
| Active View: Groupm Measurable Impressions | Impressions measurable under GroupM standards |
| Active View: Groupm Trv Measurable Impressions | GroupM TRV-measurable impressions |
| Active View: Groupm Trv Viewable Impressions | GroupM TRV-viewable impressions |
| Active View: Groupm Viewable Impressions | Impressions viewable under GroupM standards |
| Active View: Percent Audible2 Sec | Percentage of impressions audible for 2 seconds |
| Active View: Percent Audible30 Sec | Percentage of impressions audible for 30 seconds |
| Active View: Percent Audible And Background | Percentage of impressions audible and in the background |
| Active View: Percent Audible And Visible At Completion | Percentage of impressions audible and visible at completion |
| Active View: Percent Audible And Visible At First Quartile | Percentage audible and visible at the first quartile |
| Active View: Percent Audible And Visible At Midpoint | Percentage audible and visible at the midpoint |
| Active View: Percent Audible And Visible At Start | Percentage audible and visible at the start |
| Active View: Percent Audible And Visible At Third Quartile | Percentage audible and visible at the third quartile |
| Active View: Percent Audible Impressions | Percentage of impressions that were audible |
| Active View: Percent Background | Percentage of impressions played in the background |
| Active View: Percent Complete Audible | Percentage of impressions audible at completion |
| Active View: Percent Ever Muted | Percentage of impressions that were ever muted |
| Active View: Percent First Quartile Audible | Percentage of impressions audible at the first quartile |
| Active View: Percent Fullscreen | Percentage of impressions played in full screen |
| Active View: Percent Impressions Audible And Fully Onscreen | Percentage of impressions audible and fully on-screen |
| Active View: Percent Impressions Audible And Fully Onscreen For Half Duration | Percentage audible and fully on-screen for half the duration |
| Active View: Percent Impressions Audible And Visible At Completion | Percentage of impressions audible and visible at completion |
| Active View: Percent Impressions Audible And Visible At First Quartile | Percentage audible and visible at the first quartile |
| Active View: Percent Impressions Audible And Visible At Midpoint | Percentage audible and visible at the midpoint |
| Active View: Percent Impressions Audible And Visible At Third Quartile | Percentage audible and visible at the third quartile |
| Active View: Percent Impressions Visible At Completion | Percentage of impressions visible at completion |
| Active View: Percent Impressions Visible At First Quartile | Percentage of impressions visible at the first quartile |
| Active View: Percent Impressions Visible At Midpoint | Percentage of impressions visible at the midpoint |
| Active View: Percent Impressions Visible At Third Quartile | Percentage of impressions visible at the third quartile |
| Active View: Percent Midpoint Audible | Percentage of impressions audible at the midpoint |
| Active View: Percent Play Time Audible | Percentage of play time that was audible |
| Active View: Percent Play Time Audible And Visible | Percentage of play time that was audible and visible |
| Active View: Percent Play Time Visible | Percentage of play time that was visible |
| Active View: Percent Third Quartile Audible | Percentage of impressions audible at the third quartile |
| Active View: Percent Visible10 Seconds | Percentage of impressions visible for 10 seconds |
| Active View: Percent Visible At Completion | Percentage of impressions visible at completion |
| Active View: Percent Visible At First Quartile | Percentage of impressions visible at the first quartile |
| Active View: Percent Visible At Midpoint | Percentage of impressions visible at the midpoint |
| Active View: Percent Visible At Start | Percentage of impressions visible at the start |
| Active View: Percent Visible At Third Quartile | Percentage of impressions visible at the third quartile |
| Begin-to-render Eligible Impressions | Impressions eligible for begin-to-render counting |
| Begin-to-render Impressions | Impressions counted once they began to render |
| Booked Viewable Impressions | Booked impressions that were viewable |
| Cookie-unconsented Impressions | Impressions served without cookie consent |
| Downloaded Impressions | Impressions downloaded by the browser |
| General Invalid Traffic: Active View Audible Impressions | GIVT-filtered Active View audible impressions |
| General Invalid Traffic: Active View Eligible Impressions | GIVT-filtered Active View eligible impressions |
| General Invalid Traffic: Active View Measurable Impressions | GIVT-filtered Active View measurable impressions |
| General Invalid Traffic: Active View Viewable Impressions | GIVT-filtered Active View viewable impressions |
| Inactive Impressions | Impressions served to inactive users |
| Invalid Active View Audible Impressions | Active View audible impressions flagged invalid |
| Invalid Active View Eligible Impressions | Active View eligible impressions flagged invalid |
| Invalid Active View Measurable Impressions | Active View measurable impressions flagged invalid |
| Invalid Active View Viewable Impressions | Active View viewable impressions flagged invalid |
| Provisional Impressions | Impressions counted provisionally |
| Rich Media: Custom Average Time | Average time spent on a custom rich media event |
| Twitter Video100 Percent In View For3 Seconds | Twitter videos 100% in view for 3 seconds |
| Twitter Video50 Percent In View For2 Seconds | Twitter videos 50% in view for 2 seconds |
| Verification: Blocked Impressions | Impressions blocked by verification |
| Verification: Sensitive Category Impressions | Impressions served against sensitive-category content |
AUDIO
| Field Name | Description |
|---|---|
| Audio Completions | Audio ads played to completion |
| Audio midpoints | Audio ads that reached the midpoint |
| Audio mutes | Times audio was muted |
| Audio pauses | Times audio was paused |
| Audio plays | Total audio plays |
| Audio replays | Total audio replays |
| Audio unmutes | Times audio was unmuted |
| Audio companion clicks | Clicks on audio companion banners |
| Audio companion impressions | Impressions of audio companion banners |
| Measurable impressions for audio | Audio impressions that could be measured |
| Measurable impressions for audio % | Percentage of audio impressions that were measurable |
| Cookie-unconsented Clicks | Clicks recorded without cookie consent |
| Rich Media: Audio First Quartile Completes | Rich media audio ads that reached the first quartile |
| Rich Media: Audio Third Quartile Completes | Rich media audio ads that reached the third quartile |
| Twitter App Clicks | Clicks on Twitter app cards |
| Twitter Buy Now Card Clicks | Clicks on Twitter Buy Now cards |
| Twitter Url Clicks | Clicks on Twitter URLs |
| Verification: Measurable Impressions For Video Player Location | Impressions measurable for video player location |
| Verification: Measurable Impressions For Video Player Size | Impressions measurable for video player size |
| Verification: Percentage Measurable Impressions For Video Player Location | Percentage of impressions measurable for player location |
| Verification: Percentage Measurable Impressions For Video Player Size | Percentage of impressions measurable for player size |
| Video Companion Impressions | Impressions of video companion banners |
BASIC
| Field Name | Description |
|---|---|
| Booked impressions | Total booked impressions |
| Booked activities | Total booked activities |
| Booked clicks | Total booked clicks |
| Impressions | Total impressions |
| Roadblock impressions | Total roadblock impressions |
| Clicks | Total clicks |
| Click rate | Click-through rate (clicks ÷ impressions) |
| Invalid impressions | Total invalid impressions |
| Invalid clicks | Total invalid clicks |
| Invalid impressions % | Share of impressions flagged invalid |
| Invalid clicks % | Share of clicks flagged invalid |
| General Invalid Traffic: Begin To Render Impressions | GIVT-filtered begin-to-render impressions |
| General Invalid Traffic: Clicks | Clicks filtered as general invalid traffic |
| General Invalid Traffic: Impressions | Impressions filtered as general invalid traffic |
| General Invalid Traffic: Tracked Ads | Tracked ads filtered as general invalid traffic |
| Invalid Begin To Render Impressions | Begin-to-render impressions flagged invalid |
| Invalid Tracked Ads | Tracked ads flagged invalid |
| Social Engagement Rate | Social engagements per impression, as a percentage |
CONVERSIONS
| Field Name | Description |
|---|---|
| Conversions | Total conversions |
| Revenue | Total revenue |
| Revenue per click | Average revenue generated per click |
| Revenue per thousand impressions | Total revenue per thousand impressions (RPM) |
| Activity per click | Average activities per click |
| Activity per thousand impressions | Total activities per thousand impressions |
| Click-through conversions | Conversions attributed to clicks |
| Click-through revenue | Revenue from click-through conversions |
| View-through conversions | Conversions attributed to impressions |
| View-through revenue | Revenue from view-through conversions |
| Cart Data: Units Sold Revenue | Revenue from units sold (cart data) |
IN STREAM VIDEO
| Field Name | Description |
|---|---|
| TrueView Views | Total TrueView video views |
| Rich Media: Full Screen Video Completes | Rich media full-screen videos played to completion |
| Rich Media: Video Full Screens | Times a rich media video entered full screen |
| Rich Media: Video Qr Code Scans | QR codes scanned from a rich media video |
| Verification: Video Muted At Start | Video impressions muted at the start |
| Verification: Video Player Hd Size Impressions | Impressions on HD-size video players |
| Verification: Video Player Large Size Impressions | Impressions on large-size video players |
| Verification: Video Player Location Avg Pixels From Left | Average player distance from the left, in pixels |
| Verification: Video Player Location Avg Pixels From Top | Average player distance from the top, in pixels |
| Verification: Video Player Size Avg Height | Average video player height, in pixels |
| Verification: Video Player Size Avg Width | Average video player width, in pixels |
| Verification: Video Player Small Size Impressions | Impressions on small-size video players |
| Verification: Video Prominence Score | Verification video prominence score |
MEDIA COST
| Field Name | Description |
|---|---|
| Activity Delivery Status | Delivery pacing status for activities |
| Click delivery status | Delivery pacing status for clicks |
| Cost per activity | Average cost per activity |
| Cost per click | Average cost per click (CPC) |
| Cost per revenue | Average cost per unit of revenue |
| Effective CPM | Effective cost per thousand impressions |
| Impression Delivery Status | Delivery pacing status for impressions |
| Media cost | Total media cost |
| Planned media cost | Media cost planned in advance |
| DV360 Cost | Cost attributed to Display & Video 360 |
| DV360 Cost (USD) | Display & Video 360 cost in USD |
RICH MEDIA
| Field Name | Description |
|---|---|
| Average display time | Average time the ad was displayed |
| Average expansion time | Average time the ad stayed expanded |
| Average interaction time | Average time users spent interacting with the ad |
| Backup image | Backup image impressions served |
| Code serves | Times the ad code was served |
| Custom variable count 1 | Count of custom variable 1 events |
| Custom variable count 2 | Count of custom variable 2 events |
| Expansion time | Total time the ad spent expanded |
| Expansions | Total ad expansions |
| Full-screen impressions | Total full-screen impressions |
| Full-Screen video plays | Total full-screen video plays |
| Interaction Rate | Interactions per impression, as a percentage |
| Interactive impressions | Impressions that were interactive |
| Manual Closes | Times users manually closed the ad |
| Rich Media Click Rate | Rich media clicks per impression, as a percentage |
| Rich media clicks | Total rich media clicks |
| Rich media Impressions | Total rich media impressions |
| Video First quartile completions | Videos that reached the first quartile |
| Video Third quartile completions | Videos that reached the third quartile |
| Video companion clicks | Clicks on video companion banners |
| Video completions | Videos played to completion |
| Video Interaction Rate | Video interactions per impression, as a percentage |
| Video interactions | Total video interactions |
| Video midpoints | Videos that reached the midpoint |
| Video mutes | Times video was muted |
| Video pauses | Times video was paused |
| Video plays | Total video plays |
| Video progress events | Total video progress events fired |
| Video replays | Total video replays |
| Video skips | Times video was skipped |
| Video stops | Times video playback was stopped |
| Video unmutes | Times video was unmuted |
| Video view rate | Video views per impression, as a percentage |
| Video views | Total video views |
| Billable Events (CM3) | Total billable events in Campaign Manager 360 |
| Rich Media: Average Full Screen View Time | Average full-screen view time |
| Rich Media: Average Video View Time | Average video view time |
| Rich Media: Custom Counters | Total custom counter events |
| Rich Media: Custom Exits | Total custom exit clicks |
| Rich Media: Custom Timers | Total custom timer events |
| Rich Media: Display Time | Total ad display time |
| Rich Media: Engagements | Total rich media engagements |
| Rich Media: Event Counters | Total event counter fires |
| Rich Media: Event Timers | Total event timer fires |
| Rich Media: Interaction Time | Total interaction time |
| Rich Media: Interactions | Total rich media interactions |
| Rich Media: Scrolls | Total scroll events |
| Social Other Interactions | Other social interactions |
| Video Companion Clicks | Clicks on video companion banners |
UNIQUE REACH (BETA)
| Field Name | Description |
|---|---|
| Unique Reach: Average impression frequency | Average impressions served per unique user |
| Unique Reach: Impression reach | Unique users who saw an impression |
| Unique Reach: Click reach | Unique users who clicked |
| Unique Reach: Total reach | Unique users reached across impressions and clicks |
| Unique Reach: Average Impression Frequency co-viewed | Average co-viewed impressions per unique user |
| Unique Reach: Average Viewable Impression Frequency | Average viewable impressions per unique user |
| Unique Reach: Duplicate Click Reach | Users reached by clicks who were also reached elsewhere |
| Unique Reach: Duplicate Click Reach % | Share of click reach that was duplicated |
| Unique Reach: Duplicate Impression Reach | Users reached by impressions who were also reached elsewhere |
| Unique Reach: Duplicate Impression Reach % | Share of impression reach that was duplicated |
| Unique Reach: Duplicate Total Reach | Total reached users who were also reached elsewhere |
| Unique Reach: Duplicate Total Reach % | Share of total reach that was duplicated |
| Unique Reach: Duplicate Viewable Impression Reach | Duplicated viewable-impression reach |
| Unique Reach: Duplicate Viewable Impression Reach % | Share of viewable reach that was duplicated |
| Unique Reach: Exclusive Click Reach | Users reached by clicks on this media only |
| Unique Reach: Exclusive Click Reach % | Share of click reach that was exclusive |
| Unique Reach: Exclusive Impression Reach | Users reached by impressions on this media only |
| Unique Reach: Exclusive Impression Reach % | Share of impression reach that was exclusive |
| Unique Reach: Exclusive Total Reach | Users reached by this media only |
| Unique Reach: Exclusive Total Reach % | Share of total reach that was exclusive |
| Unique Reach: Exclusive Viewable Impression Reach | Exclusive viewable-impression reach |
| Unique Reach: Exclusive Viewable Impression Reach % | Share of viewable reach that was exclusive |
| Unique Reach: Impression Reach co-viewed | Co-viewed impression reach |
| Unique Reach: Total Reach co-viewed | Co-viewed total reach |
| Unique Reach: Viewable Impression Reach | Unique users who saw a viewable impression |
VERIFICATION
| Field Name | Description |
|---|---|
| Classified impressions | Impressions classified by verification |
| Publisher problems | Publisher-side problems detected |
| Reporting problems | Reporting problems detected |
| Serving problems | Ad-serving problems detected |
| Warnings | Total verification warnings |
| Cart Data: Units Sold | Units sold recorded in cart data |
| Social Follows | Social follow actions |
| Social Lead Submissions | Social lead-form submissions |
| Social Likes | Social like actions |
| Social Offer Accepts | Social offer acceptances |
| Social Replies | Social reply actions |
| Social Shares External | Shares to destinations outside the platform |
| Social Shares Internal | Shares within the platform |
| Social Total Engagements | Total social engagements |
| Tracked Ads | Total tracked ads |
| Twitter Buy Now Purchase Successfuls | Successful Twitter Buy Now purchases |
| Vendor Blocked Ads | Ads blocked by a verification vendor |
| Verification: Blocked Percentage | Share of ads blocked by verification |
Breakdowns
ACCOUNT
| Field Name | Description |
|---|---|
| Account | Account name |
| Account ID | Unique account identifier |
| Active View: Custom Metric Id | Unique custom Active View metric identifier |
| Asset Id | Unique asset identifier |
| Cart Data: Merchant Id | Unique cart data merchant identifier |
ACTIVITY
| Field Name | Description |
|---|---|
| Activity | Floodlight activity name |
| Activity group | Floodlight activity group name |
| Activity group ID | Floodlight activity group identifier |
| Activity ID | Floodlight activity identifier |
| Ad | Ad name |
| Ad ID | Unique ad identifier |
| Ad status | Current status of the ad |
| Ad type | Type of ad |
| Exit Url | Exit (click-through) URL |
| Refreshed Ad | Whether the ad was refreshed |
| Twitter Impression Type | Type of Twitter impression |
ADVERTISER
| Field Name | Description |
|---|---|
| Advertiser | Advertiser name |
| Advertiser group | Advertiser group name |
| Advertiser ID | Unique advertiser identifier |
CAMPAIGN
| Field Name | Description |
|---|---|
| Campaign | Campaign name |
| Campaign ID | Unique campaign identifier |
| Campaign start date | Date the campaign starts |
| Campaign end date | Date the campaign ends |
| Click-through URL | Landing page URL for clicks |
| Date | Reporting date |
| Twitter Campaign Id | Unique Twitter campaign identifier |
| Verification: Audibility Start | Audibility measured at the start of the ad |
CONTENT
| Field Name | Description |
|---|---|
| Content category | Category of the content the ad served against |
| Asset Category | Category of the asset |
| Position In Content | Ad position within the content |
| Sensitive Category | Sensitive content category |
CREATIVE
| Field Name | Description |
|---|---|
| Creative | Creative name |
| Creative ID | Unique creative identifier |
| Creative start date | Date the creative starts serving |
| Creative end date | Date the creative stops serving |
| Creative groups 1 | Creative group (dimension 1) |
| Creative groups 2 | Creative group (dimension 2) |
| Creative pixel size | Creative dimensions in pixels |
| Creative type | Type of creative |
| Creative version | Version of the creative |
| Served Pixel Density | Pixel density the creative was served at |
| Twitter Creative Id | Unique Twitter creative identifier |
| Twitter Creative Media Id | Unique Twitter creative media identifier |
| Twitter Creative Type | Type of Twitter creative |
DOUBLECLICK BID MANAGER
| Field Name | Description |
|---|---|
| Digital content label | Digital content label rating |
| Cart Data: Item Id | Unique cart data item identifier |
| Twitter Line Item Id | Unique Twitter line item identifier |
Dynamic elements & feed metadata
| Field Name | Description |
|---|---|
| Feed 1 - Reporting label | Reporting label for dynamic feed 1 |
| Feed 1 - Unique ID | Unique record identifier for dynamic feed 1 |
| Feed 2 - Reporting label | Reporting label for dynamic feed 2 |
| Feed 2 - Unique ID | Unique record identifier for dynamic feed 2 |
| Feed 3 - Reporting label | Reporting label for dynamic feed 3 |
| Feed 3 - Unique ID | Unique record identifier for dynamic feed 3 |
| Feed 4 - Reporting label | Reporting label for dynamic feed 4 |
| Feed 4 - Unique ID | Unique record identifier for dynamic feed 4 |
| Feed 5 - Reporting label | Reporting label for dynamic feed 5 |
| Feed 5 - Unique ID | Unique record identifier for dynamic feed 5 |
| Feed 6 - Reporting label | Reporting label for dynamic feed 6 |
| Feed 6 - Unique ID | Unique record identifier for dynamic feed 6 |
| Feed 7 - Reporting label | Reporting label for dynamic feed 7 |
| Feed 7 - Unique ID | Unique record identifier for dynamic feed 7 |
| Feed 8 - Reporting label | Reporting label for dynamic feed 8 |
| Feed 8 - Unique ID | Unique record identifier for dynamic feed 8 |
| Feed 9 - Reporting label | Reporting label for dynamic feed 9 |
| Feed 9 - Unique ID | Unique record identifier for dynamic feed 9 |
| Feed 10 - Reporting label | Reporting label for dynamic feed 10 |
| Feed 10 - Unique ID | Unique record identifier for dynamic feed 10 |
| Feed 11 - Reporting label | Reporting label for dynamic feed 11 |
| Feed 11 - Unique ID | Unique record identifier for dynamic feed 11 |
| Feed 12 - Reporting label | Reporting label for dynamic feed 12 |
| Feed 12 - Unique ID | Unique record identifier for dynamic feed 12 |
| Feed 13 - Reporting label | Reporting label for dynamic feed 13 |
| Feed 13 - Unique ID | Unique record identifier for dynamic feed 13 |
| Feed 14 - Reporting label | Reporting label for dynamic feed 14 |
| Feed 14 - Unique ID | Unique record identifier for dynamic feed 14 |
| Feed 15 - Reporting label | Reporting label for dynamic feed 15 |
| Feed 15 - Unique ID | Unique record identifier for dynamic feed 15 |
| Feed 16 - Reporting label | Reporting label for dynamic feed 16 |
| Feed 16 - Unique ID | Unique record identifier for dynamic feed 16 |
| Feed 17 - Reporting label | Reporting label for dynamic feed 17 |
| Feed 17 - Unique ID | Unique record identifier for dynamic feed 17 |
| Feed 18 - Reporting label | Reporting label for dynamic feed 18 |
| Feed 18 - Unique ID | Unique record identifier for dynamic feed 18 |
| Feed 19 - Reporting label | Reporting label for dynamic feed 19 |
| Feed 19 - Unique ID | Unique record identifier for dynamic feed 19 |
| Feed 20 - Reporting label | Reporting label for dynamic feed 20 |
| Feed 20 - Unique ID | Unique record identifier for dynamic feed 20 |
DYNAMIC ELEMENT VARIABLES
| Field Name | Description |
|---|---|
| Dynamic profile | Dynamic creative profile name |
| Dynamic profile ID | Unique dynamic profile identifier |
FLOODLIGHT
| Field Name | Description |
|---|---|
| Flight booked cost | Booked cost for the flight |
| Flight booked rate | Booked rate for the flight |
| Flight booked units | Booked units for the flight |
| Flight end date | Date the flight ends |
| Flight start date | Date the flight starts |
| Floodlight configuration | Floodlight configuration name |
| Industry Benchmark: Click Rate Last14 Days | Industry benchmark click rate over the last 14 days |
| Industry Benchmark: Click Rate Last30 Days | Industry benchmark click rate over the last 30 days |
| Industry Benchmark: Click Rate Last7 Days | Industry benchmark click rate over the last 7 days |
| Industry Benchmark: Click Rate Last90 Days | Industry benchmark click rate over the last 90 days |
IN STREAM VIDEO
| Field Name | Description |
|---|---|
| Companion creative | Companion creative name |
| Companion creative ID | Unique companion creative identifier |
| Companion creative pixel size | Companion creative dimensions in pixels |
| Industry Benchmark: Video Completion Rate Last14 Days | Industry benchmark video completion rate over the last 14 days |
| Industry Benchmark: Video Completion Rate Last30 Days | Industry benchmark video completion rate over the last 30 days |
| Industry Benchmark: Video Completion Rate Last7 Days | Industry benchmark video completion rate over the last 7 days |
| Industry Benchmark: Video Completion Rate Last90 Days | Industry benchmark video completion rate over the last 90 days |
| Verification: Video Player Size | Video player size at impression |
| Verification: Video Player Size Complete | Video player size at completion |
| Verification: Video Player Size First Quartile | Video player size at the first quartile |
| Verification: Video Player Size Mid Point | Video player size at the midpoint |
| Verification: Video Player Size Start | Video player size at the start |
| Verification: Video Player Size Third Quartile | Video player size at the third quartile |
| Verification: Video Prominence Score Dimension | Video prominence score bucket |
| Verification: Video Resized | Whether the video player was resized |
| Video Continuous Play | Whether the video played continuously |
KEYWORD
| Field Name | Description |
|---|---|
| Keyword | Targeting keyword |
LOCATION
| Field Name | Description |
|---|---|
| Country | Country the ad served in |
| City | City the ad served in |
| Postal code | Postal or ZIP code |
| DMA Region | Designated Market Area (DMA) region |
PLACEMENT
| Field Name | Description |
|---|---|
| Domain | Domain the ad served on |
| Placement | Placement name |
| Placement compatibility | Placement compatibility (web, app, in-stream, etc.) |
| Placement cost structure | Cost structure of the placement |
| Placement end date | Date the placement ends |
| Placement ID | Unique placement identifier |
| Placement rate | Rate charged for the placement |
| Placement pixel size | Placement dimensions in pixels |
| Placement start date | Date the placement starts |
| Placement strategy | Strategy assigned to the placement |
| Placement total booked units | Total booked units for the placement |
| Placement total planned media cost | Total planned media cost for the placement |
| Payment source | Source of payment for the placement |
| Rendering ID | Unique rendering identifier |
| Site (DCM) | Site name in Campaign Manager |
| Site (site directory) | Site name from the site directory |
| Site ID (site directory) | Site directory identifier |
| Site ID (DCM) | Campaign Manager site identifier |
| Site keyname | Site key name |
| App | App the ad served in |
| App ID | Unique app identifier |
| Data Source | Source of the traffic |
| Measurement Source | Source of measurement |
| Placement Tag Type | Type of placement tag |
| Publisher Traffic Source | Publisher-reported traffic source |
| Twitter Placement Type | Type of Twitter placement |
RICH MEDIA
| Field Name | Description |
|---|---|
| Custom variable | Rich media custom variable |
| Video length | Length of the video |
| Rich Media Event | Rich media event name |
| Active View: Custom Metric Name | Name of the custom Active View metric |
| Media Type | Type of media |
| Rich Media Video 4AS ID | Unique rich media video 4A's identifier |
ROADBLOCK
| Field Name | Description |
|---|---|
| Package/roadblock | Package or roadblock name |
| Package/roadblock ID | Unique package/roadblock identifier |
| Package/roadblock strategy | Strategy assigned to the package or roadblock |
| Package/roadblock total booked units | Total booked units for the package/roadblock |
SEARCH
| Field Name | Description |
|---|---|
| Landing Page URL | Landing page URL |
SYSTEM
| Field Name | Description |
|---|---|
| Browser/platform | Browser or platform used |
| Operating system | Operating system of the device |
| Operating system version | Version of the device operating system |
| Platform type | Type of device platform |
| Connection type | Type of network connection |
| Mobile carrier | Mobile network carrier |
| Asset | Asset name |
| Asset Orientation | Orientation of the asset |
| Attributed Event Connection Type | Connection type of the attributed event |
| Attributed Event Environment | Environment of the attributed event |
| Cart Data: Gtin | Global Trade Item Number (cart data) |
| Cart Data: Merchant Name | Merchant name (cart data) |
| Cart Data: Offer Name | Offer name (cart data) |
| Environment | Serving environment |
| Event Platform Type | Platform type of the event |
| Hour | Hour of the day |
| Impression Counting Method | Method used to count impressions |
| Is YouTube TV | Whether the ad served on YouTube TV |
| Month | Calendar month |
| OM SDK Available | Whether the Open Measurement SDK was available |
| Playback Method | Video playback method |
| State | State or region |
| Subdomain | Subdomain the ad served on |
| Verification: Audibility Complete | Audibility measured at completion |
| Vertical | Content vertical |
| Week | Calendar week |