Criteo Commerce Growth Metrics and Breakdowns
Use these field names when requesting Criteo Commerce Growth reports through Adzviser.
Metrics
Metrics are quantitative measurements of your Criteo Commerce Growth performance.
| Field Name | Description |
|---|---|
| Impressions | Number of times content was shown |
| Clicks | Number of clicks |
| CTR | CTR |
| Conversion rate | Conversion rate percentage |
| CPO (cost per order) | CPO (cost per order) |
| Cost | Total cost |
| Sales | Sales |
| COS (Cost of sale) | COS (Cost of sale) |
| Revenue | Revenue |
| Exposed users | Exposed users |
| Audience | Audience |
| Reach | Number of unique people reached |
| Overall competition win | Overall competition win |
| Effective cost per mille (eCPM) | Effective cost per mille (eCPM) |
| Average cart | Average cart |
| Return on advertising spending (ROAS) | Return on advertising spending (ROAS) |
| Advertiser value | Advertiser value |
| Cost of advertiser value | Cost of advertiser value |
| Viewed displays | Viewed displays |
| Unviewed displays | Unviewed displays |
| Untracked displays | Untracked displays |
| Qualified visits | Qualified visits |
| Visits | Visits |
| Cost per visit | Average cost per visit |
| Bounce rate | Bounce rate percentage |
| Potential displays | Potential displays |
| Post-install sales | Post-install sales |
| App installs | App installs |
| Post-install conversion rate | Post-install conversion rate percentage |
| Post-install cost of sale | Post-install cost of sale |
| Post-install order value | Post-install order value |
| Cost per install | Average cost per install |
| Install rate | Install rate percentage |
| Post-install cost per order | Post-install cost per order |
| Post-install ROAS | Post-install ROAS |
| Omnichannel revenue | Omnichannel revenue |
| Omnichannel sales | Omnichannel sales |
| Store ROAS (post-click 30 days) | Store ROAS (post-click 30 days) |
| Store sales (post-click 30 days) | Store sales (post-click 30 days) |
| Store revenue (post-click 30 days) | Store revenue (post-click 30 days) |
| CPC | Cost per click |
| Video starts | Video starts |
| Video completed | Video completed |
| Video completion rate | Video completion rate percentage |
| Video cost per completed view | Video cost per completed view |
| Sales (post-click 1 day) | Sales (post-click 1 day) |
| Sales (post-click 7 days) | Sales (post-click 7 days) |
| Sales (post-click 30 days) | Sales (post-click 30 days) |
| Sales (post-view 24 hours) | Sales (post-view 24 hours) |
| Sales (post-click 30 days + post-view 24 hours) | Sales (post-click 30 days + post-view 24 hours) |
| Revenue (post-click 1 day) | Revenue (post-click 1 day) |
| Revenue (post-click 7 days) | Revenue (post-click 7 days) |
| Revenue (post-click 30 days) | Revenue (post-click 30 days) |
| Revenue (post-view 24 hours) | Revenue (post-view 24 hours) |
| Revenue (post-click 30 days + post-view 24 hours) | Revenue (post-click 30 days + post-view 24 hours) |
| ROAS (post-click 1 day) | ROAS (post-click 1 day) |
| ROAS (post-click 7 days) | ROAS (post-click 7 days) |
| ROAS (post-click 30 days) | ROAS (post-click 30 days) |
| ROAS (post-view 24 hours) | ROAS (post-view 24 hours) |
| ROAS (post-click 30 days + post-view 24 hours) | ROAS (post-click 30 days + post-view 24 hours) |
| Conversion rate (post-click 1 day) | Conversion rate (post-click 1 day) |
| Conversion rate (post-click 7 days) | Conversion rate (post-click 7 days) |
| Conversion rate (post-click 30 days) | Conversion rate (post-click 30 days) |
| Conversion rate (post-view 24 hours) | Conversion rate (post-view 24 hours) |
| Conversion rate (post-click 30 days + post-view 24 hours) | Conversion rate (post-click 30 days + post-view 24 hours) |
| Cost per order (post-click 1 day) | Average cost per order (post-click 1 day) |
| Cost per order (post-click 7 days) | Average cost per order (post-click 7 days) |
| Cost per order (post-click 30 days) | Average cost per order (post-click 30 days) |
| Cost per order (post-view 24 hours) | Average cost per order (post-view 24 hours) |
| Cost per order (post-click 30 days + post-view 24 hours) | Average cost per order (post-click 30 days + post-view 24 hours) |
| Cost of sale (post-click 1 day) | Cost of sale (post-click 1 day) |
| Cost of sale (post-click 7 days) | Cost of sale (post-click 7 days) |
| Cost of sale (post-click 30 days) | Cost of sale (post-click 30 days) |
| Cost of sale (post-view 24 hours) | Cost of sale (post-view 24 hours) |
| Cost of sale (post-click 30 days + post-view 24 hours) | Cost of sale (post-click 30 days + post-view 24 hours) |
| Average cart (post-click 1 day) | Average cart (post-click 1 day) |
| Average cart (post-click 7 days) | Average cart (post-click 7 days) |
| Average cart (post-click 30 days) | Average cart (post-click 30 days) |
| Average cart (post-view 24 hours) | Average cart (post-view 24 hours) |
| Average cart (post-click 30 days + post-view 24 hours) | Average cart (post-click 30 days + post-view 24 hours) |
| Sales (same device, advertiser attribution) | Sales (same device, advertiser attribution) |
| Sales (same device, post-click 1 day) | Sales (same device, post-click 1 day) |
| Sales (same device, post-click 7 days) | Sales (same device, post-click 7 days) |
| Sales (same device, post-click 30 days) | Sales (same device, post-click 30 days) |
| Sales (same device, post-view 24 hours) | Sales (same device, post-view 24 hours) |
| Sales (same device, post-click 30 days + post-view 24 hours) | Sales (same device, post-click 30 days + post-view 24 hours) |
| Revenue (same device, advertiser attribution) | Revenue (same device, advertiser attribution) |
| Revenue (same device, post-click 1 day) | Revenue (same device, post-click 1 day) |
| Revenue (same device, post-click 7 days) | Revenue (same device, post-click 7 days) |
| Revenue (same device, post-click 30 days) | Revenue (same device, post-click 30 days) |
| Revenue (same device, post-view 24 hours) | Revenue (same device, post-view 24 hours) |
| Revenue (same device, post-click 30 days + post-view 24 hours) | Revenue (same device, post-click 30 days + post-view 24 hours) |
| ROAS (same device, advertiser attribution) | ROAS (same device, advertiser attribution) |
| ROAS (same device, post-click 1 day) | ROAS (same device, post-click 1 day) |
| ROAS (same device, post-click 7 days) | ROAS (same device, post-click 7 days) |
| ROAS (same device, post-click 30 days) | ROAS (same device, post-click 30 days) |
| ROAS (same device, post-view 24 hours) | ROAS (same device, post-view 24 hours) |
| ROAS (same device, post-click 30 days + post-view 24 hours) | ROAS (same device, post-click 30 days + post-view 24 hours) |
| Conversion rate (same device, advertiser attribution) | Conversion rate (same device, advertiser attribution) |
| Conversion rate (same device, post-click 1 day) | Conversion rate (same device, post-click 1 day) |
| Conversion rate (same device, post-click 7 days) | Conversion rate (same device, post-click 7 days) |
| Conversion rate (same device, post-click 30 days) | Conversion rate (same device, post-click 30 days) |
| Conversion rate (same device, post-view 24 hours) | Conversion rate (same device, post-view 24 hours) |
| Conversion rate (same device, post-click 30 days + post-view 24 hours) | Conversion rate (same device, post-click 30 days + post-view 24 hours) |
| Cost per order (same device, advertiser attribution) | Average cost per order (same device, advertiser attribution) |
| Cost per order (same device, post-click 1 day) | Average cost per order (same device, post-click 1 day) |
| Cost per order (same device, post-click 7 days) | Average cost per order (same device, post-click 7 days) |
| Cost per order (same device, post-click 30 days) | Average cost per order (same device, post-click 30 days) |
| Cost per order (same device, post-view 24 hours) | Average cost per order (same device, post-view 24 hours) |
| Cost per order (same device, post-click 30 days + post-view 24 hours) | Average cost per order (same device, post-click 30 days + post-view 24 hours) |
| Cost of sale (same device, advertiser attribution) | Cost of sale (same device, advertiser attribution) |
| Cost of sale (same device, post-click 1 day) | Cost of sale (same device, post-click 1 day) |
| Cost of sale (same device, post-click 7 days) | Cost of sale (same device, post-click 7 days) |
| Cost of sale (same device, post-click 30 days) | Cost of sale (same device, post-click 30 days) |
| Cost of sale (same device, post-view 24 hours) | Cost of sale (same device, post-view 24 hours) |
| Cost of sale (same device, post-click 30 days + post-view 24 hours) | Cost of sale (same device, post-click 30 days + post-view 24 hours) |
| Average cart (same device, advertiser attribution) | Average cart (same device, advertiser attribution) |
| Average cart (same device, post-click 1 day) | Average cart (same device, post-click 1 day) |
| Average cart (same device, post-click 7 days) | Average cart (same device, post-click 7 days) |
| Average cart (same device, post-click 30 days) | Average cart (same device, post-click 30 days) |
| Average cart (same device, post-view 24 hours) | Average cart (same device, post-view 24 hours) |
| Average cart (same device, post-click 30 days + post-view 24 hours) | Average cart (same device, post-click 30 days + post-view 24 hours) |
| Omnichannel ROAS (same device, post-click 30 days) | Omnichannel ROAS (same device, post-click 30 days) |
| Omnichannel ROAS (cross-device, post-click 30 days) | Omnichannel ROAS (cross-device, post-click 30 days) |
| Omnichannel ROAS (same device, post-view 24 hours) | Omnichannel ROAS (same device, post-view 24 hours) |
| Omnichannel ROAS (cross-device, post-view 24 hours) | Omnichannel ROAS (cross-device, post-view 24 hours) |
| Omnichannel revenue (same device, post-click 30 days) | Omnichannel revenue (same device, post-click 30 days) |
| Omnichannel revenue (cross-device, post-click 30 days) | Omnichannel revenue (cross-device, post-click 30 days) |
| Omnichannel revenue (same device, post-view 24 hours) | Omnichannel revenue (same device, post-view 24 hours) |
| Omnichannel revenue (cross-device, post-view 24 hours) | Omnichannel revenue (cross-device, post-view 24 hours) |
| Omnichannel sales (same device, post-click 30 days) | Omnichannel sales (same device, post-click 30 days) |
| Omnichannel sales (cross-device, post-click 30 days) | Omnichannel sales (cross-device, post-click 30 days) |
| Omnichannel sales (same device, post-view 24 hours) | Omnichannel sales (same device, post-view 24 hours) |
| Omnichannel sales (cross-device, post-view 24 hours) | Omnichannel sales (cross-device, post-view 24 hours) |
| Omnichannel ROAS | Omnichannel ROAS |
| Store ROAS (post-view 24 hours) | Store ROAS (post-view 24 hours) |
| Store sales (post-view 24 hours) | Store sales (post-view 24 hours) |
| Store revenue (post-view 24 hours) | Store revenue (post-view 24 hours) |
| Advertiser value (cross-device) | Advertiser value (cross-device) |
| Cost of advertiser value (cross-device) | Cost of advertiser value (cross-device) |
| Cost per qualified visit | Average cost per qualified visit |
| Video first quartile | Video first quartile |
| Video midpoint | Video midpoint |
| Video third quartile | Video third quartile |
| Video start rate | Video start rate percentage |
| Video average view rate | Video average view rate percentage |
| Video cost per view | Video cost per view |
| Revenue CPC | Revenue CPC |
| Ad set bid value | Ad set bid value |
| Maximum impressions | Maximum impressions |
| Ad set budget amount | Ad set budget amount |
Breakdowns
Breakdowns are dimensions that allow you to segment and analyze your data.
| Field Name | Description |
|---|---|
| Advertiser ID | Unique advertiser identifier |
| Advertiser name | Name of the advertiser |
| Campaign ID | Unique campaign identifier |
| Campaign | Campaign |
| Ad set ID | Unique ad set identifier |
| Ad set name | Name of the ad set |
| Category ID | Unique category identifier |
| Category | Category |
| Date | Date |
| Hour | Hour |
| Week | Week |
| Month | Month |
| Year | Year |
| OS | OS |
| Devices | Devices |
| Ad ID | Unique ad identifier |
| Ad name | Name of the ad |
| Coupon ID | Unique coupon identifier |
| Coupon | Coupon |
| Marketing objective ID | Unique marketing objective identifier |
| Marketing objective | Marketing objective |
| Channel ID | Unique channel identifier |
| Channel | Channel |
| Goal | Goal |
| Ad channel | Ad channel |
| Social platform | Social platform |
| Ad set status | Current ad set status |
| Ad set delivery status | Current ad set delivery status |
| Ad set bid type | Type of ad set bid |
| Cost controller | Cost controller |
| Budget strategy | Budget strategy |
| Budget renewal | Budget renewal |
| Budget delivery smoothing | Budget delivery smoothing |
| Budget delivery week | Budget delivery week |
| Targeted devices | Targeted devices |
| Targeted environments | Targeted environments |
| Targeted operating systems | Targeted operating systems |
| Frequency capping | Frequency capping |
| Targeted countries | Targeted countries |
| Targeted subdivisions | Targeted subdivisions |
| Targeted ZIP codes | Targeted ZIP codes |
| Currency | Currency |
| Reporting currency | Reporting currency |