AdRoll Metrics and Breakdowns
This page provides a comprehensive reference of all supported metrics and breakdowns available for AdRoll data extraction through Adzviser.
Metrics
Audience metrics
| Field Name | Description |
|---|---|
| Synced audience size | from segment object |
| Audience total size | from segment.audience_size |
| Audience current size | from segment.current_size |
Reporting metrics
| Field Name | Description |
|---|---|
| Conversions | Total conversions |
| Conversion rate | calculated: conversions / clicks |
| Click-through conversions | Total click-through conversions |
| View-through conversions | Total view-through conversions |
| CTC rate | calculated: clickThroughs / clicks |
| VTC rate | calculated: viewThroughs / impressions |
| Revenue | Total revenue |
| Revenue (account currency) | Revenue (account currency) |
| Click revenue | Click revenue |
| View revenue | View revenue |
| CPA | CPA |
| Click CPA | Click CPA |
| View CPA | View CPA |
| ROI | ROI |
| Click ROI | Click ROI |
| View ROI | View ROI |
| Sends | for email campaigns |
| Attributed conversions | Total attributed conversions |
| Impressions | Total impressions |
| Clicks | Total clicks |
| Cost (USD) | Cost (USD) |
| Cost (account currency) | Cost (account currency) |
| CTR | CTR |
| CPC | CPC |
| CPM | CPM |
| Average order value | calculated: revenue / conversions |
| Segment conversion value (USD) | Segment conversion value (USD) |
| New visitors | New visitors |
| Engaged visitors | Engaged visitors |
| Non-bounced visitors rate | calculated |
| New visitor cost | New visitor cost |
| Engaged visitor cost | Engaged visitor cost |
Breakdowns
Ad fields
| Field Name | Description |
|---|---|
| Ad | Ad |
| Ad EID | Ad EID |
| Ad type | Ad type |
| Ad status | Ad status |
| Ad created date | Ad created date |
| Ad updated date | Ad updated date |
| Is ad active | Is ad active |
| Ad format ID | Ad format identifier |
| Ad format | Ad format |
| Has future campaigns | Has future campaigns |
| Ad destination URL | Ad destination URL |
| utm_source parameter value | utm_source parameter value |
| utm_medium parameter value | utm_medium parameter value |
| utm_campaign parameter value | utm_campaign parameter value |
| utm_term parameter value | utm_term parameter value |
| utm_content parameter value | utm_content parameter value |
| Ad headline | Ad headline |
| Ad body | Ad body |
| Ad message | Ad message |
| Original Ad | Original Ad |
| Ad source | Ad source |
| Ad image | Ad image |
| Has edits | Has edits |
| Has pending edits | Has pending edits |
| Is outlined | Is outlined |
| Valid click tag | Valid click tag |
| AdRoll EID | AdRoll EID |
| Ad height | Ad height |
| Ad width | Ad width |
| Ad outline color | Ad outline color |
AdGroup fields
| Field Name | Description |
|---|---|
| Adgroup | Adgroup |
| Adgroup EID | Adgroup EID |
| Adgroup status | Adgroup status |
| Adgroup created date | Adgroup created date |
| Adgroup updated datetime | Adgroup updated datetime |
| Is adgroup active | Is adgroup active |
| Ad optimization | Ad optimization |
| Site exclusions | Site exclusions |
| Flights | Flights |
| Flight timezone | Flight timezone |
Advertiser fields
| Field Name | Description |
|---|---|
| Advertiser | Advertiser |
| Advertiser EID | Advertiser EID |
| Advertiser status | Advertiser status |
| Advertiser created date | Advertiser created date |
| Advertiser currency | Advertiser currency |
| Is advertiser active | Is advertiser active |
| Business unit | Business unit |
| Advertiser URL | Advertiser URL |
| Organization EID | Organization EID |
| Click-through conversions duration (days) | Click-through conversions duration (days) |
| View-through conversions duration (days) | View-through conversions duration (days) |
| Rev share view | Rev share view |
| Rev share click | Rev share click |
Audience/Segment fields
| Field Name | Description |
|---|---|
| Audience | Audience |
| Audience EID | Audience EID |
| Audience type | Audience type |
| Audience campaign | Audience campaign |
| Advertiser audience | Advertiser audience |
| Audience currency | Audience currency |
| Segment EID | Segment EID |
| Description | Description |
| Audience created date | Audience created date |
| Inclusion | Inclusion |
| Is conversion audience | Is conversion audience |
Campaign fields
| Field Name | Description |
|---|---|
| Campaign | Campaign |
| Campaign EID | Campaign EID |
| Campaign type | Campaign type |
| Campaign status | Campaign status |
| Campaign currency | Campaign currency |
| Budget | Total budget |
| Max CPM | Max CPM |
| Campaign created date | Campaign created date |
| Campaign updated date | Campaign updated date |
| Channel | Channel |
| Campaign start date | Campaign start date |
| Campaign end date | Campaign end date |
| KPI currency | KPI currency |
| KPI goal | KPI goal |
| KPI metric | KPI metric |
| Source | Source |
Data source fields
| Field Name | Description |
|---|---|
| Data source | Data source |
| Data source logins | Data source logins |
| Data source login owners | Data source login owners |
Conversion/Attribution fields
| Field Name | Description |
|---|---|
| AdRoll conversion ID | AdRoll conversion identifier |
| Device | Device |
| Conversion time | Conversion time |
| Country | Country |
| Country code | Country code |
| City | City |
| Cookie | Cookie |
| Ad size | Ad size |
| Referrer URL | Referrer URL |
| Days to conversion first touch | Days to conversion first touch |
| Days to conversion last touch | Days to conversion last touch |
| First touch timestamp | First touch timestamp |
| Last touch timestamp | Last touch timestamp |
| External data | External data |
| Last touch attribution | Last touch attribution |
| Touchpoint timestamp | Touchpoint timestamp |
| Attribution credit | Attribution credit |
| Attribution model | Attribution model |
| Placement | Placement |
Segment fields (CRUD API)
| Field Name | Description |
|---|---|
| Segment name | Segment name |
| Segment type | Segment type |
| Segment tags | Segment tags |
| Segment currency | Segment currency |
| Segment duration | Segment duration |
| Is segment active | Is segment active |
| Is segment conversion | Is segment conversion |