AdRoll Metrics and Breakdowns
This page provides a comprehensive reference of all supported metrics and breakdowns available for AdRoll data extraction through Adzviser.
Metrics
Audience metrics
| Field Name | Description |
|---|---|
| Synced audience size | from segment object |
| Audience total size | from segment.audience_size |
| Audience current size | from segment.current_size |
Reporting metrics
| Field Name | Description |
|---|---|
| Conversions | Total conversions |
| Conversion rate | calculated: conversions / clicks |
| Click-through conversions | Total click-through conversions |
| View-through conversions | Total view-through conversions |
| CTC rate | calculated: clickThroughs / clicks |
| VTC rate | calculated: viewThroughs / impressions |
| Revenue | Total revenue |
| Revenue (account currency) | Revenue (account currency) |
| Click revenue | Click revenue |
| View revenue | View revenue |
| CPA | CPA |
| Click CPA | Click CPA |
| View CPA | View CPA |
| ROI | ROI |
| Click ROI | Click ROI |
| View ROI | View ROI |
| Sends | for email campaigns |
| Attributed conversions | Total attributed conversions |
| Impressions | Total impressions |
| Clicks | Total clicks |
| Cost (USD) | Cost (USD) |
| Cost (account currency) | Cost (account currency) |
| CTR | CTR |
| CPC | CPC |
| CPM | CPM |
| Average order value | calculated: revenue / conversions |
| Segment conversion value (USD) | Segment conversion value (USD) |
| New visitors | New visitors |
| Engaged visitors | Engaged visitors |
| Non-bounced visitors rate | calculated |
| New visitor cost | New visitor cost |
| Engaged visitor cost | Engaged visitor cost |
Breakdowns
Ad fields
| Field Name | Description |
|---|---|
| Ad | Ad |
| Ad EID | Ad EID |
| Ad type | Ad type |
| Ad status | Ad status |
| Ad created date | Ad created date |
| Ad updated date | Ad updated date |
| Is ad active | Is ad active |
| Ad format ID | Ad format identifier |
| Ad format | Ad format |
| Has future campaigns | Has future campaigns |
| Ad destination URL | Ad destination URL |
| Ad headline | Ad headline |
| Ad body | Ad body |
| Ad message | Ad message |
| Original Ad | Original Ad |
| Ad source | Ad source |
| Ad image | Ad image |
| AdRoll EID | AdRoll EID |
| Ad height | Ad height |
| Ad width | Ad width |
| Ad outline color | Ad outline color |
AdGroup fields
| Field Name | Description |
|---|---|
| Adgroup | Adgroup |
| Adgroup EID | Adgroup EID |
| Adgroup status | Adgroup status |
| Adgroup created date | Adgroup created date |
| Adgroup updated datetime | Adgroup updated datetime |
| Is adgroup active | Is adgroup active |
Advertiser fields
| Field Name | Description |
|---|---|
| Advertiser | Advertiser |
| Advertiser EID | Advertiser EID |
| Advertiser status | Advertiser status |
| Advertiser created date | Advertiser created date |
| Advertiser currency | Advertiser currency |
| Is advertiser active | Is advertiser active |
| Advertiser URL | Advertiser URL |
Audience/Segment fields
| Field Name | Description |
|---|---|
| Audience EID | Audience EID |
| Audience type | Audience type |
| Audience currency | Audience currency |
| Audience created date | Audience created date |
| Is conversion audience | Is conversion audience |
Campaign fields
| Field Name | Description |
|---|---|
| Campaign EID | Campaign EID |
| Campaign type | Campaign type |
| Campaign status | Campaign status |
| Campaign currency | Campaign currency |
| Campaign created date | Campaign created date |
| Campaign updated date | Campaign updated date |
| Campaign start date | Campaign start date |
| Campaign end date | Campaign end date |
Data source fields
| Field Name | Description |
|---|
Conversion/Attribution fields
| Field Name | Description |
|---|---|
| AdRoll conversion ID | AdRoll conversion identifier |
| Conversion time | Conversion time |
| Placement | Placement |
Segment fields (CRUD API)
| Field Name | Description |
|---|---|
| Segment name | Segment name |
| Segment type | Segment type |
| Segment tags | Segment tags |
| Segment currency | Segment currency |
| Segment duration | Segment duration |
| Is segment active | Is segment active |
| Is segment conversion | Is segment conversion |
| Ad utm_source parameter value | Ad utm_source parameter value |
| Ad utm_medium parameter value | Ad utm_medium parameter value |
| Ad utm_campaign parameter value | Ad utm_campaign parameter value |
| Ad utm_term parameter value | Ad utm_term parameter value |
| Ad utm_content parameter value | Ad utm_content parameter value |
| Ad has edits | Ad has edits |
| Ad has pending edits | Ad has pending edits |
| Is Ad outlined | Is Ad outlined |
| Ad valid click tag | Ad valid click tag |
| Adgroup ad optimization | Adgroup ad optimization |
| Adgroup site exclusions | Adgroup site exclusions |
| Adgroup flights | Adgroup flights |
| Adgroup flight timezone | Adgroup flight timezone |
| Advertiser business unit | Advertiser business unit |
| Advertiser organization EID | Advertiser organization EID |
| Advertiser click-through conversions duration (days) | Advertiser click-through conversions duration (days) |
| Advertiser view-through conversions duration (days) | Advertiser view-through conversions duration (days) |
| Advertiser rev share view | Advertiser rev share view |
| Advertiser rev share click | Advertiser rev share click |
| Audience name | Audience name |
| Audience source campaign | Audience source campaign |
| Audience parent advertiser | Audience parent advertiser |
| Audience segment EID | Audience segment EID |
| Audience description | Audience description |
| Audience inclusion rule | Audience inclusion rule |
| Campaign name | Campaign name |
| Campaign budget | Campaign budget |
| Campaign max CPM | Campaign max CPM |
| Campaign channel | Campaign channel |
| Campaign KPI currency | Campaign KPI currency |
| Campaign KPI goal | Campaign KPI goal |
| Campaign KPI metric | Campaign KPI metric |
| Campaign source | Campaign source |
| Conversion device | Conversion device |
| Conversion country | Conversion country |
| Conversion country code | Conversion country code |
| Conversion city | Conversion city |
| Conversion cookie | Conversion cookie |
| Conversion ad size | Conversion ad size |
| Conversion referrer URL | Conversion referrer URL |
| Conversion days to first touch | Conversion days to first touch |
| Conversion days to last touch | Conversion days to last touch |
| Conversion first touch timestamp | Conversion first touch timestamp |
| Conversion last touch timestamp | Conversion last touch timestamp |
| Conversion external data | Conversion external data |
| Conversion last touch attribution | Conversion last touch attribution |
| Conversion touchpoint timestamp | Conversion touchpoint timestamp |
| Conversion attribution credit | Conversion attribution credit |
| Conversion attribution model | Conversion attribution model |