Apple Ads Metrics and Breakdowns
This page provides a comprehensive reference of all supported metrics and breakdowns available for Apple Ads data extraction through Adzviser.
Metrics
SpendRow metrics (base metrics, always available)
| Field Name | Description |
|---|---|
| Impressions | Total impressions |
| Taps | Total taps |
| Cost | Total cost |
| Tap-through rate | Tap-through rate percentage |
| Cost per tap | Average cost per tap |
Tap-through (30-day attribution window)
| Field Name | Description |
|---|---|
| Installs | Total installs |
| New downloads | Total new downloads |
| Re-downloads | Total re-downloads |
| Cost per acquisition | Average cost per acquisition |
| Conversion rate | Conversion rate percentage |
Total (tap-through + view-through combined)
| Field Name | Description |
|---|---|
| Total installs | Total total installs |
| Total new downloads | Total total new downloads |
| Total re-downloads | Total total re-downloads |
| Total cost per install | Total cost per install |
| Total conversion rate | Total conversion rate percentage |
View-through (1-day attribution window)
| Field Name | Description |
|---|---|
| View installs | Total view installs |
| View new downloads | Total view new downloads |
| View re-downloads | Total view re-downloads |
Additional SpendRow metrics
| Field Name | Description |
|---|---|
| Average CPM | Average CPM |
Breakdowns
Account-level
| Field Name | Description |
|---|---|
| Account name | Account name |
| Account ID | Account identifier |
| Account currency | Account currency |
Campaign-level
| Field Name | Description |
|---|---|
| Campaign name | Campaign name |
| Campaign ID | Campaign identifier |
| Campaign status | Campaign status |
| Campaign serving status | Campaign serving status |
| Campaign serving status reasons | Campaign serving status reasons |
| Campaign display status | Campaign display status |
| Campaign countries or regions | Campaign countries or regions |
| Campaign countries or regions serving status reasons | Campaign countries or regions serving status reasons |
| Campaign ad channel type | Campaign ad channel type |
| Campaign supply sources | Campaign supply sources |
| Campaign modification date | Campaign modification date |
| Campaign modification time | Campaign modification time |
| Campaign total budget | Campaign total budget |
| Campaign daily budget | Campaign daily budget |
Ad Group-level
| Field Name | Description |
|---|---|
| Ad group name | Ad group name |
| Ad group ID | Ad group identifier |
| Ad group status | Ad group status |
| Ad group serving status | Ad group serving status |
| Ad group serving state reasons | Ad group serving state reasons |
| Automated keywords opt-in | Automated keywords opt-in |
Keyword-level
| Field Name | Description |
|---|---|
| Keyword | Keyword |
| Keyword ID | Keyword identifier |
| Keyword status | Keyword status |
| Keyword display status | Keyword display status |
Search Term-level
| Field Name | Description |
|---|---|
| Search term | Search term |
| Search term source | Search term source |
| Search term match type | Search term match type |
Ad-level
| Field Name | Description |
|---|---|
| Ad ID | Ad identifier |
| Ad name | Ad name |
| Ad language | Ad language |
| Ad creative ID | Ad creative identifier |
| Ad creative type | Ad creative type |
| Ad status | Ad status |
| Ad display status | Ad display status |
| Ad display state reasons | Ad display state reasons |
| Is ad deleted | Is ad deleted |
| Ad creation datetime | Ad creation datetime |
| Ad modification datetime | Ad modification datetime |
GroupBy dimensions
| Field Name | Description |
|---|---|
| Device type | Device type |
| App Store country | App Store country |
| User country | User country |
| Admin area | Admin area |
| Locality | Locality |
| Gender | Gender |
| Age range | Age range |