Vibe.co Metrics and Breakdowns
Use these field names when requesting Vibe.co reports through Adzviser.
Set the top-level time_granularity to Date, Week, Month, or Quarter. Copter returns one row per period and selected breakdown combination. With no time granularity, it returns totals for each requested date range. The first and last periods stay within the selected dates; weeks start on Monday unless sun_to_sat is enabled.
Copter adds Spend, Impressions, event counts, and Revenue, and calculates CPM, cost-per-event metrics, view-through rate, and ROAS from the period totals. Clients should display those finished values. The field catalog supplies aggregation metadata: additive metrics use Sum in Looker Studio; rates and unique counts use Auto.
View-through rate is returned as a decimal ratio: 0.5 means 50%.
Households and Frequency use Vibe's native unique counts for daily, weekly, or monthly periods. They cannot be added into quarterly or multi-month unique totals; Copter returns an error when Vibe cannot calculate the requested unique period. ZIP-level unique counts require daily reports. Monetary values are USD; the default timezone is UTC and the default attribution window is 7 days.
Vibe rounds spend to cents per breakdown row. Summing many ZIP, channel, or audience rows can differ from overall spend. Request Spend without breakdowns when you need the overall total.
Metrics
Metrics are quantitative measurements of your Vibe.co performance.
| Field Name | Description |
|---|---|
| Spend | Total amount spent |
| Impressions | Number of times content was shown |
| Households | Unique households in the native reporting period; not additive across periods or breakdowns |
| Frequency | Native impressions per unique household in the reporting period; not additive |
| CPM | Cost per thousand impressions |
| Completed views | Completed views |
| Cost per view | Average cost per view |
| View-through rate | View-through rate percentage |
| Web page views | Web page views |
| Web cost per page view | Web cost per page view |
| Web sessions | Web sessions |
| Web cost per session | Web cost per session |
| Web leads | Web leads |
| Web cost per lead | Web cost per lead |
| App installs | App installs |
| App cost per install | App cost per install |
| Purchases | Purchases |
| Cost per purchase | Average cost per purchase |
| Revenue | Revenue |
| App signups | App signups |
| App cost per signup | App cost per signup |
| ROAS | Return on ad spend |
| Custom 1 events | Custom 1 events |
| Cost per custom 1 event | Average cost per custom 1 event |
| Custom 2 events | Custom 2 events |
| Cost per custom 2 event | Average cost per custom 2 event |
| Custom 3 events | Custom 3 events |
| Cost per custom 3 event | Average cost per custom 3 event |
Breakdowns
Breakdowns are dimensions that allow you to segment and analyze your data.
| Field Name | Description |
|---|---|
| Advertiser ID | Unique advertiser identifier |
| Advertiser name | Name of the advertiser |
| Campaign ID | Unique campaign identifier |
| Campaign name | Name of the campaign |
| Strategy ID | Unique strategy identifier |
| Strategy name | Name of the strategy |
| Creative ID | Unique creative identifier |
| Creative name | Name of the creative |
| Event source ID | Unique event source identifier |
| OS | OS |
| Channel name | Name of the channel |
| Region | Region |
| DMA | DMA |
| City | City |
| Zip code | Zip code |
| Age | Age |
| Career | Career |
| Education | Education |
| Estimated income | Estimated income |
| Estimated net worth | Estimated net worth |
| Ethnicity | Ethnicity |
| Family composition | Family composition |
| Gender | Gender |
| Interest | Interest |
| Language | Language |
| Political status | Current political status |
| Retargeting | Retargeting |