Vibe.co Metrics and Breakdowns
Use these field names when requesting Vibe.co reports through Adzviser.
Metrics
Metrics are quantitative measurements of your Vibe.co performance.
| Field Name | Description |
|---|---|
| Spend | Total amount spent |
| Impressions | Number of times content was shown |
| Households | Households |
| Frequency | Average number of times each person saw content |
| CPM | Cost per thousand impressions |
| Completed views | Completed views |
| Cost per view | Average cost per view |
| View-through rate | View-through rate percentage |
| Web page views | Web page views |
| Web cost per page view | Web cost per page view |
| Web sessions | Web sessions |
| Web cost per session | Web cost per session |
| Web leads | Web leads |
| Web cost per lead | Web cost per lead |
| App installs | App installs |
| App cost per install | App cost per install |
| Purchases | Purchases |
| Cost per purchase | Average cost per purchase |
| Revenue | Revenue |
| App signups | App signups |
| App cost per signup | App cost per signup |
| ROAS | Return on ad spend |
| Custom 1 events | Custom 1 events |
| Cost per custom 1 event | Average cost per custom 1 event |
| Custom 2 events | Custom 2 events |
| Cost per custom 2 event | Average cost per custom 2 event |
| Custom 3 events | Custom 3 events |
| Cost per custom 3 event | Average cost per custom 3 event |
Breakdowns
Breakdowns are dimensions that allow you to segment and analyze your data.
| Field Name | Description |
|---|---|
| Advertiser ID | Unique advertiser identifier |
| Advertiser name | Name of the advertiser |
| Campaign ID | Unique campaign identifier |
| Campaign name | Name of the campaign |
| Strategy ID | Unique strategy identifier |
| Strategy name | Name of the strategy |
| Creative ID | Unique creative identifier |
| Creative name | Name of the creative |
| Event source ID | Unique event source identifier |
| OS | OS |
| Channel name | Name of the channel |
| Region | Region |
| DMA | DMA |
| City | City |
| Zip code | Zip code |
| Age | Age |
| Career | Career |
| Education | Education |
| Estimated income | Estimated income |
| Estimated net worth | Estimated net worth |
| Ethnicity | Ethnicity |
| Family composition | Family composition |
| Gender | Gender |
| Interest | Interest |
| Language | Language |
| Political status | Current political status |
| Retargeting | Retargeting |
| Year | Year |
| Month | Month |
| Year of week (Sun-Sat) | Year of week (Sun-Sat) |
| Year of week (Mon-Sun) | Year of week (Mon-Sun) |
| Year & month | Year & month |
| Year & week (Sun-Sat) | Year & week (Sun-Sat) |
| Year & week (Mon-Sun) | Year & week (Mon-Sun) |
| Week (Sun-Sat) | Week (Sun-Sat) |
| Week (Mon-Sun) | Week (Mon-Sun) |
| Day of month | Day of month |
| Day of week (Sun-Sat) | Day of week (Sun-Sat) |
| Day of week (Mon-Sun) | Day of week (Mon-Sun) |
| Today | Today |
| Data source | Traffic source |