MNTN Metrics and Breakdowns
This page provides a comprehensive reference of all supported metrics and breakdowns available for MNTN data extraction through Adzviser.
Metrics
Metrics are quantitative measurements of your MNTN performance.
| Field Name | Description |
|---|---|
| Total spend | Total advertising spend across TV and Multi-Touch delivery |
| TV spend | Advertising spend attributed to Connected TV delivery |
| Multi-touch spend | Advertising spend attributed to Multi-Touch ads |
| Total spend CPM | Total spend per 1,000 delivered impressions |
| Impressions | Number of ad impressions delivered by MNTN |
| CTV impressions | Number of Connected TV impressions delivered |
| Viewable impressions | Number of viewable impressions reported by MNTN |
| Viewable impression rate | Viewable impressions divided by measurable impressions |
| Multi-touch impressions | Number of multi-touch impressions reported by MNTN |
| Households reached | Number of unique households reached by MNTN ads |
| Frequency | Average impressions delivered per reached household or user |
| TV commercials aired | Number of Connected TV commercial impressions delivered |
| Completed views | Number of completed views reported by MNTN |
| Cost per completed view | Spend divided by completed video views |
| Completed view rate | Completed video views divided by video starts |
| Total verified visits | Visits attributed under MNTN's Verified Visits model |
| Visit rate | Verified visits divided by the eligible reached audience |
| User visit rate | Verified visits divided by reached users |
| Impression visit rate | Verified visits divided by delivered impressions |
| Cost per visit | Spend divided by verified visits |
| Page views | Number of page views reported by MNTN |
| Average page views per visitor | Page views divided by MNTN-attributed visitors |
| Visitor attribution rate | Share of site visitors attributed to MNTN |
| Total conversions | Conversions generated after an MNTN-attributed verified visit |
| Conversion rate | MNTN-attributed conversions divided by verified visits |
| Impression conversion rate | MNTN-attributed conversions divided by delivered impressions |
| User conversion rate | MNTN-attributed conversions divided by reached users |
| CPA | Spend divided by MNTN-attributed conversions |
| Order value | Revenue from MNTN-attributed conversions |
| Average order value | Attributed order value divided by attributed conversions |
| Site order value | Total order value recorded across the site |
| Order value attribution percentage | Share of site order value attributed to MNTN |
| Total site conversions | Total conversions recorded across the site |
| ROAS | Attributed order value divided by advertising spend |
| ROI | Attributed return relative to advertising spend |
| Revenue per verified visit | Attributed order value divided by verified visits |
| Conversion attribution rate | Share of site conversions attributed to MNTN |
| Total visit assists | Prospecting verified visits influenced by Multi-Touch ads |
| Total conversion assists | Prospecting conversions influenced by Multi-Touch ads |
| Total conversion assist order value | Order value from prospecting conversions influenced by Multi-Touch ads |
| Offline conversions | Attributed conversions imported from offline sources |
| Offline order value | Revenue associated with attributed offline conversions |
| Total last touch conversions | Number of conversions attributed using MNTN's source-validated last-touch model |
| Total last touch verified visits | Number of verified visits attributed using MNTN's source-validated last-touch model |
| Last touch order value | Order value attributed using MNTN's source-validated last-touch model |
| Last touch average order value | Last-touch-attributed order value divided by last-touch conversions |
| Last touch conversion rate | Conversion rate calculated using MNTN's source-validated last-touch attribution |
| Last touch cost per visit | Cost per visit calculated using MNTN's source-validated last-touch attribution |
| Last touch CPA | CPA calculated using MNTN's source-validated last-touch attribution |
| Last touch ROAS | ROAS calculated using MNTN's source-validated last-touch attribution |
| Last touch ROI | ROI calculated using MNTN's source-validated last-touch attribution |
| Revenue per verified visit (last touch) | Last-touch-attributed order value divided by source-validated verified visits |
| Last touch visit rate | Visit rate calculated using MNTN's source-validated last-touch attribution |
| Last touch user conversion rate | User conversion rate calculated using MNTN's source-validated last-touch attribution |
| Last touch impression conversion rate | Impression conversion rate calculated using MNTN's source-validated last-touch attribution |
| Last touch impression visit rate | Impression visit rate calculated using MNTN's source-validated last-touch attribution |
| Total last touch site conversions | Number of site conversions attributed using MNTN's source-validated last-touch model |
| Last touch site order value | Order value attributed using MNTN's source-validated last-touch model |
| Total last touch conversion assists | Number of conversion assists attributed using MNTN's source-validated last-touch model |
| Total last touch visit assists | Number of visit assists attributed using MNTN's source-validated last-touch model |
| MNTN driven site visitors | Number of site visitors attributed to MNTN |
| MNTN driven new site visitors | Number of new site visitors attributed to MNTN |
| MNTN driven existing site visitors | Number of existing site visitors attributed to MNTN |
| MNTN driven last touch site visitors | Number of last touch site visitors attributed to MNTN |
| MNTN driven last touch new site visitors | Number of last touch new site visitors attributed to MNTN |
| MNTN driven last touch existing site visitors | Number of last touch existing site visitors attributed to MNTN |
| MNTN driven new users reached | Number of new users reached attributed to MNTN |
| MNTN driven existing users reached | Number of existing users reached attributed to MNTN |
| Goal achievement | Performance against the campaign's configured goal |
| MNTN direct | Verified visits classified as direct MNTN-driven traffic |
| Raw conversions | Unfiltered sitewide number of conversions before MNTN attribution |
| Raw order value | Unfiltered sitewide order value before MNTN attribution |
| Raw average order value | Unfiltered sitewide order value divided by sitewide conversions |
| Raw visitors | Unfiltered sitewide number of visitors before MNTN attribution |
| Raw new site visitors | Unfiltered sitewide number of new site visitors before MNTN attribution |
| Raw existing site visitors | Unfiltered sitewide number of existing site visitors before MNTN attribution |
| Raw conversion rate | Unfiltered sitewide conversion rate before MNTN attribution |
| Raw revenue per raw visit | Unfiltered sitewide revenue per raw visit before MNTN attribution |
Breakdowns
Breakdowns are dimensions that allow you to segment and analyze your data.
| Field Name | Description |
|---|---|
| Ad name | Human-readable name of the ad associated with the MNTN row |
| Ad ID | Unique identifier for the ad associated with the MNTN row |
| Ad status | Current ad status associated with the MNTN row |
| Ad code | Code representing the ad associated with the MNTN row |
| Ad size | Creative size label assigned to the ad |
| Ad height | Creative height in pixels |
| Ad width | Creative width in pixels |
| Is ad active | Whether the ad is active |
| Approved | Whether MNTN approved the ad for delivery |
| Ad create time | Date and time the ad was created |
| Advertiser name | Human-readable name of the advertiser associated with the MNTN row |
| Advertiser ID | Unique identifier for the advertiser associated with the MNTN row |
| Advertiser created time | Date and time the advertiser account was created |
| Advertiser timezone | Time zone configured for the advertiser account |
| Contact email | Contact email stored for the advertiser account |
| Contact first name | First name of the advertiser account's primary contact |
| Contact last name | Last name of the advertiser account's primary contact |
| Contact mobile phone | Contact mobile phone stored for the advertiser account |
| Contact office phone | Contact office phone stored for the advertiser account |
| Prospecting attribution window | Attribution window configured for prospecting campaigns |
| Retargeting attribution window | Attribution window configured for retargeting campaigns |
| Sales cycle (Last 1 day) | Advertiser sales-cycle value calculated from the last 1 day |
| Sales cycle (Last 7 days) | Advertiser sales-cycle value calculated from the last 7 days |
| Sales cycle (Last 30 days) | Advertiser sales-cycle value calculated from the last 30 days |
| Campaign name | Human-readable name of the campaign associated with the MNTN row |
| Campaign ID | Unique identifier for the campaign associated with the MNTN row |
| Campaign status | Current campaign status associated with the MNTN row |
| Campaign objective ID | Unique identifier for the campaign objective associated with the MNTN row |
| Campaign budget | Budget configured for the campaign |
| Campaign goal type | KPI used as the campaign's optimization goal |
| Campaign goal value | Target value configured for the campaign goal |
| Campaign start time | Date and time the campaign starts |
| Campaign end time | Date and time the campaign ends |
| Flight start time | Date and time the media flight starts |
| Flight end time | Date and time the media flight ends |
| Channel name | Human-readable name of the channel associated with the MNTN row |
| Channel ID | Unique identifier for the channel associated with the MNTN row |
| Conversion source name | Human-readable name of the conversion source associated with the MNTN row |
| Conversion point name | Human-readable name of the conversion point associated with the MNTN row |
| Conversion type | Classification of the conversion associated with the MNTN row |
| Conversion currency | Currency used for the conversion's order value |
| Order ID | Unique identifier for the order associated with the MNTN row |
| Last touch | Whether the conversion received last-touch attribution |
| Conversion domain publisher | Publisher domain associated with the conversion |
| Raw domain | Unnormalized domain captured for the conversion |
| Subdomain | Subdomain on which the conversion occurred |
| Conversion time | Date and time the conversion occurred |
| Creative name | Human-readable name of the creative associated with the MNTN row |
| Creative ID | Unique identifier for the creative associated with the MNTN row |
| Creative group name | Human-readable name of the creative group associated with the MNTN row |
| Creative group ID | Unique identifier for the creative group associated with the MNTN row |
| Template creative name | Human-readable name of the template creative associated with the MNTN row |
| Template creative ID | Unique identifier for the template creative associated with the MNTN row |
| Creative click URL | Landing-page URL used by the creative |
| Creative thumbnail | URL or reference for the creative's thumbnail image |
| Is creative active | Whether the creative is active |
| DMA name | Name of the designated market area |
| DMA ID | Unique identifier for the designated market area |
| DMA code | Code representing the designated market area |
| City name | Human-readable name of the city associated with the MNTN row |
| State name | Human-readable name of the state associated with the MNTN row |
| State code | Code representing the state associated with the MNTN row |
| State parent code | Parent geographic code associated with the state |
| Country name | Human-readable name of the country associated with the MNTN row |
| Country code | Country code associated with the reported activity |
| Zipcode | Postal code associated with the reported activity |
| Objective name | Human-readable name of the objective associated with the MNTN row |
| Objective ID | Unique identifier for the objective associated with the MNTN row |
| Network name | Human-readable name of the network associated with the MNTN row |
| Publisher name | Human-readable name of the publisher associated with the MNTN row |
| Campaign platform | Platform on which the campaign delivered |
| Product name | Human-readable name of the product associated with the MNTN row |
| Product ID | Unique identifier for the product associated with the MNTN row |
| Segment name | Human-readable name of the segment associated with the MNTN row |
| Segment ID | Unique identifier for the segment associated with the MNTN row |