Matomo Metrics and Breakdowns
This page provides a comprehensive reference of all supported metrics and breakdowns available for Matomo data extraction through Adzviser.
Metrics
Outlinks (Actions.getOutlinks)
| Field Name | Description |
|---|---|
| Outlink unique clicks | Total outlink unique clicks |
| Outlink clicks | Total outlink clicks |
| Outlink total time spent (sec) | Measured duration for outlink in the unit shown |
Ecommerce overview (Goals.get with idGoal=ecommerceOrder)
| Field Name | Description |
|---|---|
| Ecommerce subtotal | Order revenue before tax, shipping, and discounts |
| Ecommerce tax | Tax charged across ecommerce orders |
| Ecommerce shipping | Shipping revenue charged across ecommerce orders |
| Ecommerce discount | Discount value applied across ecommerce orders |
| Ecommerce orders | Total ecommerce orders |
| Ecommerce visits | Total ecommerce visits |
| Ecommerce total revenue | Total ecommerce revenue including configured tax and shipping treatment |
| Ecommerce average order value | Ecommerce revenue divided by ecommerce orders |
| Ecommerce purchased products | Number of product units purchased |
Goal overview (Goals.get)
| Field Name | Description |
|---|---|
| Goal conversions | Total goal conversions |
| Goal conversions (new visit) | Completed goal conversions from new visits |
| Goal conversions (returning visit) | Completed goal conversions from returning visits |
| Goal revenue | Revenue assigned to completed goals |
| Goal revenue (new visit) | Revenue assigned to completed goals from new visits |
| Goal revenue (returning visit) | Revenue assigned to completed goals from returning visits |
| Goal visits converted | Visits in which at least one configured goal was completed |
| Goal visits converted (new visit) | Visits containing at least one completed goal from new visits |
| Goal visits converted (returning visit) | Visits containing at least one completed goal from returning visits |
Downloads (Actions.getDownloads)
| Field Name | Description |
|---|---|
| Downloads | Total downloads |
| Unique downloads | Total unique downloads |
| Download total time spent (sec) | Measured duration for download in the unit shown |
Ecommerce products (Goals.getItemsName)
| Field Name | Description |
|---|---|
| Product revenue | Monetary value of product revenue in the account's reporting currency |
| Product quantity | Number of product units included in ecommerce orders |
| Product unique purchases | Orders containing the product at least once |
| Product average price | Monetary value of product average price in the account's reporting currency |
| Product average quantity | Average units of the product included per order |
Events (Events.getCategory / Events.getAction)
| Field Name | Description |
|---|---|
| Event visits | Total event visits |
| Event unique visitors | Distinct visitors attributed to the event segment |
| Events | Total tracked custom-event occurrences |
| Events with value | Monetary value of events with value in the account's reporting currency |
| Event value | Monetary value of event value in the account's reporting currency |
| Average event value | Monetary value of average event value in the account's reporting currency |
Event action and name (Events.getActionFromCategoryId)
| Field Name | Description |
|---|---|
| Event action visits | Total event action visits |
| Event action unique visitors | Distinct visitors attributed to the event action segment |
| Event action events | Occurrences of the selected event action |
| Event action events with value | Monetary value of event action events with value in the account's reporting currency |
| Event action event value | Monetary value of event action event value in the account's reporting currency |
| Event action average event value | Monetary value of event action average event value in the account's reporting currency |
Visitor overview (VisitsSummary.get)
| Field Name | Description |
|---|---|
| Visits | Total visits |
| Unique visitors | Number of distinct visitors represented in the results |
| Users | Distinct known visitors with a Matomo User ID |
| Actions | Total tracked page views, downloads, outlinks, and events |
| Actions per visit | Average actions for each visit |
| Max actions | Tracked page views, downloads, outlinks, and events in visits attributed to the max segment |
| Bounces | Total bounces |
| Bounce rate | Percentage of sessions that were not engaged |
| Converted visits | Total converted visits |
| Total visit length (sec) | Combined duration of all visits in seconds |
| Avg. visit duration (sec) | Measured duration for avg. visit in the unit shown |
Visitor locations (UserCountry.getCountry)
| Field Name | Description |
|---|---|
| Location visits | Total location visits |
| Location unique visitors | Distinct visitors attributed to the location segment |
| Location users | Distinct known users attributed to the location segment |
| Location actions | Tracked page views, downloads, outlinks, and events in visits attributed to the location segment |
| Location actions per visit | Average location actions for each visit |
| Location max actions | Highest number of tracked actions in a visit attributed to the location segment |
| Location bounces | Total location bounces |
| Location bounce rate | Bounced messages or sessions divided by eligible messages or sessions |
| Location conversions | Total location conversions |
| Location converted visits | Total location converted visits |
| Location revenue | Monetary value of location revenue in the account's reporting currency |
| Location total visit length (sec) | Aggregate measured duration for location total visit length (sec) in the unit shown |
| Location avg. time on website (sec) | Average visit duration in seconds for the location segment |
Visitor city (UserCountry.getCity)
| Field Name | Description |
|---|---|
| City visits | Total city visits |
| City unique visitors | Distinct visitors attributed to the city segment |
| City users | Distinct known users attributed to the city segment |
| City actions | Tracked page views, downloads, outlinks, and events in visits attributed to the city segment |
| City actions per visit | Average city actions for each visit |
| City bounces | Total city bounces |
| City bounce rate | Bounced messages or sessions divided by eligible messages or sessions |
| City conversions | Total city conversions |
| City converted visits | Total city converted visits |
| City revenue | Monetary value of city revenue in the account's reporting currency |
| City total visit length (sec) | Aggregate measured duration for city total visit length (sec) in the unit shown |
| City avg. time on website (sec) | Average visit duration in seconds for the city segment |
Visitor language (UserLanguage.getLanguage)
| Field Name | Description |
|---|---|
| Language visits | Total language visits |
| Language unique visitors | Distinct visitors attributed to the language segment |
| Language users | Distinct known users attributed to the language segment |
| Language actions | Tracked page views, downloads, outlinks, and events in visits attributed to the language segment |
| Language max actions | Highest number of tracked actions in a visit attributed to the language segment |
| Language actions per visit | Average language actions for each visit |
| Language bounces | Total language bounces |
| Language bounce rate | Bounced messages or sessions divided by eligible messages or sessions |
| Language converted visits | Total language converted visits |
| Language total visit length (sec) | Aggregate measured duration for language total visit length (sec) in the unit shown |
| Language avg. time on website (sec) | Average visit duration in seconds for the language segment |
Visitor devices (DevicesDetection.getType)
| Field Name | Description |
|---|---|
| Device visits | Total device visits |
| Device unique visitors | Distinct visitors attributed to the device segment |
| Device users | Distinct known users attributed to the device segment |
| Device actions | Tracked page views, downloads, outlinks, and events in visits attributed to the device segment |
| Device actions per visit | Average device actions for each visit |
| Device max actions | Highest number of tracked actions in a visit attributed to the device segment |
| Device bounces | Total device bounces |
| Device bounce rate | Bounced messages or sessions divided by eligible messages or sessions |
| Device conversions | Total device conversions |
| Device converted visits | Total device converted visits |
| Device revenue | Monetary value of device revenue in the account's reporting currency |
| Device total visit length (sec) | Aggregate measured duration for device total visit length (sec) in the unit shown |
| Device avg. time on website (sec) | Average visit duration in seconds for the device segment |
Pages (Actions.getPageUrls)
| Field Name | Description |
|---|---|
| Page visits | Total page visits |
| Page unique visitors | Distinct visitors attributed to the page segment |
| Page users | Distinct known users attributed to the page segment |
| Page actions | Tracked page views, downloads, outlinks, and events in visits attributed to the page segment |
| Page actions per visit | Average page actions for each visit |
| Page max actions | Highest number of tracked actions in a visit attributed to the page segment |
| Page bounces | Total page bounces |
| Page bounce rate | Bounced messages or sessions divided by eligible messages or sessions |
| Page conversions | Total page conversions |
| Page converted visits | Total page converted visits |
| Page revenue | Monetary value of page revenue in the account's reporting currency |
| Page total visit length (sec) | Aggregate measured duration for page total visit length (sec) in the unit shown |
| Page avg. time on website (sec) | Average visit duration in seconds for the page segment |
Page titles (Actions.getPageTitles)
| Field Name | Description |
|---|---|
| Page title visits | Total page title visits |
| Page title unique visitors | Distinct visitors attributed to the page title segment |
| Page title users | Distinct known users attributed to the page title segment |
| Page title actions | Tracked page views, downloads, outlinks, and events in visits attributed to the page title segment |
| Page title actions per visit | Average page title actions for each visit |
| Page title max actions | Highest number of tracked actions in a visit attributed to the page title segment |
| Page title bounces | Total page title bounces |
| Page title bounce rate | Bounced messages or sessions divided by eligible messages or sessions |
| Page title converted visits | Total page title converted visits |
| Page title total visit length (sec) | Aggregate measured duration for page title total visit length (sec) in the unit shown |
| Page title avg. time on website (sec) | Average visit duration in seconds for the page title segment |
Channels (Referrers.getReferrerType)
| Field Name | Description |
|---|---|
| Channel visits | Total channel visits |
| Channel unique visitors | Distinct visitors attributed to the channel segment |
| Channel users | Distinct known users attributed to the channel segment |
| Channel actions | Tracked page views, downloads, outlinks, and events in visits attributed to the channel segment |
| Channel actions per visit | Average channel actions for each visit |
| Channel max actions | Highest number of tracked actions in a visit attributed to the channel segment |
| Channel bounces | Total channel bounces |
| Channel bounce rate | Bounced messages or sessions divided by eligible messages or sessions |
| Channel conversions | Total channel conversions |
| Channel converted visits | Total channel converted visits |
| Channel revenue | Monetary value of channel revenue in the account's reporting currency |
| Channel total visit length (sec) | Aggregate measured duration for channel total visit length (sec) in the unit shown |
| Channel avg. time on website (sec) | Average visit duration in seconds for the channel segment |
Referrers (Referrers.getWebsites)
| Field Name | Description |
|---|---|
| Referrer visits | Total referrer visits |
| Referrer unique visitors | Distinct visitors attributed to the referrer segment |
| Referrer users | Distinct known users attributed to the referrer segment |
| Referrer actions | Tracked page views, downloads, outlinks, and events in visits attributed to the referrer segment |
| Referrer actions per visit | Referrer |
| Referrer max actions | Highest number of tracked actions in a visit attributed to the referrer segment |
| Referrer bounces | Total referrer bounces |
| Referrer bounce rate | Bounced messages or sessions divided by eligible messages or sessions |
| Referrer converted visits | Total referrer converted visits |
| Referrer total visit length (sec) | Referrer |
| Referrer avg. time on website (sec) | Referrer |
Search engines (Referrers.getSearchEngines)
| Field Name | Description |
|---|---|
| Search engine visits | Total search engine visits |
| Search engine unique visitors | Distinct visitors attributed to the search engine segment |
| Search engine users | Distinct known users attributed to the search engine segment |
| Search engine actions | Tracked page views, downloads, outlinks, and events in visits attributed to the search engine segment |
| Search engine actions per visit | Average search engine actions for each visit |
| Search engine max actions | Highest number of tracked actions in a visit attributed to the search engine segment |
| Search engine bounces | Total search engine bounces |
| Search engine bounce rate | Bounced messages or sessions divided by eligible messages or sessions |
| Search engine conversions | Total search engine conversions |
| Search engine converted visits | Total search engine converted visits |
| Search engine revenue | Monetary value of search engine revenue in the account's reporting currency |
| Search engine total visit length (sec) | Aggregate measured duration for search engine total visit length (sec) in the unit shown |
| Search engine avg. time on website (sec) | Average visit duration in seconds for the search engine segment |
Search keywords (Referrers.getKeywords)
| Field Name | Description |
|---|---|
| Search keyword visits | Total search keyword visits |
| Search keyword unique visitors | Distinct visitors attributed to the search keyword segment |
| Search keyword users | Distinct known users attributed to the search keyword segment |
| Search keyword actions | Tracked page views, downloads, outlinks, and events in visits attributed to the search keyword segment |
| Search keyword actions per visit | Average search keyword actions for each visit |
| Search keyword max actions | Highest number of tracked actions in a visit attributed to the search keyword segment |
| Search keyword bounces | Total search keyword bounces |
| Search keyword bounce rate | Bounced messages or sessions divided by eligible messages or sessions |
| Search keyword conversions | Total search keyword conversions |
| Search keyword converted visits | Total search keyword converted visits |
| Search keyword revenue | Monetary value of search keyword revenue in the account's reporting currency |
| Search keyword total visit length (sec) | Aggregate measured duration for search keyword total visit length (sec) in the unit shown |
| Search keyword avg. time on website (sec) | Average visit duration in seconds for the search keyword segment |
Campaigns (Referrers.getCampaigns)
| Field Name | Description |
|---|---|
| Campaign visits | Total campaign visits |
| Campaign unique visitors | Distinct visitors attributed to the campaign segment |
| Campaign users | Distinct known users attributed to the campaign segment |
| Campaign actions | Tracked page views, downloads, outlinks, and events in visits attributed to the campaign segment |
| Campaign actions per visit | Average campaign actions for each visit |
| Campaign max actions | Highest number of tracked actions in a visit attributed to the campaign segment |
| Campaign bounces | Total campaign bounces |
| Campaign bounce rate | Bounced messages or sessions divided by eligible messages or sessions |
| Campaign conversions | Total campaign conversions |
| Campaign converted visits | Total campaign converted visits |
| Campaign revenue | Monetary value of campaign revenue in the account's reporting currency |
| Campaign total visit length (sec) | Aggregate measured duration for campaign total visit length (sec) in the unit shown |
| Campaign avg. time on website (sec) | Average visit duration in seconds for the campaign segment |
Campaign keywords (Referrers.getKeywordsFromCampaignId)
| Field Name | Description |
|---|---|
| Campaign keyword visits | Total campaign keyword visits |
| Campaign keyword unique visitors | Distinct visitors attributed to the campaign keyword segment |
| Campaign keyword users | Distinct known users attributed to the campaign keyword segment |
| Campaign keyword actions | Tracked page views, downloads, outlinks, and events in visits attributed to the campaign keyword segment |
| Campaign keyword actions per visit | Average campaign keyword actions for each visit |
| Campaign keyword max actions | Highest number of tracked actions in a visit attributed to the campaign keyword segment |
| Campaign keyword bounces | Total campaign keyword bounces |
| Campaign keyword bounce rate | Bounced messages or sessions divided by eligible messages or sessions |
| Campaign keyword conversions | Total campaign keyword conversions |
| Campaign keyword converted visits | Total campaign keyword converted visits |
| Campaign keyword revenue | Monetary value of campaign keyword revenue in the account's reporting currency |
| Campaign keyword total visit length (sec) | Aggregate measured duration for campaign keyword total visit length (sec) in the unit shown |
| Campaign keyword avg. time on website (sec) | Average visit duration in seconds for the campaign keyword segment |
Site search (Actions.getSiteSearchKeywords)
| Field Name | Description |
|---|---|
| Site searches | Number of internal site-search requests |
| Site search results pages | Number of internal-search result pages viewed |
| Site search exits | Total site search exits |
| Site search exit rate | Internal searches after which the visitor left the site divided by total internal searches |
| Site search total time spent (sec) | Measured duration for site search in the unit shown |
Breakdowns
Campaign
| Field Name | Description |
|---|---|
| Campaign name | Name of the campaign |
Campaign keyword
| Field Name | Description |
|---|---|
| Campaign keyword campaign name | Name of the campaign keyword campaign |
| Campaign keyword | Search query or keyword represented by campaign keyword |
Channel
| Field Name | Description |
|---|---|
| Channel type | Type of channel |
Device
| Field Name | Description |
|---|---|
| Device type | Type of device |
Download
| Field Name | Description |
|---|---|
| Download URL | URL associated with the download record |
Event
| Field Name | Description |
|---|---|
| Event category | Category classification represented by event category |
| Event actions | Action name or available action values for the tracked event |
| Event action | Action name or available action values for the tracked event |
| Event name | Name of the event |
Website (common dimension across all modules)
| Field Name | Description |
|---|---|
| Website name | Name of the website |
| Website ID | Website identifier |
Goal
| Field Name | Description |
|---|---|
| Goal name | Name of the goal |
| Goal ID | Goal identifier |
| Goal description | Description stored for the related goal record |
| Goal match attribute | Visit attribute evaluated against the goal pattern |
| Goal pattern | URL or event pattern whose match completes the goal |
| Goal pattern type | Type of goal pattern |
| Goal case sensitive | Whether case sensitive is true for the goal |
| Goal allow multiple | Whether allow multiple is true for the goal |
| Goal is deleted | Whether is deleted is true for the goal |
| Goal revenue target | Revenue value assigned when the goal is completed |
| Goal event value as revenue | Revenue value assigned when the goal is completed |
Language
| Field Name | Description |
|---|---|
| Browser language | Language assigned to the related browser content or audience |
Location
| Field Name | Description |
|---|---|
| Country | Country associated with the user, delivery, or conversion |
| Country (city report) | Geographic country associated with the user, delivery, or conversion |
| Country code | Code identifying the related country |
| City | City associated with the user, delivery, or conversion |
| Region | State or region associated with the user, delivery, or conversion |
| Region code | Code identifying the related region |
Outlink
| Field Name | Description |
|---|---|
| Clicked outlink | External destination URL clicked by the visitor |
Page
| Field Name | Description |
|---|---|
| Page | Website or page on which the activity occurred |
| Page URL | URL associated with the page record |
| Page title | Human-readable title of the related page content |
Product
| Field Name | Description |
|---|---|
| Product name | Name of the product |
Referrer
| Field Name | Description |
|---|---|
| Referrer | External website, campaign, or channel that referred the visit |
| Referrer URL | URL associated with the referrer record |
| Referrer type | Referrer |
Search engine
| Field Name | Description |
|---|---|
| Search engine | Search engine that referred the visit |
| Search engine URL | URL associated with the search engine record |
Search keyword
| Field Name | Description |
|---|---|
| Search keyword search engine | Search engine associated with the referring search keyword |
| Search keyword search engine URL | URL associated with the search keyword search engine record |
| Search keyword | Search query or keyword represented by search keyword |
| Search keyword URL | URL associated with the search keyword record |
Site search keyword
| Field Name | Description |
|---|---|
| Site search keyword | Search query or keyword represented by site search keyword |
Social network
| Field Name | Description |
|---|---|
| Social network | Social network that referred the visit |
| Social network URL | URL associated with the social network record |
| Social network logo | Logo URL or identifier for the referring social network |