Matomo Metrics and Breakdowns
This page provides a comprehensive reference of all supported metrics and breakdowns available for Matomo data extraction through Adzviser.
Metrics
Outlinks (Actions.getOutlinks)
| Field Name | Description |
|---|---|
| Outlink unique clicks | Total outlink unique clicks |
| Outlink clicks | Total outlink clicks |
| Outlink total time spent (sec) | Outlink total time spent (sec) |
Ecommerce overview (Goals.get with idGoal=ecommerceOrder)
| Field Name | Description |
|---|---|
| Ecommerce subtotal | Ecommerce subtotal |
| Ecommerce tax | Ecommerce tax |
| Ecommerce shipping | Ecommerce shipping |
| Ecommerce discount | Ecommerce discount |
| Ecommerce orders | Total ecommerce orders |
| Ecommerce visits | Total ecommerce visits |
| Ecommerce total revenue | Ecommerce total revenue |
| Ecommerce average order value | Ecommerce average order value |
| Ecommerce purchased products | Ecommerce purchased products |
Goal overview (Goals.get)
| Field Name | Description |
|---|---|
| Goal conversions | Total goal conversions |
| Goal conversions (new visit) | Goal conversions (new visit) |
| Goal conversions (returning visit) | Goal conversions (returning visit) |
| Goal revenue | Goal revenue |
| Goal revenue (new visit) | Goal revenue (new visit) |
| Goal revenue (returning visit) | Goal revenue (returning visit) |
| Goal visits converted | Goal visits converted |
| Goal visits converted (new visit) | Goal visits converted (new visit) |
| Goal visits converted (returning visit) | Goal visits converted (returning visit) |
Downloads (Actions.getDownloads)
| Field Name | Description |
|---|---|
| Downloads | Total downloads |
| Unique downloads | Total unique downloads |
| Download total time spent (sec) | Download total time spent (sec) |
Ecommerce products (Goals.getItemsName)
| Field Name | Description |
|---|---|
| Product revenue | Product revenue |
| Product quantity | Product quantity |
| Product unique purchases | Product unique purchases |
| Product average price | Product average price |
| Product average quantity | Product average quantity |
Events (Events.getCategory / Events.getAction)
| Field Name | Description |
|---|---|
| Event visits | Total event visits |
| Event unique visitors | Event unique visitors |
| Events | Events |
| Events with value | Events with value |
| Event value | Event value |
| Average event value | Average event value |
Event action and name (Events.getActionFromCategoryId)
| Field Name | Description |
|---|---|
| Event action visits | Total event action visits |
| Event action unique visitors | Event action unique visitors |
| Event action events | Event action events |
| Event action events with value | Event action events with value |
| Event action event value | Event action event value |
| Event action average event value | Event action average event value |
Visitor overview (VisitsSummary.get)
| Field Name | Description |
|---|---|
| Visits | Total visits |
| Unique visitors | Unique visitors |
| Users | Users |
| Actions | Actions |
| Actions per visit | Actions per visit |
| Max actions | Max actions |
| Bounces | Total bounces |
| Bounce rate | Bounce rate percentage |
| Converted visits | Total converted visits |
| Total visit length (sec) | Total visit length (sec) |
| Avg. visit duration (sec) | Avg. visit duration (sec) |
Visitor locations (UserCountry.getCountry)
| Field Name | Description |
|---|---|
| Location visits | Total location visits |
| Location unique visitors | Location unique visitors |
| Location users | Location users |
| Location actions | Location actions |
| Location actions per visit | Location actions per visit |
| Location max actions | Location max actions |
| Location bounces | Total location bounces |
| Location bounce rate | Location bounce rate percentage |
| Location conversions | Total location conversions |
| Location converted visits | Total location converted visits |
| Location revenue | Location revenue |
| Location total visit length (sec) | Location total visit length (sec) |
| Location avg. time on website (sec) | Location avg. time on website (sec) |
Visitor city (UserCountry.getCity)
| Field Name | Description |
|---|---|
| City visits | Total city visits |
| City unique visitors | City unique visitors |
| City users | City users |
| City actions | City actions |
| City actions per visit | City actions per visit |
| City bounces | Total city bounces |
| City bounce rate | City bounce rate percentage |
| City conversions | Total city conversions |
| City converted visits | Total city converted visits |
| City revenue | City revenue |
| City total visit length (sec) | City total visit length (sec) |
| City avg. time on website (sec) | City avg. time on website (sec) |
Visitor language (UserLanguage.getLanguage)
| Field Name | Description |
|---|---|
| Language visits | Total language visits |
| Language unique visitors | Language unique visitors |
| Language users | Language users |
| Language actions | Language actions |
| Language max actions | Language max actions |
| Language actions per visit | Language actions per visit |
| Language bounces | Total language bounces |
| Language bounce rate | Language bounce rate percentage |
| Language converted visits | Total language converted visits |
| Language total visit length (sec) | Language total visit length (sec) |
| Language avg. time on website (sec) | Language avg. time on website (sec) |
Visitor devices (DevicesDetection.getType)
| Field Name | Description |
|---|---|
| Device visits | Total device visits |
| Device unique visitors | Device unique visitors |
| Device users | Device users |
| Device actions | Device actions |
| Device actions per visit | Device actions per visit |
| Device max actions | Device max actions |
| Device bounces | Total device bounces |
| Device bounce rate | Device bounce rate percentage |
| Device conversions | Total device conversions |
| Device converted visits | Total device converted visits |
| Device revenue | Device revenue |
| Device total visit length (sec) | Device total visit length (sec) |
| Device avg. time on website (sec) | Device avg. time on website (sec) |
Pages (Actions.getPageUrls)
| Field Name | Description |
|---|---|
| Page visits | Total page visits |
| Page unique visitors | Page unique visitors |
| Page users | Page users |
| Page actions | Page actions |
| Page actions per visit | Page actions per visit |
| Page max actions | Page max actions |
| Page bounces | Total page bounces |
| Page bounce rate | Page bounce rate percentage |
| Page conversions | Total page conversions |
| Page converted visits | Total page converted visits |
| Page revenue | Page revenue |
| Page total visit length (sec) | Page total visit length (sec) |
| Page avg. time on website (sec) | Page avg. time on website (sec) |
Page titles (Actions.getPageTitles)
| Field Name | Description |
|---|---|
| Page title visits | Total page title visits |
| Page title unique visitors | Page title unique visitors |
| Page title users | Page title users |
| Page title actions | Page title actions |
| Page title actions per visit | Page title actions per visit |
| Page title max actions | Page title max actions |
| Page title bounces | Total page title bounces |
| Page title bounce rate | Page title bounce rate percentage |
| Page title converted visits | Total page title converted visits |
| Page title total visit length (sec) | Page title total visit length (sec) |
| Page title avg. time on website (sec) | Page title avg. time on website (sec) |
Channels (Referrers.getReferrerType)
| Field Name | Description |
|---|---|
| Channel visits | Total channel visits |
| Channel unique visitors | Channel unique visitors |
| Channel users | Channel users |
| Channel actions | Channel actions |
| Channel actions per visit | Channel actions per visit |
| Channel max actions | Channel max actions |
| Channel bounces | Total channel bounces |
| Channel bounce rate | Channel bounce rate percentage |
| Channel conversions | Total channel conversions |
| Channel converted visits | Total channel converted visits |
| Channel revenue | Channel revenue |
| Channel total visit length (sec) | Channel total visit length (sec) |
| Channel avg. time on website (sec) | Channel avg. time on website (sec) |
Referrers (Referrers.getWebsites)
| Field Name | Description |
|---|---|
| Referrer visits | Total referrer visits |
| Referrer unique visitors | Referrer unique visitors |
| Referrer users | Referrer users |
| Referrer actions | Referrer actions |
| Referrer actions per visit | Referrer actions per visit |
| Referrer max actions | Referrer max actions |
| Referrer bounces | Total referrer bounces |
| Referrer bounce rate | Referrer bounce rate percentage |
| Referrer converted visits | Total referrer converted visits |
| Referrer total visit length (sec) | Referrer total visit length (sec) |
| Referrer avg. time on website (sec) | Referrer avg. time on website (sec) |
Search engines (Referrers.getSearchEngines)
| Field Name | Description |
|---|---|
| Search engine visits | Total search engine visits |
| Search engine unique visitors | Search engine unique visitors |
| Search engine users | Search engine users |
| Search engine actions | Search engine actions |
| Search engine actions per visit | Search engine actions per visit |
| Search engine max actions | Search engine max actions |
| Search engine bounces | Total search engine bounces |
| Search engine bounce rate | Search engine bounce rate percentage |
| Search engine conversions | Total search engine conversions |
| Search engine converted visits | Total search engine converted visits |
| Search engine revenue | Search engine revenue |
| Search engine total visit length (sec) | Search engine total visit length (sec) |
| Search engine avg. time on website (sec) | Search engine avg. time on website (sec) |
Search keywords (Referrers.getKeywords)
| Field Name | Description |
|---|---|
| Search keyword visits | Total search keyword visits |
| Search keyword unique visitors | Search keyword unique visitors |
| Search keyword users | Search keyword users |
| Search keyword actions | Search keyword actions |
| Search keyword actions per visit | Search keyword actions per visit |
| Search keyword max actions | Search keyword max actions |
| Search keyword bounces | Total search keyword bounces |
| Search keyword bounce rate | Search keyword bounce rate percentage |
| Search keyword conversions | Total search keyword conversions |
| Search keyword converted visits | Total search keyword converted visits |
| Search keyword revenue | Search keyword revenue |
| Search keyword total visit length (sec) | Search keyword total visit length (sec) |
| Search keyword avg. time on website (sec) | Search keyword avg. time on website (sec) |
Campaigns (Referrers.getCampaigns)
| Field Name | Description |
|---|---|
| Campaign visits | Total campaign visits |
| Campaign unique visitors | Campaign unique visitors |
| Campaign users | Campaign users |
| Campaign actions | Campaign actions |
| Campaign actions per visit | Campaign actions per visit |
| Campaign max actions | Campaign max actions |
| Campaign bounces | Total campaign bounces |
| Campaign bounce rate | Campaign bounce rate percentage |
| Campaign conversions | Total campaign conversions |
| Campaign converted visits | Total campaign converted visits |
| Campaign revenue | Campaign revenue |
| Campaign total visit length (sec) | Campaign total visit length (sec) |
| Campaign avg. time on website (sec) | Campaign avg. time on website (sec) |
Campaign keywords (Referrers.getKeywordsFromCampaignId)
| Field Name | Description |
|---|---|
| Campaign keyword visits | Total campaign keyword visits |
| Campaign keyword unique visitors | Campaign keyword unique visitors |
| Campaign keyword users | Campaign keyword users |
| Campaign keyword actions | Campaign keyword actions |
| Campaign keyword actions per visit | Campaign keyword actions per visit |
| Campaign keyword max actions | Campaign keyword max actions |
| Campaign keyword bounces | Total campaign keyword bounces |
| Campaign keyword bounce rate | Campaign keyword bounce rate percentage |
| Campaign keyword conversions | Total campaign keyword conversions |
| Campaign keyword converted visits | Total campaign keyword converted visits |
| Campaign keyword revenue | Campaign keyword revenue |
| Campaign keyword total visit length (sec) | Campaign keyword total visit length (sec) |
| Campaign keyword avg. time on website (sec) | Campaign keyword avg. time on website (sec) |
Site search (Actions.getSiteSearchKeywords)
| Field Name | Description |
|---|---|
| Site searches | Site searches |
| Site search results pages | Site search results pages |
| Site search exits | Total site search exits |
| Site search exit rate | Site search exit rate percentage |
| Site search total time spent (sec) | Site search total time spent (sec) |
Breakdowns
Campaign
| Field Name | Description |
|---|---|
| Campaign name | Campaign name |
Campaign keyword
| Field Name | Description |
|---|---|
| Campaign keyword campaign name | Campaign keyword campaign name |
| Campaign keyword | Campaign keyword |
Channel
| Field Name | Description |
|---|---|
| Channel type | Channel type |
Device
| Field Name | Description |
|---|---|
| Device type | Device type |
Download
| Field Name | Description |
|---|---|
| Download URL | Download URL |
Event
| Field Name | Description |
|---|---|
| Event category | Event category |
| Event actions | Event actions |
| Event action | Event action |
| Event name | Event name |
Website (common dimension across all modules)
| Field Name | Description |
|---|---|
| Website name | Website name |
| Website ID | Website identifier |
Goal
| Field Name | Description |
|---|---|
| Goal name | Goal name |
| Goal ID | Goal identifier |
| Goal description | Goal description |
| Goal match attribute | Goal match attribute |
| Goal pattern | Goal pattern |
| Goal pattern type | Goal pattern type |
| Goal case sensitive | Goal case sensitive |
| Goal allow multiple | Goal allow multiple |
| Goal is deleted | Goal is deleted |
| Goal revenue target | Goal revenue target |
| Goal event value as revenue | Goal event value as revenue |
Language
| Field Name | Description |
|---|---|
| Browser language | Browser language |
Location
| Field Name | Description |
|---|---|
| Country | Country |
| Country (city report) | Country (city report) |
| Country code | Country code |
| City | City |
| Region | Region |
| Region code | Region code |
Outlink
| Field Name | Description |
|---|---|
| Clicked outlink | Clicked outlink |
Page
| Field Name | Description |
|---|---|
| Page | Page |
| Page URL | Page URL |
| Page title | Page title |
Product
| Field Name | Description |
|---|---|
| Product name | Product name |
Referrer
| Field Name | Description |
|---|---|
| Referrer | Referrer |
| Referrer URL | Referrer URL |
| Referrer type | Referrer type |
Search engine
| Field Name | Description |
|---|---|
| Search engine | Search engine |
| Search engine URL | Search engine URL |
Search keyword
| Field Name | Description |
|---|---|
| Search keyword search engine | Search keyword search engine |
| Search keyword search engine URL | Search keyword search engine URL |
| Search keyword | Search keyword |
| Search keyword URL | Search keyword URL |
Site search keyword
| Field Name | Description |
|---|---|
| Site search keyword | Site search keyword |
Social network
| Field Name | Description |
|---|---|
| Social network | Social network |
| Social network URL | Social network URL |
| Social network logo | Social network logo |