Yahoo DSP Metrics and Breakdowns
This page provides a comprehensive reference of all supported metrics and breakdowns available for Yahoo DSP data extraction through Adzviser.
Metrics
Metrics are quantitative measurements of your Yahoo DSP performance.
| Field Name | Description |
|---|---|
| Impressions | Number of ad impressions delivered by Yahoo DSP |
| Clicks | Number of clicks recorded on delivered ads |
| CTR | Clicks divided by impressions |
| Advertiser spending | Media spend charged to the advertiser |
| CPC | Advertiser spending divided by clicks |
| CPM | Advertiser spending per 1,000 impressions |
| CPA | Advertiser spending divided by attributed conversions |
| CPCV | Advertiser spending divided by completed video views |
| vCPM | Advertiser spending per 1,000 viewable impressions |
| Measurable impressions | Impressions for which viewability could be measured |
| Viewable impressions | Measured impressions that met the applicable viewability standard |
| Non-viewable impressions | Measured impressions that did not meet the applicable viewability standard |
| Unique viewers | Estimated distinct people who viewed an ad |
| Unique households | Estimated distinct households reached by an ad |
| Moat viewable impressions | Impressions Moat classified as viewable |
| Moat viewability rate | Moat viewable impressions divided by Moat measurable impressions |
| Moat measurable impressions | Impressions for which Moat could measure viewability |
| Moat measurability rate | Moat measurable impressions divided by served impressions |
| Conversions | Number of conversions reported by Yahoo DSP |
| Conversion rate | Attributed conversions divided by eligible ad interactions |
| Conversion value | Monetary value assigned to attributed conversions |
| Click-through conversions | Number of click-through conversions reported by Yahoo DSP |
| View-through conversions | Number of view-through conversions reported by Yahoo DSP |
| Cross-device conversions | Number of cross-device conversions reported by Yahoo DSP |
| Cost | Media cost charged for the reported delivery |
| Network profit | Yahoo network revenue remaining after publisher and applicable delivery costs |
| Publisher earnings | Amount payable to publishers for the reported delivery |
| Order management fee | Fee charged for managed order services |
| Seat tech fee | Technology fee charged to the DSP seat |
| Seat data fee | Data fee charged to the DSP seat |
| Seat management fee | Management fee charged to the DSP seat |
| Yahoo data fees | Fees charged for Yahoo audience or data usage |
| Third party data fees | Fees charged for third-party audience or data usage |
| Estimated billable amount | Estimated total amount billable for the reported delivery |
| Qualified bid requests | Bid requests that met the line's targeting and eligibility criteria |
| Available bid requests | Bid requests available for the reported inventory |
| Average win rate | Won auctions divided by eligible bid requests |
| Video view starts | Number of video plays that started |
| Video views 25% | Number of video plays that reached 25% completion |
| Video views 50% | Number of video plays that reached 50% completion |
| Video views 75% | Number of video plays that reached 75% completion |
| Completed views | Number of video plays that reached completion |
| Video view rate 25% | Share of video starts that reached 25% completion |
| Video view rate 50% | Share of video starts that reached 50% completion |
| Video view rate 75% | Share of video starts that reached 75% completion |
| Video completion rate | Completed video views divided by video starts |
Breakdowns
Breakdowns are dimensions that allow you to segment and analyze your data.
| Field Name | Description |
|---|---|
| Advertiser | Advertiser associated with the reported performance |
| Advertiser ID | Unique identifier for the advertiser associated with the Yahoo DSP row |
| Campaign | Campaign associated with the reported performance |
| Campaign ID | Unique identifier for the campaign associated with the Yahoo DSP row |
| Line | Yahoo DSP line associated with the reported performance |
| Line ID | Unique identifier for the line associated with the Yahoo DSP row |
| Package name | Human-readable name of the package associated with the Yahoo DSP row |
| Package ID | Unique identifier for the package associated with the Yahoo DSP row |
| Ad | Ad associated with the reported performance |
| Ad ID | Unique identifier for the ad associated with the Yahoo DSP row |
| Creative | Creative associated with the reported performance |
| Creative ID | Unique identifier for the creative associated with the Yahoo DSP row |
| Age | Audience age range |
| Gender | Audience gender |
| Country | Country associated with the reported activity |
| Country code | Country code associated with the reported activity |
| Region | Region associated with the reported activity |
| City | City associated with the reported activity |
| Postal code | Postal code associated with the reported activity |
| Device category name | Human-readable name of the device category associated with the Yahoo DSP row |
| Device category ID | Unique identifier for the device category associated with the Yahoo DSP row |
| Browser type name | Human-readable name of the browser type associated with the Yahoo DSP row |
| Browser type ID | Unique identifier for the browser type associated with the Yahoo DSP row |
| Desktop OS name | Human-readable name of the desktop OS associated with the Yahoo DSP row |
| Desktop OS ID | Unique identifier for the desktop OS associated with the Yahoo DSP row |
| Publisher ID | Unique identifier for the publisher associated with the Yahoo DSP row |
| Publisher | Publisher on whose inventory the ad was delivered |
| Layout | Yahoo DSP inventory-layout classification |
| Domain | Website domain on which the ad was delivered |
| Media type | Classification of the media associated with the Yahoo DSP row |
| Advertiser currency | Currency configured for advertiser reporting and billing |
| Campaign start date | Date the campaign starts |
| Campaign end date | Date the campaign ends |
| Campaign total budget | Total budget configured for the campaign |
| Line schedule name | Name of the line's delivery schedule |
| Line daily budget schedule | Daily budget configured in the line's active schedule |
| Line current schedule total budget | Total budget configured in the line's active schedule |
| Data source | Yahoo DSP reporting data source represented by the row |
| Pixel ID | Unique identifier for the pixel associated with the Yahoo DSP row |
| Pixel name | Human-readable name of the pixel associated with the Yahoo DSP row |
| Target segment group A name | Human-readable name of the target segment group A associated with the Yahoo DSP row |
| Target segment group A ID | Unique identifier for the target segment group A associated with the Yahoo DSP row |
| Target segment group B name | Human-readable name of the target segment group B associated with the Yahoo DSP row |
| Target segment group B ID | Unique identifier for the target segment group B associated with the Yahoo DSP row |