Omnisend Metrics and Breakdowns
This page provides a comprehensive reference of all supported metrics and breakdowns available for Omnisend data extraction through Adzviser.
Metrics
A/B test metrics
| Field Name | Description |
|---|---|
| A/B test sends | Total a/b test sends |
| A/B test opens | Total a/b test opens |
| A/B test open rate | calculated: opened / sent |
| A/B test clicks | Total a/b test clicks |
| A/B test click rate | calculated: clicked / sent |
| A/B test bounces | Total a/b test bounces |
| A/B test bounce rate | calculated: bounced / sent |
| A/B test complaints | A/B test complaints |
| A/B test complaint rate | calculated: complained / sent |
| A/B test unsubscribes | A/B test unsubscribes |
| A/B test unsubscribe rate | calculated: unsubscribed / sent |
Campaign-level metrics (top-level fields on campaign object)
| Field Name | Description |
|---|---|
| Campaign sends | Total campaign sends |
| Campaign opens | Total campaign opens |
| Campaign open rate | calculated: opened / sent |
| Campaign clicks | Total campaign clicks |
| Campaign click rate | calculated: clicked / sent |
| Campaign bounces | Total campaign bounces |
| Campaign bounce rate | calculated: bounced / sent |
| Campaign complaints | Campaign complaints |
| Campaign complaint rate | calculated: complained / sent |
| Campaign unsubscribes | Campaign unsubscribes |
| Campaign unsubscribe rate | calculated: unsubscribed / sent |
| Number of campaigns | computed aggregate |
Device-level metrics
| Field Name | Description |
|---|---|
| Campaign opens (mobile) | Campaign opens (mobile) |
| Campaign opens (desktop) | Campaign opens (desktop) |
| Campaign opens (tablet) | Campaign opens (tablet) |
| Campaign open rate (mobile) | calculated |
| Campaign open rate (desktop) | calculated |
| Campaign open rate (tablet) | calculated |
| Campaign clicks (mobile) | Campaign clicks (mobile) |
| Campaign clicks (desktop) | Campaign clicks (desktop) |
| Campaign clicks (tablet) | Campaign clicks (tablet) |
| Campaign click rate (mobile) | calculated |
| Campaign click rate (desktop) | calculated |
| Campaign click rate (tablet) | calculated |
Breakdowns
A/B test breakdowns
| Field Name | Description |
|---|---|
| A/B test campaign ID | A/B test campaign identifier |
| A/B test campaign name | A/B test campaign name |
| A/B test start date | A/B test start date |
| A/B test start datetime | A/B test start datetime |
| A/B test end date | A/B test end date |
| A/B test end datetime | A/B test end datetime |
| A/B test sender name | A/B test sender name |
| A/B test subject | A/B test subject |
| Is the winning A/B test | Is the winning A/B test |
Campaign breakdowns (top-level fields)
| Field Name | Description |
|---|---|
| Campaign ID | Campaign identifier |
| Campaign name | Campaign name |
| Campaign subject | Campaign subject |
| Campaign sender name | Campaign sender name |
| Campaign type | Campaign type |
| Campaign status | Campaign status |
| Campaign URL | Campaign URL |
| Campaign was sent to all subscribers | Campaign was sent to all subscribers |
| Campaign segments | Campaign segments |
| Campaign creation date | Campaign creation date |
| Campaign creation datetime | Campaign creation datetime |
| Campaign last updated date | Campaign last updated date |
| Campaign last updated datetime | Campaign last updated datetime |
| Campaign start date | Campaign start date |
| Campaign start datetime | Campaign start datetime |
| Campaign end date | Campaign end date |
| Campaign end datetime | Campaign end datetime |