Omnisend Metrics and Breakdowns
This page provides a comprehensive reference of all supported metrics and breakdowns available for Omnisend data extraction through Adzviser.
Metrics
A/B test metrics
| Field Name | Description |
|---|---|
| A/B test sends | Total a/b test sends |
| A/B test opens | Total a/b test opens |
| A/B test open rate | calculated: opened / sent |
| A/B test clicks | Total a/b test clicks |
| A/B test click rate | calculated: clicked / sent |
| A/B test bounces | Total a/b test bounces |
| A/B test bounce rate | calculated: bounced / sent |
| A/B test complaints | Number of recipients who marked a/b test as spam |
| A/B test complaint rate | calculated: complained / sent |
| A/B test unsubscribes | Number of recipients who unsubscribed from a/b test |
| A/B test unsubscribe rate | calculated: unsubscribed / sent |
Campaign-level metrics (top-level fields on campaign object)
| Field Name | Description |
|---|---|
| Campaign sends | Total campaign sends |
| Campaign opens | Total campaign opens |
| Campaign open rate | calculated: opened / sent |
| Campaign clicks | Total campaign clicks |
| Campaign click rate | calculated: clicked / sent |
| Campaign bounces | Total campaign bounces |
| Campaign bounce rate | calculated: bounced / sent |
| Campaign complaints | Number of recipients who marked campaign as spam |
| Campaign complaint rate | calculated: complained / sent |
| Campaign unsubscribes | Number of recipients who unsubscribed from campaign |
| Campaign unsubscribe rate | calculated: unsubscribed / sent |
| Number of campaigns | computed aggregate |
Device-level metrics
| Field Name | Description |
|---|---|
| Campaign opens (mobile) | Number of tracked opens of campaign |
| Campaign opens (desktop) | Number of tracked opens of campaign |
| Campaign opens (tablet) | Number of tracked opens of campaign |
| Campaign open rate (mobile) | calculated |
| Campaign open rate (desktop) | calculated |
| Campaign open rate (tablet) | calculated |
| Campaign clicks (mobile) | Number of tracked clicks on campaign |
| Campaign clicks (desktop) | Number of tracked clicks on campaign |
| Campaign clicks (tablet) | Number of tracked clicks on campaign |
| Campaign click rate (mobile) | calculated |
| Campaign click rate (desktop) | calculated |
| Campaign click rate (tablet) | calculated |
Breakdowns
A/B test breakdowns
| Field Name | Description |
|---|---|
| A/B test campaign ID | A/B test campaign identifier |
| A/B test campaign name | Name of the a/b test campaign |
| A/B test start date | Calendar date associated with the a/b test start event or record |
| A/B test start datetime | Calendar date associated with the a/b test start time event or record |
| A/B test end date | Calendar date associated with the a/b test end event or record |
| A/B test end datetime | Calendar date associated with the a/b test end time event or record |
| A/B test sender name | Name of the a/b test sender |
| A/B test subject | Subject line used for the related a/b test message or variant |
| Is the winning A/B test | Whether the winning a/b test is true for the related Omnisend record |
Campaign breakdowns (top-level fields)
| Field Name | Description |
|---|---|
| Campaign ID | Campaign identifier |
| Campaign name | Name of the campaign |
| Campaign subject | Subject line used for the related campaign message or variant |
| Campaign sender name | Name of the campaign sender |
| Campaign type | Type of campaign |
| Campaign status | Current campaign status |
| Campaign URL | URL associated with the campaign record |
| Campaign was sent to all subscribers | Whether was sent to all subscribers is true for the campaign |
| Campaign segments | Labels or groups applied to organize the related Omnisend record |
| Campaign creation date | Calendar date associated with the campaign creation event or record |
| Campaign creation datetime | Calendar date associated with the campaign creation time event or record |
| Campaign last updated date | Calendar date associated with the campaign last upd event or record |
| Campaign last updated datetime | Calendar date associated with the campaign last upd time event or record |
| Campaign start date | Calendar date associated with the campaign start event or record |
| Campaign start datetime | Calendar date associated with the campaign start time event or record |
| Campaign end date | Calendar date associated with the campaign end event or record |
| Campaign end datetime | Calendar date associated with the campaign end time event or record |