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Display & Video 360
Display & Video 360 Supported Metrics and Breakdowns

Display & Video 360 Metrics and Breakdowns

This page provides a comprehensive reference of all supported metrics and breakdowns available for Display & Video 360 data extraction through Adzviser.

Metrics

Active View

Field NameDescription
Viewable impressions (ActiveView)Viewable impressions (ActiveView)
Measurable impressions (ActiveView)Measurable impressions (ActiveView)
Distribution viewable % (ActiveView)Distribution viewable % (ActiveView)
Eligible impressions (ActiveView)Eligible impressions (ActiveView)
Measurable impressions % (ActiveView)Measurable impressions % (ActiveView)
Viewable impressions % (ActiveView)Viewable impressions % (ActiveView)
Unviewable impressions (ActiveView)Unviewable impressions (ActiveView)
Unmeasurable impressions (ActiveView)Unmeasurable impressions (ActiveView)
% of completed impressions visible (ActiveView)% of completed impressions visible (ActiveView)
% of first quartile impressions visible (ActiveView)% of first quartile impressions visible (ActiveView)
% of midpoint impressions visible (ActiveView)% of midpoint impressions visible (ActiveView)
% of third quartile impressions visible (ActiveView)% of third quartile impressions visible (ActiveView)
Distribution unviewable % (ActiveView)Distribution unviewable % (ActiveView)
Distribution Unmeasurable % (ActiveView)Distribution Unmeasurable % (ActiveView)
Average viewable time (ActiveView)Average viewable time (ActiveView)
Distribution viewable (ActiveView)Distribution viewable (ActiveView)

Fees (Advertiser currency)

Field NameDescription
Third-party Ad Server feeThird-party Ad Server fee
DoubleVerify feeDoubleVerify fee
Adsafe feeAdsafe fee
AdXpose feeAdXpose fee
Vizu feeVizu fee
Aggregate knowledge feeAggregate knowledge fee
Teracent feeTeracent fee
Evidon feeEvidon fee
Agency trading desk feeAgency trading desk fee
Data management platform feeData management platform fee
Integral Ad science pre-bid feeIntegral Ad science pre-bid fee
DoubleVerify pre-bid feeDoubleVerify pre-bid fee
ShopLocal feeShopLocal fee
TrustMetrics feeTrustMetrics fee
MediaCost data feeMediaCost data fee
Integral Ad science video feeIntegral Ad science video fee
MOAT video feeMOAT video fee
Nielsen digital Ad ratings feeNielsen digital Ad ratings fee
comScore vCE in DoubleClick feecomScore vCE in DoubleClick fee
Adloox feeAdloox fee
Adloox pre-bid feeAdloox pre-bid fee

Fees (Advertiser)

Field NameDescription
Third-party Ad Server fee (Advertiser)Third-party Ad Server fee (Advertiser)
DoubleVerify fee (Advertiser)DoubleVerify fee (Advertiser)
Adsafe fee (Advertiser)Adsafe fee (Advertiser)
AdXpose fee (Advertiser)AdXpose fee (Advertiser)
Vizu fee (Advertiser)Vizu fee (Advertiser)
Aggregate knowledge fee (Advertiser)Aggregate knowledge fee (Advertiser)
Teracent fee (Advertiser)Teracent fee (Advertiser)
Evidon fee (Advertiser)Evidon fee (Advertiser)
Agency trading desk fee (Advertiser)Agency trading desk fee (Advertiser)
Data management platform fee (Advertiser)Data management platform fee (Advertiser)
Integral Ad science pre-bid fee (Advertiser)Integral Ad science pre-bid fee (Advertiser)
DoubleVerify pre-bid fee (Advertiser)DoubleVerify pre-bid fee (Advertiser)
ShopLocal fee (Advertiser)ShopLocal fee (Advertiser)
TrustMetrics fee (Advertiser)TrustMetrics fee (Advertiser)
MediaCost data fee (Advertiser)MediaCost data fee (Advertiser)
Integral Ad science video fee (Advertiser)Integral Ad science video fee (Advertiser)
MOAT video fee (Advertiser)MOAT video fee (Advertiser)
Nielsen digital Ad ratings fee (Advertiser)Nielsen digital Ad ratings fee (Advertiser)
comScore vCE in DoubleClick fee (Advertiser)comScore vCE in DoubleClick fee (Advertiser)
Adloox fee (Advertiser)Adloox fee (Advertiser)
Adloox pre-bid fee (Advertiser)Adloox pre-bid fee (Advertiser)

Fees (USD)

Field NameDescription
Third-party Ad Server fee (USD)Third-party Ad Server fee (USD)
DoubleVerify fee (USD)DoubleVerify fee (USD)
Adsafe fee (USD)Adsafe fee (USD)
AdXpose fee (USD)AdXpose fee (USD)
Vizu fee (USD)Vizu fee (USD)
Aggregate knowledge fee (USD)Aggregate knowledge fee (USD)
Teracent fee (USD)Teracent fee (USD)
Evidon fee (USD)Evidon fee (USD)
Agency trading desk fee (USD)Agency trading desk fee (USD)
Data management platform fee (USD)Data management platform fee (USD)
Integral Ad science pre-bid fee (USD)Integral Ad science pre-bid fee (USD)
DoubleVerify pre-bid fee (USD)DoubleVerify pre-bid fee (USD)
ShopLocal fee (USD)ShopLocal fee (USD)
TrustMetrics fee (USD)TrustMetrics fee (USD)
MediaCost data fee (USD)MediaCost data fee (USD)
Integral Ad science video fee (USD)Integral Ad science video fee (USD)
MOAT video fee (USD)MOAT video fee (USD)
Nielsen digital Ad ratings fee (USD)Nielsen digital Ad ratings fee (USD)
comScore vCE in DoubleClick fee (USD)comScore vCE in DoubleClick fee (USD)
Adloox fee (USD)Adloox fee (USD)
Adloox pre-bid fee (USD)Adloox pre-bid fee (USD)

Audio

Field NameDescription
Audio 1st quartileAudio 1st quartile
Audio midpointAudio midpoint
Audio 3rd quartileAudio 3rd quartile
Audio pausesTotal audio pauses
Audio startsAudio starts
Audio stopsAudio stops
Audio complete listensAudio complete listens

Revenue & Cost

Field NameDescription
RevenueTotal revenue
Media costMedia cost
Total media costTotal media cost
Billable costBillable cost
ProfitTotal profit
Profit marginProfit margin
CM post click revenueCM post click revenue
CM post view revenueCM post view revenue
Media eCPAMedia eCPA
Media eCPA (PC)Media eCPA (PC)
Media eCPA (PV)Media eCPA (PV)
Media eCPCMedia eCPC
Media eCPMMedia eCPM

Revenue & Cost (Advertiser)

Field NameDescription
Revenue (Advertiser)Revenue (Advertiser)
Media cost (Advertiser)Media cost (Advertiser)
Total media cost (Advertiser)Total media cost (Advertiser)
Billable cost (Advertiser)Billable cost (Advertiser)
Profit (Advertiser)Profit (Advertiser)

Revenue & Cost (USD)

Field NameDescription
Revenue (USD)Revenue (USD)
Media cost (USD)Media cost (USD)
Total media cost (USD)Total media cost (USD)
Billable cost (USD)Billable cost (USD)
Profit (USD)Profit (USD)
Media eCPA (USD)Media eCPA (USD)
Media eCPA (PC) (USD)Media eCPA (PC) (USD)
Media eCPA (PV) (USD)Media eCPA (PV) (USD)
Media eCPC (USD)Media eCPC (USD)
Media eCPM (USD)Media eCPM (USD)

Revenue eCPA

Field NameDescription
Revenue eCPARevenue eCPA
Revenue eCPA (PC)Revenue eCPA (PC)
Revenue eCPA (PV)Revenue eCPA (PV)
Profit eCPAProfit eCPA
Profit eCPA (PC)Profit eCPA (PC)
Profit eCPA (PV)Profit eCPA (PV)

Revenue eCPA (Advertiser)

Field NameDescription
Revenue eCPA (Advertiser)Revenue eCPA (Advertiser)
Revenue eCPA (PC) (Advertiser)Revenue eCPA (PC) (Advertiser)
Revenue eCPA (PV) (Advertiser)Revenue eCPA (PV) (Advertiser)
Media cost eCPA (Advertiser)Media cost eCPA (Advertiser)
Media cost eCPA (PC) (Advertiser)Media cost eCPA (PC) (Advertiser)
Media cost eCPA (PV) (Advertiser)Media cost eCPA (PV) (Advertiser)
Profit eCPA (Advertiser)Profit eCPA (Advertiser)
Profit eCPA (PC) (Advertiser)Profit eCPA (PC) (Advertiser)
Profit eCPA (PV) (Advertiser)Profit eCPA (PV) (Advertiser)

Revenue eCPA (USD)

Field NameDescription
Revenue eCPA (USD)Revenue eCPA (USD)
Revenue eCPA (PC) (USD)Revenue eCPA (PC) (USD)
Revenue eCPA (PV) (USD)Revenue eCPA (PV) (USD)
Media cost eCPA (USD)Media cost eCPA (USD)
Media cost eCPA (PC) (USD)Media cost eCPA (PC) (USD)
Media cost eCPA (PV) (USD)Media cost eCPA (PV) (USD)
Profit eCPA (USD)Profit eCPA (USD)
Profit eCPA (PC) (USD)Profit eCPA (PC) (USD)
Profit eCPA (PV) (USD)Profit eCPA (PV) (USD)

Data fees

Field NameDescription
Data feesData fees
CPM fee (1)CPM fee (1)
CPM fee (2)CPM fee (2)
CPM fee (3)CPM fee (3)
CPM fee (4)CPM fee (4)
CPM fee (5)CPM fee (5)
Media fee (1)Media fee (1)
Media fee (2)Media fee (2)
Media fee (3)Media fee (3)
Media fee (4)Media fee (4)
Media fee (5)Media fee (5)
Platform feePlatform fee
Platform fee ratePlatform fee rate percentage

Data fees (Advertiser)

Field NameDescription
Data fees (Advertiser)Data fees (Advertiser)
CPM fee (1) (Advertiser)CPM fee (1) (Advertiser)
CPM fee (2) (Advertiser)CPM fee (2) (Advertiser)
CPM fee (3) (Advertiser)CPM fee (3) (Advertiser)
CPM fee (4) (Advertiser)CPM fee (4) (Advertiser)
CPM fee (5) (Advertiser)CPM fee (5) (Advertiser)
Media fee (1) (Advertiser)Media fee (1) (Advertiser)
Media fee (2) (Advertiser)Media fee (2) (Advertiser)
Media fee (3) (Advertiser)Media fee (3) (Advertiser)
Media fee (4) (Advertiser)Media fee (4) (Advertiser)
Media fee (5) (Advertiser)Media fee (5) (Advertiser)
Platform fee (Advertiser)Platform fee (Advertiser)
Custom Fee 1 (Advertiser)Custom Fee 1 (Advertiser)
Custom Fee 2 (Advertiser)Custom Fee 2 (Advertiser)
Custom Fee 3 (Advertiser)Custom Fee 3 (Advertiser)
Custom Fee 4 (Advertiser)Custom Fee 4 (Advertiser)
Custom Fee 5 (Advertiser)Custom Fee 5 (Advertiser)

Data fees (USD)

Field NameDescription
Data fees (USD)Data fees (USD)
CPM fee (1) (USD)CPM fee (1) (USD)
CPM fee (2) (USD)CPM fee (2) (USD)
CPM fee (3) (USD)CPM fee (3) (USD)
CPM fee (4) (USD)CPM fee (4) (USD)
CPM fee (5) (USD)CPM fee (5) (USD)
Media fee (1) (USD)Media fee (1) (USD)
Media fee (2) (USD)Media fee (2) (USD)
Media fee (3) (USD)Media fee (3) (USD)
Media fee (4) (USD)Media fee (4) (USD)
Media fee (5) (USD)Media fee (5) (USD)
Platform fee (USD)Platform fee (USD)

General performance

Field NameDescription
ImpressionsTotal impressions
ClicksTotal clicks
Total conversionsTotal total conversions
Post-Click ConversionsTotal post-click conversions
Post-View ConversionsTotal post-view conversions
Bid requestsBid requests
Click to post click conversion rateClick to post click conversion rate percentage
Conversions per mileConversions per mile
Floodlight impressionsTotal floodlight impressions
Impressions to conversions rateImpressions to conversions rate percentage

Reach

Field NameDescription
Unique visitor cookiesUnique visitor cookies
Average number of impressions per cookieAverage number of impressions per cookie
Number of user cookies reachedNumber of user cookies reached
Unique reach: average impression frequencyUnique reach: average impression frequency
Unique reach total reachUnique reach total reach
Unique reach impression reachUnique reach impression reach

Performance ratios

Field NameDescription
Billable impressionsTotal billable impressions
CTRCTR
Revenue eCPCRevenue eCPC
Revenue eCPMRevenue eCPM
Profit eCPCProfit eCPC
Profit eCPMProfit eCPM
Media cost eCPMMedia cost eCPM
Media cost eCPCMedia cost eCPC

Performance ratios (Advertiser)

Field NameDescription
Revenue eCPC (Advertiser)Revenue eCPC (Advertiser)
Revenue eCPM (Advertiser)Revenue eCPM (Advertiser)
Media cost eCPC (Advertiser)Media cost eCPC (Advertiser)
Media cost eCPM (Advertiser)Media cost eCPM (Advertiser)
Profit eCPC (Advertiser)Profit eCPC (Advertiser)
Profit eCPM (Advertiser)Profit eCPM (Advertiser)
Client cost (Advertiser)Client cost (Advertiser)
Media eCPA (Advertiser)Media eCPA (Advertiser)
Media eCPA (PC) (Advertiser)Media eCPA (PC) (Advertiser)
Media eCPA (PV) (Advertiser)Media eCPA (PV) (Advertiser)

Performance ratios (USD)

Field NameDescription
Revenue eCPC (USD)Revenue eCPC (USD)
Revenue eCPM (USD)Revenue eCPM (USD)
Media cost eCPC (USD)Media cost eCPC (USD)
Media cost eCPM (USD)Media cost eCPM (USD)
Profit eCPC (USD)Profit eCPC (USD)
Profit eCPM (USD)Profit eCPM (USD)

Regulatory

Field NameDescription
Regulatory operating costs (Advertiser)Regulatory operating costs (Advertiser)
Regulatory operating costs (Partner)Regulatory operating costs (Partner)
Regulatory operating costs (USD)Regulatory operating costs (USD)

Rich media / Interaction

Field NameDescription
ExpansionsExpansions
Average interaction timeAverage interaction time
Total interaction timeTotal interaction time
Interactive impressionsTotal interactive impressions

YouTube / TrueView

Field NameDescription
Earned likesEarned likes
Earned viewsTotal earned views
View rateView rate percentage
View through conversionsTotal view through conversions
ViewsTotal views
YouTube: Revenue eCPE (Advertiser)YouTube: Revenue eCPE (Advertiser)
YouTube: Revenue eCPE (Partner)YouTube: Revenue eCPE (Partner)
YouTube: Revenue eCPE (USD)YouTube: Revenue eCPE (USD)
YouTube: Cost per conversion (Advertiser)YouTube: Cost per conversion (Advertiser)
YouTube: Cost per conversion (Partner)YouTube: Cost per conversion (Partner)
YouTube: Cost per conversion (USD)YouTube: Cost per conversion (USD)
Conversions (TrueView)Conversions (TrueView)
View conversion rate (TrueView)View conversion rate (TrueView)
YouTube: Revenue eCPV (Advertiser)YouTube: Revenue eCPV (Advertiser)
YouTube: Revenue eCPV (Partner)YouTube: Revenue eCPV (Partner)
YouTube: Revenue eCPV (USD)YouTube: Revenue eCPV (USD)
Earned playlist additionsEarned playlist additions
Earned sharesEarned shares
Earned subscribersEarned subscribers
EngagementsEngagements
Engagement rateEngagement rate percentage
Impression shareImpression share
Lost impression share (budget)Lost impression share (budget)
Lost impression share (rank)Lost impression share (rank)
Total conversion value (Advertiser)Total conversion value (Advertiser)
Total conversion value (Partner)Total conversion value (Partner)
Total conversion value (USD)Total conversion value (USD)
Unique viewersUnique viewers

Video

Field NameDescription
Video completionsTotal video completions
Video 1st quartile completesTotal video 1st quartile completes
Video full screensVideo full screens
Video mid pointsVideo mid points
Video mutesTotal video mutes
Video pausesTotal video pauses
Video playsTotal video plays
Video 3rd quartile completesTotal video 3rd quartile completes
Video completion rateVideo completion rate percentage
Video companion clicksTotal video companion clicks

Breakdowns

Account / Partner

Field NameDescription
Account IDAccount identifier
AccountAccount

Active View

Field NameDescription
Expected viewability (ActiveView)Expected viewability (ActiveView)

Floodlight

Field NameDescription
Floodlight Activity IDFloodlight Activity identifier
Floodlight ActivityFloodlight Activity

Advertiser

Field NameDescription
AdvertiserAdvertiser
Advertiser IDAdvertiser identifier
Advertiser statusAdvertiser status
Advertiser timezoneAdvertiser timezone
Advertiser currencyAdvertiser currency
Advertiser integration codeAdvertiser integration code

CM360 Placement

Field NameDescription
CM placement IDCM placement identifier

Budget segment

Field NameDescription
Budget segment budgetBudget segment budget
Budget segment nameBudget segment name
Budget segment start dateBudget segment start date
Budget segment end dateBudget segment end date
Budget segment pacing percentageBudget segment pacing percentage
Budget segment typeBudget segment type

Campaign

Field NameDescription
CampaignCampaign
Campaign IDCampaign identifier
Campaign daily frequencyCampaign daily frequency

Creative

Field NameDescription
CreativeCreative
Creative IDCreative identifier
Creative integration codeCreative integration code
Creative typeCreative type
Creative statusCreative status
Creative sizeCreative size
Creative heightCreative height
Creative widthCreative width
Creative sourceCreative source

Device

Field NameDescription
Device makeDevice make
Device modelDevice model
Device typeDevice type
Operating systemOperating system
BrowserBrowser
CarrierCarrier
Carrier nameCarrier name

Insertion Order

Field NameDescription
Insertion orderInsertion order
Insertion order IDInsertion order identifier
Insertion order integration codeInsertion order integration code
Insertion statusInsertion status

Inventory

Field NameDescription
Inventory sourceInventory source
Inventory source IDInventory source identifier
Inventory formatInventory format
Inventory rate typeInventory rate type
Inventory commitment typeInventory commitment type
Inventory source groupInventory source group
Inventory source group IDInventory source group identifier
Inventory source typeInventory source type

Line Item

Field NameDescription
Line itemLine item
Line item IDLine item identifier
Line item statusLine item status
Line item typeLine item type
Line item lifetime frequencyLine item lifetime frequency
Line item daily frequencyLine item daily frequency
Line item pacing percentageLine item pacing percentage
Line item integration codeLine item integration code
Ad positionAd position

Geography

Field NameDescription
CityCity
City IDCity identifier
RegionRegion
Region IDRegion identifier
DMADMA
DMA codeDMA code
CountryCountry
GeoGeo

Partner

Field NameDescription
PartnerPartner
Partner IDPartner identifier
Partner statusPartner status
Partner currencyPartner currency

Site / Audience

Field NameDescription
SiteSite
Audience listAudience list
Audience list typeAudience list type
Site IDSite identifier
Site languageSite language

TrueView

Field NameDescription
TrueView Ad IDTrueView Ad identifier
TrueView Ad nameTrueView Ad name
TrueView Ad Group IDTrueView Ad Group identifier
TrueView Ad Group nameTrueView Ad Group name
Age (TrueView)Age (TrueView)
Gender (TrueView)Gender (TrueView)
Conversion type (TrueView)Conversion type (TrueView)
Interest (TrueView)Interest (TrueView)
Parental status (TrueView)Parental status (TrueView)
Remarketing list (TrueView)Remarketing list (TrueView)
Remarketing list name (TrueView)Remarketing list name (TrueView)
URL (TrueView)URL (TrueView)
Placement name (managed)Placement name (managed)
Placement ID (managed)Placement ID (managed)
Category (TrueView)Category (TrueView)
Custom affinity (TrueView)Custom affinity (TrueView)
Detailed demographics name (TrueView)Detailed demographics name (TrueView)
Detailed demographics ID (TrueView)Detailed demographics ID (TrueView)
Household income (TrueView)Household income (TrueView)
Keyword (TrueView)Keyword (TrueView)
Ad type name (TrueView)Ad type name (TrueView)
Placement name (all YouTube channels)Placement name (all YouTube channels)
Placement ID (all YouTube channels)Placement ID (all YouTube channels)
Ad format (YouTube)Ad format (YouTube)

TrueView Geography

Field NameDescription
Region (TrueView)Region (TrueView)
DMA code (TrueView)DMA code (TrueView)
DMA Name (TrueView)DMA Name (TrueView)
Zip code (TrueView)Zip code (TrueView)
City (TrueView)City (TrueView)
Country (TrueView)Country (TrueView)

Other

Field NameDescription
Public InventoryPublic Inventory
Page layoutPage layout
Page categoryPage category
Order IDOrder identifier
KeywordKeyword
ExchangeExchange
Exchange IDExchange identifier
DFP order IDDFP order identifier
Data providerData provider
Data provider nameData provider name
Conversion delay (mins)Conversion delay (mins)
Channel IDChannel identifier
Ad video nameAd video name
Ad video IDAd video identifier
App/URLApp/URL
Media typeMedia type

User lists

Field NameDescription
User listUser list
Attributed user listAttributed user list
User list (1st party)User list (1st party)
User list name (1st party)User list name (1st party)
User list (3rd party)User list (3rd party)
User list name (3rd party)User list name (3rd party)

Video

Field NameDescription
Video player sizeVideo player size
Video durationVideo duration
VideoCompanionSizeVideoCompanionSize
YouTube VerticalYouTube Vertical