Sprout Social Metrics and Breakdowns

This page provides a comprehensive reference of all supported metrics and breakdowns available for Sprout Social data extraction through Adzviser.

Metrics

Audience / Followers (Profile Analytics)

Field Name	Description
Audience (followers)	Lifetime snapshot of follower count
Audience gained	Followers gained in period
Audience lost	Followers lost in period
Net audience growth	Net follower growth

Profile-level Engagement (Profile Analytics)

Field Name	Description
Reactions	Total reactions
Comments	Total comments
Shares	Total shares
Likes	Total likes
Likes (TikTok)	Total TikTok likes
Post link clicks	Post link clicks
Post clicks (other)	Other post content clicks
Post clicks (all)	All post content clicks
Saves (Instagram)	Instagram saves
Story replies (Instagram)	Instagram story replies

Tag Metrics (Sprout-computed)

Field Name	Description
Tag engagements	Engagements aggregated by tag
Tag engagement rate (per impression)	Engagement rate per impression by tag
Tag reactions	Reactions by tag
Tag likes	Likes by tag
Tag comments	Comments by tag
Tag shares	Shares by tag
Tag saves	Saves by tag
Tag post link clicks	Post link clicks by tag

Post-level Lifetime Metrics (Post Analytics)

Field Name	Description
Post engagements	Total post engagements
Post engagement rate (per impression)	Post engagement rate per impression
Post reactions	Post reactions
Post likes	Post likes
Post comments	Post comments
Post shares	Post shares
Post saves	Post saves
Post lifetime post link clicks	Post link clicks
Post lifetime post clicks (all)	All post content clicks
Post CTR	Post click-through rate

Impressions & Reach

Field Name	Description
Profile impressions	Profile-level impressions
Profile reach	Unique profile impressions
Post impressions	Post-level impressions
Organic impressions	Organic impressions
Viral impressions	Viral impressions
Non-viral impressions	Non-viral impressions
Paid impressions	Paid impressions
Follower impressions	Impressions from followers
Non-fan impressions	Impressions from non-followers
Post reach	Unique post impressions
Tag impressions	Impressions by tag
Tag reach	Unique impressions by tag

Instagram Stories (Post Analytics)

Field Name	Description
Story taps back	Story taps back
Story taps forward	Story taps forward
Exits count	Story exits

Publishing (Profile Analytics)

Field Name	Description
Number of published posts	Total posts sent

TikTok Impression Sources (Post Analytics)

Field Name	Description
Impressions (follow)	Impressions from Follow feed
Impressions (for you)	Impressions from For You page
Impressions (hashtag)	Impressions from hashtag pages
Impressions (personal profile)	Impressions from personal profile
Impressions (sound)	Impressions from sound pages
Impressions (unspecified)	Unspecified impression source

Video Metrics

Field Name	Description
Profile video views	Profile-level video views
Post video views	Post-level video views
Video length	Length of video
Video view time	Total video view time
Tag video views	Video views by tag

Tags Publishing

Field Name	Description
Tagged published posts	Tagged posts sent

Breakdowns

Post Fields

Field Name	Description
Post ID	Post message ID
Post text	Post text content
Post title	Post title
Post tags	Post tag IDs
Post type	Post type
Post category	Post category
Post content type	Content category
Post hashtags	Post hashtags
Post network	Social network
Post permalink	Post permanent link
Post clickthrough link	Post clickthrough link
Post created datetime	Post creation datetime
Post created date	Post creation date

Profile Performance Dimensions

Field Name	Description
Profile performance sprout profile ID	Sprout profile ID
Profile performance native profile ID	Native platform profile ID
Profile performance profile name	Profile name
Profile performance native profile name	Native profile name
Profile performance network type	Social network type
Profile performance profile link	Profile URL
Profile performance profile group IDs	Profile group IDs

Posts Profile Dimensions

Field Name	Description
Posts sprout profile ID	Sprout profile ID
Posts profile ID	Profile GUID
Posts native profile ID	Native profile ID
Posts profile name	Profile name
Posts native profile name	Native profile name
Posts network type	Social network
Posts profile link	Profile URL
Posts profile group IDs	Profile group IDs

Tags Profile Dimensions

Field Name	Description
Tags sprout profile ID	Sprout profile ID
Tags profile name	Profile name
Tags profile network type	Network type
Tags profile ID	Profile GUID
Tags native profile ID	Native profile ID
Tags native profile name	Native profile name
Tags profile link	Profile URL
Tags profile group IDs	Profile group IDs

Sender (Post Analytics)

Field Name	Description
Sender ID	Sender user ID
Sender email	Sender email
Sender first name	Sender first name
Sender last name	Sender last name

Tag Metadata

Field Name	Description
Tag text	Tag text
Tag ID	Tag ID
Tag type	Tag type
Is active	Tag active status
Is in group	Tag group membership
Tag groups	Tag groups

Post Time

Field Name	Description
Post created datetime	Post creation datetime
Post timezone	Post timezone

Post Media

Field Name	Description
Post media URL	Post media URL
Post thumbnail URL	Post thumbnail URL
Post display URL	Post display URL
Post media type	Post media type

Spotify Ads Supported Metrics and Breakdowns Intro