Sprout Social Metrics and Breakdowns
This page provides a comprehensive reference of all supported metrics and breakdowns available for Sprout Social data extraction through Adzviser.
Metrics
Audience / Followers (Profile Analytics)
| Field Name | Description |
|---|
Profile-level Engagement (Profile Analytics)
| Field Name | Description |
|---|
Tag Metrics (Sprout-computed)
| Field Name | Description |
|---|---|
| Tag engagements | Engagements aggregated by tag |
| Tag engagement rate (per impression) | Engagement rate per impression by tag |
| Tag reactions | Reactions by tag |
| Tag likes | Likes by tag |
| Tag comments | Comments by tag |
| Tag shares | Shares by tag |
| Tag saves | Saves by tag |
| Tag post link clicks | Post link clicks by tag |
Post-level Lifetime Metrics (Post Analytics)
| Field Name | Description |
|---|---|
| Post engagements | Total post engagements |
| Post engagement rate (per impression) | Post engagement rate per impression |
| Post reactions | Post reactions |
| Post likes | Post likes |
| Post comments | Post comments |
| Post shares | Post shares |
| Post saves | Post saves |
| Post lifetime post link clicks | Post link clicks |
| Post lifetime post clicks (all) | All post content clicks |
| Post CTR | Post click-through rate |
Impressions & Reach
| Field Name | Description |
|---|---|
| Profile impressions | Profile-level impressions |
| Profile reach | Unique profile impressions |
| Post impressions | Post-level impressions |
| Post reach | Unique post impressions |
| Tag impressions | Impressions by tag |
| Tag reach | Unique impressions by tag |
Instagram Stories (Post Analytics)
| Field Name | Description |
|---|
Publishing (Profile Analytics)
| Field Name | Description |
|---|---|
| Number of published posts | Total posts sent |
TikTok Impression Sources (Post Analytics)
| Field Name | Description |
|---|
Video Metrics
| Field Name | Description |
|---|---|
| Profile video views | Profile-level video views |
| Post video views | Post-level video views |
| Video length | Length of video |
| Video view time | Total video view time |
| Tag video views | Video views by tag |
Tags Publishing
| Field Name | Description |
|---|---|
| Tagged published posts | Tagged posts sent |
| Profile audience (followers) | Profile audience (followers) |
| Profile audience gained | Profile audience gained |
| Profile audience lost | Profile audience lost |
| Profile net audience growth | Profile net audience growth |
| Profile reactions | Profile reactions |
| Profile comments | Profile comments |
| Profile shares | Profile shares |
| Profile likes | Profile likes |
| Profile likes (TikTok) | Profile likes (TikTok) |
| Profile post link clicks | Profile post link clicks |
| Profile post clicks (other) | Profile post clicks (other) |
| Profile post clicks (all) | Profile post clicks (all) |
| Profile saves (Instagram) | Profile saves (Instagram) |
| Profile story replies (Instagram) | Profile story replies (Instagram) |
| Profile organic impressions | Profile organic impressions |
| Profile viral impressions | Profile viral impressions |
| Profile non-viral impressions | Profile non-viral impressions |
| Profile paid impressions | Profile paid impressions |
| Post follower impressions | Post follower impressions |
| Post non-follower impressions | Post non-follower impressions |
| IG Story taps back | IG Story taps back |
| IG Story taps forward | IG Story taps forward |
| IG Story exits count | IG Story exits count |
| TikTok Impressions (follow) | TikTok Impressions (follow) |
| TikTok Impressions (for you) | TikTok Impressions (for you) |
| TikTok Impressions (hashtag) | TikTok Impressions (hashtag) |
| TikTok Impressions (personal profile) | TikTok Impressions (personal profile) |
| TikTok Impressions (sound) | TikTok Impressions (sound) |
| TikTok Impressions (unspecified) | TikTok Impressions (unspecified) |
Breakdowns
Post Fields
| Field Name | Description |
|---|---|
| Post ID | Post message ID |
| Post text | Post text content |
| Post title | Post title |
| Post tags | Post tag IDs |
| Post type | Post type |
| Post category | Post category |
| Post content type | Content category |
| Post hashtags | Post hashtags |
| Post network | Social network |
| Post permalink | Post permanent link |
| Post clickthrough link | Post clickthrough link |
| Post created datetime | Post creation datetime |
| Post created date | Post creation date |
Profile Performance Dimensions
| Field Name | Description |
|---|---|
| Profile performance sprout profile ID | Sprout profile ID |
| Profile performance native profile ID | Native platform profile ID |
| Profile performance profile name | Profile name |
| Profile performance native profile name | Native profile name |
| Profile performance network type | Social network type |
| Profile performance profile link | Profile URL |
| Profile performance profile group IDs | Profile group IDs |
Posts Profile Dimensions
| Field Name | Description |
|---|---|
| Posts sprout profile ID | Sprout profile ID |
| Posts profile ID | Profile GUID |
| Posts native profile ID | Native profile ID |
| Posts profile name | Profile name |
| Posts native profile name | Native profile name |
| Posts network type | Social network |
| Posts profile link | Profile URL |
| Posts profile group IDs | Profile group IDs |
Tags Profile Dimensions
| Field Name | Description |
|---|---|
| Tags sprout profile ID | Sprout profile ID |
| Tags profile name | Profile name |
| Tags profile network type | Network type |
| Tags profile ID | Profile GUID |
| Tags native profile ID | Native profile ID |
| Tags native profile name | Native profile name |
| Tags profile link | Profile URL |
| Tags profile group IDs | Profile group IDs |
Sender (Post Analytics)
| Field Name | Description |
|---|---|
| Sender ID | Sender user ID |
| Sender email | Sender email |
| Sender first name | Sender first name |
| Sender last name | Sender last name |
Tag Metadata
| Field Name | Description |
|---|---|
| Tag text | Tag text |
| Tag ID | Tag ID |
| Tag type | Tag type |
| Tag groups | Tag groups |
Post Time
| Field Name | Description |
|---|---|
| Post created datetime | Post creation datetime |
| Post timezone | Post timezone |
Post Media
| Field Name | Description |
|---|---|
| Post media URL | Post media URL |
| Post thumbnail URL | Post thumbnail URL |
| Post display URL | Post display URL |
| Post media type | Post media type |
| Is tag active | Is tag active |
| Is tag in group | Is tag in group |